What happened to Yik Yak?


Yik Yak is a social media smartphone app that was launched in 2013 by Tyler Droll and Brooks Buffington. The company was valued at $400 million in 2014 but was shut down less than three years later. Yik Yak was immensely popular with school and college-age students, which meant it was frequently associated with cyberbullying … Continue reading What happened to Yik Yak?

Why did Mixer shut down?


Mixer was an American video game live streaming platform launched on January 5, 2016. The platform was shut down just four years later, with owner Microsoft citing a lack of users and competition from rival Twitch. Mixer’s demise began with the Microsoft acquisition, with the company less responsive to streamer requests and neglectful of addressing … Continue reading Why did Mixer shut down?

What happened to LimeWire?


LimeWire was a peer-to-peer file-sharing client based on the Gnutella network protocol allowing users to share music. It was created by entrepreneur Mark Gorton in 2000. LimeWire was initially popular, but the platform became associated with illegal porn, security breaches, and virus-ridden files. Users declined as consumers flocked to torrent networks and sites such as … Continue reading What happened to LimeWire?

Pepsi Competitors


In 1965, PepsiCo acquired Frito-Lay in what the chairmen of both companies called a “marriage made in heaven”. The resultant company transformed PepsiCo from a soft drink organization and set it on a path to becoming one of the world’s leading food and beverage companies.  Today, PepsiCo claims to operate in more than 200 countries and … Continue reading Pepsi Competitors

Coca-Cola’s Business And Distribution Strategy In A Nutshell


Coca-Cola follows a business strategy (implemented since 2006) where through its operating arm – the Bottling Investment Group – it invests initially in bottling partners’ operations. As they take off, Coca-Cola divests its equity stakes, and it establishes a franchising model, as long-term growth and distribution strategy. The secret isn’t in the secret formula but … Continue reading Coca-Cola’s Business And Distribution Strategy In A Nutshell

Coca-Cola Competitors


The Coca-Cola Company has 21 different billion-dollar brands or brands that generate more than $1 billion or more in revenue each year.  The company also sells its products in nearly every country in the world, with Cuba and North Korea the only two countries where it is not sold officially. What’s more, the Coca-Cola brand … Continue reading Coca-Cola Competitors

Disney Competitors: Disney Competitors Analysis In A Nutshell


Headquartered in Burbank, California, Disney has global reach and influence with its universally popular resorts, movies, streaming services, video games, and merchandise.  But as one of the largest media conglomerates in the world with a diverse range of products in multiple marketplaces, Disney is no stranger to competition.  Warner Media Owned by telecommunications company AT&T, … Continue reading Disney Competitors: Disney Competitors Analysis In A Nutshell

What Is Locus Of Control? Locus Of Control In A Nutshell


Locus of control was initially described by American psychologist Julian B. Rotter. Locus of control is a psychological concept describing the extent to which people believe they have control over their life experiences.  Rotter studied the extent to which people believed their life outcomes were contingent on what they did (internal control) versus events outside … Continue reading What Is Locus Of Control? Locus Of Control In A Nutshell

What Is Market Fragmentation? Market Fragmentation In A Nutshell


Market fragmentation is most commonly seen in growing markets, which fragment and break away from the parent market to become self-sustaining markets with different products and services. Market fragmentation is a concept suggesting that all markets are diverse and fragment into distinct customer groups over time. Understanding market fragmentation The fragmentation process is initiated by … Continue reading What Is Market Fragmentation? Market Fragmentation In A Nutshell

What Is The OGSM framework And Why It Matters In Business


The OGSM framework is a means of creating a well-structured and actionable marketing strategy. Fundamentally, the OGSM framework allows businesses to first define what they want to achieve and then determine how they will get there. To provide direction for marketing teams, the acronym of OGSM (objectives, goals, strategies, measures) should be followed in sequential … Continue reading What Is The OGSM framework And Why It Matters In Business

Theory of Constraints And Why It Matters In Business


The Theory of Constraints was developed in 1984 by business management guru Eliyahu Goldratt in his book The Goal. The Theory of Constraints argues that every system has at least one constraint that hinders high-level performance or profit generation. Fundamentally, the theory advocates identifying constraints and then eliminating them or at the very least, reducing their impact.  … Continue reading Theory of Constraints And Why It Matters In Business