Reebok is owned by Authentic Brands Group, a group that in 2020 generated $489 million in revenue and comprised over 30 brands spanning various lifestyle categories. The principal shareholders include BlackRock, Leonard Green & PartnersGeneral Atlantic Simon Property GroupLion Capital.
The Authentic Brands Group focuses on three core elements for its brand flywheel:
- Brand Growth.
- Marketing.
- Revenue.
The Authentic Brands Group acquired more than 30 brands over the years.
| Aspect | Description | Analysis | Examples |
|---|---|---|---|
| Products and Services | Reebok offers a range of products and services primarily in the athletic and sportswear categories. The company designs, manufactures, and markets athletic footwear, apparel, and accessories for various sports and fitness activities, including running, training, basketball, and CrossFit. Reebok also collaborates with athletes and fitness influencers to create signature product lines. Additionally, the company provides fitness-related content, such as workout programs and nutrition tips, through its website and mobile apps. | Reebok generates revenue through the sale of athletic footwear, apparel, and accessories, catering to athletes and fitness enthusiasts. Collaborations with athletes and influencers enhance brand visibility and product appeal. Offering fitness-related content supplements the brand’s value proposition by promoting an active lifestyle. | Athletic footwear, sportswear, fitness apparel, accessories, product collaborations, fitness-related content, revenue generation, athlete partnerships, influencer partnerships, active lifestyle promotion. |
| Revenue Streams | Reebok’s primary revenue streams come from the sale of athletic footwear and sportswear products through various distribution channels, including physical retail stores, online stores, and third-party retailers. Collaborations with athletes and influencers also contribute to product sales. The company earns income from licensing its brand for merchandise and accessories. | Sales of athletic footwear and sportswear products form the core revenue streams for Reebok. The company’s diversified distribution channels, including both physical and online stores, ensure accessibility to customers. Collaborations with athletes and influencers drive brand recognition and product sales. Licensing agreements expand the reach of the Reebok brand into merchandise and accessories. | Revenue from athletic footwear sales, sportswear product sales, physical retail stores, online stores, third-party retailers, athlete and influencer collaborations, licensing agreements, diversified distribution channels, brand reach expansion. |
| Customer Segments | Reebok primarily targets athletes and fitness enthusiasts of all ages. Its products are designed to cater to individuals involved in various sports and fitness activities, such as running, training, and basketball. Additionally, the brand appeals to fans of athletes and influencers associated with Reebok through collaborations. | Reebok’s primary customer segments include athletes and fitness enthusiasts seeking high-performance athletic footwear and sportswear. The brand’s product lines are designed to meet the needs of individuals engaged in diverse sports and fitness activities. Collaborations with athletes and influencers expand the brand’s appeal to fans and followers of these figures. | Athletes, fitness enthusiasts, sports enthusiasts, individuals engaged in running, training, basketball, fans of athletes, fans of influencers, diverse customer base, product appeal expansion. |
| Distribution Channels | Reebok distributes its products through various channels, including physical retail stores, company-owned stores, franchise stores, online stores, and third-party retailers. The company operates its e-commerce platform to sell products directly to consumers. Collaboration with athletes and influencers extends the brand’s reach and visibility through their social media platforms. | Reebok employs multiple distribution channels to maximize the accessibility of its products. Physical retail stores, both company-owned and franchised, offer in-person shopping experiences. Online stores and the brand’s e-commerce platform cater to digital customers. Collaboration with athletes and influencers leverages their social media reach to promote products and brand engagement. | Physical retail stores, company-owned stores, franchise stores, online stores, third-party retailers, e-commerce platform, influencer partnerships, social media promotion, diversified distribution channels, product accessibility. |
| Key Partnerships | Reebok collaborates with athletes and fitness influencers to create signature product lines and promote its brand. The company also partners with retail and distribution partners, including franchisees and third-party retailers, to expand its physical and online presence. Licensing agreements with manufacturers and merchandisers extend the Reebok brand into merchandise and accessories. | Collaborations with athletes and fitness influencers enhance Reebok’s product appeal and brand visibility. Partnerships with retail and distribution partners contribute to expanding its physical and online store network. Licensing agreements with manufacturers and merchandisers broaden the reach of the Reebok brand into merchandise and accessories, extending the brand beyond sportswear and footwear. | Athlete collaborations, influencer partnerships, retail and distribution partnerships, franchisee collaborations, third-party retailer partnerships, licensing agreements, merchandise expansion, brand reach extension. |
| Key Resources | Key resources for Reebok include its design and product development capabilities, manufacturing facilities, a diverse product portfolio of athletic footwear and sportswear, e-commerce platform, collaborations with athletes and influencers, and retail and distribution networks. The company’s design and development teams drive innovation in product design. Manufacturing facilities ensure product quality and supply. Collaborations and partnerships enhance brand appeal and reach. | Reebok’s essential assets encompass its design and product development capabilities, manufacturing facilities, a broad product portfolio spanning athletic footwear and sportswear, an e-commerce platform for direct sales, partnerships with athletes and influencers to drive innovation in design, manufacturing quality assurance, and retail and distribution networks to reach customers. | Design and development capabilities, manufacturing facilities, product portfolio, e-commerce platform, athlete and influencer partnerships, innovation, product quality assurance, retail and distribution networks, customer reach. |
| Cost Structure | Reebok incurs various costs, including expenses related to design and development, manufacturing, marketing and advertising campaigns, athlete and influencer collaborations, employee salaries and benefits, distribution and retail operations, technology infrastructure, and administrative overhead. Costs associated with manufacturing and marketing are significant due to the competitive nature of the sportswear industry. | Costs associated with Reebok’s operations include design and development expenditures, manufacturing costs, marketing and advertising campaign investments, athlete and influencer collaboration expenses, employee compensation, distribution and retail operation costs, technology infrastructure investments, and administrative overhead. Manufacturing and marketing costs are prominent due to the sportswear industry’s competition and the need for innovation and brand promotion. | Design and development expenses, manufacturing costs, marketing campaign investments, athlete and influencer collaboration costs, employee compensation, distribution and retail operation expenses, technology infrastructure investments, administrative overhead, competitive industry cost structure, innovation, brand promotion. |
| Competitive Advantage | Reebok’s competitive advantage lies in its diverse product portfolio of athletic footwear and sportswear, appealing to athletes and fitness enthusiasts. Collaborations with athletes and influencers enhance product appeal and brand recognition. A broad distribution network, including physical and online stores, maximizes product accessibility. Licensing agreements extend the Reebok brand into merchandise and accessories, diversifying revenue sources. | Reebok’s competitive edge is rooted in its diverse product portfolio, catering to a broad customer base of athletes and fitness enthusiasts. Collaborations with athletes and influencers boost product appeal and brand recognition. A comprehensive distribution network ensures product accessibility. Licensing agreements broaden the brand’s reach into merchandise and accessories, enhancing revenue diversity. | Diverse product portfolio, athlete and influencer collaborations, brand recognition, comprehensive distribution network, accessibility, licensing agreements, revenue diversification, sportswear industry competitiveness. |
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