Salesforce’s mission is to build bridges between companies and customers. Salesforce does that via a SaaS platform, which is enhanced via professional services offered on top of it.
Breaking down Salesforce’s mission statement
Salesforce was founded in 1999, and over the past two decades, the company has managed to survive the dotcom crash and post 73 straight quarters of revenue growth to become the largest enterprise software firm in the world.
According to its official website, the company’s mission statement reads as follows: “We build bridges between companies and customers. Businesses succeed when they create meaningful connection. Our mission is to deliver it.”
Let’s spend the rest of the article unpacking this statement in the context of some company values that support the Salesforce mission.
Innovation allows Salesforce to develop technology that builds stronger relationships and changes the world in the process.
These meaningful connections may occur between employees in remote teams, between companies and their clients, or between governments and their citizens.
Ultimately, such connections allow organizations of various shapes and forms to pursue their dreams and solve tricky problems that make the Earth a better place.
In specific terms, connections are built with Customer 360, a scalable CRM platform that provides sales, commerce, IT, service, and marketing teams with a single view of customer data.
After acquiring Tableau in 2019, Salesforce also provides businesses with the opportunity to unearth meaningful insights and better serve customers with data-driven actions.
Salesforce is fully aware that the nature of meaningful connections will change in the future as technology evolves, pivots, and evolves once more.
However, the company believes that its robust customer relationships and ability to innovate will help it navigate the future irrespective of what may transpire.
For Salesforce, trust is a foundational element of success that starts with transparency.
To that end, the company wants to be transparent about its service performance and availability and strives to safeguard the data of its 150,000 clients in the cloud.
Trust is validated by the numerous compliance certifications and standards the company holds.
These include EU Cloud Code of Conduct, Disaster Recovery & BCP, and APEC Certification for Processors and Controllers, among many others.
Salesforce understands the direct link between customer success and business success.
The company is proud to note that it delivers more than just technology, with every client provided access to expertise and resources from its product ecosystem.
The company offers three SaaS options – which it calls “Success Plans” – and also a professional services solution where experts can collaborate with forward-thinking enterprises that possess global ambitions.
Ultimately, the latter option was designed to accelerate out-of-the-box implementation and enable businesses to reach their goals faster.
While Salesforce is certainly not the only company to include equality in its core values, it does believe that a diverse workforce is better able to fulfill its mission.
Indeed, the culture that such a workforce creates empowers Salesforce to “innovate, build deeper connections with our customers, and ultimately become a better company.” The company is also committed to driving equality among its customers, with programs in place to provide support for minority business owners and vendors.
- Salesforce was founded in 1999 and has grown to become the largest software vendor in the world. The company’s mission is to help businesses create meaningful connections with their customers.
- The Salesforce mission statement is primarily supported by core values related to innovation that facilitate stronger relationships between clients and customers in a variety of contexts. In the future, the company believes this ability to forge meaningful connections will hold it in good stead.
- Supporting the company mission statement to a lesser extent are trust, transparency, and equality at the company and customer level. In addition to its SaaS product, Salesforce offers a professional services solution where it helps enterprises reach global objectives and accelerate their development.
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