Business Models

The business model is a way to capture value in the long-term for any organization. The business model it is also about monetization, but that is also about the other parties involved. A successful business model has to unlock value for the stakeholders (users, customers, suppliers, and employees) and not just for shareholders.

how-does-google-make-money

How Does Google Make Money?

Google (now Alphabet) primarily makes money through advertising. The Google search engine, while free, is monetized with paid advertising. Alphabet generated over $282B from Google search and others, $32.78 billion from the Network members (Adsense and AdMob), $29.2 billion from YouTube Ads, $26.28B from the Cloud, and $29 billion from other sources (Google Play, Hardware …

How Does Google Make Money? Read More »

spotify-business-model

How Does Spotify Make Money? Spotify Freemium Business Model In 2023

Spotify is a two-sided marketplace where artists and music fans engage. Spotify has a free ad-supported service and a paid membership. Founded in 2008 with the belief that music should be universally accessible, it generated €11.7 billion in 2022. Of these revenues, 87.4% or €10.25 billion came from premium memberships, while over 12.6% or €1.47 …

How Does Spotify Make Money? Spotify Freemium Business Model In 2023 Read More »

space-as-a-service-model

Space As A Service (SPaaS) Business Model [WeWork Case Study]

WeWork’s business model claims to leverage the space-as-as-service model. It consists of a set of services meant to sustain the growth of the companies as part of the membership model, composed of four primary tiers: standard, configured, on-demand, and Powered by We (Custom). This model helps WeWork achieve its vision and mission. And it flips the …

Space As A Service (SPaaS) Business Model [WeWork Case Study] Read More »

resources-for-entrepreneurs

Top Resources For Entrepreneurs To Experiment With New Business Ideas

On FourWeekMBA, I gather the most useful resources that entrepreneurs can use to help them cut through the noise. In this article, I want to highlight a few critical resources you might want to start with throughout your entrepreneurial journey. Unlearn fist When starting a new venture, mastering the right mindset is critical. Thus, before …

Top Resources For Entrepreneurs To Experiment With New Business Ideas Read More »

amazon-vision-statement-mission-statement (1)

Amazon Mission Statement and Vision Statement In A Nutshell

Amazon’s mission statement is to “serve consumers through online and physical stores and focus on selection, price, and convenience.” Amazon’s vision statement is “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.”  Read Also: Amazon …

Amazon Mission Statement and Vision Statement In A Nutshell Read More »

amazon-aws-platform-business-model

Amazon AWS Platform Business Model In A Nutshell

Amazon AWS follows a platform business model that gains traction by tapping into network effects. Born as an infrastructure built on top of Amazon’s infrastructure, AWS has become a company offering cloud services to thousands of clients from the enterprise level, to startups. And its marketplace enables companies to connect to other service providers to build …

Amazon AWS Platform Business Model In A Nutshell Read More »

amazon-revenue-model

How Amazon Revenue Model Changed In Four Years

Amazon has a business model with many moving parts. The e-commerce platform generated $220 billion in 2022, followed by third-party stores services which generated over $117 billion; Amazon AWS, which generated over $80 billion; Amazon advertising which generated almost $38 billion and Amazon Prime, which generated over $35 billion, and physical stores which generated almost …

How Amazon Revenue Model Changed In Four Years Read More »

idea-generation

Idea Generation: How To Enhance Your Creativity Flow For Business Growth

Idea generation is a business workflow to come up with fresh ideas to test within your business. Idea generation pipelines enable entrepreneurs to test things quickly, to see what works and what doesn’t. From idea to execution, the only way is testing and iteration.  Understanding Idea Generation  Ever since the Lean Startup became a reality, …

Idea Generation: How To Enhance Your Creativity Flow For Business Growth Read More »

cash-conversion-cycle-amazon

What Is Cash Conversion Cycle? Amazon Cash Machine Business Strategy In A Nutshell

The cash conversion cycle (CCC) is a metric that shows how long it takes for an organization to convert its resources into cash. In short, this metric shows how many days it takes to sell an item, get paid, and pay suppliers. When the CCC is negative, it means a company is generating short-term liquidity. …

What Is Cash Conversion Cycle? Amazon Cash Machine Business Strategy In A Nutshell Read More »

amazon-business-model

How Amazon Makes Money: Amazon Business Model (2023 Update)

Amazon has a diversified business model. In 2022 Amazon posted over $514 billion in revenues, while it posted a net loss of over $2.7 billion. Online stores contributed almost 43% of Amazon revenues. The remaining was generated by Third-party Seller Services, and Physical Stores. While  Amazon AWS, Subscription Services, and Advertising revenues play a significant role …

How Amazon Makes Money: Amazon Business Model (2023 Update) Read More »

how-big-is-google

How Big Is Google?

Google is an attention merchant that – in 2022 – generated $224 billion (almost 80% of its total revenues) from ads (Google Search, YouTube Ads, and Network sites), followed by Google Play, Pixel phones, YouTube Premium (a $29 billion segment), and Google Cloud ($26.3 billion). What’s the Google (search engine) key monetization strategy? A hidden …

How Big Is Google? Read More »

What Is Google TAC? And Why It Matters To Understand Google Cost Structure

The traffic acquisition cost represents the expenses incurred by an internet company, like Google, to gain qualified traffic – on its pages – for monetization. Over the years, Google has been able to reduce its traffic acquisition costs and, in any case, to keep it stable. In 2022 Google spent 21.75% of its total advertising …

What Is Google TAC? And Why It Matters To Understand Google Cost Structure Read More »

how-does-youtube-make-money

How Does YouTube Make Money? YouTube Business Model In A Nutshell

YouTube was acquired for almost $1.7 billion in 2006 by Google. It makes money through advertising and subscription revenues. YouTube advertising network is part of Google Ads, and it reported more than $29B in revenues by 2022. YouTube also makes money with its paid memberships and premium content. YouTube origin story Going back and looking …

How Does YouTube Make Money? YouTube Business Model In A Nutshell Read More »

google-other-bets

Alphabet “Other Bets”: In Search Of Google’s Hidden Gems

Of Google’s (Alphabet) over $282 billion revenue for 2022, Google also generated over a billion dollars from a group of startup bets, which Google considers potential moonshots (companies that might open up new industries). Those Google’s bets also generated a loss for the company of over $6 billion in the same year. In short, Google …

Alphabet “Other Bets”: In Search Of Google’s Hidden Gems Read More »

Scroll to Top
FourWeekMBA