The virtuous cycle is a positive loop or a set of positive loops that trigger a non-linear growth. Indeed, in the context of digital platforms, virtuous cycles – also defined as flywheel models – help companies capture more market shares by accelerating growth. The classic example is Amazon’s lower prices driving more consumers, driving more sellers, thus improving variety and convenience, thus accelerating growth.
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Amazon Flywheel

Epic Games Flywheel

Etsy Flywheel

Uber Flywheel

DoorDash Flywheel

Connected Business Concepts






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