Nike makes money by primarily selling footwear via wholesale customers that distribute the Nike brands across the globe. As of 2017, over 60% of revenues came from footwear and over 28% in apparel. The remaining comprised equipment and the Converse Brand. One of the critical ingredients of Nike success is its ability to create demand … Continue reading Nike Business Model: Demand Generation As Weapon For Business Growth
One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create. In a sense, the Internet is the multimedia equivalent of the photocopier. It allows material to be duplicated at low cost, no matter the size of the audience. Those are … Continue reading Is Content King In SEO After All?
Masters of Business Administration (MBA) is quite a popular degree today. It is a post-graduate program that provides technical, logical, theoretical, and conceptual training in various aspects of business like corporate and management, IT and Finance, Sales and marketing, etc. It advances more career options and promises a brighter future for students. No wonder, getting … Continue reading Is An MBA Worth It? Pros And Cons Of An MBA
As we move toward voice search, Google evolves at a fast speed, and it adds new features that in a way makes us feel how the voice-centric world might look like. In this article, I want to show you some observations done on Google’s search results and what they can tell us about what the future … Continue reading Ok Google, Are You In Search Of A Business Model For Voice?
By looking at Baidu – top Chinese website and search engine – and Google – US top website and search engine – the similarities are staggering both regarding how they work and how their business model is organized. Baidu in a nutshell As of 2017, Baidu made most of its revenues from advertising via … Continue reading Baidu Vs Google: The Twins Of Search Compared
Baidu makes money primarily via online marketing services (advertising). In fact, in 2017 Baidu made about $11.24 in online marketing services and a remaining almost $1.8 billion through other sources. According to Statista, Baidu has an overall search market share of 73.8% of the Chinese market. Other sources of revenues comprise membership services of iQIYI (an innovative … Continue reading The Google of China: Baidu Business Model In A Nutshell