International Business Machines Corporation (IBM) is an American multinational technology company. It was founded in New York as the Computing-Tabulating-Recording Company in 1911 by Charles Ranlett Flint. IBM is a diverse company with a similarly diverse portfolio of products and services. It produces and sells hardware, middleware, and software. It also offers hosting and consultancy services in nanotechnology and mainframe computers. What’s more, IBM has a strong culture in research and development, filing the most U.S. patents of any business for the past 28 years.
Competitor | Description | Key Insights | Competitive Overlap | Differentiation |
---|---|---|---|---|
Microsoft | A multinational technology company that offers a wide range of software, cloud services, and hardware products, including operating systems and productivity tools. Microsoft competes with IBM in various enterprise technology and cloud computing markets. | Microsoft provides software, cloud services (Azure), productivity tools (Office 365), and hardware products, with a focus on enterprise solutions and cloud computing. | Both offer enterprise technology solutions and cloud services, competing in areas like cloud computing, AI, and productivity software. | Microsoft’s strong presence in productivity tools (Office 365) and its Azure cloud platform. |
Amazon Web Services (AWS) | A subsidiary of Amazon that offers cloud computing services, including infrastructure as a service (IaaS) and platform as a service (PaaS). AWS competes with IBM in the cloud computing and infrastructure services market. | AWS provides a wide range of cloud services, hosting solutions, and AI/ML tools, serving enterprises and startups. | Both compete in the cloud computing market, but AWS is a leading player in IaaS and PaaS, emphasizing scalability and innovation. | AWS’s dominant position in the cloud infrastructure market and extensive service offerings. |
Google Cloud | The cloud computing division of Alphabet Inc. (Google), offering cloud infrastructure, data analytics, machine learning, and productivity tools. Google Cloud competes with IBM in the cloud computing and data analytics market. | Google Cloud provides cloud infrastructure (Google Cloud Platform), data analytics (BigQuery), and machine learning services (TensorFlow), targeting enterprises and developers. | Both compete in cloud computing and data analytics, with Google Cloud focusing on data analytics and machine learning capabilities. | Google Cloud’s strength in data analytics and machine learning technologies. |
Oracle | A multinational technology company specializing in database software, cloud computing, and enterprise software applications. Oracle competes with IBM in the database management, enterprise software, and cloud services market. | Oracle offers database software (Oracle Database), cloud services (Oracle Cloud), and enterprise software solutions (Oracle Applications) for businesses and organizations. | Both provide database management, enterprise software, and cloud services, with Oracle emphasizing its database and enterprise software strengths. | Oracle’s focus on database technology and enterprise applications. |
Hewlett Packard Enterprise (HPE) | A multinational enterprise information technology company providing a wide range of hardware, software, and services, including data center infrastructure solutions. HPE competes with IBM in the data center infrastructure and IT services market. | HPE offers hardware solutions (servers, storage, networking), software (HPE OneView), and IT services, with a focus on data center modernization and hybrid cloud solutions. | Both compete in the data center infrastructure and IT services market, with HPE specializing in data center modernization and hybrid cloud. | HPE’s expertise in data center infrastructure and hybrid cloud solutions. |
SAP | A multinational software corporation known for its enterprise software applications, including ERP (Enterprise Resource Planning) and business intelligence solutions. SAP competes with IBM in the enterprise software and data analytics market. | SAP provides enterprise software solutions for business operations, including ERP, CRM, and analytics, with a focus on helping organizations streamline processes. | Both offer enterprise software solutions and data analytics, with SAP specializing in ERP and business applications. | SAP’s emphasis on ERP and business software applications. |
Dell Technologies | A multinational technology company offering hardware, software, and IT services, including data storage, server solutions, and cloud computing. Dell Technologies competes with IBM in the data center infrastructure and IT services market. | Dell Technologies provides a range of hardware solutions (Dell EMC), software (VMware), and IT services, with a focus on modernizing data centers and hybrid cloud environments. | Both compete in data center infrastructure and IT services, with Dell Technologies emphasizing data center modernization and hybrid cloud solutions. | Dell Technologies’ expertise in data center hardware and hybrid cloud offerings. |
Salesforce | A cloud-based software company known for its customer relationship management (CRM) and business application solutions. Salesforce competes with IBM in the CRM, cloud computing, and business software market. | Salesforce offers CRM, marketing automation, and application development solutions, with a focus on helping businesses manage customer relationships and streamline operations. | Both compete in CRM and cloud computing, with Salesforce specializing in cloud-based business applications and customer engagement solutions. | Salesforce’s strong presence in CRM and cloud-based business applications. |
VMware | A subsidiary of Dell Technologies, VMware specializes in virtualization and cloud infrastructure solutions, including virtual machines and software-defined networking. VMware competes with IBM in the virtualization and cloud infrastructure market. | VMware provides virtualization technologies and cloud infrastructure solutions for businesses, enabling efficient resource management and flexibility. | Both compete in virtualization and cloud infrastructure, with VMware focusing on virtualization technologies and software-defined infrastructure. | VMware’s expertise in virtualization and software-defined infrastructure solutions. |
Cisco Systems | A multinational technology conglomerate that provides networking hardware, software, and IT solutions for businesses and organizations. Cisco Systems competes with IBM in the networking, cybersecurity, and IT infrastructure market. | Cisco offers networking solutions, cybersecurity products, and IT infrastructure services, with a focus on connectivity, security, and cloud networking. | Both compete in networking and IT infrastructure, with Cisco specializing in networking hardware and cybersecurity solutions. | Cisco’s strengths in networking, security, and cloud networking solutions. |
Cloud computing
In cloud computing, IBM combines platform as a service (PaaS) with infrastructure as a service (Iaas). The service, named IBM Cloud, scales and supports the development of small organizations and large enterprise businesses alike.
In cloud computing, the main IBM competitors include AWS, Microsoft Azure, and Google.
Consultancy services
The majority of IBM’s revenue comes from the services industry. Some of the main competitors in this industry include:
- Tata Consultancy Services (TCS) – an Indian IT solutions company founded in 1968. TCS has a focus on helping clients from a range of industries meet their objectives by leading them through technological transformation. This is achieved through a portfolio of integrated solutions, consulting, and outsourcing.
- Accenture – an Irish consultancy, strategy, and digital transformation company founded in 1989. Accenture helps organizations prepare for the future via digitization in many industries, including media, capital markets, oil, transportation, and public health.
- Infosys – another Indian company providing business consultancy and IT services with a core focus on manufacturing and insurance. Infosys products include management consulting, artificial intelligence and global banking platforms, and digital marketing.
- Hewlett Packard Enterprise (HPE) – founded in 2015 as part of the Hewlett-Packard company, Hewlett Packard Enterprise is a business-focused organization in servers, storage, networking, consulting, support, and financial services. After just six years in operation, HPE revenue reached $6.8 billion in Q1 2021.
Software and hardware
Within the software industry, IBM sells software products in API management, enterprise identity mapping, security, digital experience, DevOps, Internet of Things (IoT) solutions, and planning analytics.
These products place the company in direct competition with many large players, including Adobe, Symantec, Microsoft, and Amazon.
In terms of computer hardware manufacturing, IBM is up against Hewlett Packard, Oracle, and Dell.
Global financing
IBM Global Financing (IGF) was founded in 1981 as an organization composed of sellers, accountants, analysts, and business credit and pricing specialists. More succinctly, IGF helps clients design, build, and run businesses with IBM expertise and infrastructure.
Today, it is the largest IT financier in the world with more than $36 billion in assets. Some of the major competitors in global financing have been acquired by IBM over the years, including PricewaterhouseCoopers Consulting, Bluewolf, and Promontory Financial Group.
Key takeaways:
- IBM is a large and extremely diverse American multinational technology company.
- With a diverse product and service portfolio, many of the most significant IBM competitors can be found in the services industry. These include Hewlett Packard Enterprise, Tata Consultancy Services, and Accenture.
- IBM is also up against giants such as Adobe, Microsoft, and Amazon in software production. In hardware, competition is provided by Hewlett Packard, Oracle, and Dell. However, the company enjoys relative dominance in global financing after acquiring several major competitors.
Key Competitors of IBM:
- Cloud Computing:
- IBM Cloud competes with AWS, Microsoft Azure, and Google Cloud.
- Offers platform as a service (PaaS) and infrastructure as a service (IaaS).
- Consultancy Services:
- Competitors in the services industry include Tata Consultancy Services (TCS), Accenture, Infosys, and Hewlett Packard Enterprise (HPE).
- Focus on technological transformation, digitization, IT services, and consulting.
- Software and Hardware:
- IBM’s software products compete with Adobe, Symantec, Microsoft, and Amazon.
- In hardware, competitors include Hewlett Packard, Oracle, and Dell.
- Offers software in API management, security, digital experience, IoT solutions, and more.
- Competes in computer hardware manufacturing.
- Global Financing:
- IBM Global Financing (IGF) is the largest IT financier, competing with other financial institutions.
- Acquired competitors like PricewaterhouseCoopers Consulting, Bluewolf, and Promontory Financial Group.
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