What Is a Business Model? 30 Successful Types of Business Models You Need to Know


A business model is a framework for finding a systematic way to unlock long-term value for an organization while delivering value to customers and capturing value through monetization strategies. A business model is a holistic framework to understand, design, and test your business assumptions in the marketplace. What is a business model and why is … Continue reading What Is a Business Model? 30 Successful Types of Business Models You Need to Know

Microniche: The New Standard In The Era Of Dominating Digital Tech Giants


A microniche is a subset of potential customers within a niche. In the era of dominating digital super-platforms, identifying a microniche can kick off the strategy of digital businesses to prevent competition against large platforms. As the microniche becomes a niche, then a market, scale becomes an option. Niche marketing isn’t enough anymore There used … Continue reading Microniche: The New Standard In The Era Of Dominating Digital Tech Giants

How Does Facebook Make Money? Facebook Business Model In A Nutshell


Facebook is an attention-based business model. As such, its algorithms condense the attention of over 2.4 billion users as of June 2019. Facebook advertising revenues accounted for $31.9 billion or 98.66% of its total revenues. Facebook Inc. has a product portfolio made of Instagram, Messenger, WhatsApp, and Oculus. Snapshot of Facebook key stats and facts … Continue reading How Does Facebook Make Money? Facebook Business Model In A Nutshell

How Amazon Makes Money: Amazon Business Model in a Nutshell


Amazon has a diversified business model. In 2018 Amazon posted over $232 billion in revenues and over $10 billion in net profits. Online stores contributed to nearly 52% of Amazon revenues, followed by Physical Stores, Third-party Seller Services, Amazon AWS, Subscription Services, and Advertising revenues. A quick summary of the Amazon business model Started in 1994 as … Continue reading How Amazon Makes Money: Amazon Business Model in a Nutshell

The Complete Guide To Growth Hacking


Growth hacking is a process of rapid experimentation, coupled with the understanding of the whole funnel, where marketing, product, data analysis, and engineering work together to achieve rapid growth. The growth hacking process goes through four key stages of analyzing, ideating, prioritizing and testing.  It is critical to integrate growth hacking within your business model … Continue reading The Complete Guide To Growth Hacking

Small Giants: Companies That Choose to Be Great Instead of Big With Bo Burlingham [Interview]


In today’s session, I had the pleasure to have Bo Burlingham, contributing writer at Forbes, co-founder of the Small Giants Community, former editor-at-large for Inc. Magazine and author of several books among which I really loved and enjoyed Small Giants, which is going to be the topic of this conversation. What drove you to the … Continue reading Small Giants: Companies That Choose to Be Great Instead of Big With Bo Burlingham [Interview]

A Guide To Disruptive Business Models With Thales Teixeira [Lecture]


For this interview, I have with me Thales Teixeira, professor at Harvard Business School and author of “Unlocking the Customer Value Chain,” (you can download a free chapter of the book here) which is an incredible book and an incredible reading, especially if you’re trying to understand how today’s business world works. I asked Thales … Continue reading A Guide To Disruptive Business Models With Thales Teixeira [Lecture]

How Does Pinterest Work And Make Money? Pinterest Business Model In A Nutshell


Pinterest makes money by selling advertising for marketers and companies that can gain visibility for their brands and more sales for their shops. In 2018, Pinterest made over $755 million in advertising revenue, and it had 250 million monthly active users.  The foundation of any business model needs to be built on top of a … Continue reading How Does Pinterest Work And Make Money? Pinterest Business Model In A Nutshell

Digital Business Models Map: The Most Popular Digital Business Model Types


A digital business model might be defined as a model that leverages on digital technology to improve several aspects of an organization. From how customers interact, to how the value proposition is derived, or how monetization happens. We all like to think of digital business models as innovative in their own sake. However, in many … Continue reading Digital Business Models Map: The Most Popular Digital Business Model Types

What Is A Business Designer? Business Design In A Nutshell


Business design enables organizations to deliberately craft a business model to prove sustainability in the marketplace by validating the building blocks of a business model. The business designer can help an organization to build a viable business model by readily testing its riskiest assumptions against the marketplace. From design thinking to business design In the … Continue reading What Is A Business Designer? Business Design In A Nutshell

Scale Matters In Marketing: Communication Strategies For Unconventional Business People


An effective communication strategy starts with a clear brand identity, by defining clear boundaries and compromises your brand will not take in the marketplace. Based on that, understanding, whether context, formats, and scale are in line with your business message to prevent a loss of identity. What business communication is about? One of the key … Continue reading Scale Matters In Marketing: Communication Strategies For Unconventional Business People

How To Write A Mission Statement


A mission statement helps an organization to define its purpose in the now and communicate it to its stakeholders. That is why a good mission statement has to be concise, clear to able to articulate what’s unique about an organization, thus building trust and rapport with an audience. Why does a mission statement matter? Business … Continue reading How To Write A Mission Statement

How Does WhatsApp Make Money? WhatsApp Business Model In A Nutshell


Founded in 2009 by Brian Acton, Jan Koum WhatsApp is a messaging app acquired by Facebook in 2014 for $19B. In 2018 WhatsApp rolled out customers’ interaction services, starting to make money on slow responses from companies. And Facebook also announced conversations on WhatsApp prompted by Facebook Ads. WhatsApp origin story Koum and Brian Acton … Continue reading How Does WhatsApp Make Money? WhatsApp Business Model In A Nutshell