What Is Market Segmentation? the Ultimate Guide to Market Segmentation


This is a guide about market segmentation, the technologies that allowed marketers to create more and better-segmented audiences and how the way of communicating changed from mass marketing to one-to-one marketing starting 1920s until today. The guide is divided into three main sections: a brief history of advertising everything you need to know about market … Continue reading What Is Market Segmentation? the Ultimate Guide to Market Segmentation

What Is a Business Model? 30 Successful Types of Business Models You Need to Know


Business modeling is about finding a systematic way to unlock long-term value for an organization while delivering valuable products and services. A business model isn’t just about how a company makes money. But also the kind of incentives it is able to create for its users, the distribution networks it is able to tap into and … Continue reading What Is a Business Model? 30 Successful Types of Business Models You Need to Know

15 Financial Ratios Formulas To Analyse Any Business


These are the most important financial ratios formulas you can use to analyze any business: current ratio absolute ratio quick ratio the accounts receivable turnover ratio the accounts payable turnover ratio inventory turnover ratio debt to assets ratio debt to equity ratio interest coverage ratio gross profit margin ratio operating profit margin ratio return on capital … Continue reading 15 Financial Ratios Formulas To Analyse Any Business

Glance At The Business Models Used By European Startups


According to the European Startup Monitor (2016), the most used business models in the European ecosystem are IT/software development, followed by SaaS and Industrial technology/production/hardware. The greatest challenge is related to sales and customer acquisition.  Introduction Finding a common pattern within the European Startup ecosystem isn’t simple. Historically European countries have had diverse profiles, cultures, and … Continue reading Glance At The Business Models Used By European Startups

What Is the Inventory Turnover Ratio? How Inventory Efficiency Can Fuel Business Growth


The inventory turnover ratio is a financial metric that tells you how many times throughout a period the company converted its inventories in cash for the business. In fact, that can be calculated either by dividing the sales by the average stock or by dividing the cost of goods sold by the average inventory. How to … Continue reading What Is the Inventory Turnover Ratio? How Inventory Efficiency Can Fuel Business Growth