A brand pyramid is a representational framework that answers fundamental questions about a brand and market positioning. The framework is particularly useful for new brands to enter a market for the first time. It moves from bottom to bottom with these elements: features and attributes, functional benefits, emotional benefits, brand persona/core values, and brand essence. … Continue reading What Is A Brand Pyramid And Why It Matters In Business
Author: Gennaro Cuofano
Gennaro is the creator of FourWeekMBA which target is to reach over two million business students, executives, and aspiring entrepreneurs in 2020 alone | He is also Head of Business Development for a high-tech startup, which he helped grow at double-digit rate | Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy |
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What Are SMART Goals And Why They Matter In Business
A SMART goal is any goal with a carefully planned, concise, and trackable objective. To be such a goal needs to be specific, measurable, achievable, relevant, and time-based. Bringing structure and trackability to goal setting increases the chances goals will be achieved, and it helps align the organization around those goals. Understanding SMART goals “SMART” … Continue reading What Are SMART Goals And Why They Matter In Business
Amazon SWOT Analysis In A Nutshell
Amazon is among the most diversified business model in the tech industry. The company is well-positioned to dominate e-commerce further. And while its online stores have tight profit margins, Amazon still unlocks cash for growth, while consolidating its dominance in the cloud and grabbing new opportunities like voice. Amazon strengths Strong brand: Amazon is the … Continue reading Amazon SWOT Analysis In A Nutshell
Competitive Analysis Matrix In A Nutshell
The Competitive Analysis Matrix is a tool that allows businesses to define new growth opportunities. As the name suggests, the matrix is used to critically profile a company against its main competitors. The purpose of the Competitive Analysis Matrix is to provide a broad overview of the competitive landscape in a given industry. It helps … Continue reading Competitive Analysis Matrix In A Nutshell
What Is Poka-yoke And Why It Matters In Business
Poka-yoke is a Japanese quality control technique developed by former Toyota engineer Shigeo Shingo. Translated as “mistake-proofing”, poka-yoke aims to prevent defects in the manufacturing process that are the result of human error. Poka-yoke is a lean manufacturing technique that ensures that the right conditions exist before a step in the process is executed. This … Continue reading What Is Poka-yoke And Why It Matters In Business
Value Stream Mapping And Why It Matters In Business
Value stream mapping uses flowcharts to analyze and then improve on the delivery of products and services. Value stream mapping (VSM) is based on the concept of value streams – which are a series of sequential steps that explain how a product or service is delivered to consumers. Understanding value stream mapping Value stream mapping … Continue reading Value Stream Mapping And Why It Matters In Business
