Zoom Competitors

Zoom is a video platform, which enabled remote working. As such it competes with other large tech players like Google and Microsoft for the productivity space, and other startups like Slack and Go-To-Meetings.

How the pandemic propelled Zoom’s brand

Zoom is a video communication platform, which mission is to “make video communications frictionless.” Leveraging on the viral growth from its freemium model, Zoom then uses its direct sales force to identify the opportunity and channel those in B2B and enterprise accounts. 

As the COVID-19 pandemic spread around the world, it was Zoom that was best placed to take advantage.

From March to June 2020, the number of daily active users on the Zoom platform jumped from 10 million to over 200 million.

A further 90,000 schools across 20 countries also utilized Zoom video conferencing to conduct classes remotely.

However, the immense popularity of Zoom has resulted in security and privacy concerns.

In a world that is progressively shifting to remote work, many Zoom users are seeking alternative video conferencing options.

Skype Meet Now

Skype has been synonymous with online communication for almost two decades.

Now owned by Microsoft, Skype Meet Now was created to be a light-weight alternative to Zoom.

Users can easily host a meeting with their team without having to sign up for a service or download software.

By simply creating a room and sharing a link asking participants to join the call, the platform appeals to many professionals who want to avoid the hassle of signing up for a dedicated service.

Importantly, Skype Meet Now allows for up to 50 people to attend the conference at any one time.

Conferences can also be recorded where necessary on either a smartphone app or desktop client.

Google Meet

Google Meet is a more streamlined version of the Google Hangout app for texting and video calling.

Google Meet matches Skype Meet Now for simplicity. Users are only tasked with creating a room and then sharing a link with their colleagues to get started.

The platform can support video conferencing for up to 100 participants with 16 of those visible on the screen.

Given that it is integrated with G Suite, users can join the meeting from an email invite or calendar event.

Offline users can also attend by dialing a unique conference phone number.

During the height of the pandemic in 2020, Meet was made free worldwide in a direct move to take market share from Zoom.

Microsoft Teams

Microsoft Teams is one the most popular video conferencing apps, with Microsoft claiming over 44 million daily active users.

Like Google Meet, Microsoft Teams enjoys integration with parent company software.

As part of the Office 365 suite of applications, conference members can collaborate and share information in multiple ways.

Microsoft Teams has a competitive edge over Zoom – particularly where larger organizations are concerned – with the capacity to host 250 conference members simultaneously.


Slack follows a freemium model, where a free version is offered, and users can convert to paying customers if they want more usage or advanced functionalities. Slack combines the free model with a direct sales force to acquire enterprise customers with yearly recurring revenue of over 100K. Those customers were 575 in 2019, and they accounted for 40% of its revenues. 

Slack is commonly associated with team chat, but it does have video conferencing functionality also.

Many businesses prefer to use Slack because the platform does not force them to use its features.

Indeed, Slack conversations are easily integrated with Zoom or Microsoft Teams to allow a seamless transition between text, audio, and video conferencing.


GoToMeeting was one of the first video conferencing services available and enjoys significant market share as a result.

The service is feature-packed, incorporating the ability to record meetings, share screens, and designate multiple facilitators.

It is also a versatile offering, readily accessible on Mac, PC, Linux, Android, and web browsers.

GoToMeeting offers a range of plans suitable for most organizations.

The entry-level plan alone allows for up to 150 participants.

For larger needs, the Enterprise plan can accommodate up to 3,000 participants.

Key takeaways:

  • As a result of the COVID-19 pandemic, Zoom saw its popularity explode during the early part of 2020. However, security concerns caused many remote workers to seek alternatives.
  • Microsoft Teams and Google Meet are worthy options for business people who need integrated services such as email and scheduling and presentation software.
  • Slack provides a worthy point of differentiation because it does not force businesses to use its proprietary features. 

Related Business Concepts

A freeterprise is a combination of free and enterprise where free professional accounts are driven into the funnel through the free product. As the opportunity is identified the company assigns the free account to a salesperson within the organization (inside sales or fields sales) to convert that into a B2B/enterprise account.
The freemium – unless the whole organization is aligned around it – is a growth strategy rather than a business model. A free service is provided to a majority of users, while a small percentage of those users convert into paying customers through the sales funnel. Free users will help spread the brand through word of mouth.

Read Also: How Does Zoom Make Money, Who Owns Zoom.

Read Next: Competitor Analysis, Amazon Competitors, Tesla Competitors.

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