Key Lessons In Lean Analytics With Alistair Croll

Alistair Croll is an entrepreneur with a background in web performance, analytics, cloud computing, and business strategy. In 2001, he co-founded Coradiant (acquired by BMC in 2011) and has since helped launch Rednod, CloudOps, Bitcurrent, Year One Labs, and several other early-stage companies. He works with startups on business acceleration and advises a number of larger companies … Continue reading Key Lessons In Lean Analytics With Alistair Croll

How To Design A Winning Business Model With Adam J. Bock [Interview]

Dr. Adam J. Bock is an academic entrepreneur, financier, tech-venturing expert, and co-author of a must-read book which is called The Business Model Book. The Business Model Book is an incredible resource which cut through the noise of understanding how to use business models and business model analysis to start your next venture. With Adam, we … Continue reading How To Design A Winning Business Model With Adam J. Bock [Interview]

Master “Unlearning” To Build A Successful Business With Barry O’Reilly [Interview]

Barry O’Reilly, is a business advisor, entrepreneur, keynote speaker, and is the author who has pioneered the intersection of business model innovation, product development, organizational design, and culture transformation. Barry is the founder of ExecCamp, the entrepreneurial experience for executives, and management consultancy Antennae. He wrote  an amazing book, “Unlearn: Let Go of Past Success … Continue reading Master “Unlearning” To Build A Successful Business With Barry O’Reilly [Interview]

Business Acquisition To Shorten Your Way To Success With Walker Deibel [Interview]

Walker Deibel, is an entrepreneur, investor, and advisor. He also the author of a book that is critical to master a framework to become an acquisition entrepreneur: Buy Then Build. With Walker, we covered the key steps to get into the mindset and process of acquiring businesses, to then scale them up further. How did … Continue reading Business Acquisition To Shorten Your Way To Success With Walker Deibel [Interview]

A Guide To Disruptive Business Models With Thales Teixeira [Lecture]

For this interview, I have with me Thales Teixeira, professor at Harvard Business School and author of “Unlocking the Customer Value Chain,” (you can download a free chapter of the book here) which is an incredible book and an incredible reading, especially if you’re trying to understand how today’s business world works. I asked Thales … Continue reading A Guide To Disruptive Business Models With Thales Teixeira [Lecture]

How Does Pinterest Work And Make Money? Pinterest Business Model In A Nutshell

Pinterest makes money by selling advertising for marketers and companies that can gain visibility for their brands and more sales for their shops. In 2018, Pinterest made over $755 million in advertising revenue, and it had 250 million monthly active users.  The foundation of any business model needs to be built on top of a … Continue reading How Does Pinterest Work And Make Money? Pinterest Business Model In A Nutshell

Amazon Value Proposition In A Nutshell

A company like Amazon has multiple value propositions, as it serves several target customers in different markets. With its mission “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online and endeavors to offer its customers the lowest possible prices,” Amazon value propositions range from “Easy … Continue reading Amazon Value Proposition In A Nutshell

How Does Facebook Make Money? Facebook Business Model In A Nutshell

Facebook makes money with an advertising business model. Almost all the revenue comes from targeted advertising. Indeed, Facebook revenue breakdown in 2018 was: Advertising (over 98% of revenues): it primarily consists of displaying ad products on Facebook, Instagram, Messenger, and third-party  Payments and other fees (less than 2% of total revenues):  it consists of the net fee … Continue reading How Does Facebook Make Money? Facebook Business Model In A Nutshell

How Does Netflix Make Money? Netflix Business Model Explained

Netflix is a subscription service which makes money with a simple subscription-based packaging and three subscriptions levels (basic, standard and premium) from which you can get the streaming of all the available series, movies and shows available on the Netflix library. Netflix is changing the way we consume traditional media. From series like Stranger Things, … Continue reading How Does Netflix Make Money? Netflix Business Model Explained

What Is A Technology Adoption Curve? The Five Stages Of A Technology Adoption Life Cycle

In his book, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, Geoffrey A. Moore highlights a model that tries to dissect and represent the stages of adoption of high-tech products. More precisely this model goes through five stages. Each of those stages (innovators, early adopters, early majority, late majority, and laggard) has a … Continue reading What Is A Technology Adoption Curve? The Five Stages Of A Technology Adoption Life Cycle

What Is Market Segmentation? the Ultimate Guide to Market Segmentation

This is a guide about market segmentation, the technologies that allowed marketers to create more and better-segmented audiences and how the way of communicating changed from mass marketing to one-to-one marketing starting 1920s until today. The guide is divided into three main sections: a brief history of advertising everything you need to know about market … Continue reading What Is Market Segmentation? the Ultimate Guide to Market Segmentation

Digital Business Models Map: The Most Popular Digital Business Model Types

A digital business model might be defined as a model that leverages on digital technology to improve several aspects of an organization. From how customers interact, to how the value proposition is derived, or how monetization happens. We all like to think of digital business models as innovative in their own sake. However, in many … Continue reading Digital Business Models Map: The Most Popular Digital Business Model Types

How Amazon Makes Money: Amazon Business Model in a Nutshell

Amazon has a diversified business model. In 2018, online stores contributed to nearly 52% of Amazon revenues, followed by Physical Stores, Third-party Seller Services, AWS, Subscription Services, and Advertising revenues. A quick summary of the Amazon business model Started in 1994 as a bookstore, Amazon soon expanded and became the everything store. While the company core business model is … Continue reading How Amazon Makes Money: Amazon Business Model in a Nutshell

What Is a Business Model? 30 Successful Types of Business Models You Need to Know

Business modeling is about finding a systematic way to unlock long-term value for an organization while delivering valuable products and services. A business model isn’t just about how a company makes money. But also the kind of incentives it is able to create for its users, the distribution networks it is able to tap into and … Continue reading What Is a Business Model? 30 Successful Types of Business Models You Need to Know

How Internet of Things (IoT) Is Revolutionizing Project Management

The Internet of Things (IoT) is a young industry. However, it grows rapidly and finds its applications in entirely different areas. Most people know such examples of IoT devices as home security systems or refrigerators. Smart refrigerators are connected to the internet and collect data from sensors. Thanks to this approach, users can receive notifications … Continue reading How Internet of Things (IoT) Is Revolutionizing Project Management

Dave McClure’s Pirate Metrics: The AARRR Funnel In A Nutshell

Venture capitalist, Dave McClure, coined the acronym AARRR which is a simplified model that enables to understand what metrics and channels to look at, at each stage for the users’ path toward becoming customers and referrers of a brand. This funnel goes through: Acquisition Activation Retention Revenue Referral It is important to highlight that this … Continue reading Dave McClure’s Pirate Metrics: The AARRR Funnel In A Nutshell