Yik Yak is a social media smartphone app that was launched in 2013 by Tyler Droll and Brooks Buffington. The company was valued at $400 million in 2014 but was shut down less than three years later. Yik Yak was immensely popular with school and college-age students, which meant it was frequently associated with cyberbullying … Continue reading What happened to Yik Yak?
Mixer was an American video game live streaming platform launched on January 5, 2016. The platform was shut down just four years later, with owner Microsoft citing a lack of users and competition from rival Twitch. Mixer’s demise began with the Microsoft acquisition, with the company less responsive to streamer requests and neglectful of addressing … Continue reading Why did Mixer shut down?
LimeWire was a peer-to-peer file-sharing client based on the Gnutella network protocol allowing users to share music. It was created by entrepreneur Mark Gorton in 2000. LimeWire was initially popular, but the platform became associated with illegal porn, security breaches, and virus-ridden files. Users declined as consumers flocked to torrent networks and sites such as … Continue reading What happened to LimeWire?
In 1965, PepsiCo acquired Frito-Lay in what the chairmen of both companies called a “marriage made in heaven”. The resultant company transformed PepsiCo from a soft drink organization and set it on a path to becoming one of the world’s leading food and beverage companies. Today, PepsiCo claims to operate in more than 200 countries and … Continue reading Pepsi Competitors
PepsiCo was founded in 1902 by American pharmacist and businessman Caleb Bradham as the Pepsi-Cola Company. Bradham, who hoped to emulate the success of Coca-Cola, marketed the beverage from his pharmacy and registered a patent for its recipe the following year. Today, Pepsi is a global company with a portfolio of 23 billion-dollar brands, or … Continue reading What Does PepsiCo Own? PepsiCo Companies In A Nutshell
Coca-Cola follows a business strategy (implemented since 2006) where through its operating arm – the Bottling Investment Group – it invests initially in bottling partners’ operations. As they take off, Coca-Cola divests its equity stakes, and it establishes a franchising model, as long-term growth and distribution strategy. The secret isn’t in the secret formula but … Continue reading Coca-Cola’s Business And Distribution Strategy In A Nutshell
The Coca-Cola Company has 21 different billion-dollar brands or brands that generate more than $1 billion or more in revenue each year. The company also sells its products in nearly every country in the world, with Cuba and North Korea the only two countries where it is not sold officially. What’s more, the Coca-Cola brand … Continue reading Coca-Cola Competitors
With 53% of revenues coming from food, and the remaining 47% coming from the beverage. PepsiCo is a Food and Beverage Empire that in 2017 made over $63 billion in revenues. North America Beverage segment represented 33% of those revenues. 58% of its revenues were in the US. The company distributes its products via direct-store-delivery, … Continue reading The Business Model Of The PepsiCo Food and Beverage Empire
The Coca-Cola Company is an American multinational beverage corporation founded in 1892 by pharmacist Asa Griggs Candler. Many consumers associate the company with its signature soda in a red can or bottle. In truth, however, The Coca-Cola Company owns a plethora of soft drink, juice, tea, coffee, and other beverage brands. Coca-Cola (Coke) Coke is … Continue reading What Does Coca-Cola Own? Coca-Cola Companies In A Nutshell
Disney was founded by brothers Walt and Roy Disney in 1923 as the Disney Brothers Cartoon Studio. From humble premises in suburban Los Angeles, the company established itself as a pioneer in the American animation industry during the 1980s. Since then, Disney has diversified into television, theme parks, live-action film production, streaming media, consumer products, … Continue reading What Does Disney Own? Disney Companies In A Nutshell
Headquartered in Burbank, California, Disney has global reach and influence with its universally popular resorts, movies, streaming services, video games, and merchandise. But as one of the largest media conglomerates in the world with a diverse range of products in multiple marketplaces, Disney is no stranger to competition. Warner Media Owned by telecommunications company AT&T, … Continue reading Disney Competitors: Disney Competitors Analysis In A Nutshell
Locus of control was initially described by American psychologist Julian B. Rotter. Locus of control is a psychological concept describing the extent to which people believe they have control over their life experiences. Rotter studied the extent to which people believed their life outcomes were contingent on what they did (internal control) versus events outside … Continue reading What Is Locus Of Control? Locus Of Control In A Nutshell
Market fragmentation is most commonly seen in growing markets, which fragment and break away from the parent market to become self-sustaining markets with different products and services. Market fragmentation is a concept suggesting that all markets are diverse and fragment into distinct customer groups over time. Understanding market fragmentation The fragmentation process is initiated by … Continue reading What Is Market Fragmentation? Market Fragmentation In A Nutshell
A stereotype is a fixed and over-generalized belief about a particular group or class of people. These beliefs are based on the false assumption that certain characteristics are common to every individual residing in that group. Many stereotypes have a long and sometimes controversial history and are a direct consequence of various political, social, or … Continue reading What Is Stereotyping? Stereotyping In A Nutshell
The Competitive Analysis Matrix is a tool that allows businesses to define new growth opportunities. As the name suggests, the matrix is used to critically profile a company against its main competitors. The purpose of the Competitive Analysis Matrix is to provide a broad overview of the competitive landscape in a given industry. It helps … Continue reading Competitive Analysis Matrix In A Nutshell
Value stream mapping uses flowcharts to analyze and then improve on the delivery of products and services. Value stream mapping (VSM) is based on the concept of value streams – which are a series of sequential steps that explain how a product or service is delivered to consumers. Understanding value stream mapping Value stream mapping … Continue reading Value Stream Mapping And Why It Matters In Business
The OGSM framework is a means of creating a well-structured and actionable marketing strategy. Fundamentally, the OGSM framework allows businesses to first define what they want to achieve and then determine how they will get there. To provide direction for marketing teams, the acronym of OGSM (objectives, goals, strategies, measures) should be followed in sequential … Continue reading What Is The OGSM framework And Why It Matters In Business
Premature optimization describes the act of trying to make something more efficient at a point where it is too early to do so. Here, this focus on efficiency comes at the expense of more important tasks. As an example, before a business sets up marketing automation, it better understands its customers extremely well; otherwise, the … Continue reading What Is Premature Optimization And Why It Matters In Business
The Theory of Constraints was developed in 1984 by business management guru Eliyahu Goldratt in his book The Goal. The Theory of Constraints argues that every system has at least one constraint that hinders high-level performance or profit generation. Fundamentally, the theory advocates identifying constraints and then eliminating them or at the very least, reducing their impact. … Continue reading Theory of Constraints And Why It Matters In Business
The S-Curve of Business illustrates how old ways of doing business mature and then become superseded by newer ways. The S-Curve itself is based on a mathematical concept called the Sigmoidal curve. In the context of business, the curve graphically depicts how an organization grows over a typical life cycle. Understanding the S-Curve of Business A … Continue reading S-Curve In Business And Why It Matters