Tuckman suggested groups transition through five stages of development, starting from the time the group first meets until project completion. As members of the team become familiar with each other, the team itself becomes more mature as relationships become established. These stages are broken down into forming, storming, morning, performing, and adjusting.
- Tuckman Model Example
- Stage 1 – Forming
- Stage 2 – Storming
- Stage 3 – Norming
- Stage 4 – Performing
- Stage 5 – Adjourning
- What are the 5 stages of team development?
- What is an example of norming?
- What is an example of storming?
- Connected Group Decision-Making Frameworks
Tuckman Model Example
Approximately 70% of the team is comprised of members of the organization developing the campaign, while the remaining spots are filled by freelancers who are hired to fill specific roles.
Since the creative team and the team of freelancers are unknown to each other, the company will focus on facilitating collaboration between both cohorts.
With this preamble in mind, let’s take a brief look at how the process may play out according to the five stages of Tuckman’s model.
Stage 1 – Forming
To acquaint members of the team with each other, the company organizes several icebreaker activities that can be held over Zoom or in person:
The process starts by assembling individuals into pairs where each shares their name, role, and two fun facts about themselves.
Each then introduces the other to the team.
In this example, the client (pet food company) is new to the company providing the marketing services.
To ensure there is adequate knowledge of the client across every member of the team, it is split into two groups.
The first group has 30 minutes to research the pet food product while the second has the same amount of time to research the company.
Both teams then have an additional hour to collaborate and develop a 15-minute presentation on their findings, after which the floor is opened up to further discussion.
For forming that occurs virtually, the team is asked to change their profile picture to a favorite pet.
Any loss of productivity is countered by the bonding experience that occurs when people discuss their mutual love of pets.
Stage 2 – Storming
Most of the activities in this phase relate to conflict and tension resolution.
One of the best ways to diffuse tension is to have team members work face-to-face.
When individuals can read the body language of others, they tend to be more empathic and motivated to find solutions.
It is also important that the employees compliment the freelancers where appropriate without overdoing it.
The latter group is likely to be more self-conscious about their work – especially since they are in the minority.
Stage 3 – Norming
The norming phase should be allowed to develop naturally as cohesion starts to develop between team members.
In this example, one of the freelancers has a tendency to act out and cause the team to revert to the storming phase.
To strengthen team cohesion and boost morale, the facilitator decides to host a virtual happy-hour event each Friday evening.
Stage 4 – Performing
To sustain the momentum built until now, the facilitator organizes the following activities:
Where team members use Canva to create a virtual board of where they would like to be in the future.
Where the team assembles to clarify what it is doing well, what it is doing poorly, and where it can improve.
Stage 5 – Adjourning
In the adjourning phase, the facilitator acknowledges the efforts of the team and, in the process, brings about closure.
The freelancers in the team will move on and look for their next assignment, while internal employees will also move on to other projects.
Before this occurs, however, the team is assembled one final time and individuals are encouraged to share their experiences of working on the project.
It’s important that the team does not gloss over any of the problems encountered or lessons learned.
This is because the solutions and insights are valuable to subsequent teams who may find themselves in similar predicaments.
What are the 5 stages of team development?
What is an example of norming?
In the morning stage, team members start to notice and appreciate the unique strengths of their colleagues. There is also a realization that various opinions and experiences ultimately strengthen the team. Take the case of freelancers who tend to act out and cause the team to revert to the storming phase. To strengthen team cohesion and boost morale, the facilitator hosts a virtual happy-hour event each Friday evening.
What is an example of storming?
In the storming stage, the realities of completing the task are beginning to sink in. Excitement is replaced with frustration and anger, which causes some personalities to clash. Most of the activities in this phase relate to conflict and tension resolution. One of the best ways to diffuse tension is to have team members work face-to-face.
Read Next: Tuckman Model
Connected Group Decision-Making Frameworks
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