Metaverse And Why It Matters In Business

The metaverse describes an alternate digital reality where people work, play, and socialize. The word metaverse is a portmanteau of the prefix “meta” (meaning beyond) and “universe”. It was first coined by sci-fi author Neal Stephenson in his book Snow Crash, which tells the story of humans interacting with each other using avatars in a 3D world.

DefinitionThe Metaverse is a virtual, interconnected, and immersive digital universe that combines elements of augmented reality (AR), virtual reality (VR), and the internet. It represents a collective virtual shared space where users can interact with each other, digital environments, and objects. The Metaverse aims to create a seamless and persistent digital reality, blurring the line between the physical and digital worlds. It encompasses various virtual worlds, online games, social platforms, and digital experiences. The concept has gained prominence as technology advances, offering opportunities for social interactions, entertainment, education, work, and commerce within this vast interconnected digital realm. The Metaverse is expected to play a significant role in the future of digital experiences and human interaction.
Key ConceptsDigital Universe: The Metaverse is a vast, interconnected digital universe. – Immersive Experiences: It offers immersive experiences through AR, VR, and other technologies. – Interconnectedness: Users can move between different virtual worlds and experiences seamlessly. – User Interaction: Social interaction, collaboration, and communication are central to the Metaverse. – Economy and Commerce: It includes digital economies and opportunities for commerce. – Decentralization: Some envision a decentralized and user-controlled Metaverse, separate from corporate control.
CharacteristicsImmersive Technologies: AR, VR, and 3D environments create immersive experiences. – User-Generated Content: Users can contribute to and shape the Metaverse’s content. – Digital Economies: Virtual currencies, assets, and marketplaces exist within the Metaverse. – Interconnected Worlds: Users can move between different virtual worlds and experiences. – Social Interaction: It fosters social connections, collaboration, and communication. – Evolving Standards: Developing standards for interoperability and user rights is an ongoing process.
ImplicationsNew Experiences: The Metaverse offers new forms of entertainment, education, and work. – Economic Opportunities: It creates economic opportunities in gaming, virtual real estate, and digital goods. – Social Interaction: Users can connect and socialize across borders and distances. – Privacy and Security: Concerns about data privacy and digital security become paramount. – Regulatory Challenges: Regulating virtual economies and user rights poses challenges. – Inclusivity: Ensuring equal access and representation in the Metaverse is a priority.
AdvantagesImmersive Experiences: Users can access immersive and engaging digital experiences. – Global Connectivity: It connects people worldwide for social interactions, work, and collaboration. – Economic Growth: The Metaverse creates economic growth through virtual economies and digital businesses. – Innovation: It fosters innovation in AR, VR, and digital technologies. – New Opportunities: Individuals and businesses can explore new opportunities within the Metaverse. – Education: It provides innovative educational experiences and remote learning possibilities.
DrawbacksPrivacy Concerns: Users’ data and privacy are at risk in the Metaverse. – Digital Addiction: Excessive use may lead to digital addiction and isolation. – Economic Disparities: Virtual economies can exacerbate economic disparities. – Security Risks: Digital security threats, scams, and hacking are potential risks. – Regulatory Uncertainty: Regulations may struggle to keep pace with the evolving Metaverse. – Inclusivity Challenges: Ensuring access for all and preventing discrimination is a challenge.
ApplicationsThe Metaverse finds applications in gaming, social networking, virtual events, remote work, education, healthcare, digital art, and various digital experiences.
Use CasesGaming: Virtual worlds and multiplayer games are central to the Metaverse. – Social Networking: It offers social interactions and virtual gatherings. – Remote Work: Virtual offices and collaboration tools support remote work. – Education: Virtual classrooms and educational simulations enhance learning. – Healthcare: Medical training, telemedicine, and therapy can benefit from the Metaverse. – Digital Art: NFTs (Non-Fungible Tokens) and digital art thrive in this space. – Entertainment: Virtual concerts, events, and immersive experiences are popular. – Commerce: Virtual marketplaces enable buying and selling of digital goods and virtual real estate.

Understanding the metaverse

The metaverse describes a general and somewhat poorly defined future iteration of the internet.

This iteration is predicted to comprise of persistent and shared three-dimensional spaces linked together to form a virtual world.

This will enable users to do anything they want, from hanging out with friends to creating art, shopping, and virtual travel.

It will be different from the current incarnation of the internet where the user must make a conscious choice to access it.

Instead, the metaverse will encompass the convergence of the physical realm with the virtual realm to create a shared virtual space.

This space will be created via interaction between the internet, augmented reality, and virtual reality.

The seven core attributes of the metaverse

The metaverse is still in its infancy, but there seems to be consensus on seven core attributes that will comprise it:


Which is to say, it never ends, pauses, or resets. Instead, it continues indefinitely.


The metaverse is a living experience that exists for everyone and in real-time.


Involvement in a specific event, place, or activity is open to everyone with no restriction on concurrent participation.

Economic function

Much like the current iteration of the internet, individuals and businesses alike will have the ability to create, own, invest in, or sell goods and services that are valued by others. 


The metaverse will be an experience that spans private and public networks in the digital and physical world.

It will also feature open and closed platforms.


Data, content, items, and assets can be traded or utilized across different platforms.

For example, a decorated Fortnite gun could serve as a gift to a friend on Facebook.


The metaverse is populated by content and experiences created by a wide range of contributors.

These contributors range from individuals to informally organized groups to large, commercial organizations.

Why is the metaverse important?

There is no single owner of the internet, but many of the most valuable organizations in the world are tech companies who exert great influence online.

As a natural successor to the internet, the metaverse will level the playing field and become the next great labor platform.

Aspiring laborers will be able to access the metaverse irrespective of their geographic location or socioeconomic background, thereby tapping into a high-value economy of virtual labor.

With greater functionality, opportunity, and reach, the metaverse is likely to become a highly lucrative and decentralized content platform.

New creators will also have a chance to build a large following on a virgin platform.

Furthermore, new companies will need to be created to manage similarly new technology.

This includes payment processing, ID verification, security, and ad delivery technology, among others.

Key takeaways

  • The metaverse is a shared virtual space created by the convergence of augmented reality, virtual reality, and the internet.
  • The metaverse concept is relatively new, but there is agreeance that the future iteration of the internet portrays seven core attributes: persistence, synchronicity, accessibility, economic function, scope, interoperability, and contribution.
  • The metaverse has the potential to become the next great labor platform, giving individuals diversity of opportunity through access to a high-value virtual economy.

Main Free Guides:

Read Also: Facebook Business Model

Related Visual Stories

Mark Zuckerberg Empire

Mark Zuckerberg is the principal shareholder of the company. Not only he retains ownership and control of the company. Facebook, like Google, has issued two kinds of common stocks, Class A and Class B. Where the holders of Class B common stocks are entitled to ten votes per share, and holders of our Class A common stocks are entitled to one vote per share. Mark Zuckerberg has a total voting power of 57.9%. 

Attention-Merchants Business Model

In an asymmetric business model, the organization doesn’t monetize the user directly. Still, it leverages the data users provide and technology, thus having a key customer pay to sustain the core asset. For example, Google makes money by leveraging users’ data and its algorithms sold to advertisers for visibility. This is how attention merchants make monetize their business models.

Asymmetric Business Model

In an asymmetric business model, the organization doesn’t monetize the user directly. Still, it leverages the data users provide and technology, thus having a key customer pay to sustain the core asset. For example, Google makes money by leveraging users’ data and its algorithms sold to advertisers for visibility.

Facebook Business Model

Facebook, the main product of Meta, is an attention merchant. As such, its algorithms condense the attention of over 2.91 billion monthly active users as of June 2021. Meta generated $117.9 billion in revenues, in 2021, of which $114.9 billion was from advertising (97.4% of the total revenues) and over $2.2 billion from Reality Labs (the augmented and virtual reality products arm). 

Facebook ARPU

The ARPU, or average revenue per user, is a key metric to track the success of Facebook – now Meta – family of products. For instance, by the end of 2021, Meta’s ARPU worldwide was $11.57. While in US & Canada, it was $60.57, in Europe, it was $19.68, in Asia $4.89, and in the rest of the world, it was $3.43.

Facebook Organizational Structure

Facebook is characterized by a multi-faceted matrix organizational structure. The company utilizes a flat organizational structure in combination with corporate function-based teams and product-based or geographic divisions. The flat organizational structure is organized around the leadership of Mark Zuckerberg and the key executives around him. On the other hand, the function-based teams are based on the main corporate functions (like HR, product management, investor relations, and so on).

Metaverse Supply Chain


Google Business Model

A hidden revenue business model is a pattern for revenue generation that keeps users out of the equation, so they don’t pay for the service or product offered. For instance, Google’s users don’t pay for the search engine. Instead, the revenue streams come from advertising money spent by businesses bidding on keywords.

TikTok Business Model

TikTok is a Chinese creative social media platform driven by short-form video content enabling users to interact and generate content at scale. TikTok primarily makes money through advertising, and it generated $4.6 billion in advertising revenues in 2021, thus making it among the most popular attention-based business models or attention merchants.

Instagram Business Model

Instagram makes money via visual advertising. As part of Facebook products, the company generates revenues for Facebook Inc.’s overall business model. Acquired by Facebook for a billion dollars in 2012, today Instagram is integrated into the overall Facebook business strategy. In 2018, Instagram founders, Kevin Systrom and Mike Krieger left the company, as Facebook pushed toward tighter integration of the two platforms.

YouTube Business Model

YouTube was acquired for almost $1.7 billion in 2006 by Google. It makes money through advertising and subscription revenues. YouTube advertising network is part of Google Ads, and it generated more than $28B in revenue by 2021. YouTube also makes money with its paid memberships and premium content.

Twitter Business Model

Twitter makes money in two ways: advertising and data licensing. In 2021, Twitter generated $4.5 billion from advertising and $570 million from data licensing. While Twitter generated $5 billion in total revenues, it lost 221 million.

About The Author

Scroll to Top