The Amazon organizational structure is predominantly hierarchical with elements of function-based structure and geographic divisions. While Amazon started as a lean, flat organization in its early years, it transitioned into a hierarchical organization with its jobs and functions clearly defined as it scaled.
Understanding the Amazon organizational structure
Amazon is the largest eCommerce company in the world, employing over a million people spread across many different countries.
The Amazon organizational structure favors a vertical hierarchical approach with global, function-based groups and geographic divisions. This gives the company extensive top-down control over global operations, allowing it to increase market share and maintain market leadership status.
At the top of this chain is a senior management team reporting directly to CEO Jeff Bezos. Dubbed the S Team, this small team of Amazon senior executives works with Bezos to disseminate his ideas, solve problems, set high-level goals, and shape company culture.
The S Team has senior executives in charge of several function-based groups, including:
- Human resources.
- Corporate affairs.
- Amazon Web Services (AWS).
- Worldwide consumers.
- Amazon devices and digital management.
- Worldwide operations.
- Legal and secretariat.
Members of Amazon’s S Team
Amazon’s S Team (sometimes dubbed Amazon Steam) is comprised of 28 individuals:
- CEO Andy Jassy.
- CEO Doug Herrington – Worldwide Amazon Stores.
- CEO Adam Selipsky – Amazon Web Services.
- Chief Security Officer Steve Schmidt.
- SVP and Distinguished Engineer James Hamilton – AWS.
- SVP Amit Agarwal – Country Manager of Amazon India.
- SVP Colleen Aubrey – Performance Advertising.
- SVP Christine Beauchamp – North American Stores.
- SVP Jeff Blackburn – Global Media & Entertainment.
- SVP John Felton – Worldwide Operations.
- SVP Beth Galetti – People, Experience, and Technology.
- SVP Matt Garman – AWS Sales and Marketing.
- SVP Russell Grandinetti – International Consumer.
- SVP Drew Hardener – Worldwide Communications.
- SVP Mike Hopkins – Prime Video and Amazon Studios.
- SVP Paul Kotas – Advertising, Music & IMDb.
- SVP Dave Limp – Devices & Services.
- SVP Neil Lindsay – Prime and Marketing.
- SVP Brian Olsavsky – Chief Financial Officer.
- SVP and head scientist Rohit Prasad – Alexa Artificial Intelligence.
- SVP Dave Treadwell – E-commerce Services.
- SVP and general counsel David Zapolsky.
- VP Peter DeSantis – Global Infrastructure and Customer Support.
- VP Peter Krawiec – Worldwide Corporate Development
- VP Steve Boom – Audio, Twitch & Games.
- VP Candi Castleberry – Global Diversity, Equity, and Inclusion.
- VP Udit Madan – Amazon Transportation.
- VP Rob Williams – Device Software and Services.
Recent additions to the S Team
In December 2022, CEO Andy Jassy released a short note to explain that the S Team would be expanding with four additional members. These include:
- Steve Boom – a Harvard Law School-educated employee with a Bachelor of Science in Electric Engineering from Stanford University. Boom served as the VP of Amazon Music for a decade between 2012 and 2022.
- Candi Castleberry – the former VP of Intersectionality, Culture, and Diversity (ICD) at Twitter who was responsible for related initiatives both internally and on the social media platform. Castleberry has also worked at Xerox, Sun Microsystems, and Motorola.
- Udit Madan – a 15-year Amazon veteran who now heads the rapidly growing Last Mile team at the company’s Bellevue, Washington campus. Madan is primarily tasked with connecting processes, people, and technology to develop innovative solutions.
- Rob Williams – like Madan, Williams has been with Amazon for over a decade. He started as a financial analyst but then moved into the company’s global pricing, supply chain, and vendor management processes. Before becoming VP of Device Software and Services, he worked as a Senior Manager of Fintech Product Management.
Jassy noted that these new additions exemplified Amazon’s leadership principles and were also customer obsessed, inventive, curious, and had “a propensity to be right a lot”.
The additions of Castleberry and Madan were also seen as a way for the company to increase diversity among senior executives – a facet Amazon has tended to struggle with in the past.
Despite the vast geographical reach of Amazon, the company only has two geographic divisions: North America and International.
The company also utilizes groups according to physical location and related business goals. For instance, Amazon.com Inc. is the eCommerce arm of the company. It uses groups to manage eCommerce operations according to geographic regions and their associated regulatory frameworks and logistical challenges. Ultimately, this allows Amazon to address country or region-specific issues proactively and efficiently.
How has Amazon used organizational structure to its advantage?
Many would assume that a large, hierarchical organization would be rigid and resistant to change.
However, this is not the case at Amazon. The company is a flexible and adaptive market leader in eCommerce. Indeed, Amazon has caused disruptive innovation in online marketplaces and also in global logistics.
How is this status maintained in the face of centralized decision-making and top-down control?
One key contributing factor is the Two Pizza Rule. Instituted by Bezos, the Two Pizza Rule states that no meeting should be so large that two pizzas cannot feed the entire group.
The goal here is efficiency and scalability. Smaller teams spend less time managing timetables or keeping others in the loop and more time doing what needs to be done. In turn, each team has access to company resources to meet short and long-term goals. A product team, for example, can add new product lines without having to meet with the project, process, or logistics teams.
In purely theoretical terms, these teams are given more autonomy than say a worker in an Amazon warehouse. But they are very much marching to the beat of Bezos’ drum.
Stability is also a notable feature of the Amazon organizational structure – particularly in senior management.
Although there are frequent new additions to the S Team, many members have been in the same position for years or in some cases, decades. The long-term success of the hierarchical model has resulted in a highly experienced senior management team.
Ultimately, this has allowed Amazon to grow and expand into new markets without sacrificing competitiveness.
- Amazon is a predominantly hierarchical organization incorporating function-based groups and geographic divisions.
- Reportable to CEO Jeff Bezos is a group of senior executives called the S Team. Each member of the S Team is responsible for leading a functional or business unit. Many of these units are in fact large organizations in themselves.
- Amazon has maintained its position as a flexible and adaptable market leader despite a rigid hierarchical structure. To some extent, this has been facilitated by small product teams having autonomous access to company resources and stable, experienced leadership.
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