basic-attention-token-growth

Basic Attention Token Growth: The BAT Flywheel In A Nutshell

The starting point for the ecosystem’s growth is the user base, attracted by the browser first and the other privacy-based tools later on. As BAT launched its roadmap, it primarily focused on developing and distributing its Brave browser and enabling users’ adoption. As the adoption grew, while the growth of users for Brave browser is still a core focus, the development, acquisition, and launch of new privacy-based tools and features (like the Brave search engine and more components within the existing ecosystem) will help the ecosystem to develop further.

Understanding the Basic Attention Token

bat-token
BAT or Basic Attention Token is a utility token aiming to provide privacy-based web tools for advertisers and users to monetize attention on the web in a decentralized way via Blockchain-based technologies. Therefore, the BAT ecosystem moves around a browser (Brave), a privacy-based search engine (Brave Search), and a utility token (BAT). Users can opt-in to advertising, thus making money based on their attention to ads as they browse the web.
bat-value-model
blockchain-flywheel
An imaginary flywheel of the development of a crypto ecosystem, and more, in particular, the Ethereum ecosystem. As developers join in and the community strengthens, more use cases are built, which attract more and more users. As users grow exponentially, businesses become interested in the underlying ecosystem, thus investing more in it. These resources are invested back in the protocol to make it more scalable, thus reducing gas fees for developers and users, facilitating the adoption of the whole business platform.

This is an extract from Blockchain Business Models

blockchain-business-models

Read Next: Blockchain Flywheel, BAT Token, ERC-20 Token.

Read Also: Proof-of-stakeProof-of-workBitcoinEthereumBlockchain.

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Gennaro Cuofano

Gennaro is the creator of FourWeekMBA which reached over a million business students, executives, and aspiring entrepreneurs in 2020 alone | He is also Head of Business Development for a high-tech startup, which he helped grow at double-digit rate | Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy | Visit The FourWeekMBA BizSchool | Or Get The FourWeekMBA Flagship Book "100+ Business Models"