Gennaro Cuofano

Gennaro Cuofano is a CRO and tech executive who has worked in AI since late 2015, starting with bringing NLP, natural-language generation, voice and chatbot products to the marketing industry. His background is in law and finance: he holds a Master's degree in Law and an International MBA with an emphasis on corporate finance (LUISS Business School and the University of San Diego, 2012), and worked as a financial analyst at a real-estate investment firm in San Diego and as an assistant controller. His work focuses on business model strategy, business engineering and, more broadly, structural analysis: how companies make money, read from their own filings. He created FourWeekMBA and leads research there and at The Business Engineer, his newsletter on AI and business strategy, with over 95,000 subscribers and more than 1,000 published analyses. His writing has also appeared on Entrepreneur (for example, How to Digitize a Family Business in Europe) and HackerNoon. Find him on LinkedIn and Substack. See how we source.

Citi, Goldman Join Rowan’s $1.5B; 1.2GW of 5.5GW Contracted

95,000+ executives read Business Engineer for the AI strategy frameworks cited by ChatGPT, Claude, and Perplexity. A note on sourcing. Figures come from Rowan Digital Infrastructure’s press release of 12 November 2026 as published by POWER magazine, read in full on 15 November 2026; Bloomberg’s headline of the same day; and SoftBank Group’s release of […]

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OpenAI Bars Rival Training, Vets Model Resellers From Nov 20

95,000+ executives read Business Engineer for the AI strategy frameworks cited by ChatGPT, Claude, and Perplexity. A note on sourcing. Quotations come from OpenAI’s Usage Policies page (effective 20 November 2026), its 29 October 2025 version and the OpenAI Services Agreement, read on 15 November 2026; a post on X flagged the change. Day counts

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Korean Retail Bought $80M of Nvidia in the CEO-Exit Week

95,000+ executives read Business Engineer for the AI strategy frameworks cited by ChatGPT, Claude, and Perplexity. A note on sourcing. Figures come from Korea Securities Depository and Korea Exchange data as reported by Chosun Biz (13 November 2026), the Hankyung report carried by Bloomingbit (14 November) and MBC News (14 November), read in full on

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AI Advisors Pushed Cuts 1.9x Harder When Reporting to a CEO

95,000+ executives read Business Engineer for the AI strategy frameworks cited by ChatGPT, Claude, and Perplexity. A note on sourcing. Results and quotations come from the paper Loyalty Capture by Eric So and Alex Imas (arXiv 2611.15475, submitted 11 November 2026, accepted at NeurIPS 2026), read in full on 14 November 2026; Rohan Paul’s post

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Lovable Study: 30% of Checked Apps Left Email Records Open

95,000+ executives read Business Engineer for the AI strategy frameworks cited by ChatGPT, Claude, and Perplexity. A note on sourcing. The figures, cases and caveats come from Crissyfield’s English research report on Lovable, read in full on 14 November 2026; the report itself notes it updates the figures in Handelsblatt’s 2 November article. Percentages beyond

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strategic-business-unit

What Is A Strategic Business Unit? Strategic Business Unit In A Nutshell

Updated November 2026 · reviewed for today In short A strategic business unit (SBU) is a part of a larger company that acts like an independent business: it has its own mission, its own competitors and markets, and makes its own strategic and marketing plans, while reporting to the corporate centre. SBUs spread as a

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steeple-analysis

STEEPLE Analysis In A Nutshell

Updated November 2026 · reviewed for today In short A STEEPLE analysis scans the outside forces that can affect an organisation under seven headings: Social, Technological, Economic, Environmental, Political, Legal and Ethical. It extends the PEST family of environmental-scanning tools, usually traced to Francis Aguilar‘s 1967 book Scanning the Business Environment, by adding environmental, legal

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Pendleton Feedback Model: hand-drawn explainer by The Business Engineer

Pendleton Feedback Model

Updated November 2026 · reviewed for today In short The Pendleton feedback model (often called Pendleton’s rules) is a four-step way to give feedback in which the learner speaks first: the learner says what went well, the observer adds what went well, the learner says what could be improved, and the observer adds what could

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Claude Fable 5.2 Leads Epoch’s Fact Recall Test by 16 Points

95,000+ executives read Business Engineer for the AI strategy frameworks cited by ChatGPT, Claude, and Perplexity. A note on sourcing. Scores come from Epoch AI’s SimpleQA Verified leaderboard and benchmark review, read on 14 November 2026; Andrew Curran’s post on X flagged the chart; Sam McCandlish’s statement comes from his X post of 5 November.

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Procter & Gamble Organizational Structure: hand-drawn explainer by The Business Engineer

Procter & Gamble Organizational Structure

Updated November 2026 · reviewed for today In short Procter & Gamble is organised around five Sector Business Units (Beauty; Grooming; Health Care; Fabric & Home Care; Baby, Feminine & Family Care), supported by Enterprise Markets, Corporate Functions and Global Business Services, according to its fiscal 2026 annual report. The SBUs run global brand strategy,

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Claude Fable 5.2 Thinks It’s Being Tested, Earns 42% Less

95,000+ executives read Business Engineer for the AI strategy frameworks cited by ChatGPT, Claude, and Perplexity. A note on sourcing. Andon Labs’ findings come from its X thread of 13 November 2026 and its Vending-Bench 2 leaderboard, read on 14 November; Anthropic’s statements come from its Fable 5.2 system card of 9 November; Thomas Wolf’s

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