Four-step Innovation Process And Why It Matters For Business Innovation


The four-step innovation process is a simple tool that businesses can use to drive consistent innovation. The four-step innovation process was created by David Weiss and Claude Legrand as a means of encouraging sustainable innovation within an organization. The process helps businesses solve complex problems with creative ideas instead of relying on low-impact, quick-fix solutions. … Continue reading Four-step Innovation Process And Why It Matters For Business Innovation

Lean Methodology In A Nutshell


The lean methodology is a continuous process of product development to meet customers’ needs. It was in part borrowed by the auto industry and its roots are found in the Toyota Production System, which was heavily influenced by Henry Ford’s assembly line system. The lean methodology is, therefore, an evolution from lean manufacturing, based on … Continue reading Lean Methodology In A Nutshell

Kanban Framework In A Nutshell


Kanban is a lean manufacturing framework first developed by Toyota in the late 1940s. The Kanban framework is a means of visualizing work as it moves through identifying potential bottlenecks. It does that through a process called just-in-time (JIT) manufacturing to optimize engineering processes, speed up manufacturing products, and improve the go-to-market strategy. Understanding the … Continue reading Kanban Framework In A Nutshell

Fast-And-Frugal Trees In A Nutshell


Fast-and-frugal trees are classification trees with sequentially ordered cues that aid in decision making. Fast-and-frugal trees (FFTs) are very simple illustrations of heuristic decision making. Each tree is comprised of sequentially ordered cues – or questions. In turn, each cue has two branches according to how the question can be answered: If the answer to the … Continue reading Fast-And-Frugal Trees In A Nutshell

Agile Methodology In A Nutshell


Agile started as a lightweight development method compared to heavyweight software development, which is the core paradigm of the previous decades of software development. By 2001 the Manifesto for Agile Software Development was born as a set of principles that defined the new paradigm for software development as a continuous iteration. This would also influence … Continue reading Agile Methodology In A Nutshell

Decoy Effect In A Nutshell


The decoy effect is a psychological phenomenon where inferior – or decoy – options influence consumer preferences. Businesses use the decoy effect to nudge potential customers toward the desired target product. The decoy effect is staged by placing a competitor product and a decoy product, which is primarily used to nudge the customer toward the … Continue reading Decoy Effect In A Nutshell

Elevator Pitch In A Nutshell


An elevator pitch is a short speech that introduces an individual, business, or product. Brevity is particularly important in sales, where a pitch must be able to sell itself quickly. Brevity also demonstrates that the person making a pitch has personal and professional aptitude and can think on their feet during unexpected situations. Understanding an elevator … Continue reading Elevator Pitch In A Nutshell

Force-Field Analysis In A Nutshell


Social psychologist Kurt Lewin developed the force-field analysis in the 1940s. The force-field analysis is a decision-making tool used to quantify factors that support or oppose a change initiative. Lewin argued that businesses contain dynamic and interactive forces that work together in opposite directions. To institute successful change, the forces driving the change must be stronger … Continue reading Force-Field Analysis In A Nutshell

Google Effect In A Nutshell


The Google effect is a tendency for individuals to forget information that is readily available through search engines. During the Google effect – sometimes called digital amnesia – individuals have an excessive reliance on digital information as a form of memory recall.  Digital Amnesia And Google Effect The effect is attributed to the advent of … Continue reading Google Effect In A Nutshell

Kotter’s 8-Step Change Model In A Nutshell


Harvard Business School professor Dr. John Kotter has been a thought-leader on organizational change, and he developed Kotter’s 8-step change model, which helps business managers deal with organizational change. Kotter created the 8-step model to drive organizational transformation. Understanding Kotter’s 8-step change model The model was developed by Harvard Business School professor Dr. John Kotter, … Continue reading Kotter’s 8-Step Change Model In A Nutshell

Ladder of Inference In A Nutshell


The ladder of inference is a conscious or subconscious thinking process where an individual moves from a fact to a decision or action. The ladder of inference was created by academic Chris Argyris to illustrate how people form and then use mental models to make decisions. Understanding the ladder of inference Mental models encapsulate assumptions … Continue reading Ladder of Inference In A Nutshell

Herzberg’s Two-Factor Theory In A Nutshell


Herzberg’s two-factor theory argues that certain workplace factors cause job satisfaction while others cause job dissatisfaction. The theory was developed by American psychologist and business management analyst Frederick Herzberg. Until his death in 2000, Herzberg was widely regarded as a pioneering thinker in motivational theory.  Understanding Herzberg’s two-factor theory Frederick Herzberg became interested in studying … Continue reading Herzberg’s Two-Factor Theory In A Nutshell