Once the domain of science fiction, the simulated experience of virtual reality can now be found in entertainment, gaming, medical and military training, engineering, and business, among other applications. Most virtual reality systems utilize either virtual reality headsets or multi-projected environments that generate realistic images. VR technology is becoming faster, lighter, and more affordable as smartphone capabilities and the wireless 5G network makes it more accessible. The virtual reality market is expected to be worth billions in the coming decade, with the market comprised of hardware technology and the software that underpins the immersive virtual experience.
iTechArt Group
iTechArt is a custom software developer helping businesses implement augmented and immersive experiences. The company claims it can transform any field into a virtual reality experience, including training, communication, customer service, automotive, and cultural study.
iTechArt also creates mixed reality content, where physical and digital worlds collide to form contextually aware spatial experiences. The company is also a leader in 360-degree video and 3D rendering, with the latter used in panoramas, animation, and walkthroughs.
Oculus VR
Oculus is a producer of the Oculus Rift and Oculus Quest line of virtual reality headsets. The company, which began with a Kickstarter campaign to make VR headsets available to developers, was acquired by Facebook in 2016 for $2 billion.
Such is the pedigree of Oculus headsets that many other companies use them as the basis for their own virtual reality products.
HTC Corporation
HTC Corporation is also a manufacturer of virtual reality headsets.
The HTC Vive is one of the company’s defining products, with many fans suggesting it is a combination of The Matrix, Ready Player One, and the cyberpunk genre. The headset is also popular because it allows the user to freely walk around an area and not be constricted to a stationary position.
Under the HTC VIVE Arts banner, the headsets have also been incorporated into museum, gallery, and institution tours.
Nvidia
Nvidia is an American tech company best known for its graphics processing units and chips for the mobile computing and automotive market. However, the company also offers VR-enabled drivers, GPUs, and SDKs at the forefront of a new industry called visual computing.
Some of Nvidia’s specific innovations include bidirectional audio for immersive experiences and the creation of complex materials and high-resolution textures in VR design. The company has also partnered with Google Cloud to develop NVIDIA CloudXR, an optimized, high-quality user experience for remotely streamed VR.
Spatial
Spatial helps bring together teams in a virtual space and is one of many companies to benefit from pandemic-induced remote working.
The company’s 3D collaboration space lets employees represent themselves in a virtual work area using avatars – regardless of their location. The face of each avatar is crafted from the face of the employee, increasing collaboration and team cohesiveness.
Key takeaways:
iTechArt is a custom software developer helping businesses implement augmented and immersive experiences. The company claims it can transform almost experience into a virtual reality experience.
Oculus is perhaps the most recognized manufacturer of VR headsets, with many other companies in the industry utilizing its products. The company was acquired by Facebook in 2016.
HTC Corporation is another virtual reality company specializing in gaming, museums, institutions, and galleries. The HTC Vive headset has won praise for its ability to let the user walk around the room and not be constrained to a stationary position.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
