Business

ansoff-matrix

The Ansoff Matrix In A Nutshell

You can use the Ansoff Matrix as a strategic framework to understand what growth strategy is more suited based on the market context. Developed by mathematician and business manager Igor Ansoff, it assumes a growth strategy can be derived from whether the market is new or existing, and whether the product is new or existing. …

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decentralized-autonomous-organization

What Is Decentralized Autonomous Organization? DAO In A Nutshell

A decentralized autonomous organization (DAO) operates autonomously on blockchain protocol under rules governed by smart contracts. DAO is among the most important innovations that Blockchain has brought to the business world, which can create “super entities” or large entities that do not have a central authority but are instead managed in a decentralized manner. Understanding …

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scale

Bigness, Too Big To Scale: How Companies Change With Size

Too big to scale is a phenomenon where a company has passed a threshold that makes it much more fragile to scale. In short, an additional level of scale instead of creating growth efficiency generates at best diseconomies of scale. At worse congestion and collapse. Understanding the implication of Scale and Size For years, Facebook’s founder’s — …

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network-effects

Network Effects In A Nutshell

A network effect is a phenomenon in which as more people or users join a platform, the more the value of the service offered by the platform improves for those joining afterward. Imagine the case of a platform like LinkedIn. For each additional user, joining, which also enriches the online resume, makes the platform more valuable …

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horizontal-integration

Horizontal Integration In A Nutshell

Horizontal integration refers to the process of increasing market shares or expanding by integrating at the same level of the supply chain, and within the same industry. Perhaps, a manufacturer who buys or merges with another manufacturer, in the same industry, is an example of horizontal integration. Horizontal integration, just like vertical integration can happen …

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negative-network-effects

What Are Negative Network Effects And Why They Matter

In a negative network effect as the network grows in usage or scale, the value of the platform might shrink. In platform business models network effects help the platform become more valuable for the next user joining. Negative network effects (congestion or pollution) reduce the value of the platform for the next user joining.  Network congestion  As …

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data-supply-chain

Google Data Supply Chain: AI Supply Chains In A Nutshell

A classic supply chain moves from upstream to downstream, where the raw material is transformed into products, moved through logistics and distributed to final customers. A data supply chain moves in the opposite direction. The raw data is “sourced” from the customer/user. As it moves downstream, it gets processed and refined by proprietary algorithms and …

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innovation-theory

Innovation Theory Through The History of Bell Labs

The innovation loop is a methodology/framework derived from the Bell Labs, which produced innovation at scale throughout the 20th century. They learned how to leverage a hybrid innovation management model based on science, invention, engineering, and manufacturing at scale. By leveraging individual genius, creativity, and small/large groups. The rise of Bell Labs The history of …

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integrated-marketing-communication

Integrated Marketing Communication In A Nutshell

Integrated marketing communication (IMC) is an approach used by businesses to coordinate and brand their communication strategies. Integrated marketing communication takes separate marketing functions and combines them into one, interconnected approach with a core brand message that is consistent across various channels. These encompass owned, earned, and paid media. Integrated marketing communication has been used …

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Wealthfront vs. Betterment Business Model

Wealthfront and Betterment are major players in the Robo-advising space. Both companies make money via advisory fees. And Betterment has additional revenue streams like the service for advisors, the cash reserves, and the checking accounts. Read Next: Affirm Business Model , Chime Business Model, Coinbase Business Model, Klarna Business Model, Paypal Business Model, Stripe Business Model, Robinhood Business Model. Connected Business Models Afterpay …

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dunning-kruger-effect

What Is The Dunning-Kruger effect In Business

The Dunning-Kruger effect describes a cognitive bias where people with low ability in a task overestimate their ability to perform that task well. Consumers or businesses that do not possess the requisite knowledge make bad decisions. What’s more, knowledge gaps prevent the person or business from seeing their mistakes. Understanding the Dunning-Kruger effect The Dunning-Kruger effect …

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business-model-tools

Business Model Tools for Small Businesses and Startups

In this article, we’ll see a few one-page tools to give entrepreneurs clarity of mind on their overall business to take action to build a sustainable venture that unlocks value for many players in the long-term. Business model canvas The nine-building blocks of the business model canvas comprise vital partners, key activities, value propositions, customer …

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Bundling Vs. Unbundling

Bundling is the process of combining multiple products or services within a unique offering. Unbundling is the opposite; it consists of taking one part of an offering (often the most valuable) and provide it as a stand-alone product and service at a more reasonable price. Bundling is usually effective as an expansion strategy, as more …

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storytelling-examples

Storytelling Examples

Every action that is performed by a business has an underlying narrative, whether those actions be related to the brand, customers, advocates, employees, or stakeholders.  Storytelling is a process where a narrative is created to allow a business to share its values, experiences, and history with the desired target audience. A connection is formed with …

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vertical-integration

Vertical Integration And How It Works In The Tech World

In business, vertical integration means a whole supply chain of the company is controlled and owned by the organization. Thus, making it possible to control each step through customers. in the digital world, vertical integration happens when a company can control the primary access points to acquire data from consumers. Vertical integration in the physical …

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