
Microsoft’s mission statement: the official wording
Our mission is to empower every person and every organization on the planet to achieve more.Microsoft Form 10-K, fiscal year 2026, Item 1 (SEC EDGAR, filed 29 July 2026). Unchanged since the FY2015 10-K.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. In fiscal year 2026, Microsoft’s revenue was $331.8 billion, with Office Products and Windows as still the main products. Yet the company also operates in Gaming (Xbox), Search Advertising (Bing), Hardware, LinkedIn, Cloud, and Enterprise (GitHub).
Does Microsoft have a vision statement?
- FY2026 10-K: Microsoft’s products βhelp people and businesses realize their full potentialβ (SEC).
- FY2002 10-K: the mission was βto enable people and businesses throughout the world to realize their full potential, and the Company’s vision is empowering people through great softwareβany time, any place, and on any deviceβ (SEC).
How the mission maps to Microsoft’s three businesses
Microsoft’s 10-K turns the one-line mission into three ambitions, and each ambition lines up with one reporting segment. That is the cleanest way to see the mission in the numbers.

Productivity (Microsoft 365, LinkedIn, Dynamics) and Intelligent Cloud (Azure and server products) now earn almost the same revenue: $140.0 billion and $137.8 billion. Cloud grew fastest, up 30%. More Personal Computing (Windows, Surface, XBOX, search ads) slipped 1% to $54.1 billion.
Watch Β· The mission as a machine, in 42 seconds
Company explainer · Microsoft, explained
A 4-minute explainer of Microsoft's business model and latest numbers, built from its SEC filings. Analysis by The Business Engineer.
Where the money goes: Microsoft’s FY2026 income statement
The one-line read: of every dollar Microsoft booked in FY2026, about 47 cents became operating income ($155.2 billion of $331.8 billion).

Microsoft mission statement history: from βa computer on every deskβ to βachieve moreβ

- Early years: Bill Gates and Paul Allen set the goal of βa computer on every desk and in every homeβ, as Steve Ballmer recounted in a speech Microsoft published (Microsoft, 11 June 1999).
- 1999: Ballmer said the line no longer captured the company and described a βPC-plusβ era of any device connected to the Internet (same transcript).
- FY2002: the 10-K states the mission βto enable people and businesses throughout the world to realize their full potentialβ and the vision βempowering people through great softwareβany time, any place, and on any deviceβ (FY2002 10-K).
- 4 February 2014: Satya Nadella is appointed CEO (8-K). The FY2014 10-K mission: βto enable people and organizations throughout the world to do more and achieve more by creating technology that transforms the way people learn, work, play, and communicateβ (FY2014 10-K).
- 25 June 2015: Nadella’s email to employees sets the mission βto empower every person and every organization on the planet to achieve moreβ (PCWorld report); it opens the FY2015 10-K (filed 31 July 2015).
- FY2026: the same mission appears in Item 1 of the FY2026 10-K, now alongside a commitment to make βdigital technology and artificial intelligence (βAIβ) available broadly and doing so responsibly.β
Then vs now: what changed in the business
The founding goal was βa computer on every desk and in every home.β In fiscal 2015, the year the current mission was set, Microsoft still earned 28% of its $93.6 billion revenue from the Windows PC operating system, Phone and Surface. By fiscal 2026, revenue was 3.5 times larger at $331.8 billion, and server products and cloud services (Azure, GitHub, SQL Server, Windows Server) alone were 39% of it, up from 20%. Windows and Devices was 5%.

Microsoft key figures (FY2026), with sources
| Figure | Value | Period | Source |
|---|---|---|---|
| Revenue | $331.8B | FY2026 | 10-K |
| Operating income | $155.2B | FY2026 | 10-K |
| Net income* | $133.7B | FY2026 | 10-K |
| Productivity & Business Processes | $140.0B | FY2026 | 10-K |
| Intelligent Cloud | $137.8B | FY2026 | 10-K |
| More Personal Computing | $54.1B | FY2026 | 10-K |
| Microsoft Cloud revenue | $214.4B (+27%) | FY2026 | 10-K |
| Revenue, Q4 | $90.0B (+18%) | Q4 FY2026 | Earnings release |
| Full-time employees | ~223,000 | 30 Jun 2026 | 10-K |
Segment rows are FY2026 revenue. Fiscal year 2026 ended 30 June 2026. Sources: Microsoft Form 10-K filed 29 July 2026 (SEC EDGAR) and the Q4 FY2026 earnings release (SEC EDGAR); checked 11 October 2026. *GAAP net income includes gains and losses from Microsoft's investments in OpenAI: a $3.1B reduction in Q1 FY2026 and a $7.6B net gain in Q2 FY2026 (Microsoft non-GAAP reconciliation).
Latest figures · checked 6 October 2026
- Microsoft’s revenue for the fourth quarter of fiscal year 2026 was $90.0 billion, up 18%. news.microsoft.com
- Microsoft Cloud revenue for the fourth quarter of fiscal year 2026 was $59.3 billion, up 27%. news.microsoft.com
- In fiscal year 2026, Microsoft’s Azure revenue surpassed $100 billion for the first time, and Microsoft 365 Copilot reached over 30 million paid seats. news.microsoft.com
The mission, aspect by aspect
Mission Statement
Empower every person and organization on the planet to achieve more.
Why it matters: Microsoft’s mission emphasizes inclusivity, global impact, and enabling individuals and businesses to excel.
Revenue Streams
Generated revenue of $331.8 billion in fiscal year 2026 from diverse sources, including Office, Windows, Xbox, LinkedIn, Bing, and more.
Why it matters: Microsoft’s revenue diversification minimizes risk and ensures stability even in evolving markets.
Customer-Centric Approach
Tailors solutions for small businesses (productivity), large businesses (competitiveness), and the public sector (efficiency).
Why it matters: A customer-focused approach helps Microsoft address specific needs and deliver tailored value propositions.
Strategic Priorities
Focuses on reinventing productivity, building an intelligent cloud platform, and creating more personal computing experiences.
Why it matters: These priorities align with market trends and emerging technologies, ensuring Microsoft’s future relevance.
CEO’s Vision
Emphasizes customer trust, alignment of business interests with customers’, and creating value across diverse industries.
Why it matters: Satya Nadella’s vision highlights the importance of customer-centricity and long-term partnerships.
Resilient Evolution
Successfully adapted and thrived despite past losses by innovating and adopting new business models.
Why it matters: Microsoft’s ability to evolve and diversify demonstrates agility and resilience in the face of industry changes.
Cloud Transition
Shifted towards cloud computing, with Microsoft Cloud revenue of $59.3 billion in the fourth quarter of fiscal year 2026.
Why it matters: The focus on the cloud aligns with the growing demand for digital services and positions Microsoft as an industry leader.
GitHub’s Role
Critical in the cloud transition, attracting developers, start-ups, and enterprises for unified development platforms.
Why it matters: GitHub’s integration enhances Microsoft’s developer ecosystem and strengthens its cloud offerings.
Digital Advertising
Presence in digital advertising through Bing and LinkedIn, facing competition from dominant players like Google and Facebook.
Why it matters: Microsoft’s presence in advertising diversifies its revenue, although it competes with industry giants.
Diversified Business Model
Offers a wide range of products and services, enhancing resilience and relevance across industries.
Why it matters: Diversification mitigates dependence on specific markets and positions Microsoft for sustained growth.
Future Focus
Committed to trust in technology, customer privacy, cybersecurity, ethical AI, and reflecting diverse customer values.
Why it matters: Future-oriented priorities address critical industry concerns, fostering trust and responsible innovation.
Global Impact
Extends mission to create local impact, growth, and opportunity worldwide, contributing to global progress.
Why it matters: Microsoft’s global reach enables it to make a meaningful difference in communities and economies globally.
In-depth analysis of Microsoft mission statement
Microsoft is a technology company committed to making digital technology and artificial intelligence (βAIβ) available broadly and doing so responsibly. Our mission is to empower every person and every organization on the planet to achieve more.
Microsoft Form 10-K, fiscal year ended 30 June 2026, Item 1 (SEC EDGAR, filed 29 July 2026).
(Wording used in Microsoft’s 10-K filings for fiscal years 2017 to 2024. The FY2026 10-K says: βWe strive to create opportunity, growth, and impact in every country around the world.β)
We strive to create local opportunity, growth, and impact in every country around the world. Our platforms and tools help drive small business productivity, large business competitiveness, and public-sector efficiency. They also support new startups, improve educational and health outcomes, and empower human ingenuity.
- Small business: productivity.
- Large business: competitiveness.
- Public-sector: efficiency.
- Reinvent productivity and business processes.
- Build an intelligent cloud platform.
- Create more personal computing.
Microsoft today has a diversified business model that relies on several units and revenue streams.
From its classic office products for PC and Windows to gaming, professional networking (LinkedIn), search advertising (Bing) and more.
In sum, our platforms create broad surplus everywhere, from the farmer who is able to apply precision agriculture to conserve resources and increase yields, to the hospital that is able to lower the cost of healthcare and improve patient outcomes, to the largest companies of the world reaching new customers in new markets.
At a time when digital technology is transforming every industry and every part of our daily life and work, our customers are increasingly looking for a partner whose business interests are fundamentally aligned with their own. At Microsoft, our customersβ interests are core to our success. That is what engenders trust.
We will continue to create local opportunity, growth and impact in every community and country around the world. We will continue to invest in the largest growth opportunities and innovate boldly to serve our customers. We will continue to help our customers build digital capability, so they can grow and thrive β today and long into the future.
We will continue to work to instill trust in technology across everything we do, to advocate for customer privacy, drive industry-wide cybersecurity initiatives and champion ethical AI. And we will continue to transform our culture to reflect the diverse customers we serve around the world, while holding fast to our timeless values.
It was a record third quarter, driven by the continued strength of the Microsoft Cloud, which surpassed $23 billion in revenue, up 32% year over year. Going forward, digital technology will be the key input that powers the world’s economic output. Across the tech stack, we are expanding our opportunity and taking share as we help customers differentiate, build resilience, and do more with less.
GitHub usage is increasing among both independent developers and start-ups as well as the world’s most established enterprises. 90% of the Fortune 100 use GitHub. In fact, Mercedes-Benz, for example, is using GitHub Enterprise to provide a unified development platform for more than 20,000 employees to build, ship, and maintain software.Β

Within this market, the most significant players are companies like GoogleΒ and Facebook.
Yet, new players like TikTok are growing very quickly, stealing important market shares from Facebook ads machine.Β
And also Amazon and Apple are pushing into this industry.Β
Microsoft has a diversified business model spanning across Office products, Windows, Gaming (Xbox), Search Advertising (Bing), Hardware, LinkedIn, Cloud, and more.
Key Highlights
- Mission Statement: Microsoft’s mission is to empower every person and organization on the planet to achieve more. The company focuses on local opportunities, growth, and impact worldwide.
- Diverse Revenue Streams: Microsoft’s revenue was $331.8 billion in fiscal year 2026, with revenue sources from Office products, Windows, Gaming (Xbox), LinkedIn, search advertising (Bing), and more.
- Customer-Centric Approach: Microsoft’s value proposition caters to different customer segments: small businesses (productivity), large businesses (competitiveness), and the public sector (efficiency).
- Strategic Priorities: The company’s three strategic priorities are reinventing productivity and business processes, building an intelligent cloud platform, and creating more personal computing experiences.
- CEO’s Vision: Satya Nadella emphasizes customer trust, aligning business interests with customers’, and creating value across diverse industries.
- Resilient Evolution: Despite losing in search, smartphone, and social media markets, Microsoft evolved and succeeded in various industries through innovation and new business models.
- Cloud Transition: Microsoft’s shift towards cloud computing led to significant growth. Microsoft Cloud revenue was $59.3 billion in the fourth quarter of fiscal year 2026, emphasizing differentiation, resilience, and efficiency for customers.
- GitHub’s Role: GitHub played a critical role in Microsoft’s cloud transition, finding increased adoption among developers, start-ups, and enterprises for unified development platforms.
- Digital Advertising: Microsoft has a presence in the digital advertising industry through Bing and LinkedIn, but the market is dominated by players like Google and Facebook. Emerging players like TikTok, Amazon, and Apple are reshaping the industry.
- Diversified Business Model: Microsoft’s business model encompasses a wide range of products and services, ensuring its relevance and growth across industries.
- Future Focus: Microsoft’s CEO emphasizes trust in technology, advocating customer privacy, driving cybersecurity initiatives, championing ethical AI, and reflecting diverse customer values.
- Global Impact: Microsoft’s mission extends to creating local impact, growth, and opportunity across communities and countries worldwide.
Read Also: Microsoft Business Model, Mission Statement Examples.
Read Next: Microsoft Business Model, Who Owns Microsoft?, Microsoft Organizational Structure, Microsoft SWOT Analysis, Microsoft Mission Statement, Microsoft Acquisitions, Microsoft Subsidiaries, Bill Gates Companies.
Microsoft's revenue for the fourth quarter of fiscal year 2026 was $90.0 billion, up 18%. news.microsoft.com
Microsoft Cloud revenue for the fourth quarter of fiscal year 2026 was $59.3 billion, up 27%. news.microsoft.com
In fiscal year 2026, Microsoft's Azure revenue surpassed $100 billion for the first time, and Microsoft 365 Copilot reached over 30 million paid seats. news.microsoft.com
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Microsoft’s $190B AI bet spans compute, agentic, and distribution. See where Microsoft sits across 7 layers.
Explore the Interactive AI Map βEarlier figures and background
Figures below were on this page before the 11 October 2026 refresh. They are kept for reference with their original year.
FY2023 figures (from an earlier chart on this page): Microsoft has a diversified business model, spanning from Office to gaming (with Xbox), LinkedIn, search (with Bing), and enterprise services (with GitHub). In 2023, Microsoft made almost $212 billion in revenues, of which almost $80 billion came from Server products and cloud services, and almost $49 billion came from Office products and cloud services. Windows generated $21.5 billion, Gaming generated over $15.4 billion, LinkedIn over $15 billion, and search advertising (through Bing) over $12 billion. Enterprise (GitHub) generated $7.7 billion, and devices (PC) generated $5.5 billion.
In one lineMicrosoft's $190B AI bet spans compute, agentic, and distribution.
Microsoftβs mission is to empower every person and every organization on the planet to achieve more.
In fiscal year 2026, Microsoft's Azure revenue surpassed $100 billion for the first time, and Microsoft 365 Copilot reached over 30 million paid seats. news.microsoft.com
Shifted towards cloud computing, with Microsoft Cloud revenue of $59.3 billion in the fourth quarter of fiscal year 2026.
Customer-Centric Approach: Microsoftβs value proposition caters to different customer segments: small businesses (productivity), large businesses (competitiveness), and the public sector (efficiency).
Layout and figures refreshed 6 October 2026. Sources are listed at the end of the article.
Microsoftβs revenue diversification minimizes risk and ensures stability even in evolving markets.
The focus on the cloud aligns with the growing demand for digital services and positions Microsoft as an industry leader.
Future-oriented priorities address critical industry concerns, fostering trust and responsible innovation.
Sources for the figures updated on 6 October 2026
- news.microsoft.com (fiscal year 2026 (ended 30 June 2026), primary)









