Brave is an open-source, privacy-centric web browser developed by Brave Software Inc. The company was founded by Brian Bondy and Brendan Eich in 2015. Brave makes the bulk of its revenue through banner advertising. In a rather unique arrangement, Brave users take 70% of the advertising revenue with the company taking the remaining 30%. Brave sells subscriptions to its video conferencing, VPN, and firewall products. It also makes money through affiliate commissions and merchandise sales in its decentralized web store.
Business Model Element
Analysis
Implications
Examples
Value Proposition
Brave’s value proposition includes: – Privacy and Security: Offering enhanced privacy features, such as blocking trackers, ads, and harmful scripts, to protect users’ online activities. – Fast and Efficient Browsing: Providing a faster browsing experience by blocking ads and trackers that slow down web pages. – Rewarding Content Creators: Allowing users to voluntarily opt into the Brave Rewards program, which compensates content creators with Basic Attention Tokens (BAT) based on user attention. – User Control: Empowering users with greater control over their online experience and data privacy. Brave delivers a unique browsing experience centered around privacy, speed, and user rewards.
Attracts users concerned about online privacy and security. Provides a faster and more efficient browsing experience. Offers a novel model for compensating content creators through BAT rewards. Empowers users with control over their online experience and data. Establishes a strong value proposition in the web browser industry.
– Enhanced privacy and security features. – Faster browsing experience without intrusive ads. – BAT rewards for content creators and users. – User-friendly control over privacy settings.
Customer Segments
Brave serves the following customer segments: 1. Privacy-Conscious Users: Attracting individuals who prioritize online privacy and security. 2. Content Creators: Offering a platform for content creators to earn BAT rewards from user attention. 3. Advertisers and Marketers: Providing access to the Brave Ads platform for targeted advertising that respects user privacy. 4. Developers: Encouraging developers to build and extend Brave’s functionality through open-source contributions. Brave caters to a diverse range of users, content creators, advertisers, and developers.
Appeals to users who value online privacy and security. Offers content creators an alternative revenue stream through BAT rewards. Provides advertisers with privacy-respecting advertising opportunities. Engages developers in the open-source community to improve the browser. Targets multiple customer segments within the online ecosystem.
– Privacy-conscious individuals concerned about online tracking. – Content creators interested in earning BAT rewards. – Advertisers seeking privacy-respecting ad platforms. – Developers contributing to Brave’s open-source development.
Distribution Strategy
Brave’s distribution strategy includes: – Browser Downloads: Allowing users to download the Brave browser directly from the official website and app stores. – Partnerships: Collaborating with content creators, publishers, and organizations to promote the browser. – Brave Ads: Offering a platform for targeted advertising while respecting user privacy. – Community Engagement: Building an active user and developer community around the browser. Brave employs browser downloads, partnerships, Brave Ads, and community engagement to distribute its web browser.
Provides accessibility through official website and app stores. Expands its user base through partnerships and promotions. Offers advertisers a platform for privacy-respecting ads. Builds a dedicated community of users and developers. Implements a multi-faceted distribution strategy aligned with its mission.
– Downloads from the official website and app stores. – Partnerships with content creators and organizations. – Brave Ads platform for advertisers. – Engaged user and developer community.
Revenue Streams
Brave generates revenue through the following channels: 1. Brave Ads: Earning revenue from the Brave Ads platform by providing targeted advertising opportunities to advertisers. 2. BAT Sales: Selling Basic Attention Tokens (BAT) to users who wish to contribute to content creators but do not earn BAT through browsing. 3. Search Engine Partnerships: Earning a share of revenue from search engine partnerships within the browser. 4. Brave Certified Publishers: Earning a share of BAT contributions made by users to content creators. Brave’s revenue primarily comes from Brave Ads, BAT sales, search engine partnerships, and contributions to content creators.
Generates revenue from targeted advertising through Brave Ads. Sells BAT to users who want to contribute to content creators. Earns a share of revenue from search engine partnerships. Shares BAT contributions with Brave Certified Publishers. Diversifies its revenue streams within the privacy-focused browser industry.
– Revenue from targeted advertising on Brave Ads. – Sales of BAT tokens to users. – Shares of revenue from search engine partnerships. – BAT contributions to content creators through the browser.
Marketing Strategy
Brave’s marketing strategy involves: – Privacy Advocacy: Advocating for online privacy and security through its browser’s features. – Content Creator Partnerships: Collaborating with content creators and publishers to promote BAT rewards and Brave as a platform. – User Education: Providing educational resources and content on privacy and the benefits of the Brave browser. – User Incentives: Encouraging users to refer others to download and use Brave through referral programs. Brave focuses on privacy advocacy, content creator partnerships, user education, and incentives to promote its browser.
Advocates for online privacy and security to attract like-minded users. Collaborates with content creators and publishers to expand its user base. Educates users about the advantages of the Brave browser and BAT rewards. Encourages user referrals through incentive programs for growth. Implements a comprehensive marketing strategy aligned with its mission.
– Advocacy for online privacy and security. – Partnerships with content creators and publishers. – Educational content about Brave and BAT rewards. – User referral programs for growth.
Organization Structure
Brave’s organizational structure includes: – Development Team: Comprising engineers, developers, and designers responsible for browser development and updates. – Marketing Team: Focusing on marketing campaigns, partnerships, and user engagement. – BAT Platform Team: Managing the Brave Ads platform and BAT-related features. – Community and Support Team: Engaging with the user and developer community and providing customer support. Brave maintains an organized structure to support its browser development, marketing efforts, BAT platform, and community engagement.
Led by a development team responsible for browser development. Employs a marketing team for promotion and partnerships. Manages the BAT platform for advertising. Engages with the community and offers customer support. Maintains an organized structure aligned with its business model and mission.
– Development team for browser development. – Marketing team for promotional efforts. – BAT platform team for advertising. – Community and support team for user engagement.
Brave is an open-source web browser developed by Brave Software Inc. Like Google Chrome, Brave is based on the Chromium codebase.
Brave Software was founded in 2015 by Brian Bondy and Brendan Eich, with the first Brave Browser launched in January of the following year.
Brave is privacy-centric, with the browser blocking ads by default and refraining from tracking cookies or collecting IP addresses. What’s more, Brave offers protection against malware and phishing scams.
In June 2018, the company released a pay-to-surf version of Brave. Initially, the browser came preloaded with around 250 advertisements.
As the user surfed the internet, they sent a detailed browsing history log back to the company for the purpose of testing said functionality.
They were also paid in Bitcoin, with the total amount reliant on how many ad impressions they’d received.
The growth of the browser stalled soon after the release of the Brave Payments service, where users receiving Bitcoin could send the currency directly to content publishers.
This happened because users were reluctant to part with their hard-earned Bitcoin.
In 2017, the popularity of cryptocurrency skyrocketed with many holding Initial Coin Offerings (ICOs) to take advantage. Brave followed suit, raising $35 million in less than 30 seconds after launching its own currency called Basic Attention Token (BAT).
To attract content creators to its platform, it handed out promotional BAT to YouTube and Twitch users on a first-come-first-served basis.
The following year, Brave grew its user base to around 5.5 million, with many joining the platform to escape Google’s pervasive privacy policies.
The company then entered into multiple new partnerships, allowing Brave users to tip publishers on Twitter, Reddit, and Vimeo.
A video conferencing tool was then developed in 2020 to take advantage of the surge in remote work.
Perhaps the most significant announcement from the company to date came in March 2021. After acquiring the creators behind the open-source search engine Tailcat, Brave launched its own search engine in June and replaced Google as the default option four months later.
Brave generates revenue through a variety of means, including advertising, subscription fees, product sales, and affiliate commissions.
Following is a general description of each.
Advertising
The majority of company revenue comes from banner advertising served to Brave users.
Users who opt to receive ads while browsing take 70% of the ad revenue Brave receives from advertisers. As stated earlier, this is paid in the form of BAT.
Brave then collects the remaining 30%.
Subscriptions
In addition to its browser, Brave also offers ancillary products and services including a firewall, VPN, and video conferencing.
For use of its firewall and VPN services, the company charges $9.99 per month or $99.99 per year. The video conferencing tool, Brave Talk, is free to use. But users are charged $7.99 per month if they desire premium features.
Affiliate commissions
Brave also makes money through affiliate links.
Users can purchase various cryptocurrencies through the browser and the company also has a dedicated deals page called Brave Offers.
The page offers heavily discounted products, ranging from smart televisions to online courses.
In both cases, the company receives a portion of the total sales price. Some partnerships with cryptocurrency exchanges also allow the company to be compensated for repeat purchases.
Product sales
Brave also sells physical and digital products through its Swag Store. Most of the items for sale are token-branded merchandise and include jackets, hoodies, children’s apparel, socks, stickers, and hats.
Like the Brave browser, Swag Store is decentralized. It runs on a peer-to-peer distributed file system with zero tracking cookies or scripts.
Related To Brave Business Model
BAT or Basic Attention Token is a utility token aiming to provide privacy-based web tools for advertisers and users to monetize attention on the web in a decentralized way via Blockchain-based technologies. Therefore, the BAT ecosystem moves around a browser (Brave), a privacy-based search engine (Brave Search), and a utility token (BAT). Users can opt-in to advertising, thus making money based on their attention to ads as they browse the web. The starting point for the ecosystem’s growth is the user base, attracted by the browser first and the other privacy-based tools later on. As BAT launched its roadmap, it primarily focused on developing and distributing its Brave browser and enabling users’ adoption. As the adoption grew, while the growth of users for Brave browser is still a core focus, the development, acquisition, and launch of new privacy-based tools and features (like the Brave search engine and more components within the existing ecosystem) will help the ecosystem to develop further.
Web3 describes a version of the internet where data will be interconnected in a decentralized way. Web3 is an umbrella that comprises various fields like semantic web, AR/VR, AI at scale, blockchain technologies, and decentralization. The core idea of Web3 moves along the lines of enabling decentralized ownership on the web.
A blockchain protocol is a set of underlying rules that define how a blockchain will work. Based on the underlying rules of the protocol it’s possible to build a business ecosystem. Usually, protocol’s rules comprise everything from how tokens can be issued, how value is created, and how interactions happen on top of the protocol.
In software engineering, a fork consists of a “split” of a project, as developers take the source code to start independently developing on it. Software protocols (the set of rules underlying the software) usually fork as a group decision-making process. All developers have to agree on the new course and direction of the software protocol. A fork can be “soft” when an alteration to the software protocol keeps it backward compatible or “hard” where a divergence of the new chain is permanent. Forks are critical to the development and evolution of Blockchain protocols.
A Merkle tree is a data structure encoding blockchain data more efficiently and securely. The Merkle tree is one of the foundational components of a Blockchain protocol.
The nothing-at-stake problem argues that validators on a blockchain with a financial incentive to mine on each fork are disruptive to consensus. Potentially, this makes the system more vulnerable to attack. This is a key problem that makes possible underlying blockchain protocols, based on core mechanisms like a proof-of-stake consensus, a key consensus system, that together the proof-of-work make up key protocols like Bitcoin and Ethereum.
A 51% Attack is an attack on the blockchain network by an entity or organization. The primary goal of such an attack is the exclusion or modification of blockchain transactions. A 51% attack is carried out by a miner or group of miners endeavoring to control more than half of a network’s mining power, hash rate, or computing power. For this reason, it is sometimes called a majority attack. This can corrupt a blockchain protocol that malicious attackers would take over.
A Proof of Work is a form of consensus algorithm used to achieve agreement across a distributed network. In a Proof of Work, miners compete to complete transactions on the network, by commuting hard mathematical problems (i.e. hashes functions) and as a result they get rewarded in coins.
An Application Binary Interface (ABI) is the interface between two binary program modules that work together. An ABI is a contract between pieces of binary code defining the mechanisms by which functions are invoked and how parameters are passed between the caller and callee. ABIs have become critical in the development of applications leveraging smart contracts, on Blockchain protocols like Ethereum.
A Proof of Stake (PoS) is a form of consensus algorithm used to achieve agreement across a distributed network. As such it is, together with Proof of Work, among the key consensus algorithms for Blockchain protocols (like the Ethereum’s Casper protocol). Proof of Stake has the advantage of security, reduced risk of centralization, and energy efficiency.
Proof-of-Activity (PoA) is a blockchain consensus algorithm that facilitates genuine transactions and consensus amongst miners. That is a consensus algorithm combining proof-of-work and proof-of-stake. This consensus algorithm is designed to prevent attacks on the underlying Blockchain.
According to Joel Monegro, a former analyst at USV (a venture capital firm) the blockchain implies value creation in its protocols. Where the web has allowed the value to be captured at the applications layer (take Facebook, Twitter, Google, and many others). In a Blockchain Economy, this value might be captured by the protocols at the base of the blockchain (for instance Bitcoin and Ethereum).
A Blockchain Business Model is made of four main components: Value Model (Core Philosophy, Core Value and Value Propositions for the key stakeholders), Blockchain Model (Protocol Rules, Network Shape and Applications Layer/Ecosystem), Distribution Model (the key channels amplifying the protocol and its communities), and the Economic Model (the dynamics through which protocol players make money). Those elements coming together can serve as the basis to build and analyze a solid Blockchain Business Model.
Blockchain companies use sharding to partition databases and increase scalability, allowing them to process more transactions per second. Sharding is a key mechanism underneath the Ethereum Blockchain and one of its critical components. Indeed, sharding enables Blockchain protocols to overcome the Scalability Trilemma (as a Blockchain grows, it stays scalable, secure, and decentralized).
A decentralized autonomous organization (DAO) operates autonomously on blockchain protocol under rules governed by smart contracts. DAO is among the most important innovations that Blockchain has brought to the business world, which can create “super entities” or large entities that do not have a central authority but are instead managed in a decentralized manner.
Smart contracts are protocols designed to facilitate, verify, or enforce digital contracts without the need for a credible third party. These contracts work on an “if/when-then” principle and have some similarities to modern escrow services but without a third party involved in guaranteeing the transaction. Instead, it uses blockchain technology to verify the information and increase trust between the transaction participants.
Non-fungible tokens (NFTs) are cryptographic tokens that represent something unique. Non-fungible assets are those that are not mutually interchangeable. Non-fungible tokens contain identifying information that makes them unique. Unlike Bitcoin – which has a supply of 21 million identical coins – they cannot be exchanged like for like.
Decentralized finance (DeFi) refers to an ecosystem of financial products that do not rely on traditional financial intermediaries such as banks and exchanges. Central to the success of decentralized finance is smart contracts, which are deployed on Ethereum (contracts that two parties can deploy without an intermediary). DeFi also gave rise to dApps (decentralized apps), giving developers the ability to build applications on top of the Ethereum blockchain.
The history of Bitcoin starts before the 2008 White Paper by Satoshi Nakamoto. In 1989 first and 1991, David Chaum created DigiCash, and various cryptographers tried to solve the “double spending” problem. By 1998 Nick Szabo began working on a decentralized digital currency called “bit gold.” By 2008 the Bitcoin White Paper got published. And from there, by 2014, the Blockchain 2.0 (beyond the money use case) sprouted out.
An altcoin is a general term describing any cryptocurrency other than Bitcoin. Indeed, as Bitcoin started to evolve since its inception, back in 2009, many other cryptocurrencies sprouted due to philosophical differences with the Bitcoin protocol but also to cover wider use cases that the Bitcoin protocol could enable.
Ethereum was launched in 2015 with its cryptocurrency, Ether, as an open-source, blockchain-based, decentralized platform software. Smart contracts are enabled, and Distributed Applications (dApps) get built without downtime or third-party disturbance. It also helps developers build and publish applications as it is also a programming language running on a blockchain.
An imaginary flywheel of the development of a crypto ecosystem, and more, in particular, the Ethereum ecosystem. As developers join in and the community strengthens, more use cases are built, which attract more and more users. As users grow exponentially, businesses become interested in the underlying ecosystem, thus investing more in it. These resources are invested back in the protocol to make it more scalable, thus reducing gas fees for developers and users, facilitating the adoption of the whole business platform.
Solana is a blockchain network with a focus on high performance and rapid transactions. To boost speed, it employs a one-of-a-kind approach to transaction sequencing. Users can use SOL, the network’s native cryptocurrency, to cover transaction costs and engage with smart contracts.
In essence, Polkadot is a cryptocurrency project created as an effort to transform and power a decentralized internet, Web 3.0, in the future. Polkadot is a decentralized platform, which makes it interoperable with other blockchains.
Launched in October 2020, Filecoin protocol is based on a “useful work” consensus, where the miners are rewarded as they perform useful work for the network (provide storage and retrieve data). Filecoin (⨎) is an open-source, public cryptocurrency and digital payment system. Built on the InterPlanetary File System.
BAT or Basic Attention Token is a utility token aiming to provide privacy-based web tools for advertisers and users to monetize attention on the web in a decentralized way via Blockchain-based technologies. Therefore, the BAT ecosystem moves around a browser (Brave), a privacy-based search engine (Brave Search), and a utility token (BAT). Users can opt-in to advertising, thus making money based on their attention to ads as they browse the web.
Uniswap is a renowned decentralized crypto exchange created in 2018 and based on the Ethereum blockchain, to provide liquidity to the system. As a cryptocurrency exchange technology that operates on a decentralized basis. The Uniswap protocol inherited its namesake from the business that created it — Uniswap. Through smart contracts, the Uniswap protocol automates transactions between cryptocurrency tokens on the Ethereum blockchain.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
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