mimetic-desire

Mimetic Desire

Business / By /

Mimetic desire, a concept introduced by the French philosopher René Girard, explores the phenomenon of individuals imitating the desires of others. This theory suggests that our desires are not purely individual but are shaped and influenced by the desires of those around us. Mimetic desire has profound implications for understanding human behavior, social dynamics, consumerism, and conflicts.

Understanding Mimetic Desire

What Is Mimetic Desire?

Mimetic desire, derived from the word “mimesis” (meaning imitation), is a theory that posits that human desires are often imitative or mimetic in nature. It suggests that we do not develop our desires independently but rather acquire them by observing and imitating the desires of others. This theory challenges the traditional view that our desires are purely individual and intrinsic.

René Girard, the philosopher who introduced the concept of mimetic desire, argued that this imitative nature of desire plays a fundamental role in shaping human behavior and relationships. According to Girard, individuals often desire not what they truly want or need, but what others desire or possess. This imitation of desires can lead to competition, rivalry, and conflict as people pursue the same objects or goals.

Origins of Mimetic Desire

René Girard’s work on mimetic desire was influenced by his study of literature, anthropology, and philosophy. He observed patterns of desire and rivalry in classic literature, particularly in the works of authors like Shakespeare and Dostoevsky. Girard’s exploration of these themes led him to develop the theory of mimetic desire as a way to understand the dynamics of human relationships and conflicts.

One of the key insights in Girard’s theory is the concept of the “mimetic crisis.” He argued that when individuals imitate each other’s desires and pursue the same objects or goals, it can lead to intense competition and conflict. This mimetic crisis is a central element in Girard’s understanding of human behavior.

Examples of Mimetic Desire

Mimetic desire can be observed in various aspects of human life, from consumer behavior to social dynamics. Here are some examples:

1. Consumerism:

  • When a person sees their neighbor driving a new luxury car, they might develop a desire to own a similar car, even if they had not previously considered it. The desire is imitative, influenced by the neighbor’s possession.

2. Fashion Trends:

  • Fashion trends often rely on mimetic desire. People may adopt clothing styles, accessories, or hairstyles because they see others, including celebrities and influencers, wearing or promoting them.

3. Social Media:

  • On social media platforms, users often imitate the interests, activities, and lifestyles of influencers or friends. For example, seeing photos of friends on exotic vacations may trigger a desire to travel to similar destinations.

4. Academic and Professional Goals:

  • Mimetic desire can influence educational and career choices. Students may pursue specific majors or career paths because they see others achieving success or recognition in those fields.

5. Rivalries and Conflicts:

  • In personal relationships, mimetic desire can lead to rivalry and competition. For instance, two friends may vie for the attention or approval of a mutual friend, imitating each other’s efforts to gain favor.

Implications of Mimetic Desire

Mimetic desire has significant implications for human behavior and society:

1. Social Imitation:

  • Mimetic desire highlights the extent to which individuals imitate the desires and behaviors of those around them. This imitation can shape our preferences, choices, and aspirations.

2. Competition and Rivalry:

  • As people imitate each other’s desires, they can end up competing for the same resources, leading to rivalry and conflict. This competition can occur in various domains, including wealth, status, and relationships.

3. Cultural Influence:

  • Cultural norms and values play a role in shaping mimetic desire. Society’s ideals and expectations can influence what people desire and imitate, contributing to conformity and social cohesion.

4. Consumerism:

  • Consumer behavior is strongly influenced by mimetic desire. Advertisers and marketers often leverage the concept by showcasing products as desirable possessions that others have.

5. Conflict Resolution:

  • Understanding mimetic desire can be valuable in conflict resolution and mediation. Recognizing the imitative nature of desires can help address the root causes of conflicts.

6. Authenticity and Identity:

  • The concept of mimetic desire raises questions about authenticity and the extent to which our desires are truly our own. It challenges the notion of individuality and autonomy in decision-making.

Managing Mimetic Desire

While mimetic desire is a pervasive aspect of human behavior, individuals can take steps to manage its influence:

1. Self-Awareness:

  • Developing self-awareness is crucial. By recognizing the role of mimetic desire in shaping their desires and choices, individuals can make more informed decisions.

2. Critical Thinking:

  • Engaging in critical thinking and reflection can help individuals distinguish between desires that are authentically their own and those that are imitative.

3. Values and Priorities:

  • Clarifying personal values and priorities can guide individuals in making decisions that align with their true aspirations rather than succumbing to imitative desires.

4. Reducing External Influences:

  • Minimizing exposure to media, advertising, and social pressures that promote imitative desires can help individuals maintain autonomy over their choices.

5. Empathy and Understanding:

  • Developing empathy and understanding for others’ desires can foster healthier relationships and reduce rivalry. Recognizing that others are influenced by mimetic desire can lead to greater compassion.

Critiques and Debates

The concept of mimetic desire has generated discussions and debates in various fields:

1. Cultural Relativism:

  • Critics argue that mimetic desire may not apply universally across cultures. Cultural variations in values, norms, and desires can influence the extent to which individuals imitate others.

2. Individual Agency:

  • Some scholars emphasize the importance of individual agency and autonomy in decision-making. They argue that people can resist imitative desires and make choices based on personal convictions.

3. Ethics of Manipulation:

  • Questions arise regarding the ethics of manipulating mimetic desire in marketing and advertising. Critics argue that deliberately inducing imitative desires for profit raises ethical concerns.

4. Evolutionary Perspectives:

  • Evolutionary psychologists explore the origins of mimetic desire in human evolution. They suggest that imitation and social learning may have conferred survival advantages to early humans.

5. Psychoanalytic Interpretations:

  • Psychoanalytic theories, such as Freud

ian and Lacanian perspectives, offer alternative explanations for the imitative aspects of human desire, emphasizing unconscious processes.

Conclusion

Mimetic desire, as introduced by René Girard, provides valuable insights into the imitative nature of human desires and behavior. It challenges the notion of purely individual desires and highlights the role of social influence and imitation in shaping our choices. Understanding mimetic desire can help individuals navigate the complexities of consumerism, social dynamics, and conflicts, ultimately leading to more conscious and authentic decision-making. While debates surrounding the theory persist, its relevance in the study of human behavior and society remains undeniable.

Connected Thinking Frameworks

Convergent vs. Divergent Thinking

convergent-vs-divergent-thinking
Convergent thinking occurs when the solution to a problem can be found by applying established rules and logical reasoning. Whereas divergent thinking is an unstructured problem-solving method where participants are encouraged to develop many innovative ideas or solutions to a given problem. Where convergent thinking might work for larger, mature organizations where divergent thinking is more suited for startups and innovative companies.

Critical Thinking

critical-thinking
Critical thinking involves analyzing observations, facts, evidence, and arguments to form a judgment about what someone reads, hears, says, or writes.

Biases

biases
The concept of cognitive biases was introduced and popularized by the work of Amos Tversky and Daniel Kahneman in 1972. Biases are seen as systematic errors and flaws that make humans deviate from the standards of rationality, thus making us inept at making good decisions under uncertainty.

Second-Order Thinking

second-order-thinking
Second-order thinking is a means of assessing the implications of our decisions by considering future consequences. Second-order thinking is a mental model that considers all future possibilities. It encourages individuals to think outside of the box so that they can prepare for every and eventuality. It also discourages the tendency for individuals to default to the most obvious choice.

Lateral Thinking

lateral-thinking
Lateral thinking is a business strategy that involves approaching a problem from a different direction. The strategy attempts to remove traditionally formulaic and routine approaches to problem-solving by advocating creative thinking, therefore finding unconventional ways to solve a known problem. This sort of non-linear approach to problem-solving, can at times, create a big impact.

Bounded Rationality

bounded-rationality
Bounded rationality is a concept attributed to Herbert Simon, an economist and political scientist interested in decision-making and how we make decisions in the real world. In fact, he believed that rather than optimizing (which was the mainstream view in the past decades) humans follow what he called satisficing.

Dunning-Kruger Effect

dunning-kruger-effect
The Dunning-Kruger effect describes a cognitive bias where people with low ability in a task overestimate their ability to perform that task well. Consumers or businesses that do not possess the requisite knowledge make bad decisions. What’s more, knowledge gaps prevent the person or business from seeing their mistakes.

Occam’s Razor

occams-razor
Occam’s Razor states that one should not increase (beyond reason) the number of entities required to explain anything. All things being equal, the simplest solution is often the best one. The principle is attributed to 14th-century English theologian William of Ockham.

Lindy Effect

lindy-effect
The Lindy Effect is a theory about the ageing of non-perishable things, like technology or ideas. Popularized by author Nicholas Nassim Taleb, the Lindy Effect states that non-perishable things like technology age – linearly – in reverse. Therefore, the older an idea or a technology, the same will be its life expectancy.

Antifragility

antifragility
Antifragility was first coined as a term by author, and options trader Nassim Nicholas Taleb. Antifragility is a characteristic of systems that thrive as a result of stressors, volatility, and randomness. Therefore, Antifragile is the opposite of fragile. Where a fragile thing breaks up to volatility; a robust thing resists volatility. An antifragile thing gets stronger from volatility (provided the level of stressors and randomness doesn’t pass a certain threshold).

Systems Thinking

systems-thinking
Systems thinking is a holistic means of investigating the factors and interactions that could contribute to a potential outcome. It is about thinking non-linearly, and understanding the second-order consequences of actions and input into the system.

Vertical Thinking

vertical-thinking
Vertical thinking, on the other hand, is a problem-solving approach that favors a selective, analytical, structured, and sequential mindset. The focus of vertical thinking is to arrive at a reasoned, defined solution.

Maslow’s Hammer

einstellung-effect
Maslow’s Hammer, otherwise known as the law of the instrument or the Einstellung effect, is a cognitive bias causing an over-reliance on a familiar tool. This can be expressed as the tendency to overuse a known tool (perhaps a hammer) to solve issues that might require a different tool. This problem is persistent in the business world where perhaps known tools or frameworks might be used in the wrong context (like business plans used as planning tools instead of only investors’ pitches).

Peter Principle

peter-principle
The Peter Principle was first described by Canadian sociologist Lawrence J. Peter in his 1969 book The Peter Principle. The Peter Principle states that people are continually promoted within an organization until they reach their level of incompetence.

Straw Man Fallacy

straw-man-fallacy
The straw man fallacy describes an argument that misrepresents an opponent’s stance to make rebuttal more convenient. The straw man fallacy is a type of informal logical fallacy, defined as a flaw in the structure of an argument that renders it invalid.

Streisand Effect

streisand-effect
The Streisand Effect is a paradoxical phenomenon where the act of suppressing information to reduce visibility causes it to become more visible. In 2003, Streisand attempted to suppress aerial photographs of her Californian home by suing photographer Kenneth Adelman for an invasion of privacy. Adelman, who Streisand assumed was paparazzi, was instead taking photographs to document and study coastal erosion. In her quest for more privacy, Streisand’s efforts had the opposite effect.

Heuristic

heuristic
As highlighted by German psychologist Gerd Gigerenzer in the paper “Heuristic Decision Making,” the term heuristic is of Greek origin, meaning “serving to find out or discover.” More precisely, a heuristic is a fast and accurate way to make decisions in the real world, which is driven by uncertainty.

Recognition Heuristic

recognition-heuristic
The recognition heuristic is a psychological model of judgment and decision making. It is part of a suite of simple and economical heuristics proposed by psychologists Daniel Goldstein and Gerd Gigerenzer. The recognition heuristic argues that inferences are made about an object based on whether it is recognized or not.

Representativeness Heuristic

representativeness-heuristic
The representativeness heuristic was first described by psychologists Daniel Kahneman and Amos Tversky. The representativeness heuristic judges the probability of an event according to the degree to which that event resembles a broader class. When queried, most will choose the first option because the description of John matches the stereotype we may hold for an archaeologist.

Take-The-Best Heuristic

take-the-best-heuristic
The take-the-best heuristic is a decision-making shortcut that helps an individual choose between several alternatives. The take-the-best (TTB) heuristic decides between two or more alternatives based on a single good attribute, otherwise known as a cue. In the process, less desirable attributes are ignored.

Bundling Bias

bundling-bias
The bundling bias is a cognitive bias in e-commerce where a consumer tends not to use all of the products bought as a group, or bundle. Bundling occurs when individual products or services are sold together as a bundle. Common examples are tickets and experiences. The bundling bias dictates that consumers are less likely to use each item in the bundle. This means that the value of the bundle and indeed the value of each item in the bundle is decreased.

Barnum Effect

barnum-effect
The Barnum Effect is a cognitive bias where individuals believe that generic information – which applies to most people – is specifically tailored for themselves.

First-Principles Thinking

first-principles-thinking
First-principles thinking – sometimes called reasoning from first principles – is used to reverse-engineer complex problems and encourage creativity. It involves breaking down problems into basic elements and reassembling them from the ground up. Elon Musk is among the strongest proponents of this way of thinking.

Ladder Of Inference

ladder-of-inference
The ladder of inference is a conscious or subconscious thinking process where an individual moves from a fact to a decision or action. The ladder of inference was created by academic Chris Argyris to illustrate how people form and then use mental models to make decisions.

Goodhart’s Law

goodharts-law
Goodhart’s Law is named after British monetary policy theorist and economist Charles Goodhart. Speaking at a conference in Sydney in 1975, Goodhart said that “any observed statistical regularity will tend to collapse once pressure is placed upon it for control purposes.” Goodhart’s Law states that when a measure becomes a target, it ceases to be a good measure.

Six Thinking Hats Model

six-thinking-hats-model
The Six Thinking Hats model was created by psychologist Edward de Bono in 1986, who noted that personality type was a key driver of how people approached problem-solving. For example, optimists view situations differently from pessimists. Analytical individuals may generate ideas that a more emotional person would not, and vice versa.

Mandela Effect

mandela-effect
The Mandela effect is a phenomenon where a large group of people remembers an event differently from how it occurred. The Mandela effect was first described in relation to Fiona Broome, who believed that former South African President Nelson Mandela died in prison during the 1980s. While Mandela was released from prison in 1990 and died 23 years later, Broome remembered news coverage of his death in prison and even a speech from his widow. Of course, neither event occurred in reality. But Broome was later to discover that she was not the only one with the same recollection of events.

Crowding-Out Effect

crowding-out-effect
The crowding-out effect occurs when public sector spending reduces spending in the private sector.

Bandwagon Effect

bandwagon-effect
The bandwagon effect tells us that the more a belief or idea has been adopted by more people within a group, the more the individual adoption of that idea might increase within the same group. This is the psychological effect that leads to herd mentality. What in marketing can be associated with social proof.

Moore’s Law

moores-law
Moore’s law states that the number of transistors on a microchip doubles approximately every two years. This observation was made by Intel co-founder Gordon Moore in 1965 and it become a guiding principle for the semiconductor industry and has had far-reaching implications for technology as a whole.

Disruptive Innovation

disruptive-innovation
Disruptive innovation as a term was first described by Clayton M. Christensen, an American academic and business consultant whom The Economist called “the most influential management thinker of his time.” Disruptive innovation describes the process by which a product or service takes hold at the bottom of a market and eventually displaces established competitors, products, firms, or alliances.

Value Migration

value-migration
Value migration was first described by author Adrian Slywotzky in his 1996 book Value Migration – How to Think Several Moves Ahead of the Competition. Value migration is the transferal of value-creating forces from outdated business models to something better able to satisfy consumer demands.

Bye-Now Effect

bye-now-effect
The bye-now effect describes the tendency for consumers to think of the word “buy” when they read the word “bye”. In a study that tracked diners at a name-your-own-price restaurant, each diner was asked to read one of two phrases before ordering their meal. The first phrase, “so long”, resulted in diners paying an average of $32 per meal. But when diners recited the phrase “bye bye” before ordering, the average price per meal rose to $45.

Groupthink

groupthink
Groupthink occurs when well-intentioned individuals make non-optimal or irrational decisions based on a belief that dissent is impossible or on a motivation to conform. Groupthink occurs when members of a group reach a consensus without critical reasoning or evaluation of the alternatives and their consequences.

Stereotyping

stereotyping
A stereotype is a fixed and over-generalized belief about a particular group or class of people. These beliefs are based on the false assumption that certain characteristics are common to every individual residing in that group. Many stereotypes have a long and sometimes controversial history and are a direct consequence of various political, social, or economic events. Stereotyping is the process of making assumptions about a person or group of people based on various attributes, including gender, race, religion, or physical traits.

Murphy’s Law

murphys-law
Murphy’s Law states that if anything can go wrong, it will go wrong. Murphy’s Law was named after aerospace engineer Edward A. Murphy. During his time working at Edwards Air Force Base in 1949, Murphy cursed a technician who had improperly wired an electrical component and said, “If there is any way to do it wrong, he’ll find it.”

Law of Unintended Consequences

law-of-unintended-consequences
The law of unintended consequences was first mentioned by British philosopher John Locke when writing to parliament about the unintended effects of interest rate rises. However, it was popularized in 1936 by American sociologist Robert K. Merton who looked at unexpected, unanticipated, and unintended consequences and their impact on society.

Fundamental Attribution Error

fundamental-attribution-error
Fundamental attribution error is a bias people display when judging the behavior of others. The tendency is to over-emphasize personal characteristics and under-emphasize environmental and situational factors.

Outcome Bias

outcome-bias
Outcome bias describes a tendency to evaluate a decision based on its outcome and not on the process by which the decision was reached. In other words, the quality of a decision is only determined once the outcome is known. Outcome bias occurs when a decision is based on the outcome of previous events without regard for how those events developed.

Hindsight Bias

hindsight-bias
Hindsight bias is the tendency for people to perceive past events as more predictable than they actually were. The result of a presidential election, for example, seems more obvious when the winner is announced. The same can also be said for the avid sports fan who predicted the correct outcome of a match regardless of whether their team won or lost. Hindsight bias, therefore, is the tendency for an individual to convince themselves that they accurately predicted an event before it happened.

Read Next: Biases, Bounded Rationality, Mandela Effect, Dunning-Kruger Effect, Lindy Effect, Crowding Out Effect, Bandwagon Effect.

Main Guides:

Discover more from FourWeekMBA

Subscribe now to keep reading and get access to the full archive.

Continue reading

Scroll to Top
FourWeekMBA