Microniche: The New Standard In The Era Of Dominating Digital Tech Giants


A microniche is a subset of potential customers within a niche. In the era of dominating digital super-platforms, identifying a microniche can kick off the strategy of digital businesses to prevent competition against large platforms. As the microniche becomes a niche, then a market, scale becomes an option. Niche marketing isn’t enough anymore There used … Continue reading Microniche: The New Standard In The Era Of Dominating Digital Tech Giants

What Is A Technology Adoption Curve? The Five Stages Of A Technology Adoption Life Cycle


In his book, Crossing the Chasm, Geoffrey A. Moore shows a model that dissects and represents the stages of adoption of high-tech products. The model goes through five stages based on the psychographic features of customers at each stage: innovators, early adopters, early majority, late majority, and laggard. Why is the technology adoption life cycle … Continue reading What Is A Technology Adoption Curve? The Five Stages Of A Technology Adoption Life Cycle

What Is a Business Model? 30 Successful Types of Business Models You Need to Know


A business model is a framework for finding a systematic way to unlock long-term value for an organization while delivering value to customers and capturing value through monetization strategies. A business model is a holistic framework to understand, design, and test your business assumptions in the marketplace. What is a business model and why is … Continue reading What Is a Business Model? 30 Successful Types of Business Models You Need to Know

How Does Netflix Make Money? Netflix Business Model In A Nutshell


Netflix is a subscription-based business model making money with three simple plans: basic, standard, and premium, giving access to stream series, movies, and shows. The company is profitable, yet it runs on negative cash flows due to upfront cash paid for content licensing and original content production. A glance at the Netflix business model Netflix … Continue reading How Does Netflix Make Money? Netflix Business Model In A Nutshell

How Does Facebook Make Money? Facebook Business Model In A Nutshell


Facebook is an attention-based business model. As such, its algorithms condense the attention of over 2.4 billion users as of June 2019. Facebook advertising revenues accounted for $31.9 billion or 98.66% of its total revenues. Facebook Inc. has a product portfolio made of Instagram, Messenger, WhatsApp, and Oculus. Snapshot of Facebook key stats and facts … Continue reading How Does Facebook Make Money? Facebook Business Model In A Nutshell

How Amazon Makes Money: Amazon Business Model in a Nutshell


Amazon has a diversified business model. In 2018 Amazon posted over $232 billion in revenues and over $10 billion in net profits. Online stores contributed to nearly 52% of Amazon revenues, followed by Physical Stores, Third-party Seller Services, Amazon AWS, Subscription Services, and Advertising revenues. A quick summary of the Amazon business model Started in 1994 as … Continue reading How Amazon Makes Money: Amazon Business Model in a Nutshell

The Complete Guide To Growth Hacking


Growth hacking is a process of rapid experimentation, coupled with the understanding of the whole funnel, where marketing, product, data analysis, and engineering work together to achieve rapid growth. The growth hacking process goes through four key stages of analyzing, ideating, prioritizing and testing.  It is critical to integrate growth hacking within your business model … Continue reading The Complete Guide To Growth Hacking

Blue Ocean Strategy: Value Innovation To Create An Uncontested Market


A blue ocean is a strategy where the boundaries of existing markets are redefined, and new uncontested markets are created. At its core, there is value innovation, for which uncontested markets are created, where competition is made irrelevant. And the cost-value trade-off is broken. Thus, companies following a blue ocean strategy offer much more value … Continue reading Blue Ocean Strategy: Value Innovation To Create An Uncontested Market

Small Giants: Companies That Choose to Be Great Instead of Big With Bo Burlingham [Interview]


In today’s session, I had the pleasure to have Bo Burlingham, contributing writer at Forbes, co-founder of the Small Giants Community, former editor-at-large for Inc. Magazine and author of several books among which I really loved and enjoyed Small Giants, which is going to be the topic of this conversation. What drove you to the … Continue reading Small Giants: Companies That Choose to Be Great Instead of Big With Bo Burlingham [Interview]

What Is Bootstrapping? Why A Bootstrapping Business Is The Way To Go


A bootstrapper isnʼt a particular demographic or even a certain financial situation. Instead, itʼs a state of mind. That is how Seth Godin described bootstrapping in his “The Bootstrapper Bible.” As firms which are venture capital backed get so much media attention, it’s easy to miss the other 99% of businesses out there which made … Continue reading What Is Bootstrapping? Why A Bootstrapping Business Is The Way To Go

A Guide To Disruptive Business Models With Thales Teixeira [Lecture]


For this interview, I have with me Thales Teixeira, professor at Harvard Business School and author of “Unlocking the Customer Value Chain,” (you can download a free chapter of the book here) which is an incredible book and an incredible reading, especially if you’re trying to understand how today’s business world works. I asked Thales … Continue reading A Guide To Disruptive Business Models With Thales Teixeira [Lecture]

How Does Pinterest Work And Make Money? Pinterest Business Model In A Nutshell


Pinterest makes money by selling advertising for marketers and companies that can gain visibility for their brands and more sales for their shops. In 2018, Pinterest made over $755 million in advertising revenue, and it had 250 million monthly active users.  The foundation of any business model needs to be built on top of a … Continue reading How Does Pinterest Work And Make Money? Pinterest Business Model In A Nutshell

Digital Business Models Map: The Most Popular Digital Business Model Types


A digital business model might be defined as a model that leverages on digital technology to improve several aspects of an organization. From how customers interact, to how the value proposition is derived, or how monetization happens. We all like to think of digital business models as innovative in their own sake. However, in many … Continue reading Digital Business Models Map: The Most Popular Digital Business Model Types

Digital Transformation: Definition, Mindset, And Principles


Digital transformation enables existing businesses to leverage digital technologies for business model innovation. The process of digital transformation is not just about new distribution channels. It starts by better serving key customers, and it completes by developing a new business mindset required to succeed in the digital era. Busting some myths around digital distribution As … Continue reading Digital Transformation: Definition, Mindset, And Principles

Platform Business Models In A Nutshell


A platform business model generates value by enabling interactions between people, groups, and users by leveraging network effects. Platform business models usually comprise two sides: supply and demand. Kicking off the interactions between those two sides is one of the crucial elements for a platform business model success. From products to interactions In a platform … Continue reading Platform Business Models In A Nutshell