Pretotyping: How To Find The Right Idea To Avoid Business Failure With Alberto Savoia [Interview]


Alberto Savoia is the former Innovation Agitator and Engineering Director at Google, and Innovation Lecturer at Stanford. Founder of Pretotype Labs. He is also the author of a book that I loved, which is “The Right It: why so many fail and how to make sure yours succeed.” I took the chance to ask Alberto … Continue reading Pretotyping: How To Find The Right Idea To Avoid Business Failure With Alberto Savoia [Interview]

How Does Pinterest Work And Make Money? Pinterest Business Model In A Nutshell


Pinterest makes money by selling advertising for marketers and companies that can gain visibility for their brands and more sales for their shops. In 2018, Pinterest made over $755 million in advertising revenue, and it had 250 million monthly active users.  The foundation of any business model needs to be built on top of a … Continue reading How Does Pinterest Work And Make Money? Pinterest Business Model In A Nutshell

Amazon Value Proposition In A Nutshell


A company like Amazon has multiple value propositions, as it serves several target customers in different markets. With its mission “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online and endeavors to offer its customers the lowest possible prices,” Amazon value propositions range from “Easy … Continue reading Amazon Value Proposition In A Nutshell

How Does Facebook Make Money? Facebook Business Model In A Nutshell


Facebook makes money with an advertising business model. Almost all the revenue comes from targeted advertising. Indeed, Facebook revenue breakdown in 2018 was: Advertising (over 98% of revenues): it primarily consists of displaying ad products on Facebook, Instagram, Messenger, and third-party  Payments and other fees (less than 2% of total revenues):  it consists of the net fee … Continue reading How Does Facebook Make Money? Facebook Business Model In A Nutshell

How Does Netflix Make Money? Netflix Business Model Explained


Netflix is a subscription service which makes money with a simple subscription-based packaging and three subscriptions levels (basic, standard and premium) from which you can get the streaming of all the available series, movies and shows available on the Netflix library. Netflix is changing the way we consume traditional media. From series like Stranger Things, … Continue reading How Does Netflix Make Money? Netflix Business Model Explained

What Is A Technology Adoption Curve? The Five Stages Of A Technology Adoption Life Cycle


In his book, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, Geoffrey A. Moore highlights a model that tries to dissect and represent the stages of adoption of high-tech products. More precisely this model goes through five stages. Each of those stages (innovators, early adopters, early majority, late majority, and laggard) has a … Continue reading What Is A Technology Adoption Curve? The Five Stages Of A Technology Adoption Life Cycle

What Is Market Segmentation? the Ultimate Guide to Market Segmentation


This is a guide about market segmentation, the technologies that allowed marketers to create more and better-segmented audiences and how the way of communicating changed from mass marketing to one-to-one marketing starting 1920s until today. The guide is divided into three main sections: a brief history of advertising everything you need to know about market … Continue reading What Is Market Segmentation? the Ultimate Guide to Market Segmentation

Digital Business Models Map: The Most Popular Digital Business Model Types


A digital business model might be defined as a model that leverages on digital technology to improve several aspects of an organization. From how customers interact, to how the value proposition is derived, or how monetization happens. We all like to think of digital business models as innovative in their own sake. However, in many … Continue reading Digital Business Models Map: The Most Popular Digital Business Model Types

The 60 Patterns To Use For Business Model Generation [Infographic]


In this article, we cover the Business Model Navigator Methodology, which in my opinion is among the most effective ways to craft a business model. The BMI Lab gave us the opportunity to feature all the Business Model Navigator Patterns identified by the research of Oliver Gassmann, Karolin Frankenberger, and Michaela Csik. All the materials and resources … Continue reading The 60 Patterns To Use For Business Model Generation [Infographic]

How Amazon Makes Money: Amazon Business Model in a Nutshell


Amazon has a diversified business model. In 2018, online stores contributed to nearly 52% of Amazon revenues, followed by Physical Stores, Third-party Seller Services, AWS, Subscription Services, and Advertising revenues. A quick summary of the Amazon business model Started in 1994 as a bookstore, Amazon soon expanded and became the everything store. While the company core business model is … Continue reading How Amazon Makes Money: Amazon Business Model in a Nutshell

What Is a Business Model? 30 Successful Types of Business Models You Need to Know


Business modeling is about finding a systematic way to unlock long-term value for an organization while delivering valuable products and services. A business model isn’t just about how a company makes money. But also the kind of incentives it is able to create for its users, the distribution networks it is able to tap into and … Continue reading What Is a Business Model? 30 Successful Types of Business Models You Need to Know

How Does Fiverr Work And Make Money? Fiverr Business Model In A Nutshell


Fiverr makes money primarily through transaction fees and service fees. The company follows a two-sided digital marketplace business models, where it needs to attract both buyers (SMEs businesses) and sellers (freelancers) that enable the platform to grow. The company looks at two key metrics for its growth over time, the repeat buyers and the spend … Continue reading How Does Fiverr Work And Make Money? Fiverr Business Model In A Nutshell

Top 5 Ways To Make Money Blogging


Thousands of writers and creatives worldwide are already making a living from blogging. Aren’t you? If you’re an aspiring blogger looking to earn money writing about the things you love, here’s your guide to pursue your passion while earning big time. I’ve been blogging from 2013, and all I can say is, blogging is incredible. … Continue reading Top 5 Ways To Make Money Blogging