Customer Segmentation: Types, Examples And Case Studies


Customer segmentation is a marketing method that divides the customers in sub-groups, that share similar characteristics. Thus, product, marketing and engineering teams can center the strategy from go-to-market to product development and communication around each sub-group. Customer segments can be broken down is several ways, such as demographics, geography, psychographics and more. Why customer segmentation … Continue reading Customer Segmentation: Types, Examples And Case Studies

New Product Development (NPD): New Product Development Process In A Nutshell


Product development, known as new product development process comprises a set of steps that go from idea generation to post launch review, which help companies analyze the various aspects of launching new products and bringing them to market. It comprises idea generation, screening, testing; business case analysis, product development, test marketing, commercialization and post launch … Continue reading New Product Development (NPD): New Product Development Process In A Nutshell

What Is A Platform Company And Why It Matters


A platform company generates value by enabling interactions, transactions or relationships. A platform company leverages network effects (direct/same side or indirect). Platform companies are also known as platform business models, given their intrinsic way to create value for users. Read next:  Platform Business Models In A Nutshell Network Effects In A Nutshell What Are Diseconomies … Continue reading What Is A Platform Company And Why It Matters

Network Effects In A Nutshell


A network effect is a phenomenon in which as more people or users join a platform, the more the value of the service offered by the platform improves for those joining afterward. Platform business models and network effects Network effects have become an essential element of a successful digital business, for several reasons. First, the … Continue reading Network Effects In A Nutshell

Platform Business Models In A Nutshell


A platform business model generates value by enabling interactions between people, groups, and users by leveraging network effects. Platform business models usually comprise two sides: supply and demand. Kicking off the interactions between those two sides is one of the crucial elements for a platform business model success. From products to interactions In a platform … Continue reading Platform Business Models In A Nutshell