Convergent thinking occurs when the solution to a problem can be found by applying established rules and logical reasoning. Whereas divergent thinking is an unstructured problem-solving method where participants are encouraged to develop many innovative ideas or solutions to a given problem. Where convergent thinking might work for larger, mature organizations where divergent thinking is more suited for startups and innovative companies.


Main Guides:
- Business Models
- Business Strategy
- Marketing Strategy
- Business Model Innovation
- Platform Business Models
- Network Effects In A Nutshell
- Digital Business Models
Connected brainstorming frameworks







Connected thinking tools







