This guide follows a logical structure. I start by analyzing the business model of a company, I then apply a business model essence to it, and we then look at either why a company adopted a certain business strategy and what’s next. What is a business strategy? At this stage, it is important to clarify … Continue reading Business Strategy: Definition, Examples, And Case Studies
What Is Market Segmentation? the Ultimate Guide to Market Segmentation
This is a guide about market segmentation, the technologies that allowed marketers to create more and better-segmented audiences and how the way of communicating changed from mass marketing to one-to-one marketing starting 1920s until today. The guide is divided into three main sections: a brief history of advertising everything you need to know about market … Continue reading What Is Market Segmentation? the Ultimate Guide to Market Segmentation
How Amazon Makes Money: Amazon Business Model in a Nutshell
Started in 1994 as a bookstore, Amazon soon expanded and became the everything store. While the company core business model is based on its online store. Amazon launched its physical stores, which generated already over five billion dollars in revenues in 2017. Amazon Prime (a subscription service) also plays a crucial role in Amazon overall … Continue reading How Amazon Makes Money: Amazon Business Model in a Nutshell
How Does Google Make Money? It’s Not Just Advertising!
Google primarily makes money via its advertising network that in 2017 generated 86% of its revenues. Then, the other side of the business – almost 13% of its revenues in 2017 – comprised money from the Apps, in-app purchases, and digital content in the Google Play store, Google Cloud offering and Hardware products. The remaining part … Continue reading How Does Google Make Money? It’s Not Just Advertising!
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DuckDuckGo: The [Former] Solopreneur That Is Beating Google at Its Game
DuckDuckGo and the story behind it. How Gabriel Weinberg grew it from a solo-project to a search engine that has the potential to challenge Google
What Is a Business Model Canvas? Business Model Canvas Explained
A business model is a way in which organizations capture value. Not only the economic value but also the social values an organization can foster and the cultural values it can sustain in the long run. In other words, generating a business model isn’t just about how companies make money but how they create value for several … Continue reading What Is a Business Model Canvas? Business Model Canvas Explained
Distribution Channels: Types, Functions, And Examples
A distribution channel is the set of steps a good or service has to go through to reach the final consumer. At a higher level, distribution channels can be either direct or indirect. At the same time, direct and indirect distribution channels can have multiple variations, according to how the good or service gets to … Continue reading Distribution Channels: Types, Functions, And Examples
What Is a Business Model? 30 Successful Types of Business Models You Need to Know
Business modeling is about finding a systematic way to unlock long-term value for an organization while delivering valuable products and services. A business model isn’t just about how a company makes money. But also the kind of incentives it is able to create for its users, the distribution networks it is able to tap into and … Continue reading What Is a Business Model? 30 Successful Types of Business Models You Need to Know
Marketing vs. Sales: How to Use Sales Processes to Grow Your Business
In this article, I want to focus on drawing a clear line between sales and marketing. In fact, in some cases, marketing and sales work together, and they are the same thing. Yet in many other cases, you need to keep in mind this distinction if you want to build a successful business. Thus, we’ll … Continue reading Marketing vs. Sales: How to Use Sales Processes to Grow Your Business
Top 12 Business Ideas with Low Investment and High Profit
Often being an entrepreneur is perceived as someone that takes risks for others, and becomes a “job creator.” Thus, becoming an entrepreneur often becomes a matter of growing a business for the sake of employing as many people as possible, at a narrow margin. In this article we’re going to challenge this assumption and use … Continue reading Top 12 Business Ideas with Low Investment and High Profit
How Does Netflix Make Money? Netflix Business Model Explained
Netflix is the subscription service that is changing the way we consume traditional media. From series like Stranger Things, Narcos and Black Mirror Netflix have been able to become a titan of the media industry, with more than a hundred and fifty thousand members across the globe. With three simple subscription plans (basic, standard and premium) … Continue reading How Does Netflix Make Money? Netflix Business Model Explained
The Complete Guide To Business Development
Business development comprises a set of strategies, tactics, and actions to grow a business via a mixture of sales and marketing. Indeed, while marketing usually relies on automation to reach a wider audience, and sales usually leverages on the one-to-one approach to close complex deals. Business development is about creating distribution strategies to scale up … Continue reading The Complete Guide To Business Development
Glance At The Business Models Used By European Startups
According to the European Startup Monitor (2016), the most used business models in the European ecosystem are IT/software development, followed by SaaS and Industrial technology/production/hardware. The greatest challenge is related to sales and customer acquisition. Introduction Finding a common pattern within the European Startup ecosystem isn’t simple. Historically European countries have had diverse profiles, cultures, and … Continue reading Glance At The Business Models Used By European Startups
What Is the Inventory Turnover Ratio? How Inventory Efficiency Can Fuel Business Growth
The inventory turnover ratio is a financial metric that tells you how many times throughout a period the company converted its inventories in cash for the business. In fact, that can be calculated either by dividing the sales by the average stock or by dividing the cost of goods sold by the average inventory. How to … Continue reading What Is the Inventory Turnover Ratio? How Inventory Efficiency Can Fuel Business Growth
HBS Not-For-Profit Self-Sustaining Business Model
Harvard Business School follows a non-for profit business model with a self-sustaining cycle, where thanks mostly to the resources the School and all the businesses around it generate enough revenues to cover up all the expenses and finance its future activities. For instance, in 2017, HBS generate $69 million in cash from operations, from its … Continue reading HBS Not-For-Profit Self-Sustaining Business Model
Google’s Cash Cow: Inside Google Advertising Business
In 2018, 85% of Google’s revenues came from advertising. Those revenues represented over $116 billion. Thus, understanding Google’s powerful advertising money-making machine is critical to understand Google (now Alphabet) current business engine. For that matter you need to understand two key elements: How Google monetizes its pages The costs Google incur to acquire traffic In … Continue reading Google’s Cash Cow: Inside Google Advertising Business
What Is Relationship Marketing And Why It Matters
Relationship marketing is connecting with your current customers through various marketing campaigns and promotions with the main idea of creating loyalty and retaining the customer. A relationship marketing strategy focuses on converting single sales to repeat sales, it has a dedicated budget to meet the customer acquisition cost and creates lasting relationships with the customers … Continue reading What Is Relationship Marketing And Why It Matters