Tools we recommend
We write about how companies make money. The tools below are the ones we would point a founder, operator or creator to, so you can skip the research.
This is a short list on purpose. If a tool is not here, we either have not tried it or would not put our name behind it.
How a tool gets on this page
- We use it, or would.Someone on our team has run it, or we have checked it against the company’s own product and pricing pages.
- It fits our readers.Operators, founders, analysts and creators who build businesses and follow AI.
- We would recommend it unpaid.If the commission disappeared, the recommendation would not change.
- The terms are fair.Clear pricing, a working way to cancel, no tricks.
Our reporting stays independent. A partner never reviews, edits or influences an article, and a link never changes a headline, a conclusion or a number. The standards behind our reporting are on the editorial standards page.
Email and audience
Email software
Kit (formerly ConvertKit)
Kit is email software built for professional creators. If you run a newsletter or are building an audience of your own, this is where we would look first.
- Subscriber insight: engagement analytics with cohort retention and source attribution.
- Kit MCP: connect Claude, ChatGPT, Cursor or Microsoft Copilot to your Kit account and ask questions about your own subscriber data. Out of beta on all paid plans.
- Earn from your list: built-in newsletter sponsorships, and a new landing page editor.
- Connected tools: an App Store with SMS, HubSpot CRM, Patreon, Luma and Eventbrite integrations.
Affiliate link: we may earn a commission if you buy, at no extra cost to you.
What happens when you click
Links on this page go straight to the company. They are affiliate links: if you buy, the company may pay us a commission. It does not cost you anything extra, and it is how this tool list stays free. We tell you each time, next to the link, so nothing is hidden.
More tools will be added here only when they pass the four checks above. Spotted a problem with a recommendation, or a tool we should look at? Write to us and we will check it.