Pricing Examples
Premium Pricing The premium pricing strategy involves a company setting a price for its products…
Sales Strategies To Make Your Company Successful
Selling is hard. I wish I could tell you the opposite. That is why I’m…
What Is A Go-To-Market Strategy? Go-To-Market Strategy Examples
A go-to-market strategy represents how companies market their new products to reach target customers in…
Coca-Cola’s Business And Distribution Strategy In A Nutshell
Coca-Cola follows a business strategy (implemented in 2006) where it invests initially in bottling partners’…
What Is the Receivables Turnover Ratio? How Amazon Receivables Management Helps Its Explosive Growth
The receivable turnover ratio is a financial management metric that measures how efficiently an organization…
Are You A Price Setter Or A Price Taker?
A price maker is a player who sets the price, independently from what the market…
What Is 360 Marketing? 360 Marketing In A Nutshell
What Is The Grand Strategy Matrix? The Grand Strategy Matrix In A Nutshell
What Is Marketing Myopia And Why It Matters In Business
Marketing myopia is the nearsighted focus on selling goods and services at the expense of…
Coca-Cola Competitors
The Coca-Cola Company has 21 different billion-dollar brands or brands that generate more than $1…
Coca-Cola Mission Statement and Vision Statement In A Nutshell
What Is A Price Floor? Price Floor In A Nutshell
A price floor is a control placed on a good, service, or commodity to stop…
What Does Coca-Cola Own? Coca-Cola Companies In A Nutshell
The Coca-Cola Company is an American multinational beverage corporation founded in 1892 by pharmacist Asa…
Amazon Distribution Strategy
Amazon’s business model follows both a B2C and B2-B distribution strategy. Indeed, on the one…
Blue Ocean Strategy: Value Innovation To Create An Uncontested Market
A blue ocean is a strategy where the boundaries of existing markets are redefined, and…
What Is Niche Marketing And Why You Need A Niche Marketing Strategy
Premium Pricing Strategy
The premium pricing strategy involves a company setting a price for its products that exceeds…
Grassroots Marketing In A Nutshell
What Is A Price Ceiling? Price Ceiling In A Nutshell
A price ceiling is a price control or limit on how high a price can…
What Is Micromarketing? Micromarketing In A Nutshell
What Is Price Elasticity? Price Elasticity In A Nutshell
Price elasticity measures the responsiveness of the quantity demanded or supplied of a good to…
Coca-Cola Organizational Structure
The Coca-Cola Company has a somewhat complex matrix organizational structure with geographic divisions, product divisions,…
History of Coca-Cola
The cola beverage which gave rise to The Coca-Cola Company was invented in 1886, so…
What is price discrimination?
Context-Based Market Entry Strategies For Startups
An entry strategy is a way an organization can access a market based on its…
What Is Social Marketing? Social Marketing In A Nutshell
The term was first coined in 1971 by researchers Philip Kotler and Gerald Zaltman, who…
10 Conversion Rate Optimization Strategies To Make More Money In 2019
Conversion rate optimization, often abbreviated to ‘CRO’ is the most crucial performance metrics for all…
Pricing Strategies And Models To Enable Your Business Model
Learning Strategies
Price Skimming And Why It Matters In Business
Price skimming is primarily used to maximize profits when a new product or service is…