A Business Model Essence according to FourWeekMBA is a way to find the critical characteristics of any business to have a clear understanding of that business in a few sentences. That can be used to analyze existing businesses. Or to draft your Business Model and keep a strategic and execution focus on the key elements to be implemented in the short-medium term.
Of course, a business model depends on many factors, such as size, context, stakeholders involved. However, in this article, we identified five business model that might work out quite well for a small business:
An effective business model has to focus on two dimensions: the people dimension and the financial dimension. The people dimension will allow you to build a product or service that is 10X better than existing ones and a solid brand. The financial dimension will help you develop proper distribution channels by identifying the people that are willing to pay for your product or service and make it financially sustainable in the long run.
Become a marketplace
A marketplace is a platform where buyers and sellers interact and transact. The platform acts as a marketplace that will generate revenues in fees from one or all the parties involved in the transaction. Usually, marketplaces can be classified in several ways, like those selling services vs. products or those connecting buyers and sellers at B2B, B2C, or C2C level. And those marketplaces connecting two core players, or more.
A business model that continues to have success in today’s working environment is becoming a marketplace. All you have to do is just bring supply and demand together, and you are fine. Airbnb does exactly this. It helps people list, find, and rent single rooms, apartments, or houses for their trips. Everything can be done by paying a processing fee. Airbnb is a strong believer in the potential of the new “sharing economy.” The supply and demand are there. All you need to do is just find the means to meet them.
Why can this business model work for you? First, you don’t have any inventory. You don’t need to have an office to operate this business. You can even run your company virtually. In this case, you are the marketplace, which means that you will have zero manufacturing costs. Your work will consist of merely bringing the sellers and the buyers together. You facilitate the transaction and take a slice of the total. All the rest is done by the seller and buyer alone.
Even though Linkedin is a large company now, acquired by Microsoft, a marketplace can be created in many niches and verticals.
Focus on customization
Consumers are shifting more and more to personalized goods. They want products that reflect their tastes and show their unique personality. Thus, this has become a successful business model many companies started to follow. For example, Coca-Cola added names on their soda cans producing a lot of excitement among its clients. What is more, Nike also has a special feature, giving you the opportunity to personalize your snickers. The examples can continue, but there is one valuable lesson you need to understand from them.
According to Mashable.com, people are open to spending more on personalized products. They want products specifically created for their needs, so this makes them more open to paying for them. On the other hand, technology has evolved a lot and is very helpful nowadays. If you think that you will spend more time working on personalized products, you now have technology on your side to prove to you the contrary.
Tesla is vertically integrated. Therefore, the company runs and operates the Tesla’s plants where cars are manufactured and the Gigafactory which produces the battery packs and stationary storage systems for its electric vehicles, which are sold via direct channels like the Tesla online store and the Tesla physical stores.
Avon and Amway wouldn’t have chosen this business model unless they knew there is a big opportunity on this market. Direct selling is producing hundreds of billion dollars every year. For example, you can open a fashion jewelry business and use the direct sales businessmodel. You can encourage talented students or people who need an extra income to join your website. They can sell their products on the website, using your infrastructure. They will pay you a commission for using it and create their own online store.
Consumer-to-manufacturer (C2M) is a model connecting manufacturers with consumers. The model removes logistics, inventory, sales, distribution, and other intermediaries enabling consumers to buy higher quality products at lower prices. C2M is useful in any scenario where the manufacturer can react to proven, consolidated, consumer-driven niche demand.
If you think for a second at today’s working environment, you will see immediately why this model can be successful. The number of people who are looking for an extra income or some financial mobility is increasing. Therefore, this model continues to have a raising opportunity. What is more, you now have social media which helps your collaborators to reach out to their target audience and become well-known as merchandisers. So, this business model has no other option but to be successful.
For that, you don’t necessarily need a complex customer revenues management system, but a simple Trello board would work. Above, you can see the Trello Board, Nathan Berry, founder of ConvertKit used to keep track of its contacts.
We are living in an on-demand economy. It has made people asking for more convenience, speed, and simplicity. Uber is a successful example which has changed entirely its industry. It also offers constant work opportunities for consumers who are looking for a business model to help them become solopreneurs. Handybook is another example which offers on-demand home services. It is present in 26 cities and has recently raised $30 million which are going to be used to help grow the mobile engineering department. The aim is to become a “remote control” for their clients, helping them with an easy-to-use app to order services like cleaning or repairs.
A solopreneur is usually (not always) a digital entrepreneur who leverages automation, work flexibility, and creativity to develop ultra-lean business models. Those can scale over the one-million-dollar revenue mark with a minimum business overhead, no venture capital funds, and mostly bootstrapped. Those solopreneurs start by mastering profitable microniches.
The on-demand market is at its highest potential of scalability, cost-effectiveness, and efficiency than ever before. Again, you can count on technology to leverage your start-up. What is more, you can cut costs by collaborating with freelancers who can keep your software updated and come with improvement proposals.
One of the most successful examples of a company that built its success based on on-demand content is Netflix with its business model:
Did you try “freemium” model?
The freemium – unless the whole organization is aligned around it – is a growth strategy rather than a businessmodel. A free service is provided to a majority of users, while a small percentage of those users convert into paying customers through the sales funnel. Free users will help spread the brand through word of mouth.
It is not hard to imagine where the name comes from. It is a combination of the words “free” and “premium.” This means that you will offer a basic service for free and ask for an extra fee when your clients want to receive a premium package. Linkedin is a perfect example of this model as it lets users share their professional profile for free, but it charges you if you want to obtain talent solutions or premium subscriptions. When you choose this type of model, it is essential how you create the free package. Your users should feel the need to ask for the premium model if they want more features. This doesn’t mean that the free version should be extremely basic.
In fact, the free option should grow their appetite to use your services even more and pay a monthly subscription for the premium features. It acts like your best marketing tool to convince your customers they should pay the premium fee. PickWriters, one of the largest translation companies, uses this business model to promote its translation services. You can try the 30-day free trial and so make your clients more comfortable first to test your solution and then pay for it. You will see that they will feel more comfortable to pay the subscription after the free trial period.
You can see in the example above how SumoMe offers the service for free and then leverages on “powered by SumoMe” to make its product viral, thus using the free product as a marketing device.
Summary and conclusions
The models above have been tested and proved to generate revenue. When you choose the business model you want to follow, it is essential to connect it with your clients’ personality traits and interests. You should also make the best use of technology as it will help you move your business forward.
If you lack ideas on what do to next to start a business with low investment at high profits, below 12 ideas for you:
Kristin Savage has graduated from Columbia University where she was majoring in Germanic Languages. Besides English as her mother tongue she also speaks German and Dutch fluently. Currently Kristin is studying Spanish and planning to obtain her PhD in Applied Linguistics since she is interested in how to use her to some extent practical knowledge of language processes in everyday life.
