A marketplace is a platform where buyers and sellers interact and transact. The platform acts as a marketplace that will generate revenues in fees from one or all the parties involved in the transaction. Usually, marketplaces can be classified in several ways, like those selling services vs. products or those connecting buyers and sellers at B2B, B2C, or C2C level. And those marketplaces connecting two core players, or more.
Contents
Different types of marketplaces
Based on the kind of thing sold on the marketplace we can break them down into:
- Service.
- Products.
Based on the nature of the people or companies interacting though the marketplace we can break them down into:
- B2B.
- B2C.
- C2C.
Based on the number of players interacting and transacting on the platform, marketplaces can be broken down into:
- Two-sided.
- Three-sided.
- Multi-sided.
Marketplaces case studies
Etsy’s product marketplace

Uber Eats three-sided marketplace

LinkedIn two-sided marketplace

Other marketplace business model case studies
Amazon Business Model

Doordash Business Model

Etsy Business Model

Uber Business Model

Uber Eats Business Model

Read More: Platform Business Models, Network Effects, Etsy Business Model, Uber Eats Business Model, LinkedIn Business Model, Virtuous Cycle.
Connected Business Model Types And Frameworks









Attention Merchant Business Model

















Main Free Guides: