Ladder Of Abstraction In A Nutshell

The ladder of abstraction was created by American linguist S.I. Hayakawa in his book Language in Thought and Action. The ladder of abstraction is a mental model that describes varying levels of abstraction and concreteness as one moves up or down a hypothetical ladder.

Understanding the ladder of abstraction

In the book, Hayakawa describes the way that people think or communicate in varying degrees of abstraction. Intangible abstract concepts occupy the top rung of a hypothetical ladder, while tangible concrete particulars occupy the bottom rung. In the middle rungs exist forms of communication with characteristics of each.

The Linnaean system of classification is one example. The red fox (Vulpes vulpes) occupies the bottom rung of the ladder as a concrete, tangible species of animal. The top rung is occupied by the abstract, intangible Kingdom Animalia. Middle rungs are occupied by the remaining hierarchical taxa, including genus, family, order, class, and phylum. As one moves up the ladder, there is a decreasing level of concreteness and an increasing level of abstractness.

Implications for effective communication

Attaining the right level of abstraction is essential to establishing context and becoming an effective communicator. 

Audiences need both concrete details and abstract concepts, so communicators should spend time on the middle rungs for balance and rhythm. In general, however, the communicator should never linger in one place for too long.

Lingering at either extreme of the ladder is called dead-level abstracting and commonly occurs in one of two scenarios:

  1. Stuck at the bottom of the ladder (concrete-centric) – where a project manager presents detailed and specific budget data without explaining its broader implications.
  2. Stuck at the top of the ladder (abstract-centric) – where a politician proposes generic legislative reform without clarifying how the reform will affect ordinary citizens.

Moving along the ladder of abstraction

In the previous section, we established that effective communication relied on freedom of movement along the ladder.

Here is how that might be accomplished.

To move down the ladder:

  • Support theories or abstractions with tangible, real-world case studies, photographs, or data.
  • Use sensory language that the other party can taste, smell, hear, touch, or see.
  • Tell stories or anecdotes with emotion or some other form of human connection.

Conversely, to move up the ladder:

  • Explain patterns or relationships. How do certain ideas connect in a broader context? For less certain relationships, it is appropriate to make inferences through logical reasoning.
  • Show trends through appropriate chart usage instead of focusing on small subsets of data.
  • Sympathize with shared ideals or values such as justice, freedom, environmentalism, and transparency. Here, it is helpful to know the audience and what resonates with them most.

Key takeaways

  • The ladder of abstraction describes the varying levels of abstraction and concreteness present in communication.
  • In a conversation, free movement on the ladder of abstraction is important in establishing appropriate context. A lack of context results when the communicator lingers on subjects or concepts at either end. That is, the communication is either too abstract or too concrete.
  • Moving down the ladder of abstraction is as simple as supporting abstract concepts with relatable case studies or data. Communicating broader trends or relationships and understanding the audience’s values help an individual move up the ladder.

Connected Business Frameworks

First-principles thinking – sometimes called reasoning from first principles – is used to reverse-engineer complex problems and encourage creativity. It involves breaking down problems into basic elements and reassembling them from the ground up. Elon Musk is among the strongest proponents of this way of thinking.
The ladder of inference is a conscious or subconscious thinking process where an individual moves from a fact to a decision or action. The ladder of inference was created by academic Chris Argyris to illustrate how people form and then use mental models to make decisions.
The Six Thinking Hats model was created by psychologist Edward de Bono in 1986, who noted that personality type was a key driver of how people approached problem-solving. For example, optimists view situations differently from pessimists. Analytical individuals may generate ideas that a more emotional person would not, and vice versa.
Second-order thinking is a means of assessing the implications of our decisions by considering future consequences. Second-order thinking is a mental model that considers all future possibilities. It encourages individuals to think outside of the box so that they can prepare for every and eventuality. It also discourages the tendency for individuals to default to the most obvious choice.
Lateral thinking is a business strategy that involves approaching a problem from a different direction. The strategy attempts to remove traditionally formulaic and routine approaches to problem-solving by advocating creative thinking, therefore finding unconventional ways to solve a known problem. This sort of non-linear approach to problem-solving, can at times, create a big impact.
Moonshot thinking is an approach to innovation, and it can be applied to business or any other discipline where you target at least 10X goals. That shifts the mindset, and it empowers a team of people to look for unconventional solutions, thus starting from first principles, by leveraging on fast-paced experimentation.
Tim Brown, Executive Chair of IDEO, defined design thinking as “a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” Therefore, desirability, feasibility, and viability are balanced to solve critical problems.
The CATWOE analysis is a problem-solving strategy that asks businesses to look at an issue from six different perspectives. The CATWOE analysis is an in-depth and holistic approach to problem-solving because it enables businesses to consider all perspectives. This often forces management out of habitual ways of thinking that would otherwise hinder growth and profitability. Most importantly, the CATWOE analysis allows businesses to combine multiple perspectives into a single, unifying solution.

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Published by

Gennaro Cuofano

Gennaro is the creator of FourWeekMBA which reached over a million business students, executives, and aspiring entrepreneurs in 2020 alone | He is also Head of Business Development for a high-tech startup, which he helped grow at double-digit rate | Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy | Visit The FourWeekMBA BizSchool | Or Get The FourWeekMBA Flagship Book "100+ Business Models"