What Is Market Segmentation? the Ultimate Guide to Market Segmentation


This is a guide about market segmentation, the technologies that allowed marketers to create more and better-segmented audiences and how the way of communicating changed from mass marketing to one-to-one marketing starting 1920s until today. The guide is divided into three main sections: a brief history of advertising everything you need to know about market … Continue reading What Is Market Segmentation? the Ultimate Guide to Market Segmentation

What Is a Business Model? 30 Successful Types of Business Models You Need to Know


Business modeling is about finding a systematic way to unlock long-term value for an organization while delivering valuable products and services. A business model isn’t just about how a company makes money. But also the kind of incentives it is able to create for its users, the distribution networks it is able to tap into and … Continue reading What Is a Business Model? 30 Successful Types of Business Models You Need to Know

Glance At The Business Models Used By European Startups


According to the European Startup Monitor (2016), the most used business models in the European ecosystem are IT/software development, followed by SaaS and Industrial technology/production/hardware. The greatest challenge is related to sales and customer acquisition.  Introduction Finding a common pattern within the European Startup ecosystem isn’t simple. Historically European countries have had diverse profiles, cultures, and … Continue reading Glance At The Business Models Used By European Startups

What Is the Inventory Turnover Ratio? How Inventory Efficiency Can Fuel Business Growth


The inventory turnover ratio is a financial metric that tells you how many times throughout a period the company converted its inventories in cash for the business. In fact, that can be calculated either by dividing the sales by the average stock or by dividing the cost of goods sold by the average inventory. How to … Continue reading What Is the Inventory Turnover Ratio? How Inventory Efficiency Can Fuel Business Growth

Google’s Cash Cow: Inside Google Advertising Business


In 2018, 85% of Google’s revenues came from advertising. Those revenues represented over $116 billion. Thus, understanding Google’s powerful advertising money-making machine is critical to understand Google (now Alphabet) current business engine. For that matter you need to understand two key elements: How Google monetizes its pages The costs Google incur to acquire traffic In … Continue reading Google’s Cash Cow: Inside Google Advertising Business

What Is Relationship Marketing And Why It Matters


Relationship marketing is connecting with your current customers through various marketing campaigns and promotions with the main idea of creating loyalty and retaining the customer. A relationship marketing strategy focuses on converting single sales to repeat sales, it has a dedicated budget to meet the customer acquisition cost and creates lasting relationships with the customers … Continue reading What Is Relationship Marketing And Why It Matters