zoominfo-competitors

Zoominfo Competitors

Business / By / November 2, 2023

Zoominfo is an American software-as-a-service (SaaS) company founded by Henry Schuck and Kirk Brown in 2007. The company sells access to the most comprehensive B2B database in the world to help sales and marketing teams better communicate with prospects. Zoominfo held an IPO in June 2020 raising $935 million. Like similar software companies that are valuable to remote teams, demand for the Zoominfo platform increased because of the coronavirus pandemic. It is now used by over 20,000 businesses, with clients including T-Mobile, Zoom, Amazon, and Google.

 

 

CompetitorDescriptionKey InsightsCompetitive OverlapDifferentiation
LinkedIn Sales Navigator (Microsoft)A sales and marketing tool designed to help sales professionals find and connect with prospects on LinkedIn. LinkedIn Sales Navigator competes with ZoomInfo in the B2B sales intelligence and lead generation space.LinkedIn Sales Navigator offers sales and lead generation tools, directly competing with ZoomInfo in segments like B2B data and prospecting, targeting sales and marketing professionals looking to leverage LinkedIn for lead generation.Both compete in the B2B sales intelligence and lead generation market, providing tools for prospecting and lead generation, with LinkedIn Sales Navigator’s focus on leveraging LinkedIn’s network.LinkedIn Sales Navigator’s integration with LinkedIn’s extensive professional network.
InsideView (Demandbase)A B2B data and intelligence platform that provides sales and marketing teams with data, insights, and connections. InsideView competes with ZoomInfo in the B2B data and sales intelligence market.InsideView offers B2B data and intelligence solutions, directly competing with ZoomInfo in segments like B2B data enrichment and prospecting, targeting businesses looking for data-driven insights.Both compete in the B2B data and sales intelligence market, providing data and insights for sales and marketing teams, with InsideView’s focus on data accuracy and enrichment.InsideView’s data accuracy and focus on data enrichment.
D&B Hoovers (Dun & Bradstreet)A business intelligence and B2B sales acceleration platform that offers data and analytics for sales, marketing, and supply chain professionals. D&B Hoovers competes with ZoomInfo in the B2B data and sales acceleration space.D&B Hoovers provides business intelligence and sales acceleration tools, indirectly competing with ZoomInfo in segments like B2B data enrichment and prospecting, targeting businesses seeking data-driven insights and sales acceleration.Both compete in the B2B data and sales acceleration market, offering data and analytics for sales and marketing teams, with D&B Hoovers’ focus on business intelligence and financial data.D&B Hoovers’ extensive business and financial data resources.
DiscoverOrg (ZoomInfo)A B2B intelligence and sales acceleration platform that offers data, insights, and connections for sales, marketing, and recruiting professionals. DiscoverOrg, now part of ZoomInfo, competes with ZoomInfo’s parent company in the B2B data and sales intelligence space.DiscoverOrg provides B2B intelligence and sales acceleration solutions, directly competing with ZoomInfo in segments like B2B data enrichment and sales prospecting, targeting businesses looking for data-driven insights and sales acceleration.Both compete in the B2B data and sales intelligence market, offering data and insights for sales and marketing teams, with DiscoverOrg’s focus on B2B data accuracy and market intelligence.DiscoverOrg’s specialization in B2B data accuracy and market insights.
Lead411 (UpLead)A B2B contact data platform known for its lead generation and sales intelligence tools. Lead411, now part of UpLead, competes with ZoomInfo in the B2B lead generation and contact data space.Lead411 offers B2B contact data and lead generation solutions, directly competing with ZoomInfo in segments like B2B contact data and lead prospecting, targeting sales and marketing professionals seeking contact information for lead generation.Both compete in the B2B lead generation and contact data market, providing contact information and lead generation tools, with Lead411’s focus on data accuracy and lead prospecting.Lead411’s expertise in B2B contact data accuracy and lead generation.
Apollo (Apollo.io)A B2B sales engagement platform known for its prospecting, outreach, and analytics tools. Apollo competes with ZoomInfo in the B2B sales engagement and lead generation space.Apollo offers B2B sales engagement and lead generation solutions, indirectly competing with ZoomInfo in segments like B2B lead prospecting and outreach, targeting sales and marketing teams looking to automate their outreach efforts.Both compete in the B2B sales engagement and lead generation market, providing tools for prospecting and outreach, with Apollo’s focus on sales engagement automation and analytics.Apollo’s specialization in sales engagement automation and analytics.
ClearbitA B2B data enrichment and customer intelligence platform known for its data accuracy and enrichment services. Clearbit competes with ZoomInfo in the B2B data enrichment and lead generation space.Clearbit offers B2B data enrichment and customer intelligence solutions, indirectly competing with ZoomInfo in segments like B2B data accuracy and lead generation, targeting businesses seeking high-quality data for sales and marketing efforts.Both compete in the B2B data enrichment and lead generation market, providing data enrichment and lead generation tools, with Clearbit’s focus on data accuracy and enrichment services.Clearbit’s data accuracy and data enrichment capabilities.
Hunter (Email Hunter)A B2B email finding and lead generation platform that helps users find email addresses and verify their deliverability. Hunter competes with ZoomInfo in the B2B email finding and lead generation space.Hunter offers B2B email finding and lead generation solutions, indirectly competing with ZoomInfo in segments like B2B email prospecting and lead generation, targeting sales and marketing professionals seeking accurate email addresses for outreach.Both compete in the B2B email finding and lead generation market, providing tools for email prospecting and lead generation, with Hunter’s focus on email address verification and accuracy.Hunter’s expertise in email address verification and lead generation.
SalesIntelA B2B contact data platform known for its data quality and sales intelligence solutions. SalesIntel competes with ZoomInfo in the B2B contact data and sales intelligence market.SalesIntel offers B2B contact data and sales intelligence solutions, directly competing with ZoomInfo in segments like B2B contact data accuracy and sales prospecting, targeting businesses looking for high-quality data for sales and marketing campaigns.Both compete in the B2B contact data and sales intelligence market, providing data quality and insights for sales and marketing teams, with SalesIntel’s focus on data accuracy and coverage.SalesIntel’s data quality and extensive data coverage.
CognismA B2B lead generation and sales intelligence platform known for its data enrichment and outbound sales tools. Cognism competes with ZoomInfo in the B2B lead generation and sales intelligence space.Cognism offers B2B lead generation and sales intelligence solutions, directly competing with ZoomInfo in segments like B2B lead prospecting and outbound sales, targeting businesses seeking data-driven lead generation and sales acceleration.Both compete in the B2B lead generation and sales intelligence market, providing tools for lead prospecting and outbound sales, with Cognism’s focus on data enrichment and sales automation.Cognism’s data enrichment capabilities and sales automation tools.

UpLead

UpLead is a tool sales teams can use to build a clean prospect list that is free of inaccurate or inappropriate leads. In fact, UpLead is the only prospect company that offers a 95% or more accuracy guarantee.

Features include real-time email verification, technology tracking, email pattern intelligence, and integration with Salesforce and twelve other CRM platforms.

Lead411

Lead411 describes itself as the “premier source for verified lead data that you just can’t find anywhere else.” The platform offers sales and marketing services, recruiting, and also allows clients to sell into software-as-a-service or technology stacks.

Some of Lead411’s clients include Toyota, Pfizer, Hewlett Packard, Deloitte, and Samsung.

LinkedIn Sales Navigator

LinkedIn Sales Navigator is a solution for individual sales representatives and companies with more than seventy such representatives on their payroll. Both groups can leverage the power and reach of the core LinkedIn professional network.

The platform is used by more than 80% of the Forbes Cloud 100 list of companies, including SAP, PayPal, and commercial real estate firm JLL.

Visual Visitor

Visual Visitor is a B2B sales intelligence platform that allows clients to accelerate their sales pipeline and land more deals in less time. With 36% of sales awarded to the vendor that responds first, the company sees its platform as crucial in dynamic markets.

Visual Visitor boasts a database with over 540 million contacts and encourages sales teams to ask themselves four critical questions:

  1. Who is shopping for the product or service?
  2. Who should then be contacted?
  3. Who is interested and how can anonymous visitors be identified?
  4. Who is opening and then reading sales proposals and emails?

Lusha

Lusha helps more than 280,000 companies connect with their prospects and increase their revenue by converting more leads.

The platform provides access to more than 100 million business profiles and 15 million company profiles. Unlike Zoominfo, Lusha users can remain on a free plan indefinitely with five free contacts provided each month. 

Some of Lusha’s major clients include Dropbox, Uber, Microsoft, and Facebook.

Key takeaways:

  • Zoominfo is an American software-as-a-service (SaaS) company founded by Henry Schuck and Kirk Brown in 2007.
  • Zoominfo’s competitors include UpLead, a company that offers accurate prospect lists and integration with multiple CRM platforms. There is also Lead411, a source of lead data the company claims cannot be found anywhere else.
  • LinkedIn Sales Navigator is a Zoominfo competitor where clients can leverage its existing professional network. The same can also be said for Lusha, with millions of available profiles and an impressive customer list.

Zoominfo and Competitors: Key Takeaways

  • Zoominfo Overview: Zoominfo is a prominent American software-as-a-service (SaaS) company founded in 2007 by Henry Schuck and Kirk Brown. It offers a comprehensive B2B database to help sales and marketing teams improve communication with prospects. The company held an IPO in 2020 and has experienced increased demand due to the COVID-19 pandemic.
  • UpLead: UpLead is a competitor to Zoominfo, providing sales teams with tools to build accurate prospect lists. UpLead stands out with a 95% accuracy guarantee and features like real-time email verification, technology tracking, and integration with CRM platforms.
  • Lead411: Lead411 positions itself as a premier source for verified lead data that is not easily found elsewhere. The platform serves sales, marketing, and recruiting needs, and counts clients like Toyota, Pfizer, Hewlett Packard, and Samsung.
  • LinkedIn Sales Navigator: LinkedIn Sales Navigator is a solution for individual sales representatives and larger companies alike. It leverages LinkedIn’s professional network and is used by over 80% of Forbes Cloud 100 companies, including SAP, PayPal, and JLL.
  • Visual Visitor: Visual Visitor is a B2B sales intelligence platform that accelerates sales pipelines and emphasizes the importance of quick responses in dynamic markets. Its database contains over 540 million contacts and assists sales teams in identifying potential leads and interested prospects.
  • Lusha: Lusha helps companies connect with prospects and increase revenue by converting more leads. It offers access to business and company profiles, with a free plan that includes five contacts per month. Major clients include Dropbox, Uber, Microsoft, and Facebook.

Main Free Guides:

Competitors Case Studies

Zoominfo Competitors

zoominfo-competitors
Zoominfo is an American software-as-a-service (SaaS) company founded by Henry Schuck and Kirk Brown in 2007. The company sells access to the most comprehensive B2B database in the world to help sales and marketing teams better communicate with prospects. Zoominfo held an IPO in June 2020 raising $935 million. Like similar software companies that are valuable to remote teams, demand for the Zoominfo platform increased because of the coronavirus pandemic. It is now used by over 20,000 businesses, with clients including T-Mobile, Zoom, Amazon, and Google.

Spotify Competitors

spotify-competitors
Spotify is the world’s largest music streaming platform with over 381 million users across 184 markets around the world. The company was founded by Martin Lorentzon and Daniel Ek in 2008 in response to the shutdown of peer-to-peer music service Napster. Spotify became a success because it was the first company to determine how to distribute music legally and compensate the music industry at the same time. The platform now offers various curated music discovery services, music stations, audio customization, and private listening. In recent times, it has also ventured into the streaming of audiobooks, podcasts, comedy, poetry, and short stories.

Poshmark Competitors

poshmark-competitors
Poshmark is a social commerce marketplace where users can buy and sell new or used clothing. The company was founded in 2011 by Manish Chandra, Tracy Sun, Gautam Golwala, and Chetan Pungaliya. Poshmark is one of many companies looking to profit from the explosive growth in the second-hand clothing and resale industry, which is expected to be worth around $51 billion by 2023. Scores of women, in particular, are opting to sell their unwanted fashion items online instead of donating them to charity or thrift stores.

Afterpay Competitors

afterpay-competitors
Afterpay is an Australian fintech company operating in Australia, Canada, the United Kingdom, New Zealand, and the United States.  Founded in 2014 by Nick Molnar and Anthony Eisen, the company enjoyed a first-mover advantage in the buy-now-pay-later (BNPL) space. Less than seven years later, the company reached 13.1 million active customers with gross sales amounting to $10.1 billion. Despite its success, some suggest the company has lost its edge in the buy-now-pay-later space with the emergence of several high-profile competitors exerting their influence and giving merchants more choice.

Carvana Competitors

carvana-competitors
Carvana is an online used car retailer with vending machines located around the United States. The company was founded in 2012 by Ryan Keeton, Ben Huston, and Ernest Garcia III. The company is the fastest growing online used car retailer in North America and was recently one of the youngest companies to be added to the Fortune 500 list. While Carvana is currently the only American company selling cars in vending machines, its growth and success have not gone unnoticed by other players. In this article, we’ll take a look at some of the company’s major competitors.

Carvana Competitors

carvana-competitors
Carvana is an online used car retailer with vending machines located around the United States. The company was founded in 2012 by Ryan Keeton, Ben Huston, and Ernest Garcia III. The company is the fastest growing online used car retailer in North America and was recently one of the youngest companies to be added to the Fortune 500 list. While Carvana is currently the only American company selling cars in vending machines, its growth and success have not gone unnoticed by other players. In this article, we’ll take a look at some of the company’s major competitors.

GoodRx Competitors

goodrx-competitors
GoodRx is an American healthcare company known for its telemedicine platform and a website and mobile app that track prescription drug prices. As part of this service, the company makes drug coupons available for free to consumers. GoodRx was created by Trevor Bezdek, Doug Hirsch, and Scott Marlette. Hirsch, an early employee at both Yahoo and Facebook, got the idea for the company after picking up a prescription with private health insurance and still having to pay $450. Given the high variability in prices between different pharmacies, Hirsh went on a mission to make prescription drug prices more transparent and affordable for ordinary Americans. Revenue in the second quarter of 2021 amounted to $177 million with over 7.5 million app customers using the GoodRx app. While the company was the first to provide a comprehensive list of pharmacy drug prices, new players have entered the market. The rest of this article will be devoted to looking at the main GoodRx competitors.

DoorDash Competitors

DoorDash Competitors
DoorDash is an online food ordering and delivery platform founded by Tony Xu, Stanley Tang, Andy Fang, and Evan Moore in 2013. Together with its subsidiaries, DoorDash has a 56% market share in food delivery and a further 60% in the convenience delivery sector.

Pepsi Competitors

pepsi-competitors
In 1965, PepsiCo acquired Frito-Lay in what the chairmen of both companies called a “marriage made in heaven”. The resultant company transformed PepsiCo from a soft drink organization and set it on a path to becoming one of the world’s leading food and beverage companies.  Today, PepsiCo claims to operate in more than 200 countries and territories around the world with seven distinct divisions and many successful brands.

Coca-Cola Competitors

coca-cola-competitors
The Coca-Cola Company has 21 different billion-dollar brands or brands that generate more than $1 billion or more in revenue each year.  The company also sells its products in nearly every country in the world, with Cuba and North Korea the only two countries where it is not sold officially. What’s more, the Coca-Cola brand is worth $87.6 billion, making it one of the most valuable among all companies. Though these figures allow Coca-Cola to enjoy market dominance in many countries, the company is nevertheless subject to intense competition.

Disney Competitors

disney-competitors
Headquartered in Burbank, California, Disney has global reach and influence with its universally popular resorts, movies, streaming services, video games, and merchandise.  But as one of the largest media conglomerates in the world with a diverse range of products in multiple marketplaces, Disney is no stranger to competition. 

IBM Competitors

ibm-competitors
International Business Machines Corporation (IBM) is an American multinational technology company. It was founded in New York as the Computing-Tabulating-Recording Company in 1911 by Charles Ranlett Flint. IBM is a diverse company with a similarly diverse portfolio of products and services. It produces and sells hardware, middleware, and software. It also offers hosting and consultancy services in nanotechnology and mainframe computers. What’s more, IBM has a strong culture in research and development, filing the most U.S. patents of any business for the past 28 years.

Uber Competitors

uber-competitors

Starbucks Competitors

starbucks-competitors
Starbucks is a multinational coffee chain headquartered in Seattle, Washington. It was founded by Jerry Baldwin, Zev Siegl, and Gordon Bowker in 1971. From a single and very humble bean roasting store in Pike Place Market, the company is now a global giant operating almost 33,000 stores around the world. This large global footprint obviously increases the competition for Starbucks in many different markets. The coffee industry itself is also highly competitive, with established players including McDonald’s and Dunkin’ Donuts.

Boeing Competitors

boeing-competitors
Boeing is best known for designing and manufacturing commercial aircraft, but the company also produces helicopters, rockets, satellites, spacecraft, missiles, and telecommunications infrastructure. Founded in 1916 by William Boeing in Seattle, Washington, the company is one of the largest aerospace manufacturers and defense contractors in the world.

Google Competitors

google-competitors
While Google (now Alphabet) has been born as a search engine, it is now a diversified company, even though its core business remains search, as most of its revenues still come from Google, the search engine, and YouTube, the “video engine.” However, as a tech giant, which business is primarily based on advertising, the company does compete with Facebook, Twitter, Microsoft (with Bing), and Amazon (with e-commerce search and its advertising machine).

Peloton Competitors

peloton-competitors
Peloton is a media and exercise equipment company primarily making money making money via its fitness products. The idea for the company came from John Foley, who argued that technology could help time-poor individuals get a full workout at home. The company competes with other players like Bowflex, NordicTrack, Life Fitness, MYX Fitness.

IKEA Competitors

ikea-competitors
IKEA was founded in 1943 by Swedish businessman Ingvar Kamprad as a mail-order catalog business. The company is best known for selling affordable flat-pack furniture, but it also sells home accessories and kitchen appliances. Today, IKEA offers approximately 9,500 products across 445 stores in 52 countries. With such broad reach, IKEA is not immune to competition.

Airbnb Competitors

airbnb-competitors
The Airbnb story began in 2008 when two friends shared their accommodation with three travelers looking for a place to stay. Just over a decade later, it is estimated that the company now accounts for over 20% of the vacation rental industry. As a travel platform, Airbnb competes with other brands like Booking.com, VRBO, FlipKey, and given its massive amount of traffic from Google. Also, platforms like Google Travel can be considered potential competitors able to cannibalize part of Airbnb’s market.

Salesforce Competitors

salesforce-competitors
Salesforce is a cloud-based customer relationship management (CRM) provider, allowing businesses to build meaningful and sustained relationships with their customers. With robust, customizable software that integrates with social media, Gmail, and Microsoft Outlook, the Salesforce CRM platform is rated highly among businesses of all shapes and sizes. Recent data has shown that the company has captured 19.5% of the global CRM market.

Shopify Competitors

shopify-competitors
In just fifteen short years, Shopify has grown from humble beginnings to become one of the fastest-growing eCommerce platforms online. The Shopify eCommerce solution is perhaps best suited to users who desire an easy, flexible and affordable starter solution for their online store. The provider now has upwards of 820,000 stores accounting for 20% of the total market share. However, the continued success of any company in the dynamic digital market is never guaranteed.

Netflix Competitors

netflix-competitors
Netflix is the largest streaming video subscription service in the world. Created by Reed Hastings and Marc Randolph in 1997, the company has revolutionized the video content subscription model with over 139 million subscribers in 190 countries. The success of Netflix is due to two factors. The first is a recommendation system that gives suggestions on what customers should watch based on their viewing history. The second is the vast catalog of content on offer – produced by third parties and by Netflix itself. These factors have resulted in Netflix competing against influential TV networks and film producers for viewership.

Nike Competitors

nike-competitors

YouTube Competitors

youtube-competitors
YouTube is the most popular online video platform, a hybrid between a video search engine and a social media platform with a continuous feed prompted by social interactions and engagement. In fact, the platform is so popular that YouTube.com is the second most visited website on the internet. After being acquired by Google in 2006 for $1.65 billion, the platform now boasts over 2 billion registered users. Collectively, these users upload 500 hours of video every minute. The platform competes with other video engines like Vimeo, Dailymotion, and social platforms like IGTV, TikTok, and Twitch.

Zoom Competitors

zoom-competitors
Zoom is a video platform, which enabled remote working. As such it competes with other large tech players like Google and Microsoft for the productivity space, and other startups like Slack and Go-To-Meetings.

Tesla Competitors

tesla-competitors
As an electric automaker and builder of sports cars and now trucks, Tesla’s competitors comprise companies like Ford, Mercedes-Benz, Porsche, Lamborghini, Audi, Rivian Lucid Motors, Toyota, and more. At the same time, Tesla is an electric energy production and storage company (SolarCity); it competes with Sunrun, SunPower, and Vivint Solar. And as an autonomous driving company, it competes with companies like Zoox, Waymo, and Baidu with the self-driving software.

Amazon Competitors

amazon-competitors
Amazon is a consumer e-commerce platform with a diversified business model spanning across e-commerce, cloud, advertising, streaming, and more. Over the years, Amazon acquired several companies. As it operates across several industries, Amazon has a wide range of competitors across each of those industries. For instance, Amazon E-commerce competes with Shopify, Wix, Google, Etsy, eBay, BigCommerce.

Read Next: Business Competition, Direct vs. Indirect Competition

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About The Author

Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
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