Business Models

The business model is a way to capture value in the long-term for any organization. The business model it is also about monetization, but that is also about the other parties involved. A successful business model has to unlock value for the stakeholders (users, customers, suppliers, and employees) and not just for shareholders.

who-owns-apple

Who Owns Apple In 2022?

Name of Beneficial Owner Shares of Common Stock Beneficially Owned Percent of Common Stock Outstanding The Vanguard Group 1,255,155,794 7.68% BlackRock, Inc 1,057,340,486 6.47% Berkshire Hathaway Inc. / Warren E. Buffett 907,559,761 5.56% Tim Cook 3,279,726   Art Levinson 4,590,710   As of 2021, major Apple shareholders comprised Warren Buffet‘s Berkshire Hathaway with 5.56% of …

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google-bets

Alphabet “Other Bets”: In Search Of Google’s Hidden Gems

Of Google’s (Alphabet) over $257 billion revenues for 2021, Google also generated $753 million from a group of startup bets, which Google considers potential moonshots (companies that might open up new industries). Those Google’s bets also generated a loss for the company of over $5.2 billion. In short, Google is using the money generated by …

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alibaba-business-model

Quick Snapshot of Alibaba Business Model

Alibaba is an e-commerce platform that generated over $134 billion in revenues in 2022, and over $7.4 billion in net income. Alibaba has six main segments: core commerce (revenues generated in China), international commerce, local consumer services, cloud services, Cainiao (logistics), digital media, and other innovation initiatives. Introduction to Alibaba business model Alibaba is China’s biggest …

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community-canvas

Community Canvas: How To Build Thriving Communities

A community canvas is a framework and tool for community managers to build thriving communities based on three key elements and sections:  Identity  Experience  Structure This is a tool and framework put together by Fabian Pfortmüller, Nico Luchsinger and Sascha Mombartz at community-canvas.org. Community canvas explained More and more successful companies are about creating thriving communities of people around …

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how-do-apps-make-money

How Do Apps Make Money?

Apps in the Apple Store follow five primary business model patterns: the free model where the app might make money via paid ads. Freemium model where the app charges for premium features; subscription-based model, paid model, and paymium model, which is a mix of paid and freemium. Free Model Users get those apps for free. …

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resources-for-entrepreneurs

Top Resources For Entrepreneurs To Experiment With New Business Ideas

On FourWeekMBA, I gather the most useful resources that entrepreneurs can use to help them cut through the noise. In this article, I want to highlight a few critical resources you might want to start with throughout your entrepreneurial journey. Unlearn fist When starting a new venture, mastering the right mindset is critical. Thus, before …

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waterfalling

What Is Waterfalling And Why It Matters For Publishers

Waterfalling is an ad inventory mechanism that publishers use to unload the remaining inventory they could not sell at a premium price. Thus, with waterfalling, publishers sell the remaining inventory at subsequent lower price tiers to maximize profitability.  In short, this is a technique that publishers use to maximize their profits on an otherwise unsold …

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blockchain-business-models

Blockchain Business Models Guide (2022 Update)

A Blockchain Business Model is made of four main components: Value Model (Core Philosophy, Core Value and Value Propositions for the key stakeholders), Blockchain Model (Protocol Rules, Network Shape and Applications Layer/Ecosystem), Distribution Model (the key channels amplifying the protocol and its communities), and the Economic Model (the dynamics through which protocol players make money). …

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business-model-tools

Business Model Tools for Small Businesses and Startups

In this article, we’ll see a few one-page tools to give entrepreneurs clarity of mind on their overall business to take action to build a sustainable venture that unlocks value for many players in the long-term. Business model canvas The nine-building blocks of the business model canvas comprise vital partners, key activities, value propositions, customer …

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how-big-is-google

How Big Is Google?

Google is an attention merchant that – in 2021 – generated $209 billion (over 81% of revenue) from ads (Google Search, YouTube Ads, and Network sites), followed by Google Play, Pixel phones, YouTube Premium (a $28 billion segment), and Google Cloud ($19 billion). Over $31.5 billion went toward R&D (12.3% of its revenues). What’s the …

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apple-distribution-strategy

Apple Distribution: The Apple Store Is Not About Selling iPhones

In 2021, most of Apple’s sales (64%) came from indirect channels (comprising third-party cellular networks, wholesalers/retailers, and resellers). These channels are critical for sales amplification, scale, and subsidies (to enable the iPhone to be purchased by a larger number of people). While the direct channel represented 36% of the total revenues. Stores are critical for …

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business-model-innovation

Innovation In Business: What Is Business Model Innovation

Business model innovation is about increasing the success of an organization with existing products and technologies. By crafting a compelling value proposition able to propel a new business model to scale up customers and create a lasting competitive advantage. And it all starts by mastering the key customers. Course: The FourWeekMBA Business Model Innovation Flagship …

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what-is-google-tac

What Is Google TAC? And Why It Matters To Understand Google Cost Structure

The traffic acquisition cost represents the expenses incurred by an internet company, like Google, to gain qualified traffic – on its pages – for monetization. Over the years Google has been able to reduce its traffic acquisition costs and in any case, keep it stable. In 2021 Google spent 21.75% of its total advertising revenues …

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