For small business owners or startup founders, it is quite natural to fall in the trap of micromanagement. They are the reason why the business exists. They know how to do things because they have been around since the beginning. On top of that, most of the time in business, decisions, and actions need to … Continue reading Micromanagement: How To Avoid To Micromanage Your Business
Amazon Value Proposition In A Nutshell
A company like Amazon has multiple value propositions, as it serves several target customers in different markets. With its mission “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online and endeavors to offer its customers the lowest possible prices,” Amazon value propositions range from “Easy … Continue reading Amazon Value Proposition In A Nutshell
How Does Facebook Make Money? Facebook Business Model In A Nutshell
Facebook makes money with an advertising business model. Almost all the revenue comes from targeted advertising. Indeed, Facebook revenue breakdown in 2018 was: Advertising (over 98% of revenues): it primarily consists of displaying ad products on Facebook, Instagram, Messenger, and third-party Payments and other fees (less than 2% of total revenues): it consists of the net fee … Continue reading How Does Facebook Make Money? Facebook Business Model In A Nutshell
Marketing Strategy: Definition, Types, And Examples
A marketing strategy can be defined as the “what” a company needs to do and the actions to take to deliver a value proposition that resonates with its target audience. Indeed, a marketing strategy to be effective will need to build a sustainable value chain and as a result a sustainable business model. Marketing has … Continue reading Marketing Strategy: Definition, Types, And Examples
How Does Netflix Make Money? Netflix Business Model Explained
Netflix is a subscription service which makes money with a simple subscription-based packaging and three subscriptions levels (basic, standard and premium) from which you can get the streaming of all the available series, movies and shows available on the Netflix library. Netflix is changing the way we consume traditional media. From series like Stranger Things, … Continue reading How Does Netflix Make Money? Netflix Business Model Explained
What Is A Technology Adoption Curve? The Five Stages Of A Technology Adoption Life Cycle
In his book, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, Geoffrey A. Moore highlights a model that tries to dissect and represent the stages of adoption of high-tech products. More precisely this model goes through five stages. Each of those stages (innovators, early adopters, early majority, late majority, and laggard) has a … Continue reading What Is A Technology Adoption Curve? The Five Stages Of A Technology Adoption Life Cycle
What Is Market Segmentation? the Ultimate Guide to Market Segmentation
This is a guide about market segmentation, the technologies that allowed marketers to create more and better-segmented audiences and how the way of communicating changed from mass marketing to one-to-one marketing starting 1920s until today. The guide is divided into three main sections: a brief history of advertising everything you need to know about market … Continue reading What Is Market Segmentation? the Ultimate Guide to Market Segmentation
What Is a Business Model Canvas? Business Model Canvas In A Nutshell
A business model is a way in which organizations capture value. Not only the economic value but also the social values an organization can foster and the cultural values it can sustain in the long run. In other words, generating a business model isn’t just about how companies make money but how they create value for several … Continue reading What Is a Business Model Canvas? Business Model Canvas In A Nutshell
Business Strategy: Definition, Examples, And Case Studies
This guide follows a logical structure. I start by analyzing the business model of a company, I then apply a business model essence to it, and we then look at either why a company adopted a certain business strategy and what’s next. What is a business strategy? At this stage, it is important to clarify … Continue reading Business Strategy: Definition, Examples, And Case Studies
Digital Business Models Map: The Most Popular Digital Business Model Types
A digital business model might be defined as a model that leverages on digital technology to improve several aspects of an organization. From how customers interact, to how the value proposition is derived, or how monetization happens. We all like to think of digital business models as innovative in their own sake. However, in many … Continue reading Digital Business Models Map: The Most Popular Digital Business Model Types
How Amazon Makes Money: Amazon Business Model in a Nutshell
Started in 1994 as a bookstore, Amazon soon expanded and became the everything store. While the company core business model is based on its online store. Amazon launched its physical stores, which generated already over five billion dollars in revenues in 2017. Amazon Prime (a subscription service) also plays a crucial role in Amazon overall … Continue reading How Amazon Makes Money: Amazon Business Model in a Nutshell
How Does Google Make Money? It’s Not Just Advertising!
Google primarily makes money via its advertising network that in 2017 generated 86% of its revenues. Then, the other side of the business – almost 13% of its revenues in 2017 – comprised money from the Apps, in-app purchases, and digital content in the Google Play store, Google Cloud offering and Hardware products. The remaining part … Continue reading How Does Google Make Money? It’s Not Just Advertising!
Distribution Channels: Types, Functions, And Examples
A distribution channel is the set of steps a good or service has to go through to reach the final consumer. At a higher level, distribution channels can be either direct or indirect. At the same time, direct and indirect distribution channels can have multiple variations, according to how the good or service gets to … Continue reading Distribution Channels: Types, Functions, And Examples
What Is a Business Model? 30 Successful Types of Business Models You Need to Know
Business modeling is about finding a systematic way to unlock long-term value for an organization while delivering valuable products and services. A business model isn’t just about how a company makes money. But also the kind of incentives it is able to create for its users, the distribution networks it is able to tap into and … Continue reading What Is a Business Model? 30 Successful Types of Business Models You Need to Know
How To Sell On Instagram: A Beginner’s Guide
Just like other social channels, Instagram has transformed itself over time, and its features have become a great asset for brands that are trying to make an impact on social media. Since this visually focused platform has passionate and highly engagement followers, it can be used as an effective tool for promoting your brand and … Continue reading How To Sell On Instagram: A Beginner’s Guide
How Does Uber Eats Make Money? Uber Eats Business Model In A Nutshell
Uber Eats is a three-sided marketplace connecting a driver, a restaurant owner and a customer with Uber Eats platform at the center. The three-sided marketplace moves around three players: Restaurants pay commission on the orders to Uber Eats; Customers pay the small delivery charges, and at times, cancellation fee; Drivers earn through making reliable deliveries … Continue reading How Does Uber Eats Make Money? Uber Eats Business Model In A Nutshell
Nike Mission Statement and Vision Statement In A Nutshell
Nike vision is “to bring inspiration and innovation to every athlete in the world.” While its mission statement is to “do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact … Continue reading Nike Mission Statement and Vision Statement In A Nutshell
How To Write A Mission Statement
A mission statement helps an organization to define its purpose in the now and communicate it to its stakeholders. That is why a good mission statement has to be concise, clear and able to articulate what’s unique about an organization. Why does a mission statement matter? Business isn’t done for the sake of it. Of … Continue reading How To Write A Mission Statement