Business Doesn’t Have to Be Hard, And Indeed You Can Become A Better Business Person.

An Over 840 Pages & 200K+ Words Master Guide On Business Models With Pro Tips, All Condensed In A Single Book.

This book is available only here, on FourWeekMBA.

You will not find this resource, anywhere, but here.

The 100 Business Models Book is the Flagship Premium Guide of FourWeekMBA.

It will get you up to speed, quickly and effectively!


Rating: 5 out of 5.
Tomas Oucinde

“The FourWeekMBA books form part of every single one of my morning reads before starting my workday. I am an aspiring Tech Product Manager and always find the insights and ideas that Gennaro provides in his emails to be greatly inspiring, easily digestible, and current. I will continue to use this and recommend it to anybody who wants to understand the dynamics and development of the major technological players in the world today.”

Tomas Oucinde, Program Manager in Business Development at Boeing Global Service.


“I learned more in 90 mins in a coffee shop from the resources of FourWeekMBA than in three years of part-time MBA.”

Helen Rankin, Director of International Space City.


“Thanks to the FourWeekMBA I have learned about some of the fundamental business concepts everyone interested in business should know and about the business models of the companies shaping the world.”

Laura Soto von Arnim, Senior Information Security Specialist – Risk Management at MediaTek.


“I find 100+ Business Models book to be very insightful and, frankly, riveting!”

Graham Keevy, Managing Partner at MD&M.


“The 100+ Business Models Book is a must if you are serious about understanding and designing successful business models.”

Ryan Ip, CEO and Founder of SEOSight


“The 100+ Business Models book is an amazing collection of business knowledge curated in such a way it makes you want to keep reading, keep going, keep inspiring.”

Adam MacDonald, CEO at Self-Employed Company

In the last years, I’ve been dissecting business models of any type, and companies of any size. At the same time, I’ve been talking, interviewing, and discussing business models and business model innovation with dozens of entrepreneurs and practitioners.

I’ve been doing that for several reasons:

  • To gain a better understanding of businesses around me. As I had the option to gain a Ph.D. on the topic or to create my Ph.D. I went for the latter, and in the process, I thought to document it all on FourWeekMBA. Over time I wanted to create the business school I always dreamed of.
  • Business models enabled me to gain insights into how companies worked at a holistic level so that I could become a better digital entrepreneur.
  • Business modeling also helped me test the assumptions around the business I was trying to build, thus reducing the time or potential financial resources spent on a project which was doomed to failure.

In short, I found myself using business modeling for several reasons, and those I believe are all legitimate. At the same time, while researching the topic with the mindset of an entrepreneur but the depth of reach of a Ph.D. I noticed how the business model and business model innovation had become widely adopted concepts.

And also (and probably for that reason) widely misunderstood. Business model innovation is about increasing the success of an organization with existing products and technologies by creating a compelling value proposition able to allow an organization to scale up customers, with a better operating model.

At its core business model innovation is a subtle change, that as it becomes hard to dissect from the outside world (in many cases business model innovation is detected only in hindsight), it is also hard to copy.

Thus, in a world where technology gets commoditized, business model innovation can make a huge difference.

Who is this book for?

The content part of the book is well suited for several use cases. Whether you are a professor who needs ideas for the classes, a business student wanting to take the business knowledge to the net level, an entrepreneur looking for various ways business can be done, aspiring entrepreneur, analyst, product developer, investor, venture capitalist, or just, like me, an extremely curious person, you’re in the right place.

How to read this book

This book has been thought on purpose in a format that doesn’t require it to be read in order. There is no precise storyline. Instead, you can go through it depending on your curiosity, needs, and also randomly, if you wish.

You will learn valuable business lessons by going through several case studies in the book.

Here and there you will find an additional section called “Business Pro Tip” where you will learn additional lessons to capitalize and potentially apply back to your business!

This is the most advanced guide on business models that you can find. An over 700 pages ebook, covering many case studies, practical analyses, systems, and business models.

Through this master book, you can learn, improve your business acumen, and borrow parts of those models, to test them out to build, grow, or scale a business. Or to simply have an advanced understanding of the business world, even if you’re starting from scratch.

Master 100 business models dominating our times. A master guide from FourWeekMBA, in ebook format, to be consumed at your own pace!

Book features:

  • 772 pages.
  • 173916 words.
  • 100 case studies.
  • Dozens of business pro tips.
  • 4 core sections.
  • Hundreds of images.
  • And original analyses by FourWeekMBA.


For any question, ping us at


What our community says:


FourWeekMBA work is groundbreaking! Even the free content is miles above the mere “fluff” that most put out. I salute it and celebrate the ability of FourWeekMBA to cut through to the root.

FourWeekMBA is providing one of the most valuable and effective resources for entrepreneurs available.

I firmly believe what FourWeekMBA has achieved is just scratching the surface of the applications for forensic business model innovation.

Jerrold Randall, CEO/Founder at ⪡⪢ENY

Rating: 5 out of 5.


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Yes! FourWeekMBA partnered up with Gumroad to offer you a secure payment gateaway.

When you buy something on Gumroad, on a secure browser:

  • Your payment is secured by TLS, a higher grade of security than SSL, with 128-bit encryption and using modern SHA2 cyphers. 
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How does it work?

Once the book has been purchased via Gumroad, you will receive an email from them with the PDF book inside. The book is over 700 pages. Therefore, we made also available for you the option to access a live Google Doc, where you will be able to easily navigate the massive book! As soon as you have purchased it, you will receive an email from us. Or you can ping us directly at and we’ll send you over also access to the live Google Doc!

Is there anything else to know?

FourWeekMBA is one of the top resources on business modeling and business strategy. The 100 Business Models Book is the go-to guide to master the current business landscape, as quickly as possible, and with the lowest cost. The materials, analyses, and content in the book are worth thousands of dollars, but you get them all, for less than fifty bucks!

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