By looking at Baidu – top Chinese website and search engine – and Google – US top website and search engine – the similarities are staggering both regarding how they work and how their business model is organized. Baidu in a nutshell As of 2017, Baidu made most of its revenues from advertising via … Continue reading Baidu Vs Google: The Twins Of Search Compared
Baidu makes money primarily via online marketing services (advertising). In fact, in 2017 Baidu made about $11.24 in online marketing services and a remaining almost $1.8 billion through other sources. According to Statista, Baidu has an overall search market share of 73.8% of the Chinese market. Other sources of revenues comprise membership services of iQIYI (an innovative … Continue reading The Google of China: Baidu Business Model In A Nutshell
Google primarily makes money via its advertising network that in 2017 generated 86% of its revenues. Then, the other side of the business – almost 13% of its revenues in 2017 – comprised money from the Apps, in-app purchases, and digital content in the Google Play store, Google Cloud offering and Hardware products. The remaining part … Continue reading How Does Google Make Money? It’s Not Just Advertising!
Under the hood of Google’s 110 billion in revenues, it hides an accounting item called “other bets.” That accounting item might hide the next big thing in technology and business. Yet, as Alphabet shows its “other bets” on its financials, we can try to understand where Google’s hidden gem is and where the future of … Continue reading Alphabet “Other Bets”: In Search Of Google’s Hidden Gems
In this article, I want to focus on drawing a clear line between sales and marketing. In fact, in some cases, marketing and sales work together, and they are the same thing. Yet in many other cases, you need to keep in mind this distinction if you want to build a successful business. Thus, we’ll … Continue reading Marketing vs. Sales: How to Use Sales Processes to Grow Your Business
With €9 billion in net sales and net income for over a billion in 2017, Luxottica had about 85,000 employees in 2018. A vertically integrated organization, founded in 1961, when Leonardo Del Vecchio, an Italian entrepreneur, incorporated it. Luxottica grew from a small shop that produced components, to a prominent company in the eyewear industry. , Leonardo Del Vecchio … Continue reading Luxottica Vertically Integrated Business Model In A Nutshell