A 1100+ Pages Master Guide On How The Business Tech World Works, With Hundreds of Case Studies.

This book is available only here, on FourWeekMBA.

You will not find this resource, anywhere, but here.

The Business Engineering Book is the Foundational Discipline of FourWeekMBA.


As per FourWeekMBA research, business engineering stands for an understanding of the business world that comes from various disciplines so you can:

  • Break down any industry as an investor or analyst,
  • Launch a digital/tech business,
  • Or help it grow as an executive/manager.

Who is this book for?

  • Investor/Analyst.
  • Product Manager/Executive/Manager.
  • Entrepreneur.
  • Business Practitioner.

How is the book structured?

The book follows a structure in line with some of the core principles and concepts of the discipline. 


Each part of the book is self-standing. So you can either read it linearly, from start to end or just read what interests you most. The structure has been thought to enable both reading experiences. 


Each part of the book is similar and similar to the whole. So it can be read with maximum flexibility, at your own pace, linearly, or randomly. 


Given the above, you’ll find many concepts repeated across the various parts, in a redundant way. These redundancies are critical because they will enable you to read the book starting from the section that interests you the most. It will also enable you to understand how the same concept applies to different contexts. And it will reinforce your learning experience (one thing is reading another is internalizing, and repetition helps). 


As the book has a fractal structure, as you read each self-standing section you can get practical value based on what you need the book for. However, reading the whole changes the scale of the experience and therefore gives you a whole different perspective on the topic!

Book Features:

  • 1110+ pages,
  • 7 main sections,
  • 23+ chapters,
  • Hundreds of case studies,
  • Hundreds of graphics,
  • Original analyses and frameworks developed by FourWeekMBA.

Rating: 5 out of 5.
Tomas Oucinde

“The FourWeekMBA books form part of every single one of my morning reads before starting my workday. I am an aspiring Tech Product Manager and always find the insights and ideas that Gennaro provides in his emails to be greatly inspiring, easily digestible, and current. I will continue to use this and recommend it to anybody who wants to understand the dynamics and development of the major technological players in the world today.”

Tomas Oucinde, Program Manager in Business Development at Boeing Global Service.


“I learned more in 90 mins in a coffee shop from the resources of FourWeekMBA than in three years of part-time MBA.”

Helen Rankin, Director of International Space City.


“Thanks to the FourWeekMBA I have learned about some of the fundamental business concepts everyone interested in business should know and about the business models of the companies shaping the world.”

Laura Soto von Arnim, Senior Information Security Specialist – Risk Management at MediaTek.


“I find 100+ Business Models book to be very insightful and, frankly, riveting!”

Graham Keevy, Managing Partner at MD&M.


“The 100+ Business Models Book is a must if you are serious about understanding and designing successful business models.”

Ryan Ip, CEO and Founder of SEOSight


“The 100+ Business Models book is an amazing collection of business knowledge curated in such a way it makes you want to keep reading, keep going, keep inspiring.”

Adam MacDonald, CEO at Self-Employed Company


For any question, ping us at admin@fourweekmba.com

What our community says:


FourWeekMBA work is groundbreaking! Even the free content is miles above the mere “fluff” that most put out. I salute it and celebrate the ability of FourWeekMBA to cut through to the root.

FourWeekMBA is providing one of the most valuable and effective resources for entrepreneurs available.

I firmly believe what FourWeekMBA has achieved is just scratching the surface of the applications for forensic business model innovation.

Jerrold Randall, CEO/Founder at ⪡⪢ENY

Rating: 5 out of 5.


Is it safe buying here?

Yes! FourWeekMBA partnered up with Gumroad to offer you a secure payment gateaway.

When you buy something on Gumroad, on a secure browser:

  • Your payment is secured by TLS, a higher grade of security than SSL, with 128-bit encryption and using modern SHA2 cyphers. 
  • Your payment is processed using PCI Compliant service providers. PCI Compliance means that our providers meet current security standards for handling payment information. 

How does it work?

Once the book has been purchased via Gumroad, you will receive an email from them with the PDF book inside. The book is over 1000 pages. Therefore, we made also available for you the option to access a live Google Doc, where you will be able to easily navigate the massive book! As soon as you have purchased it, you will receive an email from us. Or you can ping us directly at admin@fourweekmba.com and we’ll send you over also access to the live Google Doc!

Is there anything else to know?

FourWeekMBA is one of the top resources on business modeling and business strategy. The 100 Business Models Book is the go-to guide to master the current business landscape, as quickly as possible, and with the lowest cost. The materials, analyses, and content in the book are worth thousands of dollars, but you get them all, for less than fifty bucks!

Do you want to submit a bulk order? Ping us at admin@fourweekmba.com.

Scroll to Top