GoodRx is an American healthcare company known for its telemedicine platform and a website and mobile app that track prescription drug prices. As part of this service, the company makes drug coupons available for free to consumers. GoodRx was created by Trevor Bezdek, Doug Hirsch, and Scott Marlette. Hirsch, an early employee at both Yahoo and Facebook, got the idea for the company after picking up a prescription with private health insurance and still having to pay $450. Given the high variability in prices between different pharmacies, Hirsh went on a mission to make prescription drug prices more transparent and affordable for ordinary Americans. Revenue in the second quarter of 2021 amounted to $177 million with over 7.5 million app customers using the GoodRx app. While the company was the first to provide a comprehensive list of pharmacy drug prices, new players have entered the market. The rest of this article will be devoted to looking at the main GoodRx competitors.
A prescription drug discount company that offers discounted medication prices and home delivery. Blink Health competes directly with GoodRx in the prescription drug discount market.
Blink Health provides discounts on prescription medications and convenient home delivery, directly competing with GoodRx in segments like prescription price comparison and medication savings, targeting cost-conscious consumers.
Both compete in the prescription drug discount market, offering medication price discounts and home delivery, with Blink Health’s focus on upfront pricing and its own pharmacy network.
Blink Health’s upfront pricing and proprietary pharmacy network.
SingleCare
A healthcare savings program that provides discounts on prescription medications, dental care, and vision services. SingleCare competes with GoodRx in the prescription drug discount and healthcare savings market.
SingleCare offers discounts on prescription medications and a broader range of healthcare services, directly competing with GoodRx in segments like prescription savings, dental discounts, and vision care, targeting consumers seeking comprehensive healthcare savings.
Both compete in the prescription drug discount and healthcare savings market, offering discounts on medications and additional healthcare services, with SingleCare’s focus on its multi-service platform and personalized savings recommendations.
SingleCare’s comprehensive healthcare savings platform and personalized recommendations.
RxSaver by RetailMeNot
A prescription discount program by RetailMeNot that provides savings on prescription medications. RxSaver competes with GoodRx in the prescription drug discount market.
RxSaver offers discounts on prescription medications, directly competing with GoodRx in segments like prescription price comparison and medication savings, targeting consumers looking for medication discounts and deals.
Both compete in the prescription drug discount market, providing medication price discounts, with RxSaver’s focus on its association with RetailMeNot and digital coupon offerings.
RxSaver’s affiliation with RetailMeNot and digital coupon integration.
ScriptSave WellRx
A prescription savings program that offers discounts on prescription medications through a network of pharmacies. ScriptSave WellRx competes with GoodRx in the prescription drug discount market.
ScriptSave WellRx provides discounts on prescription medications through a network of pharmacies, directly competing with GoodRx in segments like prescription savings and pharmacy partnerships, targeting consumers seeking convenient and cost-effective prescription solutions.
Both compete in the prescription drug discount market, offering medication price discounts through pharmacy partnerships, with ScriptSave WellRx’s focus on its extensive pharmacy network and adherence support tools.
ScriptSave WellRx’s extensive pharmacy network and adherence support features.
Capsule
An online pharmacy and prescription delivery service that offers medication delivery and personalized care. Capsule competes with GoodRx in the online pharmacy and medication delivery market.
Capsule provides prescription medication delivery and personalized care, directly competing with GoodRx in segments like medication access, pharmacy services, and medication adherence, targeting consumers seeking convenience and a modern pharmacy experience.
Both compete in the online pharmacy and medication delivery market, offering medication access and delivery services, with Capsule’s focus on its digital platform, same-day delivery, and pharmacy services.
Capsule’s digital platform, same-day delivery, and personalized care.
Zocdoc
An online healthcare scheduling platform that allows users to find and book appointments with healthcare providers. Zocdoc competes with GoodRx in the healthcare access and appointment booking market.
Zocdoc offers healthcare appointment booking and provider discovery, directly competing with GoodRx in segments like healthcare access, provider search, and patient convenience, targeting consumers seeking easy access to medical care.
Both compete in the healthcare access and appointment booking market, providing tools for finding and booking healthcare appointments, with Zocdoc’s focus on its extensive provider network and appointment scheduling capabilities.
Zocdoc’s extensive provider network and appointment scheduling features.
Healthline
A health information website that provides medical content, news, and resources to consumers. Healthline competes with GoodRx in the healthcare information and content market.
Healthline offers a wide range of health-related information and resources, directly competing with GoodRx in segments like healthcare education, medication guides, and medical news, targeting consumers seeking reliable health information.
Both compete in the healthcare information and content market, providing health-related content and resources, with Healthline’s focus on its authoritative medical content and educational resources.
Healthline’s authoritative medical content and educational resources.
WebMD
A healthcare information website that offers medical content, tools, and resources for consumers. WebMD competes with GoodRx in the healthcare information and content market.
WebMD provides healthcare information, tools, and resources, directly competing with GoodRx in segments like healthcare education, medication guides, and medical news, targeting consumers seeking comprehensive health information and support.
Both compete in the healthcare information and content market, offering health-related content and resources, with WebMD’s focus on its well-established brand and trusted medical content.
WebMD’s well-established brand and trusted medical content.
MyChart
An electronic health record (EHR) platform that allows patients to access their medical records and communicate with healthcare providers. MyChart competes with GoodRx in the patient engagement and healthcare technology market.
MyChart offers patients access to their medical records and communication with healthcare providers, directly competing with GoodRx in segments like patient engagement, telemedicine, and health technology, targeting consumers seeking active participation in their healthcare.
Both compete in the patient engagement and healthcare technology market, providing tools for patients to manage their health information, with MyChart’s focus on EHR integration and healthcare communication features.
MyChart’s EHR integration and healthcare communication capabilities.
PharmacyChecker.com
PharmacyChecker.com allows consumers to save up to 90% on the price of prescription drugs. The platform is also available in Canada and some international markets.
PharmacyChecker.com was launched in 2003 by Tod Cooperman to capitalize on the wave of American consumers searching online for affordable prescription prices. The company is a major stakeholder in this consumer-driven health care community and is dedicated to promoting public health.
Like GoodRx, the platform also offers a discount card that consumers can show at pharmacies across the United States.
oneRx
oneRx is a prescription pricing comparison service with discounts on certain medications instantly redeemable. The platform is a project of company Truveris, which is on a mission to bring transparency to the entire pharmaceutical supply chain.
Health care costs are reduced by providing real-time data on prescription savings. Through a combination of intelligent data and human expertise, the average consumer can also make better sense of the complex pharmacy benefits system.
oneRx users get access to a discount card that can be used across a pre-negotiated national pharmacy network.
The eCommerce giant works with most insurance plans and its team of pharmacists can liaise directly with a consumer’s prescriber or insurance provider. Prices can be reduced further if the consumer is an Amazon Prime member, with access to free delivery and discounts.
When Amazon Pharmacy was launched in late 2020, Hirsh suggested the service was not a competitor of GoodRx but instead a complementary offering. However, broader investor sentiment toward the launch of Amazon Pharmacy and the platform’s similarity to GoodRx suggests otherwise.
SingleCare
SingleCare is another platform with a branded discount card that prescription buyers can use to save money. The company claims to have saved consumers billions of dollars across partnerships with more than 35,000 pharmacies. Some of its major partners include Walmart, Walgreens, Kroger, Albertsons, and CVS Pharmacy.
What’s more, SingleCare is committed to price transparency and affordability which is backed by extensive experience in healthcare, technology, and consumer-focused start-ups.
Key takeaways:
GoodRx is an American healthcare company known for its telemedicine platform and a website and mobile app that track prescription drug prices. The company was the first to provide a comprehensive list of pharmacy drug prices, but there are other players in the market.
PharmacyChecker.com is an established competitor offering consumers deep discounts. oneRx is a similar company using real-time data and human expertise to help consumers make sense of the complex pharmaceutical benefits system.
Amazon Pharmacy is a relative newcomer, having only been launched in December 2020. Nevertheless, it is a major threat to GoodRx since it is backed by Amazon Prime discounting and features a team of experts who liaise with healthcare professionals on behalf of customers.
Key Highlights of GoodRx’s Competitors:
PharmacyChecker.com:
Allows consumers to save up to 90% on prescription drug prices.
Offers discounts on medications in the U.S., Canada, and international markets.
Launched in 2003 to provide affordable prescription prices and promote public health.
Provides a discount card for use at pharmacies.
oneRx (Truveris):
Offers prescription pricing comparison service with instant redeemable discounts.
Aims to bring transparency to the pharmaceutical supply chain.
Helps consumers navigate the complex pharmacy benefits system.
Users receive a discount card for use within a national pharmacy network.
Amazon Pharmacy:
Allows consumers to search, compare, and save at local pharmacies.
Works with most insurance plans and offers discounts for Amazon Prime members.
Launched in 2020 and backed by Amazon’s extensive resources.
Offers direct communication between pharmacists, prescribers, and insurance providers.
SingleCare:
Provides a branded discount card for prescription buyers to save money.
Claims to have saved consumers billions of dollars through partnerships with pharmacies.
Partners with major pharmacy chains like Walmart, Walgreens, and CVS Pharmacy.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
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