Jordan is one of the most influential brands within Nike. Indeed, the Jordan brand passed $5.1 billion in revenue in 2022, compared to almost $4.8 billion in 2021. The Jordan brand represents 10% of Nike’s total revenue; this has become 1/10 the size of Nike’s business model, which also comprises Converse as a separate brand.
About The Author
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.