Google controls more than 90% of the search industry market share worldwide. Thus, it is a monopolist in that industry. However, if we look at the digital advertising market share in the U.S. which is what generates revenues for Google. Combined with Facebook, those accounted for 73% according to cnbc.com. Thus, representing a duopoly. How do you … Continue reading Is Google a Monopoly? the Two-Headed Monopolist-Duopolist
The Rise of the Subscription Economy
In this blog, we covered in-depth the rise of the subscription business model as the dominant model in the tech startup world and beyond. There are several reasons for that, which are mainly addressed in The Power of the Subscription Business Model: https://fourweekmba.com/subscription-business-model/ In this short article, I want to report some of the numbers … Continue reading The Rise of the Subscription Economy
What is SEO Hacking? How to Steal Featured Snippets with These SEO Hacks
SEO hacking is a process of quick experimentation that aims at efficiently growing the organic traffic of web properties. Where traditional SEO strategies look at a steady growth, SEO hacking finds unconventional ways to quickly gain traction. That is a process well suited for small web properties looking to scale up organic traffic against large … Continue reading What is SEO Hacking? How to Steal Featured Snippets with These SEO Hacks
Amazon Case Study: Why from Product to Subscription You Need to “Swallow the Fish”
In this article, we’re going to see an interesting case study and how Amazon seems to be changing its business strategy. In fact, since 2014 Amazon has been pushing more and more from a solely product-based We’ll see how and what this implies. The power of the subscription business model On this blog we covered … Continue reading Amazon Case Study: Why from Product to Subscription You Need to “Swallow the Fish”
What Is Frugal Innovation? Frugal Innovation and Why Less Is More
In the TED talk entitled “creative problem-solving in the face of extreme limits” Navi Radjou defined frugal innovation as “the ability to create more economic and social value using fewer resources. Frugal innovation is not about making do; it’s about making things better.” Indian people call it Jugaad, a Hindi word that means finding inexpensive solutions based on … Continue reading What Is Frugal Innovation? Frugal Innovation and Why Less Is More
3 Tools for Professional Bloggers to Create Awesome Content
As a professional blogger if you want to generate a stream of qualified traffic that allows you to monetize your site you need an editorial strategy. An editorial strategy doesn’t necessarily mean that you have to know what to write about in the next year or so. An editorial strategy can simply mean to have clear … Continue reading 3 Tools for Professional Bloggers to Create Awesome Content