Nike vs. Jordan

Nike is a footwear powerhouse comprising various brands, including Jordan and Converse. Indeed, Nike generated over $46.7 billion in revenue in 2022 (which included the Jordan brand), compared to Jordan’s $5.12 billion in revenue in 2022. Thus the Jordan brand represented more than 10% of Nike’s revenue in 2022.

The Jordan Brand’s popularity has been strong for decades, yet it has increased further since 2019.

Nike has followed a similar pattern.

Overall it’s tough to analyze Jordan separately from Nike and vice-versa, as Jordan is a crucial element of Nike’s success.

In fact, not only Jordan’s brand has passed over 5 billion dollars in direct revenue.

The popularity of the Jordan Brand also spurred the sales of other Nike footwear indirectly.

Take the case of the Nike Jordan 1 and the Nike Dunk, both designed by iconic designer Peter Moore.

The Jordan 1 was first launched in 1985 as a signature shoe for Michael Jordan and was hugely successful.

And in the same year, Nike launched the Dunk, which has a similar design.

The interesting part of the Jordan shoes is that they are iconic and become trendy from time to time, thus spurring the consumers’ interest in buying them and the indirect interest of consumers to purchase similar models released by Nike.

Indeed, in the 2020s, we saw a similar phenomenon with the rise in popularity of the Jordan 1.

The success of the JordaWhich also propelled the sales of the Nike Dunk and other models.

Therefore, the Jordan shoes go through various hype cycles (depending on Jordan’s model, which trends every few years).

This also boosts the sales of Nike’s realized shoes in a more stable form, as Nike can capitalize on this brand’s success in revenue across its various segments!

Table of Contents



Related to Nike

Nike Business Model

Nike follows a wholesale strategy combined with a very strong direct distribution. The company makes money primarily from footwear. As of 2022, over 62% of revenues came from footwear and 29% from apparel. The most successful Nike brand is the Jordan Brand, which in 2022 generated $5.2 billion in revenue. Nike is the master of demand creation and generation through its influencer campaigns, where athletes become an inspiration for everyday people.

Nike Strategy

Nike leverages both a wholesale and direct distribution strategy. Indeed, while still in 2022, most sales come from wholesale distribution, in reality, since 2020, Nike has been ramping up its direct distribution through its NIKE stores and e-commerce platform (SNKRS).

Nike Revenue

Nike generated most of its revenue from footwear. Indeed, in 2022, Nike generated over $29 billion in revenue from footwear, over $13.5 billion in apparel, $2.35 billion in equipment, and over $1.6 billion from the Converse brand.

Nike Financials

Nike generated over $47.7 billion in revenue and over $6 billion in net profits in 2022, compared to over $44.5 billion in revenue and almost $5.8 billion in 2021.

Nike Mission Statement

Nike’s vision is “To bring inspiration and innovation to every athlete in the world.” At the same time, its mission statement is to “do everything possible to expand human potential. We do that by creating groundbreaking sports innovations, by making our products more sustainably, by building a creative and diverse global team, and by making a positive impact in communities where we live and work.”

Nike SWOT Analysis


Nike Competitors


Jordan Business Model

Jordan follows a demand generation business model, where its iconic brand works as a propeller for the sale of its footwear and apparel, that in 2022 generated more than $5 billion in revenue for Nike or more than 10% of its total revenue.

Converse Business Model

Converse is an independent brand part of Nike’s family of brands. Indeed, Converse generated $2.35 billion in revenue in 2022. And like Nike, it follows an heave Wholesale distribution strategy, where most of its sales are made, through footwear. However, Converse follows also a direct distribution approach where it sells directly via its monobrand stores.

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