Business Archives - FourWeekMBA

Top Digital Advertising Business Models

3 minutes of reading

Amazon Business Model Apple Business Model Google Business Model Facebook (Meta) Business Model YouTube Business Model TikTok Business Model Pinterest Business Model Twitter Business Model Read Next: Amazon, Apple, Airbnb, Facebook, Google, Microsoft, Pinterest, Tesla, TikTok, Twitter, YouTube. Read Next: Google, Facebook, Twitter, Amazon, Microsoft, Pinterest, YouTube, TikTok. Main Guides: Business Models Business Strategy Business Development Distribution Channels Marketing Strategy Platform …

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30 Advanced Google Sheets Formulas For Business People

16 minutes of reading

Google Sheets is among the most powerful and free productivity tools for business people. It enables you to create from simple to more complex spreadsheets, with minimum sophistication, and in many cases, with out of the box formulas, that can handle complex tasks and all this in the cloud, therefore your document is always updated, …

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Cybersecurity In A Nutshell And Why It Matters In Business

11 minutes of reading

Cybersecurity refers to the practice of implementing defense programs against cyber threats, exploits, and attacks. It aims to secure computers, servers, mobile devices, electronic systems, networks, and data from malicious attacks. Simply put, cybersecurity serves as the security unit of the entire cyberspace. Defining Cybersecurity The recent advancement of technologies has brought an immense need …

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Community Canvas: How To Build Thriving Communities

9 minutes of reading

A community canvas is a framework and tool for community managers to build thriving communities based on three key elements and sections: Identity Experience Structure This is a tool and framework put together by Fabian Pfortmüller, Nico Luchsinger and Sascha Mombartz at community-canvas.org. Community canvas explained More and more successful companies are about creating thriving communities of people around …

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How Do Apps Make Money?

11 minutes of reading

Apps in the Apple Store follow five primary business model patterns: the free model where the app might make money via paid ads. Freemium model where the app charges for premium features; subscription-based model, paid model, and paymium model, which is a mix of paid and freemium. Free Model Users get those apps for free. …

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Business Model Vs. Financial Model

5 minutes of reading

A business model is a holistic framework to describe, understand, and analyze how companies provide and capture value. The financial model is how companies generate profits, cash, and are financially sustainable. A financial model is indeed part of the overall sustainable business model and one of its core components. What is a Business Model? What …

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Software Development Methods

6 minutes of reading

AIOps Agile Methodology Agile Project Management Agile Modeling Agile Business Analysis Business Model Innovation Continuous Innovation Design Sprint Design Thinking DevOps Dual Track Agile Feature-Driven Development eXtreme Programming Lean vs. Agile Lean Startup Kanban Rapid Application Development Scaled Agile Spotify Model Test-Driven Development Timeboxing Scrum Scrum Anti-Patterns Scrum At Scale Read Next: MVP, Lean Canvas, …

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Google My Business: The Ultimate Directory For B2B Lead Generation

5 minutes of reading

Imagine the case you are selling software that is thought to optimize the cost processes for local shops. How do you start prospecting? Of course, you can jump on the street and go. Or better yet, find the online database open and available. What if one of those databases is there, but you never noticed? …

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Best Books For MBA In 2022

1 minute of reading

When I started FourWeekMBA, I wanted to create all the most valuable resources for business people in a single place so that anyone really passionate about business could learn quickly and get going without overthinking. And on the other hand, I wanted this place to have updated resources relevant to the current business landscape. Indeed, …

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Free Finance Course By FourWeekMBA

7 minutes of reading

In this course, you will learn the basics of financial analysis. And at the end, you have an index to follow that leads to our financial ratio complete guide. Double-Entry Accounting Financial Ratios Why Ratio Analysis? Financial Ratio Analysis and interpretation Key financial ratios Types of financial ratios What is liquidity? What are the main …

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Copywriting Examples For Business

11 minutes of reading

There are many strategies for copywriting. Copywriting aims to appeal to your audience’s emotions and get them to take the action you need them to. Feelings and emotions influence many purchase decisions. Psychological strategies can trigger these emotions. Some of them comprise reframing, social proofing, and testing what works, to continuously improve conversion. Reframing This …

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Copywriting vs. Content Marketing

6 minutes of reading

Copywriting has the precise scope of writing text to enable users/potential customers to take a certain action. On the other hand, content marketing usually has a broader scope from the top of the funnel (branding and awareness) to the funnel’s middle and bottom (actions and conversions). Therefore, the primary difference is on the scope: copywriting …

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History Of Innovation And How The Concept Of Innovation Evolved

15 minutes of reading

Innovation, in the modern sense, is about coming up with solutions to defined or not defined problems that can create a new world. Breakthrough innovations might try to solve, in a whole new way, well-defined problems. Business innovation might start by finding solutions to well-defined problems and continuously improving them. Innovators as heroes of our …

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BCG Business Model In A Nutshell

8 minutes of reading

It all started in 1963 when Bruce D. Henderson founded the Boston Consulting Group (BCG) as part of The Boston Safe Deposit and Trust Company. The BCG became independent by the end of the 1970s and started an expansion process. In 2019, BCG made over $8.5 billion in revenues. The Product Portfolio (the BCG trademark) …

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Franchained Business Model In A Nutshell

5 minutes of reading

In a franchained business model (a short-term chain, long-term franchise), the company deliberately launched its operations by keeping tight ownership on the main assets, while those are established, thus choosing a chain model. Once operations are running and established, the company divests its ownership and opts instead for a franchising model. Coca-Cola Read: Coca-Cola Business …

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Top Tech Jobs To Look At In 2022

5 minutes of reading

With the acceleration of digitalization globally, as the pandemic hit the world in 2020, companies resistant to it had to adapt quickly; this made jobs that were already critical to digital transformation even more required. Full Stack Developers With the web, which is further scaling to penetrate most of the world’s population and to get …

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Last-Mile Delivery: The Anti-Network Effects And Why It’s Such A Hard Problem

9 minutes of reading

Last-mile delivery consists of the set of activities in a supply chain that will bring the service and product to the final customer. The name “last mile” derives from the fact that indeed this usually refers to the final part of the supply chain journey, and yet this is extremely important, as it’s the most …

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Free Business Course By FourWeekMBA

4 minutes of reading

Porter’s Five Forces And Generic Strategies VTDF Framework For Analyzing Tech Business Models Business Modeling BCG Matrix Ansoff Matrix Business Development Blue Ocean Strategy AIDA Model Blitzscaling Leaner MVP Coca-Cola Entry Strategy Main Free Guides: Business Models Business Strategy Business Development Distribution Channels Marketing Strategy Platform Business Models Network Effects FourWeekMBA Business Toolbox Business Engineering …

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Pricing Strategies And Models To Enable Your Business Model

14 minutes of reading

A pricing strategy or model helps companies find the pricing formula in fit with their business models. Thus aligning the customer needs with the product type while trying to enable profitability for the company. A good pricing strategy aligns the customer with the company’s long term financial sustainability to build a solid business model. Pricing …

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Is Benjamin Graham’s Intelligent Investor Still Relevant?

13 minutes of reading

Value investing is an investment philosophy that looks at companies’ fundamentals to discover those companies whose intrinsic value is higher than what the market is currently pricing, in short, value investing tries to evaluate a business by starting with its fundamentals. The man who popularized value investing You will learn invaluable lessons if you listen to …

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