Google business model is changing over the years. Even though advertising is still its cash cow, Google has been diversifying its revenues in other areas. While in 2015 90% of Google revenues came from advertising, in 2017, advertising revenues represented 86%. Other revenues grew from about 10% in 2015 to almost 13% in 2017. It … Continue reading Alphabet (Google) business model evolution
The Advertising Economy: Inside Facebook Money-Making Machine
Facebook is a cash machine worth billions that can generate revenues at higher margins than Google considering it has lower traffic acquisition costs. One of its secrets is its ability to attract billion of people each day and keep them hooked to its products (be it Facebook, Instagram, or WhatsApp). Facebook advertising which comprised over ninety … Continue reading The Advertising Economy: Inside Facebook Money-Making Machine
How Do Banks Make Money? Banks Business Model In A Nutshell
Banks like JPMorgan, Bank of America and Goldman Sachs make money with consumer banking, investment baking, commercial banking, and asset and wealth management. Those banks collect fees for the services provided. Also, banks earn on the interests of money borrowed. A critical metric to assess the success of any bank is its ability to attract … Continue reading How Do Banks Make Money? Banks Business Model In A Nutshell
The Most Used Business Models In The European Startup Ecosystem
According to the European Startup Monitor (2016), the most used business models in the European ecosystem are IT/software development, followed by SaaS and Industrial technology/production/hardware. The greatest challenge is related to sales and customer acquisition. An overview of the European startup ecosystem As reported by the European Startup Monitor: To provide an overview of the industries … Continue reading The Most Used Business Models In The European Startup Ecosystem
What Is SaaS? Software As A Service Business Model In A Nutshell
Software as a service (SaaS) is a model where a third-party provider hosts the infrastructure and applications and make them available through the Internet. This model leverages on web-based software and on-demand applications that run centrally on the server of the provider, while the company purchasing the service will use those applications based on need … Continue reading What Is SaaS? Software As A Service Business Model In A Nutshell
How Your Company Can Benefit From Strategic Meetings Management?
Strategic meeting management, a concept which was coined back in the year 2004, by the Global Business Travel Association (previously known as the Groups and Business Committee of the National Business Travel Association), has gained widespread adoption in the corporate world. Businesses, as well as corporations all over the globe, have adopted this method of … Continue reading How Your Company Can Benefit From Strategic Meetings Management?