The Leading Source Of Original Research And Insights On Business Model Strategy, Digital & Tech Business Models
Who Owns YouTube? The Most Successful Acquisition Of Alphabet’s Google
Acquired by Google, in 2006, for $1.65 billion, YouTube is now worth many times over. In 2019, YouTube generated over $15 billion in revenues from advertising alone. YouTube is part of Google (now named Alphabet) and as such, it is owned by the main Google’s Alphabet shareholders and it is the fastest-growing segment for the company.
Breaking down YouTube Business Model
The most prominent institutional shareholders are BlackRock, Fidelity (entities affiliated with it), and the Vanguard Group. Larry Page and Sergey Brin together have 51% of the voting power. Then we have other individual shareholders comprising John Doerr, venture capitalist and early investor in Google, and Sundar Pichai, the current company’s CEO.Google has a diversified businessmodel, primarily making money via its advertising networks that, in 2019, generated over 83% of its revenues, which also comprise YouTube Ads. Other revenue streams include Google Cloud, Hardware, Google Playstore, and YouTube Premium content. In 2019 Google made over $161 billion in total revenues.
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
![Google Subsidiaries: The List Of Companies Owned By Google [Alphabet]](https://i2.wp.com/fourweekmba.com/wp-content/uploads/2018/12/how-does-google-make-money-1.png?fit=150%2C113&ssl=1 "Google Subsidiaries: The List Of Companies Owned By Google [Alphabet]")
![Business Acquisition To Shorten Your Way To Success With Walker Deibel [Interview]](https://i0.wp.com/fourweekmba.com/wp-content/uploads/2019/06/acquisition-entrenreueurship.png?fit=150%2C113&ssl=1 "Business Acquisition To Shorten Your Way To Success With Walker Deibel [Interview]")
Published by