Binge-watching is the practice of watching TV series all at once. In a speech at the Edinburgh Television Festival in 2013, Kevin Spacey said: “If they want to binge then we should let them binge.” This new content format would be popularized by Netflix, launching its TV series all at once. New content models Speaking … Continue reading Money Heyst, Binge-Watching, And Netflix Business Model
Author: Gennaro Cuofano
Gennaro is the creator of FourWeekMBA which target is to reach over two million business students, executives, and aspiring entrepreneurs in 2020 alone | He is also Head of Business Development for a high-tech startup, which he helped grow at double-digit rate | Gennaro is an International MBA with emphasis on Corporate Finance and Business Strategy |
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Resurrecting Marketing Strategy In A World Driven By Metrics
A marketing strategy is the “what” and “how” to build a sustainable value chain framed for a target customer. A powerful marketing strategy needs to be able to manufacture desire, amplify the underlying value proposition, and build a brand that feels unique in the mind of its customers. Read next: Business Strategy: Examples, And Case … Continue reading Resurrecting Marketing Strategy In A World Driven By Metrics
What Is OKR? The Goal-Setting System To Scale Up Your Business
Andy Grove, helped Intel become among the most valuable companies by 1997. In his years at Intel, he conceived a management and goal-setting system, called OKR, standing for “objectives and key results.” Venture capitalist and early investor in Google, John Doerr, systematized in the book “Measure What Matters.” A glance at the OKR system Back … Continue reading What Is OKR? The Goal-Setting System To Scale Up Your Business
Distribution Channels: Types, Functions, And Examples
A distribution channel is the set of steps it takes for a product to get in the hands of the key customer or consumer. Distribution channels can be direct or indirect. Distribution can also be physical or digital, depending on the kind of business and industry. Course: FourWeekMBA Business Model Innovation Flagship Course Why a distribution … Continue reading Distribution Channels: Types, Functions, And Examples
How Does WhatsApp Make Money? WhatsApp Business Model In A Nutshell
Founded in 2009 by Brian Acton, Jan Koum WhatsApp is a messaging app acquired by Facebook in 2014 for $19B. In 2018 WhatsApp rolled out customers’ interaction services, starting to make money on slow responses from companies. And Facebook also announced conversations on WhatsApp prompted by Facebook Ads. WhatsApp origin story Koum and Brian Acton … Continue reading How Does WhatsApp Make Money? WhatsApp Business Model In A Nutshell
Business Strategy: Examples, Case Studies, And Tools
A business strategy is a deliberate plan that helps a business to achieve a long-term vision and mission by drafting a business model to execute that business strategy. A business strategy, in most cases, doesn’t follow a linear path, and execution will help shape it along the way. Course: FourWeekMBA Business Model Innovation Flagship Course What … Continue reading Business Strategy: Examples, Case Studies, And Tools