Closing a deal is the only thing that matter in the sales process. You can have many conversions and several people interested in your product or service, however, if no one decides to make that last step, you are wasting time. Regardless of whether you work as a sales rep or as a founder of … Continue reading Always Be Closing: Five Effective Strategies For Closing A Sale
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Inside The Creative Curve With Allen Gannett [Interview]
Today we have here, Allen Gannett. He’s the Chief Strategy Officer of Skyword, founder of TrackMaven, which is a big data analytics company; and he’s also the author of “The Creative Curve“. A book that I loved and I suggest everyone reading it. And today we’re actually going to explore with Allen, the insights about … Continue reading Inside The Creative Curve With Allen Gannett [Interview]
How Does Pinterest Work And Make Money? Pinterest Business Model In A Nutshell
Pinterest makes money by selling advertising for marketers and companies that can gain visibility for their brands and more sales for their shops. In 2018, Pinterest made over $755 million in advertising revenue, and it had 250 million monthly active users. The foundation of any business model needs to be built on top of a … Continue reading How Does Pinterest Work And Make Money? Pinterest Business Model In A Nutshell
Micromanagement: How To Avoid To Micromanage Your Business
For small business owners or startup founders, it is quite natural to fall in the trap of micromanagement. They are the reason why the business exists. They know how to do things because they have been around since the beginning. On top of that, most of the time in business, decisions, and actions need to … Continue reading Micromanagement: How To Avoid To Micromanage Your Business
Amazon Value Proposition In A Nutshell
A company like Amazon has multiple value propositions, as it serves several target customers in different markets. With its mission “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online and endeavors to offer its customers the lowest possible prices,” Amazon value propositions range from “Easy … Continue reading Amazon Value Proposition In A Nutshell
What Is Product-Market Fit? Product-Market Fit In A Nutshell
Marc Andreessen defined Product/market fit as “being in a good market with a product that can satisfy that market.” In an article entitled “The only thing that matters” Andreessen also highlights a few points: At any given startup, the team will range from outstanding to remarkably flawed; the product will range from a masterpiece of … Continue reading What Is Product-Market Fit? Product-Market Fit In A Nutshell
Amazon Flywheel: Amazon Virtuous Cycle In A Nutshell
The Amazon Flywheel or Amazon Virtuous Cycle is a strategy that leverages on customer experience to drive traffic to the platform and third-party sellers. That improves the selections of goods, and Amazon further improves its cost structure so it can decrease prices which spins the flywheel. This process is well known within Amazon and as … Continue reading Amazon Flywheel: Amazon Virtuous Cycle In A Nutshell
How Does Facebook Make Money? Facebook Business Model In A Nutshell
Facebook makes money with an advertising business model. Almost all the revenue comes from targeted advertising. Indeed, Facebook revenue breakdown in 2018 was: Advertising (over 98% of revenues): it primarily consists of displaying ad products on Facebook, Instagram, Messenger, and third-party Payments and other fees (less than 2% of total revenues): it consists of the net fee … Continue reading How Does Facebook Make Money? Facebook Business Model In A Nutshell
Marketing Strategy: Definition, Types, And Examples
A marketing strategy can be defined as the “what” a company needs to do and the actions to take to deliver a value proposition that resonates with its target audience. Indeed, a marketing strategy to be effective will need to build a sustainable value chain and as a result a sustainable business model. Marketing has … Continue reading Marketing Strategy: Definition, Types, And Examples
How Does Netflix Make Money? Netflix Business Model Explained
Netflix is a subscription service which makes money with a simple subscription-based packaging and three subscriptions levels (basic, standard and premium) from which you can get the streaming of all the available series, movies and shows available on the Netflix library. Netflix is changing the way we consume traditional media. From series like Stranger Things, … Continue reading How Does Netflix Make Money? Netflix Business Model Explained
What Is A Technology Adoption Curve? The Five Stages Of A Technology Adoption Life Cycle
In his book, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, Geoffrey A. Moore highlights a model that tries to dissect and represent the stages of adoption of high-tech products. More precisely this model goes through five stages. Each of those stages (innovators, early adopters, early majority, late majority, and laggard) has a … Continue reading What Is A Technology Adoption Curve? The Five Stages Of A Technology Adoption Life Cycle
What Is Market Segmentation? the Ultimate Guide to Market Segmentation
This is a guide about market segmentation, the technologies that allowed marketers to create more and better-segmented audiences and how the way of communicating changed from mass marketing to one-to-one marketing starting 1920s until today. The guide is divided into three main sections: a brief history of advertising everything you need to know about market … Continue reading What Is Market Segmentation? the Ultimate Guide to Market Segmentation
What Is a Business Model Canvas? Business Model Canvas In A Nutshell
A business model is a way in which organizations capture value. Not only the economic value but also the social values an organization can foster and the cultural values it can sustain in the long run. In other words, generating a business model isn’t just about how companies make money but how they create value for several … Continue reading What Is a Business Model Canvas? Business Model Canvas In A Nutshell
Business Strategy: Definition, Examples, And Case Studies
This guide follows a logical structure. I start by analyzing the business model of a company, I then apply a business model essence to it, and we then look at either why a company adopted a certain business strategy and what’s next. What is a business strategy? At this stage, it is important to clarify … Continue reading Business Strategy: Definition, Examples, And Case Studies
Digital Business Models Map: The Most Popular Digital Business Model Types
A digital business model might be defined as a model that leverages on digital technology to improve several aspects of an organization. From how customers interact, to how the value proposition is derived, or how monetization happens. We all like to think of digital business models as innovative in their own sake. However, in many … Continue reading Digital Business Models Map: The Most Popular Digital Business Model Types
AI Economy: How Do You Make Money With Machine Learning?
The AI Ecosystem has generated a multi-billion dollar industry, and it all starts from data. Going upward in the value chain there are the Chips (GPUs) that allow the physical storing of Big Data (a dominant player is NVIDIA). That Big Data will need to be stored on platforms and infrastructures that SMEs can’t afford. … Continue reading AI Economy: How Do You Make Money With Machine Learning?
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The 60 Patterns To Use For Business Model Generation [Infographic]
In this article, we cover the Business Model Navigator Methodology, which in my opinion is among the most effective ways to craft a business model. The BMI Lab gave us the opportunity to feature all the Business Model Navigator Patterns identified by the research of Oliver Gassmann, Karolin Frankenberger, and Michaela Csik. All the materials and resources … Continue reading The 60 Patterns To Use For Business Model Generation [Infographic]
How Amazon Makes Money: Amazon Business Model in a Nutshell
Started in 1994 as a bookstore, Amazon soon expanded and became the everything store. While the company core business model is based on its online store. Amazon launched its physical stores, which generated already over five billion dollars in revenues in 2017. Amazon Prime (a subscription service) also plays a crucial role in Amazon overall … Continue reading How Amazon Makes Money: Amazon Business Model in a Nutshell
How Does Google Make Money? It’s Not Just Advertising!
Google primarily makes money via its advertising network that in 2017 generated 86% of its revenues. Then, the other side of the business – almost 13% of its revenues in 2017 – comprised money from the Apps, in-app purchases, and digital content in the Google Play store, Google Cloud offering and Hardware products. The remaining part … Continue reading How Does Google Make Money? It’s Not Just Advertising!
Distribution Channels: Types, Functions, And Examples
A distribution channel is the set of steps a good or service has to go through to reach the final consumer. At a higher level, distribution channels can be either direct or indirect. At the same time, direct and indirect distribution channels can have multiple variations, according to how the good or service gets to … Continue reading Distribution Channels: Types, Functions, And Examples
What Is a Business Model? 30 Successful Types of Business Models You Need to Know
Business modeling is about finding a systematic way to unlock long-term value for an organization while delivering valuable products and services. A business model isn’t just about how a company makes money. But also the kind of incentives it is able to create for its users, the distribution networks it is able to tap into and … Continue reading What Is a Business Model? 30 Successful Types of Business Models You Need to Know
Uber’s Flywheel: How Liquidity Network Effects Spark Growth
One of the key elements of platform business models is their ability to create strong network effects. One major issue when kicking off a platform from scratch is to create “liquidity.” This means the ability to generate enough supply, which improves the service. Thus it generates even more demand. This flywheel effect is the key … Continue reading Uber’s Flywheel: How Liquidity Network Effects Spark Growth
The Ultimate Guide On How To Develop A Content Strategy
Content rules the internet. It ruled the internet in the past, and its importance has increased even more now. The black-hat marketers were able to game the system and rank high in the search engine with crappy pieces of content in the past, but it is nearly impossible today. Understanding Content Marketing and Strategy We … Continue reading The Ultimate Guide On How To Develop A Content Strategy
Key Lessons In Buying And Selling Websites With Michael Bereslavsky
Building up a business from scratch it’s not an easy feat. Although most people don’t know otherwise, there is another fleet of business people out there that have mastered the art of buying and selling other businesses. Not only buying an existing business might give you a head start, but it might also allow you … Continue reading Key Lessons In Buying And Selling Websites With Michael Bereslavsky
The Ultimate Guide for Creating Your Content Workflow
Whether you run your own business or manage a specific sector in one, there is nothing more important than making sure that everything is being done on time. Managing different projects and trying to achieve various goals at once will require a lot of planning for everything to run smoothly. Creating your content management workflow … Continue reading The Ultimate Guide for Creating Your Content Workflow
Who’s Winning The Voice Search War? Smart Speakers Market Share In 2019
For those who don’t have realized, there is a bloody war being fought right now in the business world. It is the domination of voice search market. This war is getting fought by tech giants like Amazon, Google, Microsoft, and Apple. The voice search war is essential as it might define in part, who of … Continue reading Who’s Winning The Voice Search War? Smart Speakers Market Share In 2019