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Extract of a guest post I wrote for: seo-hacker.com

SEO 101: Off-Page vs. On-Page SEO

When you want to make your website rank through search engines, like Google, you learn right away that there are two kinds of strategies to adopt: on-page and off-page. Often the two walk hand in hand. Yet some content marketers choose either the former or the latter.

What is the main difference?

Each time Google ranks a page, it crawls and indexes the page. Therefore, before your pages get in Google’s ranking, you may want to make sure that the previous steps of the process are taken care of, which you can do by simply publishing content or submitting your sitemap to search engines.

What we look at in this article is the final part of the process- ranking. How does a search engine decide whether a page or website deserves to rank?

It looks at authority and relevance.

Simply put, authority is about off-page SEO; while relevance is about on-page SEO.

A good proxy for authority is domain and page authority. Those are two metrics that MOZ created to assess how a domain or a page are seen through Google’s lenses.

Domain authority is connected to off-page SEO activity. In short, when other sites link to your website, from your website’s perspective those are called backlinks. The more quality backlinks you get, the more your domain authority will improve over time.

The other factor is relevance. Relevance is about on-page SEO. How is relevance assessed? There are several ways to evaluate how relevant a page can be. The main ones would be keywords, internal linking, page formatting, user experience, and quality of data.

If I had to put it in a simple diagram, it would be:

Ranking factors diagram

Now you can get a top-notch SEO audit of your website for free that takes into account several crucial factors. If you do register for the SEO audit you will be included in WordLift.io mail list to receive news and updates about WordLift.

What are the main factors to track in a successful SEO strategy?

There are at least fifteen to look at:

  • Title Tag

  • Meta Description

  • Headings

  • Keyword Consistency

  • Alt Attribute

  • In-Page Links

  • Broken Links

  • Robots.txt

  • XML Sitemap

  • Mobile Friendliness

  • Mobile Speed

  • Structured Data Markup

  • Speed Tips

  • Backlinks Score

  • Backlinks Counter

  • and more…