Discord
EA Sports
Epic Games
Roblox
Tencent
Twitch
Key Takeaways
- Discord: Discord is a popular communication platform for gamers. It makes money through its Discord Store, where users can purchase premium games. The platform also allows sellers to get more visibility by adding features to the game visibility, and it earns a revenue share from developers and game sellers.
- EA Sports: EA Sports is a major gaming publisher with a hybrid strategy of fully-owned games and licensed games. Its flagship game, FIFA, is a significant revenue contributor, especially through live services like Ultimate Team, which offers in-game purchases for players to enhance their gaming experience.
- Epic Games: Epic Games is a gaming company known for developing and publishing games, including the popular title Fortnite. Its business model includes licensing agreements for the Unreal Engine with developers and creators. Fortnite follows a free-to-play model on PC and generates revenue through in-app purchases. Epic Games also operates its storefront, the Epic Games Store, which takes a 12% cut on game sales.
- Roblox: Roblox is an online gaming platform where users can create and explore various gaming experiences. Developers can monetize their games based on their chosen structure, such as offering in-game purchases using the platform’s currency, Robux. Roblox makes money by earning a commission on each transaction and through its internal ad network.
- Tencent: Tencent is a Chinese multinational conglomerate with a significant presence in the gaming industry. It is involved in game development for the Chinese market and has acquired several established gaming companies. Tencent has a stake in more than 600 companies globally.
- Twitch: Twitch is a live streaming platform that initially started as Justin.tv, broadcasting Justin Kan’s life. It was later pivoted to focus on gaming content and quickly grew in popularity. Twitch makes money through subscriptions, bits (virtual currency for tipping streamers), advertising, and merchandising.
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