Salesforce’s mission is to build bridges between companies and customers. Salesforce does that via a SaaS platform, which is enhanced via professional services offered on top of it.
|Mission Statement||“We build bridges between companies and customers. Businesses succeed when they create meaningful connection. Our mission is to deliver it.”||Salesforce’s mission is centered on creating meaningful connections between businesses and customers. This aligns with the core purpose of CRM (Customer Relationship Management) systems.|
|SaaS Platform||Salesforce operates a Software-as-a-Service (SaaS) platform, the primary tool for building connections between companies and customers.||The SaaS model enables easy scalability, accessibility, and continuous updates, making it suitable for businesses of all sizes.|
|Professional Services||In addition to its SaaS platform, Salesforce offers professional services to enhance and customize its solutions for clients.||These services provide tailored solutions, ensuring that Salesforce’s tools meet the unique needs of each business.|
|Company Growth||Founded in 1999, Salesforce has become the world’s largest enterprise software firm, posting consistent revenue growth and maintaining innovation.||Salesforce’s impressive growth demonstrates its ability to adapt to evolving market demands and maintain leadership.|
|Innovation||Innovation is a core value driving Salesforce’s technology development, enabling strong relationships and addressing global challenges.||Continuous innovation is vital in the tech industry, helping Salesforce stay competitive and relevant in a dynamic market.|
|Customer 360||Salesforce’s Customer 360 provides a comprehensive view of customer data across sales, commerce, service, and marketing, fostering meaningful connections.||This tool enhances customer understanding and engagement, improving the quality of interactions and decision-making.|
|Tableau Acquisition||The acquisition of Tableau in 2019 bolsters Salesforce’s capabilities by adding data-driven insights to better serve customers.||Tableau’s data analytics complements Salesforce’s CRM, enabling data-driven strategies that enhance customer experiences.|
|Trust||Trust is foundational, with Salesforce prioritizing transparency in service performance and data protection for its vast client base.||Trust is a critical component of customer relationships, and Salesforce’s commitment to transparency builds confidence among clients.|
|Compliance Certifications||Salesforce holds numerous compliance certifications and standards, further validating trust in its services.||Compliance certifications demonstrate Salesforce’s commitment to data security and regulatory compliance.|
|Customer Success||Salesforce emphasizes the direct link between customer success and business success, offering expertise and resources to clients for accelerated growth.||Salesforce’s support extends beyond technology, providing clients with the resources needed to maximize the value of its solutions.|
|Equality||A commitment to diversity and equality is essential at Salesforce, fostering innovation and better alignment with the company’s mission.||Diversity brings a variety of perspectives and ideas, promoting innovation and enriching Salesforce’s corporate culture.|
|Support Programs||Salesforce supports minority business owners and vendors through dedicated programs, promoting equality among its customers.||These programs contribute to a more inclusive business ecosystem, aligning with Salesforce’s mission of building meaningful connections.|
Breaking down Salesforce’s mission statement
Salesforce was founded in 1999, and over the past two decades, the company has managed to survive the dotcom crash and post 73 straight quarters of revenue growth to become the largest enterprise software firm in the world.
According to its official website, the company’s mission statement reads as follows: “We build bridges between companies and customers. Businesses succeed when they create meaningful connection. Our mission is to deliver it.”
Let’s spend the rest of the article unpacking this statement in the context of some company values that support the Salesforce mission.
Innovation allows Salesforce to develop technology that builds stronger relationships and changes the world in the process.
These meaningful connections may occur between employees in remote teams, between companies and their clients, or between governments and their citizens.
Ultimately, such connections allow organizations of various shapes and forms to pursue their dreams and solve tricky problems that make the Earth a better place.
After acquiring Tableau in 2019, Salesforce also provides businesses with the opportunity to unearth meaningful insights and better serve customers with data-driven actions.
Salesforce is fully aware that the nature of meaningful connections will change in the future as technology evolves, pivots, and evolves once more.
However, the company believes that its robust customer relationships and ability to innovate will help it navigate the future irrespective of what may transpire.
For Salesforce, trust is a foundational element of success that starts with transparency.
To that end, the company wants to be transparent about its service performance and availability and strives to safeguard the data of its 150,000 clients in the cloud.
Trust is validated by the numerous compliance certifications and standards the company holds.
These include EU Cloud Code of Conduct, Disaster Recovery & BCP, and APEC Certification for Processors and Controllers, among many others.
Salesforce understands the direct link between customer success and business success.
The company is proud to note that it delivers more than just technology, with every client provided access to expertise and resources from its product ecosystem.
The company offers three SaaS options – which it calls “Success Plans” – and also a professional services solution where experts can collaborate with forward-thinking enterprises that possess global ambitions.
Ultimately, the latter option was designed to accelerate out-of-the-box implementation and enable businesses to reach their goals faster.
While Salesforce is certainly not the only company to include equality in its core values, it does believe that a diverse workforce is better able to fulfill its mission.
Indeed, the culture that such a workforce creates empowers Salesforce to “innovate, build deeper connections with our customers, and ultimately become a better company.” The company is also committed to driving equality among its customers, with programs in place to provide support for minority business owners and vendors.
- Salesforce was founded in 1999 and has grown to become the largest software vendor in the world. The company’s mission is to help businesses create meaningful connections with their customers.
- The Salesforce mission statement is primarily supported by core values related to innovation that facilitate stronger relationships between clients and customers in a variety of contexts. In the future, the company believes this ability to forge meaningful connections will hold it in good stead.
- Supporting the company mission statement to a lesser extent are trust, transparency, and equality at the company and customer level. In addition to its SaaS product, Salesforce offers a professional services solution where it helps enterprises reach global objectives and accelerate their development.
- Mission Statement: Salesforce’s mission is to “build bridges between companies and customers.” The company focuses on creating meaningful connections that lead to business success.
- SaaS Platform and Professional Services: Salesforce achieves its mission through a Software-as-a-Service (SaaS) platform that is enhanced by professional services provided on top of it.
- Company Growth: Founded in 1999, Salesforce has become the largest enterprise software firm globally. It has maintained impressive revenue growth and innovation despite challenges like the dotcom crash.
- Innovation: Innovation is a core value that allows Salesforce to develop technology for building strong relationships and making a positive impact on the world. This innovation enables connections among various stakeholders, including employees, clients, and citizens, ultimately contributing to solving global challenges.
- Customer 360 and Tableau: Salesforce’s innovations include tools like Customer 360, a scalable CRM platform that offers a comprehensive view of customer data across sales, commerce, service, and marketing. The acquisition of Tableau in 2019 adds data-driven insights to better serve customers.
- Trust: Trust is foundational to Salesforce’s success. The company prioritizes transparency in service performance and data protection for its 150,000 clients. It holds numerous compliance certifications and standards to validate this trust.
- Customer Success: Salesforce recognizes the direct link between customer success and business success. The company goes beyond technology by providing clients access to expertise and resources through its product ecosystem. It offers “Success Plans” and professional services to accelerate business growth.
- Equality: Salesforce believes that a diverse workforce fosters innovation and strengthens the ability to fulfill its mission. The company is committed to equality among its employees and customers. Programs are in place to support minority business owners and vendors.
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