Nike Business Model: Demand Generation As Weapon For Business Growth


 

 Nike makes money by primarily selling footwear via wholesale customers that distribute the Nike brands across the globe. As of 2017, over 60% of revenues came from footwear and over 28% in apparel. The remaining comprised equipment and the Converse Brand. One of the critical ingredients of Nike success is its ability to create demand … Continue reading Nike Business Model: Demand Generation As Weapon For Business Growth

The Google of China: Baidu Business Model In A Nutshell


 

 Baidu makes money primarily via online marketing services (advertising). In fact, in 2017 Baidu made about $11.24 in online marketing services and a remaining almost $1.8 billion through other sources. According to Statista, Baidu has an overall search market share of 73.8% of the Chinese market. Other sources of revenues comprise membership services of iQIYI (an innovative … Continue reading The Google of China: Baidu Business Model In A Nutshell