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What Is The Play-To-Earn Business Model? The Play-To-Earn Business Model In A Nutshell
The play-to-earn model is a business model allowing gamers to farm or collect cryptocurrency and NFTs that can be sold on the market. This model has become a standard already in the “crypto gaming industry,” where the blockchain-based games enable token economics to kick in as an incentives mechanism at scale for users to play and be engaged.
For decades, as gaming consoles took over, razor and blande model has been the standard from most gaming companies.
In short, think of Microsoft’s Xbox, selling the console mostly at cost, while selling the games at wide premium. Yet, as new hardware platform came to the market, there has been a shift in the last decade. With the advent of mobile consoles, with iPad and iPhone leading the way, the gaming industry has transformed.
Companies like Epic Games, with Fortnite, mastered this model. In fact, as most of the distribution for these games passed through mobile marketplaces, like the App store, a free-to-play logic helped those games to gain traction, and wide distribution very quickly. While the games got monetized through custom gaming experiences.
Yet, as new technologies, like blockchain, which enable incentive mechanism at scale, picked up, another shift is happening, that of the play-to-earn model.
Beyond free-to-play and into play-to-earn
Gaming has traditionally been a one-sided relationship, where game developers and owners reap the financial rewards while players simply have fun or are encouraged to keep spending.
However, a new paradigm is emerging in the gaming industry. The play-to-earn model allows gamers to earn in-game rewards simply by playing the game. Rewards take the form of digital assets, cryptocurrency, and in-game resources that are tokenized on the blockchain.
Giving gamers ownership of in-game assets and then allowing them to increase their value through gameplay are the key components of the play-to-earn model. Gamers who participate in this economy are rewarded for putting time and energy into the game, creating value for other gamers and the game developers in the process.
The gaming industry itself has experienced tremendous growth in recent years with the global games market become already a multi-billion dollar industry. To some extent, growth has been driven by the COVID-19 pandemic. But it has also been driven by the emergence of Web 3.0 and the Metaverse.
The play-to-earn model can be very powerful, as it adds up an incentive layer for users, which might work as further enhancement for network effects to pick up.
Technically, games operating under the play-to-earn model with a mixture of gaming and finance fall in the GameFi category.
Each game provides financial incentives to play and progress, with the gamer usually required to repeat specific actions over time. Income is generated in three main ways:
Earning or trading in-game NFTs
Each NFT may represent a character, item, or some other game collectible. They may be purely cosmetic in nature or fulfill a purpose.
Earning in-game cryptocurrency
In the online game Axie Infinity, users earn Smooth Love Potion (SLP) cryptocurrency when they complete daily quests or battle monsters and other players.
Some play-to-earn games allow players to lock up NFTs or cryptocurrencies in smart contracts to earn rewards.
For instance, staking tokens on the MOBOX GameFi platform rewards users with a MOMO NFT Mystery Box. Each box contains a random NFT with variable scarcity that can then be sold on the secondary market.
It’s important to note that the play-to-earn model is not a new concept. Various online role-playing games incorporate fiat currency-based auction houses or markets maintained by gold farmers.
However, cryptocurrency game assets exist on a blockchain. This means ownership and legitimacy are easy to prove. The security of a blockchain network also ensures assets are never duplicated, hacked, or exploited in ways commonly seen in traditional games.
Perhaps most importantly, blockchain games increase the value of in-game items through scarcity. When items are tied to the blockchain, they are unable to be duplicated to such an extent that the value of the item is reduced.
The play-to-earn model is a business model allowing gamers to farm or collect cryptocurrency and NFTs that can be sold on the market. The model represents a new paradigm in the gaming industry because users are financially compensated for playing games.
To make money under the play-to-earn model, gamers must earn or trade in-game NFTs, cryptocurrency, or lock up these assets in smart contracts in a process called staking.
The play-to-earn model is not a new concept in gaming, with online role-playing games utilizing the framework for years. However, blockchain-based games are immune to being hacked or exploited and in-game item scarcity is protected from duplication.
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