Marc Benioff, Co-CEO of Salesforce, is the primary individual shareholder, with 3% of the company’s stock. Other main individual shareholders comprise Parker Harris, Co-Founder, and Chief Technology Officer, and Bret Taylor, former co-CEO. Major institutional shareholders include The Vanguard Group, Fidelity, and BlackRock.
The giant of SaaS
Salesforce has become a powerhouse in the SaaS industry, specifically the CRM industry.
Indeed, by early 2023 Salesforce generated $31 billion in revenue and over $200 million in profits.
For some context, a direct competitor like Hubspot has an average revenue per customer of $10K compared to Saleforce’s $176K.
Salesforce has leveraged its size over the years to acquire valuable software companies that have been integrated into the company’s strategy and yet, managed as independent products.
One example is Slack, which generated $1.5 billion in revenue by early 2023.
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Salesforce Revenue Per Employee