In fact, if we look at most of the companies that have been wildly successful in the last decades (Microsoft, Apple, Google, and Facebook), those companies were able to involve several players before being able to scale up.
For instance, Google before becoming wildly profitable spent some time tinkering with several monetizations strategy before coming up with its advertising networks which involved three main players as explained here.
In this article, we’ll look at five companies’ business models:
The company has been very successful in building a trusted platform where users post any question, asked by committed non-professional writers.
Besides, on Quora often famous writers and authors host Q&A sessions that make the platform even more engaging.
Wolfram Alpha is the search engine created by a former physicist turned a successful entrepreneur: Stephen Wolfram.
Today, Wolfram Alpha, a computational engine is the smartest engine around. Its business model is based on subscriptions, APIs, and applications.
As Google is getting smarter and smarter from a computational standpoint, one might wonder whether Wolfram Alpha will lose competitiveness over time.
And by the way, if you thought you didn’t know Wolfram Alpha, most probably you’re wrong. In fact, Wolfram Alpha powers some queries of the iPhone’s voice assistant, Siri.
Few players realized how disruptive it was until it was too late for stopping its growth.
Also, over the year as quality pictures have become an essential aspect of Airbnb’s growth, the company started to work regularly with a freelance that would take photos of hosts’ accommodations for free so that the listing could be more appealing to guests.
DuckDuckGo is a search engine that doesn’t track its users. In short, it gathers the data that might be useful to offer a localized search, but it throws it away on the fly.
Thus, Google mainly monetizes thanks to the information, it gathered from users. DuckDuckGo does the opposite.
It allows its users to rely on a private navigation experience; while it monetizes mainly through localized keywords and affiliate earnings.
LinkedIn is the most significant professional network on earth and also one of the most engaging social networks as of the time of this writing.
The value of the platform comes from its multi-sided customer focus. In fact, LinkedIn, on the one hand, offers services to HR professionals that allow them to find the right fit for the open positions.
LinkedIn is part of Microsoft’s business model.
More business models?
- Hidden revenue business model
- One-for-one business model
- Razor and blade revenue model
- Cash conversion cycle or cash machine business model
- Peer-to-peer business model
- Multi-sided platform business model
- Direct sales business model
- Freemium business model
- Affiliate marketing business model
- Subscription business model
- (Management) consulting business model
- Agency-based business model
- Vertically integrated supply chain business model
- E-commerce marketplace business model
- The discount business model that focuses on high quality
- Attention merchant business model
- Privacy as an innovative business model
- The most successful franchising business model in the world
- On-demand subscription-based business model
- User-generated content business model
- The educational niche business model
- A mix of chain and franchise business model
- Instant news business model
- Blockchain-based business models
- Multi-brand business model
- Family-owned integrated business model
- Humanist enterprise business model
- Direct-to-consumers business model
- Enterprise business model built on complex sales
- Distribution based business model
And those among the most successful companies:
- Amazon Business Model
- Netflix Business Model
- Starbucks Business Model
- LinkedIn Business Model
- Google Business Model
- Nike Business Model
- DuckDuckGo Business Model
- ALDI Business Model
- Apple Business Model
- TOMS Business Model
- Walmart Business Model
- Snapchat Business Model
- Paypal Business Model
- Alibaba Business Model
- Salesforce Business Model
- Microsoft Business Model
- Baidu Business Model
- Facebook Business Model
- YouTube Business Model
- Spotify Business Model