What Is A Brand Pyramid And Why It Matters In Business


A brand pyramid is a representational framework that answers fundamental questions about a brand and market positioning. The framework is particularly useful for new brands to enter a market for the first time. It moves from bottom to bottom with these elements: features and attributes, functional benefits, emotional benefits, brand persona/core values, and brand essence. … Continue reading What Is A Brand Pyramid And Why It Matters In Business

Amazon SWOT Analysis In A Nutshell


Amazon is among the most diversified business model in the tech industry. The company is well-positioned to dominate e-commerce further. And while its online stores have tight profit margins, Amazon still unlocks cash for growth, while consolidating its dominance in the cloud and grabbing new opportunities like voice. Amazon strengths Strong brand: Amazon is the … Continue reading Amazon SWOT Analysis In A Nutshell