![Pretotyping: How To Find The Right Idea To Avoid Business Failure With Alberto Savoia [Interview]](https://fourweekmba.com/wp-content/uploads/2019/05/pretotyping-alberto-savoia.png)
Alberto Savoia is the former Innovation Agitator and Engineering Director at Google, and Innovation Lecturer at Stanford. Founder of Pretotype Labs. He is also the author of a book that I loved, which is “The Right It: why so many fail and how to make sure yours succeed.” I took the chance to ask Alberto … Continue reading Pretotyping: How To Find The Right Idea To Avoid Business Failure With Alberto Savoia [Interview]
![Discussing Business Model Innovation With Felix Hofmann [Interview]](https://fourweekmba.com/wp-content/uploads/2019/04/what-is-a-business-model-1.png)
Discussing Business Model Innovation With Felix Hofmann [Interview]
In this episode, I took the chance to ask, Felix Hofmann, CEO of the Business Model Innovation Lab, a spin-off from the University of St. Gallen, a few questions about business model innovation and more! To give a bit of context the Business Model Innovation Lab is a spin-off from the University of St. Gallen, … Continue reading Discussing Business Model Innovation With Felix Hofmann [Interview]
How Does Slack Make Money? Slack Business Model In A Nutshell
Slack follows a freemium model, where a free version is offered, and users can convert in paying customers if they want more usage or advanced functionalities. Slack combines the free model with a direct sales force to acquire enterprise customers with yearly recurring revenue of over 100K. Those customers were 575 in 2019, and they … Continue reading How Does Slack Make Money? Slack Business Model In A Nutshell
What Is A SWOT Analysis And Why It Is Important
A SWOT Analysis is a technique used for evaluating the business’s Strengths, Weaknesses, Opportunities, and Threats. It can aid you in identifying the problematic areas of your business so that you can maximize your opportunities and improve. It will also alert you to the negative challenges which might hinder the prospects for your organization. Background … Continue reading What Is A SWOT Analysis And Why It Is Important
![Lessons On Running Lean With Ash Maurya [Interview]](https://fourweekmba.com/wp-content/uploads/2019/04/running-lean-ash-maurya.png)
Lessons On Running Lean With Ash Maurya [Interview]
Ash Maurya is a practitioner and entrepreneur. Author of Running Lean, Scaling Lean and the Lean Canvas, built on top of the Business Model Canvas. Ash is also the founder of LEANSTACK. I took the chance to ask Ash a few questions. I tried to limit those as I had so many things I wanted … Continue reading Lessons On Running Lean With Ash Maurya [Interview]
Always Be Closing: Five Effective Strategies For Closing A Sale
Closing a deal is the only thing that matter in the sales process. You can have many conversions and several people interested in your product or service, however, if no one decides to make that last step, you are wasting time. Regardless of whether you work as a sales rep or as a founder of … Continue reading Always Be Closing: Five Effective Strategies For Closing A Sale
![Inside The Creative Curve With Allen Gannett [Interview]](https://fourweekmba.com/wp-content/uploads/2019/04/the-creative-curve-allen-gannett-1.png)
Inside The Creative Curve With Allen Gannett [Interview]
Today we have here, Allen Gannett. He’s the Chief Strategy Officer of Skyword, founder of TrackMaven, which is a big data analytics company; and he’s also the author of “The Creative Curve“. A book that I loved and I suggest everyone reading it. And today we’re actually going to explore with Allen, the insights about … Continue reading Inside The Creative Curve With Allen Gannett [Interview]
How Does Pinterest Work And Make Money? Pinterest Business Model In A Nutshell
Pinterest makes money by selling advertising for marketers and companies that can gain visibility for their brands and more sales for their shops. In 2018, Pinterest made over $755 million in advertising revenue, and it had 250 million monthly active users. The foundation of any business model needs to be built on top of a … Continue reading How Does Pinterest Work And Make Money? Pinterest Business Model In A Nutshell
Amazon Value Proposition In A Nutshell
A company like Amazon has multiple value propositions, as it serves several target customers in different markets. With its mission “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online and endeavors to offer its customers the lowest possible prices,” Amazon value propositions range from “Easy … Continue reading Amazon Value Proposition In A Nutshell
What Is Product-Market Fit? Product-Market Fit In A Nutshell
Marc Andreessen defined Product/market fit as “being in a good market with a product that can satisfy that market.” In an article entitled “The only thing that matters” Andreessen also highlights a few points: At any given startup, the team will range from outstanding to remarkably flawed; the product will range from a masterpiece of … Continue reading What Is Product-Market Fit? Product-Market Fit In A Nutshell
Amazon Flywheel: Amazon Virtuous Cycle In A Nutshell
The Amazon Flywheel or Amazon Virtuous Cycle is a strategy that leverages on customer experience to drive traffic to the platform and third-party sellers. That improves the selections of goods, and Amazon further improves its cost structure so it can decrease prices which spins the flywheel. This process is well known within Amazon and as … Continue reading Amazon Flywheel: Amazon Virtuous Cycle In A Nutshell
How Does Facebook Make Money? Facebook Business Model In A Nutshell
Facebook makes money with an advertising business model. Almost all the revenue comes from targeted advertising. Indeed, Facebook revenue breakdown in 2018 was: Advertising (over 98% of revenues): it primarily consists of displaying ad products on Facebook, Instagram, Messenger, and third-party Payments and other fees (less than 2% of total revenues): it consists of the net fee … Continue reading How Does Facebook Make Money? Facebook Business Model In A Nutshell
Marketing Strategy: Definition, Types, And Examples
A marketing strategy can be defined as the “what” a company needs to do and the actions to take to deliver a value proposition that resonates with its target audience. Indeed, a marketing strategy to be effective will need to build a sustainable value chain and as a result a sustainable business model. Marketing has … Continue reading Marketing Strategy: Definition, Types, And Examples
How Does Netflix Make Money? Netflix Business Model Explained
Netflix is a subscription service which makes money with a simple subscription-based packaging and three subscriptions levels (basic, standard and premium) from which you can get the streaming of all the available series, movies and shows available on the Netflix library. Netflix is changing the way we consume traditional media. From series like Stranger Things, … Continue reading How Does Netflix Make Money? Netflix Business Model Explained
What Is A Technology Adoption Curve? The Five Stages Of A Technology Adoption Life Cycle
In his book, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, Geoffrey A. Moore highlights a model that tries to dissect and represent the stages of adoption of high-tech products. More precisely this model goes through five stages. Each of those stages (innovators, early adopters, early majority, late majority, and laggard) has a … Continue reading What Is A Technology Adoption Curve? The Five Stages Of A Technology Adoption Life Cycle
What Is Market Segmentation? the Ultimate Guide to Market Segmentation
This is a guide about market segmentation, the technologies that allowed marketers to create more and better-segmented audiences and how the way of communicating changed from mass marketing to one-to-one marketing starting 1920s until today. The guide is divided into three main sections: a brief history of advertising everything you need to know about market … Continue reading What Is Market Segmentation? the Ultimate Guide to Market Segmentation
What Is a Business Model Canvas? Business Model Canvas In A Nutshell
A business model is a way in which organizations capture value. Not only the economic value but also the social values an organization can foster and the cultural values it can sustain in the long run. In other words, generating a business model isn’t just about how companies make money but how they create value for several … Continue reading What Is a Business Model Canvas? Business Model Canvas In A Nutshell
Business Strategy: Definition, Examples, And Case Studies
This guide follows a logical structure. I start by analyzing the business model of a company, I then apply a business model essence to it, and we then look at either why a company adopted a certain business strategy and what’s next. What is a business strategy? At this stage, it is important to clarify … Continue reading Business Strategy: Definition, Examples, And Case Studies
Digital Business Models Map: The Most Popular Digital Business Model Types
A digital business model might be defined as a model that leverages on digital technology to improve several aspects of an organization. From how customers interact, to how the value proposition is derived, or how monetization happens. We all like to think of digital business models as innovative in their own sake. However, in many … Continue reading Digital Business Models Map: The Most Popular Digital Business Model Types
AI Economy: How Do You Make Money With Machine Learning?
The AI Ecosystem has generated a multi-billion dollar industry, and it all starts from data. Going upward in the value chain there are the Chips (GPUs) that allow the physical storing of Big Data (a dominant player is NVIDIA). That Big Data will need to be stored on platforms and infrastructures that SMEs can’t afford. … Continue reading AI Economy: How Do You Make Money With Machine Learning?
![The 60 Patterns To Use For Business Model Generation [Infographic]](https://fourweekmba.com/wp-content/uploads/2019/01/60-business-model-patterns-2.png)
The 60 Patterns To Use For Business Model Generation [Infographic]
In this article, we cover the Business Model Navigator Methodology, which in my opinion is among the most effective ways to craft a business model. The BMI Lab gave us the opportunity to feature all the Business Model Navigator Patterns identified by the research of Oliver Gassmann, Karolin Frankenberger, and Michaela Csik. All the materials and resources … Continue reading The 60 Patterns To Use For Business Model Generation [Infographic]
How Amazon Makes Money: Amazon Business Model in a Nutshell
Amazon has a diversified business model. In 2018, online stores contributed to nearly 52% of Amazon revenues, followed by Physical Stores, Third-party Seller Services, AWS, Subscription Services, and Advertising revenues. A quick summary of the Amazon business model Started in 1994 as a bookstore, Amazon soon expanded and became the everything store. While the company core business model is … Continue reading How Amazon Makes Money: Amazon Business Model in a Nutshell
How Does Google Make Money? It’s Not Just Advertising!
Google primarily makes money via its advertising network that in 2017 generated 86% of its revenues. Then, the other side of the business – almost 13% of its revenues in 2017 – comprised money from the Apps, in-app purchases, and digital content in the Google Play store, Google Cloud offering and Hardware products. The remaining part … Continue reading How Does Google Make Money? It’s Not Just Advertising!
Distribution Channels: Types, Functions, And Examples
A distribution channel is the set of steps a good or service has to go through to reach the final consumer. At a higher level, distribution channels can be either direct or indirect. At the same time, direct and indirect distribution channels can have multiple variations, according to how the good or service gets to … Continue reading Distribution Channels: Types, Functions, And Examples
What Is a Business Model? 30 Successful Types of Business Models You Need to Know
Business modeling is about finding a systematic way to unlock long-term value for an organization while delivering valuable products and services. A business model isn’t just about how a company makes money. But also the kind of incentives it is able to create for its users, the distribution networks it is able to tap into and … Continue reading What Is a Business Model? 30 Successful Types of Business Models You Need to Know
Webrooming And Showrooming In A Nutshell
Everywhere we look, it seems there are phenomena of business model innovation through disruption. In this article, I want to highlight how change is in many cases, evolutive, rather than disruptive. And how processes that are successful in the short-term, can be reversed. Indeed, business model innovation often goes through changing consumers habits, and as … Continue reading Webrooming And Showrooming In A Nutshell
How Does Telegram Make Money? Telegram Business Model In A Nutshell
Telegram is a messaging app that has grown in popularity since its launch in 2013. It doesn’t make money yet, even though it acquired over a billion dollars as of 2019, through two ICOs (initial coin offerings). Let’s look at the Telegram founding story and why it’s so interesting. Telegram founding story Brothers Nikolai and … Continue reading How Does Telegram Make Money? Telegram Business Model In A Nutshell
How Best Buy Business Model Transformation Saved It From Sure Failure
While from a superficial look at its revenues streams, Best Buy seems the same company it was back in 2012. In reality, in the last decade, Best Buy has gone through a massive transformation of its business model. In 2019, Best Buy made over $42 billion in revenues and $1.9 billion in operating income, the … Continue reading How Best Buy Business Model Transformation Saved It From Sure Failure
How Does Fiverr Work And Make Money? Fiverr Business Model In A Nutshell
Fiverr makes money primarily through transaction fees and service fees. The company follows a two-sided digital marketplace business models, where it needs to attract both buyers (SMEs businesses) and sellers (freelancers) that enable the platform to grow. The company looks at two key metrics for its growth over time, the repeat buyers and the spend … Continue reading How Does Fiverr Work And Make Money? Fiverr Business Model In A Nutshell
Top 5 Ways To Make Money Blogging
Thousands of writers and creatives worldwide are already making a living from blogging. Aren’t you? If you’re an aspiring blogger looking to earn money writing about the things you love, here’s your guide to pursue your passion while earning big time. I’ve been blogging from 2013, and all I can say is, blogging is incredible. … Continue reading Top 5 Ways To Make Money Blogging