Microsoft is a tech giant worth over $1.8 trillion in 2023, and over $198 billion in revenue, spanning various segments, such as Cloud (Azure), Windows Office, Gaming (Xbox), Social (LinkedIn), Search Advertising (Bing), Enterprise Services (GitHub), hardware devices and more.
|Server Products & Cloud Services||$67.32B|
|Office Products & Cloud Services||$44.86B|
Over the years, Microsoft has missed a few core technological waves (search, social and mobile).
It has managed to stay on top thanks to its massive B2B distribution platform and a successful acquisition strategy.
Indeed, over the years, Microsoft has evolved to transition most of its revenue to servers and the cloud.
Transforming its cloud business (Azure) into one of the most important segments for the company.
Microsoft has been able to successfully integrated products like Xbox, Bing, LinkedIn, and GitHub.
For instance, for some context, in 2022, a platform like LinkedIn generated over $13 billion in revenue.
In addition, Microsoft is trying to commercialize AI through its partnership with OpenAI swiftly.
The first step has been the integration of AI into search via Bing AI, with the aim to take over some market shares from Google’s search dominance.
Indeed, to integrate OpenAI into search, Microsoft has created a module called Prometheus which acts as an intermediary between OpenAI’s technology and search to make it more grounded, safe, and able to work within search.
Read Next: Microsoft Business Model, Who Owns Microsoft?, Microsoft Organizational Structure, Microsoft SWOT Analysis, Microsoft Mission Statement, Microsoft Acquisitions, Microsoft Subsidiaries, Bill Gates Companies.
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