Who Owns Nike?

Business / By Gennaro Cuofano / January 21, 2023 January 22, 2023

The top individual shareholder is Travis A. Knight, son of Philip Knight, co-founder of Nike, with a 12.9% stake in Class A stocks and a 3.2% stake in Class B stocks. On the other hand, the Knight family also controls the company tightly through their Trusts and an LLC called Swoosh (the Nike logo’s shape is a “swoosh”). Through individual shares, Swoosh LLC, and Travis Knight’s irrevocable trust, the Knight family controls over 97% of Class A stocks and over 22% of Class B stocks.

nike-top-individual-shareholders — List of largest individual shareholders. Among them Travis Knight, son of Philip Night, co-founder of Nike (Data Source: Nike Financials).

nike-top-institutional-shareholders — List of largest institutional shareholders. Among them Travis Knight, son of Philip Night, co-founder of Nike (Data Source: Nike Financials).

nike-vision-statement-mission-statement

nike-business-model — Nike makes money by primarily selling footwear via wholesale customers that distribute the Nike brands across the globe. As of 2020, almost 63% of revenues came from footwear and 28.8% in apparel. The most successful Nike brand is the Jordan Brand, which in 2021 brought over $4.7 billion in revenues to the company. Nike is the master of demand creation and generation through its influencer campaigns, where athletes become an inspiration for everyday people. Therefore, product development combined with marketing and distribution makes Nike one of the most valuable brands in the world.

Nike vision is “to bring inspiration and innovation to every athlete in the world.” While its mission statement is to “do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.”

Read Also: Nike Business Model, Nike Mission Statement, Nike Value Proposition, Marketing Strategy, Business Models.

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Nike Mission Statement

nike-vision-statement-mission-statement — Nike vision is “to bring inspiration and innovation to every athlete in the world.” While its mission statement is to “do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.”

Nike SWOT Analysis

nike-swot-analysis

Nike Competitors

nike-competitors

Nike Pestel Analysis

Nike PESTEL analysis

Related Ownership Case Studies

Who Owns Google

The most prominent institutional shareholders are mutual funds BlackRock and The Vanguard Group, with 2.7% and 3.1%, respectively. Larry Page and Sergey Brin together have 51% of the voting power. Other individual shareholders comprise John Doerr (1.5%), venture capitalist and early investor in Google, and CEO, Sundar Pichai. Former Google CEO Eric Schmidt has 4.2% voting power.

Who Owns Facebook

who-owns-facebook — Mark Zuckerberg is the largest shareholder of the company. Zuckerberg retains ownership and control of the company. Like Google, Facebook has issued two common stocks, Class A and Class B. The holders of Class B common stocks are entitled to ten votes per share, and holders of our Class A common stocks are entitled to one vote per share. Mark Zuckerberg has a voting power of 56.9%; he’s the main decision-maker.

Who Owns Apple

who-owns-apple — As of 2021, major Apple shareholders comprised Warren Buffet’s Berkshire Hathaway with 5.56% of the company’s stock. Followed by other individual shareholders like Tim Cook, CEO of Apple with over 3.3 million shares, Artur Levinson, chairman of Apple, with over 4.5 million shares, and others.

Who Owns Amazon

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Who Owns Microsoft

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Who Owns Tesla

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Who Owns PayPal

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Who Owns TikTok

who-owns-tiktok — TikTok is owned by ByteDance, a Chinese internet technology company owning several content platforms worldwide (Douyin, Toutiao, Xigua Video, Helo, Lark, Babe). Bytedance passed the $300 billion private market valuation by 2022, making around $58 billion in revenue in 2022, over $4 billion from TikTok.

Who Owns OpenAI

who-owns-openai — OpenAI is an artificial intelligence research laboratory that transitioned into a for-profit organization in 2019, which comprised an entity called OpenAI LP and the non-profit parent foundation OpenAI. The lab, which was founded in 2015 by Elon Musk, Sam Altman, and various others, has a core focus on the development of friendly AI that benefits society as a whole. Yet now has primarily evolved as a capped-for-profit entity with an exclusive commercial license to Microsoft.

Who Owns Balenciaga

who-owns-balenciaga — Balenciaga is a Spanish luxury fashion house that was founded in 1917 by designer Cristóbal Balenciaga. The company was initially located in the Basque region of Spain before the civil war in that country forced Balenciaga to move his operations to Paris in 1937. Kering acquired a 91% stake in Balenciaga in 2001 for an undisclosed sum. The French multinational then purchased the rights to the perfume brand which likely made them the sole owner.

Who Owns Gucci

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Who Owns Louis Vuitton

who-owns-louis-vuitton — Louis Vuitton is owned by LVMH, among the largest luxury goods companies in the world. With over $53 billion in revenues by 2019. It owns 75 brands in six different sectors. Some of these brands comprise Louis Vuitton, Bulgari, Christian Dior, Fendi, Loro Piana, Celine, Givenchy, Kenzo, Berluti, and Rimowa. LVMH is owned by the Arnault family (Bernard Arnault, the CEO, is among the wealthiest men on earth) with a 47.44% ownership stake and over 63.5% of the voting power. Thus asserting a tight control over the Luxury Empire.

Who Owns Adidas

who-owns-adidas — Adidas is a German multinational best known as a designer and manufacturer of sportswear and related accessories. It was founded in 1924 in the Bavarian town of Herzogenaurach, Germany, and did not take on the Adidas name until 1949. The new company, known today as Adidas AG, is the holding company for the Adidas Group and the sole owner of Adidas. Some of the company’s largest shareholders include: Groupe Bruxelles Lambert SA (7.6%), Nassef Sawiris (3.3%), and Norges Bank Investment Management (2.8%).

Who Owns Burger King

who-owns-burger-kint — Burger King is an American multinational chain of fast-food restaurants that is headquartered in Miami, Florida. The first Burger King restaurant, then known as Insta-Burger King, was opened in Jacksonville, Florida, in 1953 by Keith Cramer and his stepfather Matthew Burns. Burger King Worldwide merged with the Canadian coffee chain Tim Hortons in 2014. This precipitated the formation of parent company Restaurant Brands International, which is part-owned by former Burger King owner 3G Capital.

Who Owns Marvel

who-owns-marvel — Marvel, formerly known as Marvel Entertainment LLC, is an American entertainment company based in New York City that is best known for its comic books and film, TV, and video game franchises. The Marvel we know today is the result of a merger between toy subsidiary Toy Biz (now Marvel Toys) and Marvel Entertainment Group.

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Who Owns Lamborghini

who-owns-lamborghini — Lamborghini is an Italian luxury sports car manufacturer that was founded in 1963 by manufacturing magnate Ferruccio Lamborghini. Since that time, ownership of the firm has changed several times. Another financial crisis in the late 1990s saw Lamborghini sold to Volkswagen through its subsidiary Audi AG. The subsidiary remains the owner of Lamborghini today.

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who-owns-bugatti — The iconic brand Bugatti, founded by Ettore Bugatti in 1909, is now owned by the German’s Volkswagen, one of the world’s largest automakers. Other brands in the Volkswagen family comprise Audi, Skoda, Seat, Lamborghini, Porsche, Bentley, and Ducati. As a high-performance car maker, Bugatti only sells a limited number of cars each year. Indeed, in 2019, Volkswagen sold 82 Bugatti, compared to 76 Bugatti in 2018.

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About The Author

Gennaro Cuofano

Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.