Convergent thinking occurs when the solution to a problem can be found by applying established rules and logical reasoning. Whereas divergent thinking is an unstructured problem-solving method where participants are encouraged to develop many innovative ideas or solutions to a given problem. Where convergent thinking might work for larger, mature organizations where divergent thinking is more suited for startups and innovative companies.
Convergent Thinking

Divergent Thinking

Main Guides:
- Business Models
- Business Strategy
- Marketing Strategy
- Business Model Innovation
- Platform Business Models
- Network Effects In A Nutshell
- Digital Business Models
Connected Business Heuristics
Convergent vs. Divergent Thinking





















Failure Mode And Effects Analysis










Related Strategy Concepts: Go-To-Market Strategy, Marketing Strategy, Business Models, Tech Business Models, Jobs-To-Be Done, Design Thinking, Lean Startup Canvas, Value Chain, Value Proposition Canvas, Balanced Scorecard, Business Model Canvas, SWOT Analysis, Growth Hacking, Bundling, Unbundling, Bootstrapping, Venture Capital, Porterโs Five Forces, Porterโs Generic Strategies, Porterโs Five Forces, PESTEL Analysis, SWOT, Porterโs Diamond Model, Ansoff, Technology Adoption Curve, TOWS, SOAR, Balanced Scorecard, OKR, Agile Methodology, Value Proposition, VTDF
Main Free Guides: