Zoominfo is an American software-as-a-service (SaaS) company founded by Henry Schuck and Kirk Brown in 2007. The company sells access to the most comprehensive B2B database in the world to help sales and marketing teams better communicate with prospects. Zoominfo held an IPO in June 2020 raising $935 million. Like similar software companies that are valuable to remote teams, demand for the Zoominfo platform increased because of the coronavirus pandemic. It is now used by over 20,000 businesses, with clients including T-Mobile, Zoom, Amazon, and Google.
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Competitor Description Key Insights Competitive Overlap Differentiation LinkedIn Sales Navigator (Microsoft) A sales and marketing tool designed to help sales professionals find and connect with prospects on LinkedIn. LinkedIn Sales Navigator competes with ZoomInfo in the B2B sales intelligence and lead generation space. LinkedIn Sales Navigator offers sales and lead generation tools, directly competing with ZoomInfo in segments like B2B data and prospecting, targeting sales and marketing professionals looking to leverage LinkedIn for lead generation. Both compete in the B2B sales intelligence and lead generation market, providing tools for prospecting and lead generation, with LinkedIn Sales Navigator’s focus on leveraging LinkedIn’s network. LinkedIn Sales Navigator’s integration with LinkedIn’s extensive professional network. InsideView (Demandbase) A B2B data and intelligence platform that provides sales and marketing teams with data, insights, and connections. InsideView competes with ZoomInfo in the B2B data and sales intelligence market. InsideView offers B2B data and intelligence solutions, directly competing with ZoomInfo in segments like B2B data enrichment and prospecting, targeting businesses looking for data-driven insights. Both compete in the B2B data and sales intelligence market, providing data and insights for sales and marketing teams, with InsideView’s focus on data accuracy and enrichment. InsideView’s data accuracy and focus on data enrichment. D&B Hoovers (Dun & Bradstreet) A business intelligence and B2B sales acceleration platform that offers data and analytics for sales, marketing, and supply chain professionals. D&B Hoovers competes with ZoomInfo in the B2B data and sales acceleration space. D&B Hoovers provides business intelligence and sales acceleration tools, indirectly competing with ZoomInfo in segments like B2B data enrichment and prospecting, targeting businesses seeking data-driven insights and sales acceleration. Both compete in the B2B data and sales acceleration market, offering data and analytics for sales and marketing teams, with D&B Hoovers’ focus on business intelligence and financial data. D&B Hoovers’ extensive business and financial data resources. DiscoverOrg (ZoomInfo) A B2B intelligence and sales acceleration platform that offers data, insights, and connections for sales, marketing, and recruiting professionals. DiscoverOrg, now part of ZoomInfo, competes with ZoomInfo’s parent company in the B2B data and sales intelligence space. DiscoverOrg provides B2B intelligence and sales acceleration solutions, directly competing with ZoomInfo in segments like B2B data enrichment and sales prospecting, targeting businesses looking for data-driven insights and sales acceleration. Both compete in the B2B data and sales intelligence market, offering data and insights for sales and marketing teams, with DiscoverOrg’s focus on B2B data accuracy and market intelligence. DiscoverOrg’s specialization in B2B data accuracy and market insights. Lead411 (UpLead) A B2B contact data platform known for its lead generation and sales intelligence tools. Lead411, now part of UpLead, competes with ZoomInfo in the B2B lead generation and contact data space. Lead411 offers B2B contact data and lead generation solutions, directly competing with ZoomInfo in segments like B2B contact data and lead prospecting, targeting sales and marketing professionals seeking contact information for lead generation. Both compete in the B2B lead generation and contact data market, providing contact information and lead generation tools, with Lead411’s focus on data accuracy and lead prospecting. Lead411’s expertise in B2B contact data accuracy and lead generation. Apollo (Apollo.io) A B2B sales engagement platform known for its prospecting, outreach, and analytics tools. Apollo competes with ZoomInfo in the B2B sales engagement and lead generation space. Apollo offers B2B sales engagement and lead generation solutions, indirectly competing with ZoomInfo in segments like B2B lead prospecting and outreach, targeting sales and marketing teams looking to automate their outreach efforts. Both compete in the B2B sales engagement and lead generation market, providing tools for prospecting and outreach, with Apollo’s focus on sales engagement automation and analytics. Apollo’s specialization in sales engagement automation and analytics. Clearbit A B2B data enrichment and customer intelligence platform known for its data accuracy and enrichment services. Clearbit competes with ZoomInfo in the B2B data enrichment and lead generation space. Clearbit offers B2B data enrichment and customer intelligence solutions, indirectly competing with ZoomInfo in segments like B2B data accuracy and lead generation, targeting businesses seeking high-quality data for sales and marketing efforts. Both compete in the B2B data enrichment and lead generation market, providing data enrichment and lead generation tools, with Clearbit’s focus on data accuracy and enrichment services. Clearbit’s data accuracy and data enrichment capabilities. Hunter (Email Hunter) A B2B email finding and lead generation platform that helps users find email addresses and verify their deliverability. Hunter competes with ZoomInfo in the B2B email finding and lead generation space. Hunter offers B2B email finding and lead generation solutions, indirectly competing with ZoomInfo in segments like B2B email prospecting and lead generation, targeting sales and marketing professionals seeking accurate email addresses for outreach. Both compete in the B2B email finding and lead generation market, providing tools for email prospecting and lead generation, with Hunter’s focus on email address verification and accuracy. Hunter’s expertise in email address verification and lead generation. SalesIntel A B2B contact data platform known for its data quality and sales intelligence solutions. SalesIntel competes with ZoomInfo in the B2B contact data and sales intelligence market. SalesIntel offers B2B contact data and sales intelligence solutions, directly competing with ZoomInfo in segments like B2B contact data accuracy and sales prospecting, targeting businesses looking for high-quality data for sales and marketing campaigns. Both compete in the B2B contact data and sales intelligence market, providing data quality and insights for sales and marketing teams, with SalesIntel’s focus on data accuracy and coverage. SalesIntel’s data quality and extensive data coverage. Cognism A B2B lead generation and sales intelligence platform known for its data enrichment and outbound sales tools. Cognism competes with ZoomInfo in the B2B lead generation and sales intelligence space. Cognism offers B2B lead generation and sales intelligence solutions, directly competing with ZoomInfo in segments like B2B lead prospecting and outbound sales, targeting businesses seeking data-driven lead generation and sales acceleration. Both compete in the B2B lead generation and sales intelligence market, providing tools for lead prospecting and outbound sales, with Cognism’s focus on data enrichment and sales automation. Cognism’s data enrichment capabilities and sales automation tools.
UpLead
UpLead is a tool sales teams can use to build a clean prospect list that is free of inaccurate or inappropriate leads. In fact, UpLead is the only prospect company that offers a 95% or more accuracy guarantee.
Features include real-time email verification, technology tracking, email pattern intelligence, and integration with Salesforce and twelve other CRM platforms.
Lead411
Lead411 describes itself as the โpremier source for verified lead data that you just canโt find anywhere else.โ The platform offers sales and marketing services, recruiting, and also allows clients to sell into software-as-a-service or technology stacks.
Some of Lead411โs clients include Toyota, Pfizer, Hewlett Packard, Deloitte, and Samsung.
LinkedIn Sales Navigator
LinkedIn Sales Navigator is a solution for individual sales representatives and companies with more than seventy such representatives on their payroll. Both groups can leverage the power and reach of the core LinkedIn professional network.
The platform is used by more than 80% of the Forbes Cloud 100 list of companies, including SAP, PayPal, and commercial real estate firm JLL.
Visual Visitor
Visual Visitor is a B2B sales intelligence platform that allows clients to accelerate their sales pipeline and land more deals in less time. With 36% of sales awarded to the vendor that responds first, the company sees its platform as crucial in dynamic markets.
Visual Visitor boasts a database with over 540 million contacts and encourages sales teams to ask themselves four critical questions:
- Who is shopping for the product or service?
- Who should then be contacted?
- Who is interested and how can anonymous visitors be identified?
- Who is opening and then reading sales proposals and emails?
Lusha
Lusha helps more than 280,000 companies connect with their prospects and increase their revenue by converting more leads.
The platform provides access to more than 100 million business profiles and 15 million company profiles. Unlike Zoominfo, Lusha users can remain on a free plan indefinitely with five free contacts provided each month.
Some of Lushaโs major clients include Dropbox, Uber, Microsoft, and Facebook.
Key takeaways:
- Zoominfo is an American software-as-a-service (SaaS) company founded by Henry Schuck and Kirk Brown in 2007.
- Zoominfo’s competitors include UpLead, a company that offers accurate prospect lists and integration with multiple CRM platforms. There is also Lead411, a source of lead data the company claims cannot be found anywhere else.
- LinkedIn Sales Navigator is a Zoominfo competitor where clients can leverage its existing professional network. The same can also be said for Lusha, with millions of available profiles and an impressive customer list.
Zoominfo and Competitors: Key Takeaways
- Zoominfo Overview: Zoominfo is a prominent American software-as-a-service (SaaS) company founded in 2007 by Henry Schuck and Kirk Brown. It offers a comprehensive B2B database to help sales and marketing teams improve communication with prospects. The company held an IPO in 2020 and has experienced increased demand due to the COVID-19 pandemic.
- UpLead: UpLead is a competitor to Zoominfo, providing sales teams with tools to build accurate prospect lists. UpLead stands out with a 95% accuracy guarantee and features like real-time email verification, technology tracking, and integration with CRM platforms.
- Lead411: Lead411 positions itself as a premier source for verified lead data that is not easily found elsewhere. The platform serves sales, marketing, and recruiting needs, and counts clients like Toyota, Pfizer, Hewlett Packard, and Samsung.
- LinkedIn Sales Navigator: LinkedIn Sales Navigator is a solution for individual sales representatives and larger companies alike. It leverages LinkedIn’s professional network and is used by over 80% of Forbes Cloud 100 companies, including SAP, PayPal, and JLL.
- Visual Visitor: Visual Visitor is a B2B sales intelligence platform that accelerates sales pipelines and emphasizes the importance of quick responses in dynamic markets. Its database contains over 540 million contacts and assists sales teams in identifying potential leads and interested prospects.
- Lusha: Lusha helps companies connect with prospects and increase revenue by converting more leads. It offers access to business and company profiles, with a free plan that includes five contacts per month. Major clients include Dropbox, Uber, Microsoft, and Facebook.
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