Business analysis is a research discipline that helps driving change within an organization by identifying the key elements and processes that drive value. Business analysis can also be used in Identifying new business opportunities or how to take advantage of existing business opportunities to grow your business in the marketplace. A quick intro to the … Continue reading Business Analysis: How To Analyze Any Business
Business Strategy: Definition, Examples, And Case Studies
A business strategy is a deliberate plan that helps a business to achieve a long-term vision and mission by drafting a business model to execute that business strategy. A business strategy, in most cases, doesn’t follow a linear path, and execution will help shape it along the way. What is a business strategy? At this … Continue reading Business Strategy: Definition, Examples, And Case Studies
What Is a Business Model? 30 Successful Types of Business Models You Need to Know
A business model is a framework for finding a systematic way to unlock long-term value for an organization while delivering value to customers and capturing value through monetization strategies. A business model is a holistic framework to understand, design, and test your business assumptions in the marketplace. What is a business model and why is … Continue reading What Is a Business Model? 30 Successful Types of Business Models You Need to Know
The Importance Of Brand Building And How To Create A Brand Identity
Brand building is the set of activities that help companies to build an identity that can be recognized by its audience. Thus, it works as a mechanism of identification through core values that signal trust and that help build long-term relationships between the brand and its key stakeholders. The modern father of brand building in … Continue reading The Importance Of Brand Building And How To Create A Brand Identity
Top 4 Business Trends To Look For In 2020
On FourWeekMBA one of the primary focus is to dissect important trends happening in the business world, that have the potential to affect and reshape current industries. Thus, as a business person, you might want to keep an eye on the following trends. Uberplatforms: The Platform 2.0 In the FourWeekMBA interview to Jerry Cuomo, IBM … Continue reading Top 4 Business Trends To Look For In 2020
Microniche: The New Standard In The Era Of Dominating Digital Tech Giants
A microniche is a subset of potential customers within a niche. In the era of dominating digital super-platforms, identifying a microniche can kick off the strategy of digital businesses to prevent competition against large platforms. As the microniche becomes a niche, then a market, scale becomes an option. Niche marketing isn’t enough anymore There used … Continue reading Microniche: The New Standard In The Era Of Dominating Digital Tech Giants
Revenue Stream: Examples, And Types Of Revenue Streams
A revenue stream is one of the foundational building blocks of a business model, and the economic value customers are willing to pay for the products and services offered. While a revenue stream is not a business model, it does influence how a business model works and delivers value. Revenue streams vs business models How … Continue reading Revenue Stream: Examples, And Types Of Revenue Streams
Value Proposition Canvas And Design In A Nutshell
A value proposition is about how you create value for customers. While many entrepreneurial theories draw from customers’ problems and pain points, value can also be created via demand generation, which is about enabling people to identify with your brand, thus generating demand for your products and services. Breaking Down Value Proposition In Business A … Continue reading Value Proposition Canvas And Design In A Nutshell
What Is Business Model Innovation And Why It Matters
Business model innovation is about increasing the success of an organization with existing products and technologies. By crafting a compelling value proposition able to propel a new business model to scale up customers and create a lasting competitive advantage. And it all starts by mastering the key customers. Course: The FourWeekMBA Business Model Innovation Flagship … Continue reading What Is Business Model Innovation And Why It Matters
What Is Product-Market Fit? Product-Market Fit In A Nutshell
Marc Andreessen defined Product/market fit as “being in a good market with a product that can satisfy that market.” According to Andreessen, that is a moment when a product or service has its place in the market, thus enabling traction for the company offering that product or service. Origin of the term “Product-Market Fit” In … Continue reading What Is Product-Market Fit? Product-Market Fit In A Nutshell
How Does Facebook Make Money? Facebook Business Model In A Nutshell
Facebook is an attention-based business model. As such, its algorithms condense the attention of over 2.4 billion users as of June 2019. Facebook advertising revenues accounted for $31.9 billion or 98.66% of its total revenues. Facebook Inc. has a product portfolio made of Instagram, Messenger, WhatsApp, and Oculus. Snapshot of Facebook key stats and facts … Continue reading How Does Facebook Make Money? Facebook Business Model In A Nutshell
What Is Market Segmentation And Why It Matters
Market segmentation is the process of dividing the market into sub-groups. Market segmentation can be based on characteristics such as age, behaviors, income levels, and more. This process helps to understand what your key customers want, where they are, and how to talk to them effectively. Quick summary of this guide This is a guide … Continue reading What Is Market Segmentation And Why It Matters
How Amazon Makes Money: Amazon Business Model in a Nutshell
Amazon has a diversified business model. In 2018 Amazon posted over $232 billion in revenues and over $10 billion in net profits. Online stores contributed to nearly 52% of Amazon revenues, followed by Physical Stores, Third-party Seller Services, Amazon AWS, Subscription Services, and Advertising revenues. A quick summary of the Amazon business model Started in 1994 as … Continue reading How Amazon Makes Money: Amazon Business Model in a Nutshell
The Amazon Leadership Principles Crafted By Jeff Bezos
Amazon fundamental principles that drove and drive the company are: Customer Obsession Ownership Invent and Simplify Are Right, A Lot Learn and Be Curious Hire and Develop the Best Insist on the Highest Standards Think Big Bias for Action Frugality Earn Trust Dive Deep Have Backbone; Disagree and Commit Deliver Results Before diving into them, … Continue reading The Amazon Leadership Principles Crafted By Jeff Bezos
The Complete Guide To Growth Hacking
Growth hacking is a process of rapid experimentation, coupled with the understanding of the whole funnel, where marketing, product, data analysis, and engineering work together to achieve rapid growth. The growth hacking process goes through four key stages of analyzing, ideating, prioritizing and testing. It is critical to integrate growth hacking within your business model … Continue reading The Complete Guide To Growth Hacking
![Small Giants: Companies That Choose to Be Great Instead of Big With Bo Burlingham [Interview]](https://fourweekmba.com/wp-content/uploads/2019/08/small-giants.jpg)
Small Giants: Companies That Choose to Be Great Instead of Big With Bo Burlingham [Interview]
In today’s session, I had the pleasure to have Bo Burlingham, contributing writer at Forbes, co-founder of the Small Giants Community, former editor-at-large for Inc. Magazine and author of several books among which I really loved and enjoyed Small Giants, which is going to be the topic of this conversation. What drove you to the … Continue reading Small Giants: Companies That Choose to Be Great Instead of Big With Bo Burlingham [Interview]
Idea Generation: How To Enhance Your Creativity Flow For Business Growth
Ever since the Lean Startup became a reality, people like Eric Ries have widely built upon the belief that ideas are overrated. According to this belief, in the entrepreneurial world, success is not about having ideas. That is instead about being able to have a framework that makes you understand what ideas make the most … Continue reading Idea Generation: How To Enhance Your Creativity Flow For Business Growth
What Is Niche Marketing And Why You Need A Niche Marketing Strategy
Niche marketing is a strategy which premise is to target a subset of a market which can be of various sizes. Where a marketing strategy focused on the whole potential market used to be effective when mass advertising was possible. A niche marketing strategy can help position your brand more efficiently, nowadays. Niche marketing also … Continue reading What Is Niche Marketing And Why You Need A Niche Marketing Strategy
Continuous Innovation And Lean Startup With Ash Maurya
Ash Maurya is a practitioner and entrepreneur. Author of Running Lean, Scaling Lean and the Lean Canvas, built on top of the Business Model Canvas. Ash is also the founder of LEANSTACK. In this session, we focused on continuous innovation and scaling lean. How did we go from lean manufacturing to continuous innovation? Ash Maurya: If we go back to, let’s … Continue reading Continuous Innovation And Lean Startup With Ash Maurya
![A Guide To Disruptive Business Models With Thales Teixeira [Lecture]](https://fourweekmba.com/wp-content/uploads/2019/05/disruptive-business-models.png)
A Guide To Disruptive Business Models With Thales Teixeira [Lecture]
For this interview, I have with me Thales Teixeira, professor at Harvard Business School and author of “Unlocking the Customer Value Chain,” (you can download a free chapter of the book here) which is an incredible book and an incredible reading, especially if you’re trying to understand how today’s business world works. I asked Thales … Continue reading A Guide To Disruptive Business Models With Thales Teixeira [Lecture]
How Does Slack Make Money? Slack Business Model In A Nutshell
Slack follows a freemium model, where a free version is offered, and users can convert in paying customers if they want more usage or advanced functionalities. Slack combines the free model with a direct sales force to acquire enterprise customers with yearly recurring revenue of over 100K. Those customers were 575 in 2019, and they … Continue reading How Does Slack Make Money? Slack Business Model In A Nutshell
How Does Pinterest Work And Make Money? Pinterest Business Model In A Nutshell
Pinterest makes money by selling advertising for marketers and companies that can gain visibility for their brands and more sales for their shops. In 2018, Pinterest made over $755 million in advertising revenue, and it had 250 million monthly active users. The foundation of any business model needs to be built on top of a … Continue reading How Does Pinterest Work And Make Money? Pinterest Business Model In A Nutshell
Amazon Flywheel: Amazon Virtuous Cycle In A Nutshell
The Amazon Flywheel or Amazon Virtuous Cycle is a strategy that leverages on customer experience to drive traffic to the platform and third-party sellers. That improves the selections of goods, and Amazon further improves its cost structure so it can decrease prices which spins the flywheel. This process is well known within Amazon and as … Continue reading Amazon Flywheel: Amazon Virtuous Cycle In A Nutshell
Digital Business Models Map: The Most Popular Digital Business Model Types
A digital business model might be defined as a model that leverages on digital technology to improve several aspects of an organization. From how customers interact, to how the value proposition is derived, or how monetization happens. We all like to think of digital business models as innovative in their own sake. However, in many … Continue reading Digital Business Models Map: The Most Popular Digital Business Model Types
What Is Brand Value And Brand Equity And Why They Matter?
The brand equity is the premium that a customer is willing to pay for a product that has all the objective characteristics of existing alternatives, thus, making it different in terms of perception. The premium on seemingly equal products and quality is attributable to its brand equity. Beyond the balance sheet and into the consumer’s mind … Continue reading What Is Brand Value And Brand Equity And Why They Matter?
AI Economy: How Do You Make Money With Machine Learning?
The AI Ecosystem has generated a multi-billion dollar industry, and it all starts from data. Going upward in the value chain there are the Chips (GPUs) that allow the physical storing of Big Data (a dominant player is NVIDIA). That Big Data will need to be stored on platforms and infrastructures that SMEs can’t afford. … Continue reading AI Economy: How Do You Make Money With Machine Learning?
How Does Google Make Money? It’s Not Just Advertising!
Google primarily makes money via its advertising network that in 2017 generated 86% of its revenues. Then, the other side of the business – almost 13% of its revenues in 2017 – comprised money from the Apps, in-app purchases, and digital content in the Google Play store, Google Cloud offering and Hardware products. The remaining part … Continue reading How Does Google Make Money? It’s Not Just Advertising!
Blitzscaling Business Model Innovation Canvas In A Nutshell
The Blitzscaling business model canvas is a model based on the concept of Blitzscaling, which is a particular process of massive growth under uncertainty, and that prioritizes speed over efficiency and focuses on market domination to create a first-scaler advantage in a scenario of uncertainty. Quick glance There isn’t a single way to define a … Continue reading Blitzscaling Business Model Innovation Canvas In A Nutshell
Asymmetric Business Models In A Nutshell
In an asymmetric business model, the organization doesn’t monetize the user directly, but it leverages the data users provide coupled with technology, thus have a key customer pay to sustain the core asset. For example, Google makes money by leveraging users‘ data, combined with its algorithms sold to advertisers for visibility. Asymmetric business models explained … Continue reading Asymmetric Business Models In A Nutshell
What Is A Business Designer? Business Design In A Nutshell
Business design enables organizations to deliberately craft a business model to prove sustainability in the marketplace by validating the building blocks of a business model. The business designer can help an organization to build a viable business model by readily testing its riskiest assumptions against the marketplace. From design thinking to business design In the … Continue reading What Is A Business Designer? Business Design In A Nutshell
Scale Matters In Marketing: Communication Strategies For Unconventional Business People
An effective communication strategy starts with a clear brand identity, by defining clear boundaries and compromises your brand will not take in the marketplace. Based on that, understanding, whether context, formats, and scale are in line with your business message to prevent a loss of identity. What business communication is about? One of the key … Continue reading Scale Matters In Marketing: Communication Strategies For Unconventional Business People
How To Write A Mission Statement
A mission statement helps an organization to define its purpose in the now and communicate it to its stakeholders. That is why a good mission statement has to be concise, clear to able to articulate what’s unique about an organization, thus building trust and rapport with an audience. Why does a mission statement matter? Business … Continue reading How To Write A Mission Statement
How Does WhatsApp Make Money? WhatsApp Business Model In A Nutshell
Founded in 2009 by Brian Acton, Jan Koum WhatsApp is a messaging app acquired by Facebook in 2014 for $19B. In 2018 WhatsApp rolled out customers’ interaction services, starting to make money on slow responses from companies. And Facebook also announced conversations on WhatsApp prompted by Facebook Ads. WhatsApp origin story Koum and Brian Acton … Continue reading How Does WhatsApp Make Money? WhatsApp Business Model In A Nutshell