Nike generated over $46.7 billion in revenue in 2022, compared to over $44.5 billion in 2021. The company primarily makes money from footwear, and it comprises a bunch of brands from Jordan to Converse, which are quite popular.
Nike is one of the most valuable brands in the world.
The company follows a mix of direct and wholesale distribution strategies where its shoes are sold at selected partners’ shops at the wholesale level.
Nike’s main revenue come from footwear, followed by apparel, and equipment.
The company owns three main brands: Nile, Jordan, and Converse.
Nike has been an increasingly popular brand over the years. Its popularity has been spurred by the ability of the company to turn its shoes into iconic models, which target both athletes and fashion consumers.