An organizational structure allows companies to shape their business model according to several criteria (like products, segments, geography, and so on) that would enable information to flow through the organizational layers for better decision-making, cultural development, and goal alignment across employees, managers, and executives.
- Introduction to organizational design
- Functional organizational structure
- Divisional organizational structure
- Matrix organizational structure
- Flatarchy organizational structure
- Other types of organizational structures
- When does organizational structure really matter?
- Aligning organization and business model
- Organizational structure case studies
- Google Organizational Structure
- Starbucks Organizational Structure
- Apple Organizational Structure
- Amazon Organizational Structure
- Microsoft Organizational Structure
- Nestlé Organizational Structure
- Nike Organizational Structure
- Tesla Organizational Structure
- Walmart Organizational Structure
- Toyota Organizational Structure
- McDonald’s Organizational Structure
- Samsung Organizational Structure
- Facebook Organizational Structure
- Dell Organizational Structure
- eBay Organizational Structure
- IBM Organizational Structure
- McKinsey Organizational Structure
- Sony Organizational Structure
- Create business innovation units not necessarily aligned with the core organization
- Centralization vs. Decentralization
- What are the 4 types of organizational structures?
- What is organizational structure example?
- Why is organizational structure important?
- What is the impact of organizational structure?
- How does Organisational structure lead to success?
- Connected Business Frameworks
Introduction to organizational design
Understanding the organizational structure of a company allows an understanding of how decisions are made. It is also a powerful tool for executives to shape their organization toward desired goals and long-term objectives.
For that sake, designing a proper organizational structure also allows the execution of a company’s business model. Based on the organizational structure the company will also have a different shape.
For instance, some organizations are typically hierarchic, which implies a top-down approach of information flow and definition of roles.
Create business innovation units not necessarily aligned with the core organization
Business model innovation is not an easy game. Indeed, in many cases, innovation spurs from the most unexpected places, and an organization that is not ready to capture it might be well disrupted in the future.
But how do you structure a large company for business model innovation? Where a small company is able to adapt more quickly to changing times. Large corporations might not survive and adapt fast enough.
In part that’s due to the fact that large corporations are extremely well aligned with their key customers. And as highlighted in the book, The Innovator’s Dilemma, in most cases managers in those companies make sound decisions in not pursuing certain opportunities.
That’s because often opportunities that don’t make sense in terms of the bottom line and key customers might also be those that in the long run will turn out to succeed.
That is why it’s important to have within any organization “innovation units” or small teams of people that operate independently and that are not necessarily aligned with the overall organization’s goal and vision.
That bit of “messiness” might be well repaid when those small innovation units stumble upon a new business line, which will become the core business in the years to come.
In some cases, organizations design their company to empower employees to take action as they were entrepreneurs.
While this sounds interesting in theory, for larger organizations – where most of the activities are focused on keeping and maintaining existing processes – intrapreneurship might not be viable, if applied to the whole organization.
Instead, the company will have a dedicated group of people that will be more independent or assigned to specific projects, that are highly innovative. Or the company, still in a scale-up stage, can assign part of the time of its employees to run projects they like.
For instance, Google’s 20% Project used to give its employees the freedom to pursue the products and projects they loved the most.
Centralization vs. Decentralization
The debate over centralization vs. decentralization is still open. Classic examples of extremely centralized organizations are represented by Government and bureaucracies in general.
Companies, especially at a large scale use a hybrid approach, where one part of the business is highly centralized, and other parts are instead, highly decentralized.
For instance, Coca-Cola uses what I defined as a franchained business model where its corporate structure is centralized. However, at the level of the bottler, once operations are established, Coca-Cola leaves them independent to run the business.
Another example is Amazon. In general a centralized company, mostly run in hierarchies. To run some parts of its business it uses a different approach. In last-mile delivery, Amazon relies on an army of “independent drivers” or partners, that are not directly tied to Amazon’s hierarchy, but kept independent.
What are the 4 types of organizational structures?
The four main types of organizational structures can be divided into functional, divisional, matrix, and flatarchy. Organizational structures can move from vertical and pyramidal structures, with a rigid structure, to more horizontal, flat systems, which are way more fluid, and with much less space between employees and management.
What is organizational structure example?
In the Internet era, organizations have been more horizontal and flat, thus reducing the space between employees and management. An example is Google’s early days, a flat organization with functional teams organized around projects. The startup culture has introduced flatter organization patterns. Yet, as some of these startups have scaled to a much bigger size, they have become more centralized and hierarchical.
Why is organizational structure important?
Organizational design is a critical puzzle for making a company successful. Indeed, suppose we identify a corporation or startup as comprised of three main layers (product, business model, and organizational design). In that case, how these companies structure their organization will also determine their ability to execute their mission. Thus, in a sense, the organizational structure is critical for executing the overall business strategy.
What is the impact of organizational structure?
Organizational structure, product, and business model are critical to enabling a company to scale up. Indeed, when a company has established a viable business model, scaling up the employee base through organizational structure might enable the organization to operate at a much broader scale. Take the case of Google, which transformed from a startup to a massive organization with over a hundred thousand employees as Google established its operations worldwide.
How does Organisational structure lead to success?
The organizational structure becomes critical when trying to achieve a broader scale. Indeed, as startups become established organizations, they might need to become way more structured as they have to tackle much broader engineering, administrative, legal, marketing, and sales problems. From that perspective, organizational structure helps address a broader scaling level for companies.
Other resources for your business:
- Types of Business Models You Need to Know
- Marketing Strategy
- Blitzscaling Business Model Innovation Canvas In A Nutshell
- How To Create A Business Model
- What Is Business Model Innovation