Business Experimentation: How To Test Digital Business Ideas


Business experiments help entrepreneurs test their hypotheses. Rather than define the problem by making too many hypotheses, a digital entrepreneur can formulate a few assumptions, design experiments, and check them against the actions of potential customers. Once measured, the impact, the entrepreneur, will be closer to define the problem. Define the problem by suspending the … Continue reading Business Experimentation: How To Test Digital Business Ideas

A Quick Introduction To Design Thinking


Tim Brown, Executive Chair of IDEO, defined design thinking as “a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” Therefore, desirability, feasibility, and viability are balanced to solve critical problems. Origin of the term design thinking While … Continue reading A Quick Introduction To Design Thinking

What Are Biases Really And Why We Got It All Wrong About Biases


The concept of cognitive biases was introduced and popularized by the work of Amos Tversky and Daniel Kahneman since 1972. Biases are seen as systematic errors and flaws that make humans deviate from the standards of rationality, thus making us inept at making good decisions under uncertainty. That is the conventional definition, let’s see what’s … Continue reading What Are Biases Really And Why We Got It All Wrong About Biases

What Is a Business Model Canvas? Business Model Canvas In A Nutshell


The business model canvas is a framework proposed by Alexander Osterwalder and Yves Pigneur in the book Busines Model Generation enabling the design of business models through nine building blocks comprising: key partners, key activities, value propositions, customer relationships, customer segments, critical resources, channels, cost structure, and revenue streams. A quick intro to business models A … Continue reading What Is a Business Model Canvas? Business Model Canvas In A Nutshell