|Vision||“To bring inspiration and innovation to every athlete in the world.”||– Emphasizes inspiration and innovation as core values. – Inclusive vision defines “every athlete” globally, extending beyond professionals.|
|Mission||“To do everything possible to expand human potential. We do that by creating groundbreaking sports innovations, by making our products more sustainably, by building a creative and diverse global team, and by making a positive impact in communities where we live and work.”||– Comprehensive mission encompassing various facets of Nike’s approach. – Focus areas include innovation, sustainability, diversity, and community impact.|
|Objectives||1. Create groundbreaking sports innovations. 2. Make products more sustainably. 3. Build a creative and diverse global team. 4. Make a positive impact on communities.||– Objectives align with Nike’s mission. – Innovation drives product excellence. – Sustainability addresses environmental responsibility. – Diversity fosters innovation. – Community impact reflects corporate social responsibility.|
|Key Takeaways||– Nike’s vision inspires athletes globally through innovation. – Mission combines innovation, sustainability, diversity, and community impact. |
– Objectives align with mission, emphasizing innovation, sustainability, diversity, and social responsibility. – Demand generation leverages branding and athlete endorsements.
|– Vision and mission reflect Nike’s core values and global impact. – Objectives provide specific areas of focus. – This is achieved via nnovation, sustainability, diversity, and community engagement. – Demand generation remains central to Nike’s success strategy.|
The early history of Nike
The early history of Nike is quite compelling, and it moves along three phases:
The turning point for Nike came when it mastered how to close brand partnerships with athletes.