The top individual shareholder is Travis A. Knight, son of Philip Knight, co-founder of Nike, with a 12.9% stake of Class A stocks and 3.2% stake of Class B stocks. On the other hand, the Knight family also keeps tight control of the company through their Trusts and an LLC called Swoosh (the Nike logo’s shape is a “swoosh”). Through individual shares, Swoosh LLC, and Travis Knight’s irrevocable trust, the Knight family controls over 97% of Class A stocks and over 22% of Class B stocks.
Nike vision is “to bring inspiration and innovation to every athlete in the world.” While its mission statement is to “do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.”