Blitzscaling is a business concept and a book written by Reid Hoffman (LinkedIn Co-founder) and Chris Yeh. At its core, the concept of Blitzscaling is about growing at a rate that is so much faster than your competitors, that make you feel uncomfortable. In short, Blitzscaling is prioritizing speed over efficiency in the face of … Continue reading What Is Blitzscaling And Why It Matters
Author: Gennaro Cuofano
Gennaro is the creator of FourWeekMBA which reached over a million business students, executives, and aspiring entrepreneurs in 2020 alone | He is also Head of Business Development for a high-tech startup, which he helped grow at double-digit rate | Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy |
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What Is the Minimum Viable Product And Why It Matters
As pointed out by Eric Ries, a minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort through a cycle of build, measure, learn; that is the foundation of the lean startup methodology. The origin story of … Continue reading What Is the Minimum Viable Product And Why It Matters
Distribution Channels: Types, Functions, And Examples
A distribution channel is the set of steps it takes for a product to get in the hands of the key customer or consumer. Distribution channels can be direct or indirect. Distribution can also be physical or digital, depending on the kind of business and industry. Why a distribution channel strategy matters Often companies undervalue … Continue reading Distribution Channels: Types, Functions, And Examples
What Is Niche Marketing And Why You Need A Niche Marketing Strategy
Niche marketing is a strategy which premise is to target a subset of a market that can be of various sizes. Where a marketing strategy focused on the whole potential market used to be effective when mass advertising was possible. A niche marketing strategy can help position your brand more efficiently, nowadays. Why Niche marketing … Continue reading What Is Niche Marketing And Why You Need A Niche Marketing Strategy
How To Read A Balance Sheet Like An Expert
The purpose of the balance sheet is to report how the resources to run the operations of the business were acquired. The Balance Sheet helps to assess the financial risk of a business and the simplest way to describe it is given by the accounting equation (assets = liability + equity). Why the balance sheet … Continue reading How To Read A Balance Sheet Like An Expert
Business Innovation To Reinvent Your Business Model In Time Of Pandemic
Business innovation is about creating new opportunities for an organization to reinvent its core offerings, revenue streams, and enhance the value proposition for existing or new customers, thus renewing its whole business model. Business innovation springs by understanding the structure of the market, thus adapting or anticipating those changes. Business vs. technological innovation The primary … Continue reading Business Innovation To Reinvent Your Business Model In Time Of Pandemic
Dave McClure’s Pirate Metrics: The AARRR Funnel In A Nutshell
Venture capitalist, Dave McClure, coined the acronym AARRR, which is a simplified model that enables us to understand what metrics and channels to look at each stage for the users toward becoming customers and referrals of a brand. This is a simple tool for business growth. How does the AARRR (pirate) funnel work? This funnel … Continue reading Dave McClure’s Pirate Metrics: The AARRR Funnel In A Nutshell
Who Is An Intrapreneur? The Intrapreneur In A Nutshell
The intrapreneur is an employee which is usually assigned to innovative projects that can impact the company’s future success. As such, the intrapreneur is an employee that acts like an entrepreneur within the organisation. While the intrapreneur has access to the resources of the organisation she does not bear the risks connected to it. How … Continue reading Who Is An Intrapreneur? The Intrapreneur In A Nutshell
The Complete Guide To Growth Hacking
Growth hacking is a process of rapid experimentation, coupled with the understanding of the whole funnel, where marketing, product, data analysis, and engineering work together to achieve rapid growth. The growth hacking process goes through four key stages of analyzing, ideating, prioritizing, and testing. It is critical to integrate growth hacking within your business model … Continue reading The Complete Guide To Growth Hacking
What Are Diseconomies Of Scale And Why They Matter
In Economics, a Diseconomy of Scale happens when a company has grown so large that its costs per unit will start to increase. Thus, losing the benefits of scale. That can happen due to several factors arising as a company scales. From coordination issues to management inefficiencies and lack of proper communication flows. Difference between … Continue reading What Are Diseconomies Of Scale And Why They Matter
What Is A Financial Statement? Financial Statements In A Nutshell
Financial statements help companies assess several aspects of the business, from profitability (income statement) to how assets are sourced (balance sheet), and cash inflows and outflows (cash flow statement). Financial statements are also mandatory to companies for tax purposes. They are also used by managers to assess the performance of the business. Introduction To The … Continue reading What Is A Financial Statement? Financial Statements In A Nutshell
What Is Financial Accounting? Financial Accounting In A Nutshell
The Complete Beginner’s Guide to Financial Accounting
What Are Economies Of Scale And Why They Matter
In Economics, Economies of Scale is a theory for which, as companies grow, they gain cost advantages. More precisely, companies manage to benefit from these cost advantages as they grow, due to increased efficiency in production. Thus, as companies scale and increase production, a subsequent decrease in the costs associated with it will help the … Continue reading What Are Economies Of Scale And Why They Matter
Crowding-Out Effect And Why It Matters
The crowding-out effect occurs when public sector spending reduces spending in the private sector. Breaking down the crowing out effect The crowding-out effect describes the way government spending reduces private spending. Public sector spending is accommodated by increasing taxes or the level of borrowing itself. This reduces available capital and decreases consumer confidence. In the … Continue reading Crowding-Out Effect And Why It Matters
Double Entry Accounting And Why It Matters In Business
Double-entry accounting is the foundation of modern financial accounting. It’s based on the accounting equation, where assets equal liabilities plus equity. That is the fundamental unit to build financial statements (balance sheet, income statement, and cash flow statement). The basic concept of double entry is that a single transaction, to be recorded, will hit two … Continue reading Double Entry Accounting And Why It Matters In Business
What Is The Feynman Technique And Why It Matters In Business
The Feynman Technique is a mental model and strategy for learning something new and committing it to memory. It is often used in exam preparation and for understanding difficult concepts. Physicist Richard Feynman elaborated this method, and it’s a powerful technique to explain anything. Understanding the Feynman technique The Feynman technique is named after Nobel … Continue reading What Is The Feynman Technique And Why It Matters In Business
Accounting Equation And Why It Matters In Business
The accounting equation is the fundamental equation that keeps together a balance sheet. Indeed, it states that assets always equal liability plus equity. The foundation of accounting is the double-entry system which assumes that a company balance sheet can be broken down in assets, and how they get sources (either though equity/capital or liability/debt). Case … Continue reading Accounting Equation And Why It Matters In Business
Vertical Integration And How It Works In The Bits World
In business, vertical integration means a whole supply chain of the company is controlled and owned by the organization. Thus, making it possible to control each step through customers. in the digital world, vertical integration happens when a company can control the primary access points to acquire data from consumers. Vertical integration in the physical … Continue reading Vertical Integration And How It Works In The Bits World
Lindy Effect: Why Ideas And Technologies Might Age In Reverse
Content Marketing 101: The Lindy Effect. How to Make Your Content Outlive You!
Diffusion Of Innovation Theory And Why It Matters
Sociologist E.M Rogers developed the Diffusion of Innovation Theory in 1962 with the premise that with enough time, tech products are adopted by wider society as a whole. People adopting those technologies are divided according to their psychologic profiles in five groups: innovators, early adopters, early majority, late majority, and laggards. Understanding the Diffusion of … Continue reading Diffusion Of Innovation Theory And Why It Matters
