Airbnb
Booking
Expedia
Google (Google Travel)
Kayak
OpenTable
Oyo
Tripadvisor
Trivago
Key highlights of the business models from travel and accommodation platforms:
- Airbnb:
- Platform business model charging guests a service fee (5% to 15%) and hosts a commission (generally 3%) on reservations.
- Competes with other vacation rental platforms like Booking.com, VRBO, and FlipKey, as well as potential competition from Google Travel.
- Booking:
- Operates under Booking Holdings, controlling six main brands like Booking.com, priceline.com, KAYAK, agoda.com, Rentalcars.com, and OpenTable.
- Generates revenues primarily through travel reservations commissions, travel insurance fees, and advertising via KAYAK.
- Expedia (including Trivago):
- Trivago, part of Expedia Group, is a hotel comparison service monetized through a cost-per-click (CPC) model from advertiser listings.
- Expedia also owns other online travel agencies like Hotels.com, Vrbo, Orbits, CheapTickets, Travelocity, among others.
- Google (Google Travel):
- Originally part of Microsoft and later spun off, Google Travel provides travel-related information and services.
- Google Travel’s exact revenue model is not mentioned, but it likely generates income through advertising and possibly affiliate marketing.
- Kayak:
- Online travel agency and search engine, acquired by Booking Holdings in 2013.
- Earns revenue through an advertising model based on cost per click, cost per acquisition, and advertising placements.
- OpenTable:
- An online restaurant reservation system acquired by Booking Holding in 2014.
- Generates income through subscription plans, referral fees, and potentially in-dining revenue.
- Oyo:
- Utilizes a mixed business model, starting as a home aggregator in India and expanding into other verticals like leisure, co-working, and corporate travel.
- TripAdvisor:
- Matches travel demand with supply from partners, earning commission on a cost per click (CPC) and cost per thousand impressions (CPM) basis.
- Non-hotel revenue includes experiences, restaurants, and rentals.
- Trivago:
- Part of Expedia Group, Trivago operates as a hotel comparison service, earning revenue through a cost-per-click (CPC) model from advertiser listings and also offers a Business Studio subscription for hoteliers to track data.
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