What Is Sales Storytelling? Sales Storytelling In A Nutshell

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Sales storytelling is the art of telling effective stories during a sales pitch. The intention of this practice is to point out the benefits of a product or service as opposed to discussing the price or various features, models, or uses. Understanding sales storytelling People have told stories for thousands of years as a way … Continue reading What Is Sales Storytelling? Sales Storytelling In A Nutshell

What Is A Social Commerce Business Model? Social Commerce Business Model In A Nutshell

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Social commerce business models are designed to take advantage of social commerce, a relatively new phenomenon where eCommerce transactions take place on social media. Examples of this comrpise companies like SHEIN, Wish, WeChat. Understanding social commerce  Before we delve into social commerce business models, it is worth spending a bit of time explaining social commerce. … Continue reading What Is A Social Commerce Business Model? Social Commerce Business Model In A Nutshell

How to sell on Etsy

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Etsy is one of the most popular online marketplaces in the world and has turned many a side-hustle into a full-time income. There are an estimated 5.2 million active sellers on the platform, with 69% of those considering their online store to be a business. Etsy is perhaps most associated with handmade crafts such as … Continue reading How to sell on Etsy

How to sell on eBay

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eBay is an American multinational eCommerce platform founded in 1995 by Pierre Omidyar.  The company is best known for its online auction marketplace where individuals and businesses can buy and sell a diverse range of products and services around the world.  Account registration Sellers must first register for an eBay account if they do not … Continue reading How to sell on eBay

What Is Meme Marketing? Meme Marketing In A Nutshel

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Meme marketing is any marketing strategy that uses memes to promote a brand. The term “meme” itself was popularized by author Richard Dawkins over 50 years later in his 1976 book The Selfish Gene. In the book, Dawkins described how ideas evolved and were shared across different cultures. The internet has enabled this exchange to … Continue reading What Is Meme Marketing? Meme Marketing In A Nutshel

How Do Insurance Companies Make Money?

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The insurance company revenue model revolves around a claimant receiving compensation in the event of an accident, illness, death, or damage to an asset resulting from theft or a natural disaster. In return for continual insurance cover, the company charges a regular fee – otherwise known as a premium. In essence, insurance companies make money … Continue reading How Do Insurance Companies Make Money?

What is the Unified Payments Interface? Unified Payments Interface In A Nutshell

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The Unified Payments Interface is a mobile-based, real-time payment system. The Unified Payments Interface (UPI) was created by the National Payments Corporation of India to process peer-to-peer (P2P) and person-to-merchant (P2M) transactions. The interface was launched in April 2016 in conjunction with 21 member banks. In essence, the UPI is a payment system that enables consumers … Continue reading What is the Unified Payments Interface? Unified Payments Interface In A Nutshell

List of angel investors

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Angel investors are high net-worth individuals that invest in the early stages of a startup company in exchange for equity. They may also be referred to as seed investors, angel funders, private investors, or business angels.  Angel investors invest in ideas and entrepreneurs, with profits a more secondary concern. In addition to providing vital early … Continue reading List of angel investors

What Is Remarketing? Remarketing In A Nutshell

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Remarketing involves the creation of personalized and targeted ads for consumers who have already visited a company’s website. The process works in this way: as users visit a brand’s website, they are tagged with cookies that follow the users, and as they land on advertising platforms where retargeting is an option (like social media platforms) … Continue reading What Is Remarketing? Remarketing In A Nutshell

What Is Data Monetization? Data Monetization In A Nutshell

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Data monetization describes the process of a business using data to obtain an economic benefit. In essence, data monetization is the process of utilizing data to increase revenue. According to management firm McKinsey & Company, an increasing share of the most successful companies in the world incorporate data and analytics to fuel their growth. Understanding … Continue reading What Is Data Monetization? Data Monetization In A Nutshell

What Are An Angel Investor And A Venture Capitalist? Angel Investors vs. Venture Capitalists

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An angel investor is a wealthy individual who uses their own money to invest in small businesses. A venture capitalist, on the other hand, is an individual or firm that makes a similar investment using money pooled from other companies, corporations, and pension funds. Venture capitalists do not invest their own money. In many cases, … Continue reading What Are An Angel Investor And A Venture Capitalist? Angel Investors vs. Venture Capitalists

What Is The Startup Lifecycle? Startup Lifecycle In A Nutshell

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The startup lifecycle describes the various stages a startup will move through as it grows and develops. Usually, a startup’s life cycles goes through five main phases: solving a problem, development, market-entry, scaling, and maturity. For each of these stages, the startup will have to focus its efforts on various elements, like product development initiatives, then … Continue reading What Is The Startup Lifecycle? Startup Lifecycle In A Nutshell

What Is Wireframing? Wireframing In A Nutshell

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Wireframing involves the creation of a blueprint or schematic that helps designers and programmers think about the structure of an app or website. Wireframing, therefore, is the process of creating a two-dimensional outline of an app or website. Understanding wireframing These outlines are called wireframes and provide an overview of user flow, information architecture, functionality, … Continue reading What Is Wireframing? Wireframing In A Nutshell

What Is Webrooming? Webrooming In A Nutshell

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Webrooming is a shopping process where the consumer browses for a product online before purchasing it in-store. Webrooming is the reverse of showrooming, where a consumer visits a brick-and-mortar store to inspect the product before purchasing it online for a lower price. Webrooming, therefore, describes the consumer practice of researching products online and then purchasing … Continue reading What Is Webrooming? Webrooming In A Nutshell

What Is Showrooming? Showrooming In A Nutshell

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Consumers use the showrooming technique to touch and feel a product in a brick-and-mortar store before searching online marketplaces for the best price. In essence, this enables the consumer to have the best of both worlds. Showrooming, therefore, is a practice where the consumer inspects a product in a brick-and-mortar store before buying it online … Continue reading What Is Showrooming? Showrooming In A Nutshell

Do Blockchain Business Models Imply A New Business Playbook?

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A Blockchain Business Model is made of four main components: Value Model (Core Philosophy, Core Value and Value Propositions for the key stakeholders), Blockchain Model (Protocol Rules, Network Shape and Applications Layer/Ecosystem), Distribution Model (the key channels amplifying the protocol and its communities), and the Economic Model (the dynamics through which protocol players make money). … Continue reading Do Blockchain Business Models Imply A New Business Playbook?

Business Experimentation: How To Test Digital Business Ideas

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Business experiments help entrepreneurs test their hypotheses. Rather than define the problem by making too many hypotheses, a digital entrepreneur can formulate a few assumptions, design experiments, and check them against the actions of potential customers. Once measured, the impact, the entrepreneur, will be closer to defining the problem. Define the problem by suspending the … Continue reading Business Experimentation: How To Test Digital Business Ideas

Ethereum Blockchain In A Nutshell

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Ethereum was launched in 2015 with its cryptocurrency, Ether, as an open-source, blockchain-based, decentralized platform software. Smart contracts are enabled, and Distributed Applications (dApps) get built without downtime or third-party disturbance. It also helps developers build and publish applications as it is also a programming language running on a blockchain. Why does Ethereum matter? Ethereum … Continue reading Ethereum Blockchain In A Nutshell

Breaking Down The Three Engines Of Growth

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As Eric Ries specified in an article entitled “The Law of Sustainable Growth,” as an extract of The Lean Startup: The engine of growth is the mechanism that startups use to achieve sustainable growth. I use the word sustainable to exclude all one-time activities that generate a surge of customers but have no long-term impact, such as a … Continue reading Breaking Down The Three Engines Of Growth

Innovation In Business: What Is Business Model Innovation

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Business model innovation is about increasing the success of an organization with existing products and technologies. By crafting a compelling value proposition able to propel a new business model to scale up customers and create a lasting competitive advantage. And it all starts by mastering the key customers. Course: The FourWeekMBA Business Model Innovation Flagship … Continue reading Innovation In Business: What Is Business Model Innovation