A bootstrapper isnʼt a particular demographic or even a certain financial situation. Instead, itʼs a state of mind. That is how Seth Godin described bootstrapping in his “The Bootstrapper Bible.” As firms which are venture capital backed get so much media attention, it’s easy to miss the other 99% of businesses out there which made … Continue reading What Is Bootstrapping? Why A Bootstrapping Business Is The Way To Go
Business Failure: Do We Need To Remove Failure From Our Vocabulary?
Failure is painful. That is something unberable. We want to hide it as it makes us look bad to others. Especially if we were trying to prove our point by building a succesful business. When that same business turns awry, in an instant you are proved wrong again, and that causes pain, insecurity and it … Continue reading Business Failure: Do We Need To Remove Failure From Our Vocabulary?
What Is Niche Marketing And Why You Need A Niche Marketing Strategy
Niche marketing is a strategy which premise is to target a subset of a market which can be of various sizes. Where a marketing strategy focused on the whole potential market used to be effective when mass advertising was possible. A niche marketing strategy can help position your brand more efficiently, nowadays. Niche marketing also … Continue reading What Is Niche Marketing And Why You Need A Niche Marketing Strategy
Continuous Innovation And Lean Startup With Ash Maurya
Ash Maurya is a practitioner and entrepreneur. Author of Running Lean, Scaling Lean and the Lean Canvas, built on top of the Business Model Canvas. Ash is also the founder of LEANSTACK. In this session, we focused on continuous innovation and scaling lean. How did we go from lean manufacturing to continuous innovation? Ash Maurya: If we go back to, let’s … Continue reading Continuous Innovation And Lean Startup With Ash Maurya
How To Build A Digital Marketing Strategy For Long-Term Success
Let me tell you a few fundamental principles to build a digital distribution for your digital business, which I’ve learned at a costly price over the years, after many trials and errors (you don’t have to). There are seven via negativa (not to do!) principles I’ve learned: Don’t build a business based on product features. Don’t wait … Continue reading How To Build A Digital Marketing Strategy For Long-Term Success
Key Lessons In Lean Analytics With Alistair Croll
Alistair Croll is an entrepreneur with a background in web performance, analytics, cloud computing, and business strategy. In 2001, he co-founded Coradiant (acquired by BMC in 2011) and has since helped launch Rednod, CloudOps, Bitcurrent, Year One Labs, and several other early-stage companies. He works with startups on business acceleration and advises a number of larger companies … Continue reading Key Lessons In Lean Analytics With Alistair Croll
![How To Design A Winning Business Model With Adam J. Bock [Interview]](https://fourweekmba.com/wp-content/uploads/2019/06/design-a-business-model.png)
How To Design A Winning Business Model With Adam J. Bock [Interview]
Dr. Adam J. Bock is an academic entrepreneur, financier, tech-venturing expert, and co-author of a must-read book which is called The Business Model Book. The Business Model Book is an incredible resource which cut through the noise of understanding how to use business models and business model analysis to start your next venture. With Adam, we … Continue reading How To Design A Winning Business Model With Adam J. Bock [Interview]
![Master “Unlearning” To Build A Successful Business With Barry O’Reilly [Interview]](https://fourweekmba.com/wp-content/uploads/2019/06/unlearning.png)
Master “Unlearning” To Build A Successful Business With Barry O’Reilly [Interview]
Barry O’Reilly, is a business advisor, entrepreneur, keynote speaker, and is the author who has pioneered the intersection of business model innovation, product development, organizational design, and culture transformation. Barry is the founder of ExecCamp, the entrepreneurial experience for executives, and management consultancy Antennae. He wrote an amazing book, “Unlearn: Let Go of Past Success … Continue reading Master “Unlearning” To Build A Successful Business With Barry O’Reilly [Interview]
![Business Acquisition To Shorten Your Way To Success With Walker Deibel [Interview]](https://fourweekmba.com/wp-content/uploads/2019/06/acquisition-entrenreueurship.png)
Business Acquisition To Shorten Your Way To Success With Walker Deibel [Interview]
Walker Deibel, is an entrepreneur, investor, and advisor. He also the author of a book that is critical to master a framework to become an acquisition entrepreneur: Buy Then Build. With Walker, we covered the key steps to get into the mindset and process of acquiring businesses, to then scale them up further. How did … Continue reading Business Acquisition To Shorten Your Way To Success With Walker Deibel [Interview]
![Breaking Down Digital Transformation With David L. Rogers [Lecture]](https://fourweekmba.com/wp-content/uploads/2019/06/digital-transformation-1.png)
Breaking Down Digital Transformation With David L. Rogers [Lecture]
David L. Rogers, is an author, speaker, and consultant. He is the Faculty Director of the Digital Business Strategy and Leadership at Columbia Business School. And he is also the author of a fantastic book which is The Digital Transformation Playbook. This is a must-read because it helps you to understand how the business world … Continue reading Breaking Down Digital Transformation With David L. Rogers [Lecture]
Master The Sales Cycle To Shorten Your Way To Success
In the eye of an inexperienced person, sales might look a little bit different every day. Odds are, however, that there are patterns that repeat themselves through the lifetime of the sales cycle. Although each situation might look different on the outside, there are steps and activities through which each prospect needs to go to … Continue reading Master The Sales Cycle To Shorten Your Way To Success
![Dissecting Platform Business Models With Nick Johnson [Lecture]](https://fourweekmba.com/wp-content/uploads/2019/05/platform-business.png)
Dissecting Platform Business Models With Nick Johnson [Lecture]
Nick Johnson is the Principal at Applico; he is also the co-author of the best selling book “Modern Monopolies,” which is incredible reading to understand the business model that is dominating today’s business world. With Nick, we explored the dynamics of platform business models. How did you get to study business modeling and the platform … Continue reading Dissecting Platform Business Models With Nick Johnson [Lecture]
![A Guide To Disruptive Business Models With Thales Teixeira [Lecture]](https://fourweekmba.com/wp-content/uploads/2019/05/disruptive-business-models.png)
A Guide To Disruptive Business Models With Thales Teixeira [Lecture]
For this interview, I have with me Thales Teixeira, professor at Harvard Business School and author of “Unlocking the Customer Value Chain,” (you can download a free chapter of the book here) which is an incredible book and an incredible reading, especially if you’re trying to understand how today’s business world works. I asked Thales … Continue reading A Guide To Disruptive Business Models With Thales Teixeira [Lecture]
How Does Slack Make Money? Slack Business Model In A Nutshell
Slack follows a freemium model, where a free version is offered, and users can convert in paying customers if they want more usage or advanced functionalities. Slack combines the free model with a direct sales force to acquire enterprise customers with yearly recurring revenue of over 100K. Those customers were 575 in 2019, and they … Continue reading How Does Slack Make Money? Slack Business Model In A Nutshell
![Lessons On Running Lean With Ash Maurya [Lecture]](https://fourweekmba.com/wp-content/uploads/2019/04/running-lean-ash-maurya.png)
Lessons On Running Lean With Ash Maurya [Lecture]
Ash Maurya is a practitioner and entrepreneur. Author of Running Lean, Scaling Lean and the Lean Canvas, built on top of the Business Model Canvas. Ash is also the founder of LEANSTACK. I took the chance to ask Ash a few questions. I tried to limit those as I had so many things I wanted … Continue reading Lessons On Running Lean With Ash Maurya [Lecture]
How Does Pinterest Work And Make Money? Pinterest Business Model In A Nutshell
Pinterest makes money by selling advertising for marketers and companies that can gain visibility for their brands and more sales for their shops. In 2018, Pinterest made over $755 million in advertising revenue, and it had 250 million monthly active users. The foundation of any business model needs to be built on top of a … Continue reading How Does Pinterest Work And Make Money? Pinterest Business Model In A Nutshell
Amazon Value Proposition In A Nutshell
A company like Amazon has multiple value propositions, as it serves several target customers in different markets. With its mission “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online and endeavors to offer its customers the lowest possible prices,” Amazon value propositions range from “Easy … Continue reading Amazon Value Proposition In A Nutshell
What Is Product-Market Fit? Product-Market Fit In A Nutshell
Marc Andreessen defined Product/market fit as “being in a good market with a product that can satisfy that market.” In an article entitled “The only thing that matters” Andreessen also highlights a few points: At any given startup, the team will range from outstanding to remarkably flawed; the product will range from a masterpiece of … Continue reading What Is Product-Market Fit? Product-Market Fit In A Nutshell
Amazon Flywheel: Amazon Virtuous Cycle In A Nutshell
The Amazon Flywheel or Amazon Virtuous Cycle is a strategy that leverages on customer experience to drive traffic to the platform and third-party sellers. That improves the selections of goods, and Amazon further improves its cost structure so it can decrease prices which spins the flywheel. This process is well known within Amazon and as … Continue reading Amazon Flywheel: Amazon Virtuous Cycle In A Nutshell
How Does Facebook Make Money? Facebook Business Model In A Nutshell
Facebook makes money with an advertising business model. Almost all the revenue comes from targeted advertising. Indeed, Facebook revenue breakdown in 2018 was: Advertising (over 98% of revenues): it primarily consists of displaying ad products on Facebook, Instagram, Messenger, and third-party Payments and other fees (less than 2% of total revenues): it consists of the net fee … Continue reading How Does Facebook Make Money? Facebook Business Model In A Nutshell
Marketing Strategy: Definition, Types, And Examples
A marketing strategy can be defined as the “what” a company needs to do and the actions to take to deliver a value proposition that resonates with its target audience. Indeed, a marketing strategy to be effective will need to build a sustainable value chain and as a result a sustainable business model. Marketing has … Continue reading Marketing Strategy: Definition, Types, And Examples
How Does Netflix Make Money? Netflix Business Model Explained
Netflix is a subscription service which makes money with a simple subscription-based packaging and three subscriptions levels (basic, standard and premium) from which you can get the streaming of all the available series, movies and shows available on the Netflix library. Netflix is changing the way we consume traditional media. From series like Stranger Things, … Continue reading How Does Netflix Make Money? Netflix Business Model Explained
What Is A Technology Adoption Curve? The Five Stages Of A Technology Adoption Life Cycle
In his book, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, Geoffrey A. Moore highlights a model that tries to dissect and represent the stages of adoption of high-tech products. More precisely this model goes through five stages. Each of those stages (innovators, early adopters, early majority, late majority, and laggard) has a … Continue reading What Is A Technology Adoption Curve? The Five Stages Of A Technology Adoption Life Cycle
What Is Market Segmentation? the Ultimate Guide to Market Segmentation
This is a guide about market segmentation, the technologies that allowed marketers to create more and better-segmented audiences and how the way of communicating changed from mass marketing to one-to-one marketing starting 1920s until today. The guide is divided into three main sections: a brief history of advertising everything you need to know about market … Continue reading What Is Market Segmentation? the Ultimate Guide to Market Segmentation
What Is a Business Model Canvas? Business Model Canvas In A Nutshell
A business model is a way in which organizations capture value. Not only the economic value but also the social values an organization can foster and the cultural values it can sustain in the long run. In other words, generating a business model isn’t just about how companies make money but how they create value for several … Continue reading What Is a Business Model Canvas? Business Model Canvas In A Nutshell
Business Strategy: Definition, Examples, And Case Studies
This guide follows a logical structure. I start by analyzing the business model of a company, I then apply a business model essence to it, and we then look at either why a company adopted a certain business strategy and what’s next. What is a business strategy? At this stage, it is important to clarify … Continue reading Business Strategy: Definition, Examples, And Case Studies
Digital Business Models Map: The Most Popular Digital Business Model Types
A digital business model might be defined as a model that leverages on digital technology to improve several aspects of an organization. From how customers interact, to how the value proposition is derived, or how monetization happens. We all like to think of digital business models as innovative in their own sake. However, in many … Continue reading Digital Business Models Map: The Most Popular Digital Business Model Types
AI Economy: How Do You Make Money With Machine Learning?
The AI Ecosystem has generated a multi-billion dollar industry, and it all starts from data. Going upward in the value chain there are the Chips (GPUs) that allow the physical storing of Big Data (a dominant player is NVIDIA). That Big Data will need to be stored on platforms and infrastructures that SMEs can’t afford. … Continue reading AI Economy: How Do You Make Money With Machine Learning?
How Amazon Makes Money: Amazon Business Model in a Nutshell
Amazon has a diversified business model. In 2018, online stores contributed to nearly 52% of Amazon revenues, followed by Physical Stores, Third-party Seller Services, AWS, Subscription Services, and Advertising revenues. A quick summary of the Amazon business model Started in 1994 as a bookstore, Amazon soon expanded and became the everything store. While the company core business model is … Continue reading How Amazon Makes Money: Amazon Business Model in a Nutshell
How Does Google Make Money? It’s Not Just Advertising!
Google primarily makes money via its advertising network that in 2017 generated 86% of its revenues. Then, the other side of the business – almost 13% of its revenues in 2017 – comprised money from the Apps, in-app purchases, and digital content in the Google Play store, Google Cloud offering and Hardware products. The remaining part … Continue reading How Does Google Make Money? It’s Not Just Advertising!
Distribution Channels: Types, Functions, And Examples
A distribution channel is the set of steps a good or service has to go through to reach the final consumer. At a higher level, distribution channels can be either direct or indirect. At the same time, direct and indirect distribution channels can have multiple variations, according to how the good or service gets to … Continue reading Distribution Channels: Types, Functions, And Examples
What Is a Business Model? 30 Successful Types of Business Models You Need to Know
Business modeling is about finding a systematic way to unlock long-term value for an organization while delivering valuable products and services. A business model isn’t just about how a company makes money. But also the kind of incentives it is able to create for its users, the distribution networks it is able to tap into and … Continue reading What Is a Business Model? 30 Successful Types of Business Models You Need to Know
Why Innovation In Business Is About Business Modeling
As technology has become so pervasive in our lives; and as it has enabled new business models to emerge. There has formed this misconception and confusion around what innovation in business means. Let me clarify that as many get very confused about this topic. Technological innovation is not business innovation The misconception starts from the … Continue reading Why Innovation In Business Is About Business Modeling
What Is Venture Capital? Venture Capital Advantages And Disadvantages
A venture capitalist generally invests in companies and startups which are still in a stage where their business model needs to be proved viable, or they need resources to scale up. Thus, those companies present high risks, but the potential for exponential growth. Therefore, venture capitalists look for startups that can bring a high ROI … Continue reading What Is Venture Capital? Venture Capital Advantages And Disadvantages