storming-norming-performing-forming

Storming, Norming, Performing, Forming

Tuckman suggested groups transition through five stages of development, starting from the time the group first meets until project completion. As members of the team become familiar with each other, the team itself becomes more mature as relationships become established. These stages are broken down into forming, storming, morning, performing, and adjusting.

StageDescriptionExplanationImplicationsExamplesTypical Progression
FormingTeam members come together, get acquainted, and define their initial goals and roles.Forming is the initial stage where team members meet, establish connections, and set initial objectives.Implications include orientation, team building, and setting clear expectations for team members.A newly formed project team gathering for the first time, introducing themselves, and discussing initial project goals.Start
StormingTeam members may express differing opinions, conflicts may arise, and individuals may challenge team dynamics and leadership.Storming is marked by conflicts and challenges as team members assert themselves and vie for influence.Implications involve conflict resolution, facilitation, and leadership interventions to address disagreements.During a storming phase, team members argue about the project’s approach and debate their individual roles and responsibilities.Transition
NormingThe team begins to resolve conflicts, establish norms and procedures, and members start to collaborate effectively.Norming signifies the stage where conflicts are resolved, and team members work together more harmoniously.Implications include fostering cooperation, reinforcing norms, and maintaining a positive team culture.In the norming phase, team members start to cooperate, establish communication norms, and agree on their collective approach to tasks.Transition
PerformingTeam members collaborate smoothly, work effectively together, and achieve high levels of productivity and synergy.Performing is when the team operates efficiently, and members collectively work toward achieving their goals.Implications include continued support, motivation, and recognizing and reinforcing positive team dynamics.In the performing phase, the team functions as a well-oiled machine, delivering high-quality work and achieving project milestones consistently.Progression/Consolidation
Adjourning(Optional) Some models include an adjourning phase, which involves disbanding the team after completing its objectives.Adjourning is the stage when the team wraps up its work, celebrates achievements, and prepares for disbandment.Implications include recognizing contributions, providing closure, and conducting knowledge transfer if needed.Adjourning may not always be part of the SNPF model but involves celebrating successes, farewells, and transitioning team members to new roles or projects.Closure (Optional)

Tuckman Model Example

Now, let’s take a look at a hypothetical Tuckman model example of a marketing department tasked with launching a new pet food product.

Approximately 70% of the team is comprised of members of the organization developing the campaign, while the remaining spots are filled by freelancers who are hired to fill specific roles.

Since the creative team and the team of freelancers are unknown to each other, the company will focus on facilitating collaboration between both cohorts.

With this preamble in mind, let’s take a brief look at how the process may play out according to the five stages of Tuckman’s model.

Stage 1 – Forming

To acquaint members of the team with each other, the company organizes several icebreaker activities that can be held over Zoom or in person:

Introductions

The process starts by assembling individuals into pairs where each shares their name, role, and two fun facts about themselves.

Each then introduces the other to the team.

Client trivia

In this example, the client (pet food company) is new to the company providing the marketing services.

To ensure there is adequate knowledge of the client across every member of the team, it is split into two groups.

The first group has 30 minutes to research the pet food product while the second has the same amount of time to research the company.

Both teams then have an additional hour to collaborate and develop a 15-minute presentation on their findings, after which the floor is opened up to further discussion.

Pet pictures

For forming that occurs virtually, the team is asked to change their profile picture to a favorite pet.

Any loss of productivity is countered by the bonding experience that occurs when people discuss their mutual love of pets.

Stage 2 – Storming

Most of the activities in this phase relate to conflict and tension resolution.

One of the best ways to diffuse tension is to have team members work face-to-face.

When individuals can read the body language of others, they tend to be more empathic and motivated to find solutions.

It is also important that the employees compliment the freelancers where appropriate without overdoing it.

The latter group is likely to be more self-conscious about their work – especially since they are in the minority.

Stage 3 – Norming

The norming phase should be allowed to develop naturally as cohesion starts to develop between team members.

In this example, one of the freelancers has a tendency to act out and cause the team to revert to the storming phase.

To strengthen team cohesion and boost morale, the facilitator decides to host a virtual happy-hour event each Friday evening.

Stage 4 – Performing

To sustain the momentum built until now, the facilitator organizes the following activities:

Future visualization

Where team members use Canva to create a virtual board of where they would like to be in the future.

Constructive feedback

Where the team assembles to clarify what it is doing well, what it is doing poorly, and where it can improve.

Brainstorming

reverse-brainstorming

To get the pet food marketing campaign over the finish line, the team engages in a rapid brainstorming session where ideas are fired off no matter how silly they may seem.

Some of these ideas can be incorporated into future campaigns of a similar niche, type, or industry.

Stage 5 – Adjourning 

In the adjourning phase, the facilitator acknowledges the efforts of the team and, in the process, brings about closure.

The freelancers in the team will move on and look for their next assignment, while internal employees will also move on to other projects.

Before this occurs, however, the team is assembled one final time and individuals are encouraged to share their experiences of working on the project.

It’s important that the team does not gloss over any of the problems encountered or lessons learned.

This is because the solutions and insights are valuable to subsequent teams who may find themselves in similar predicaments.

Key Highlights

  • Tuckman’s Five Stages: The Tuckman Model proposes that groups go through five stages of development as they work together on a project: Forming, Storming, Norming, Performing, and Adjourning. These stages represent the group’s journey from initial introduction to project completion.
  • Forming Stage: In the forming stage, team members are introduced to each other, often through icebreaker activities. The team is just getting acquainted, and members are polite and cautious in their interactions.
  • Storming Stage: The storming stage involves conflict and disagreements as team members start sharing their ideas and opinions. This stage can be challenging as individuals vie for their ideas to be heard and accepted.
  • Norming Stage: The norming stage is characterized by increased cohesion and cooperation among team members. Conflict is resolved, and a sense of unity emerges as norms and expectations are established.
  • Performing Stage: The performing stage is marked by high productivity and effective collaboration. The team has achieved a level of synergy where members work well together and contribute their skills to achieve the project’s goals.
  • Adjourning Stage: The adjourning stage occurs when the project is completed. Team members disband as they move on to other projects or assignments. This stage involves reflecting on the team’s achievements and lessons learned.
  • Tuckman Model Example: Let’s consider an example of a marketing department launching a new pet food product. The team comprises internal employees and freelancers. The Tuckman Model is applied to guide the team’s development process.
  • Activities for Each Stage:
    • Forming: Icebreaker activities like introductions, client trivia, and sharing pet pictures help team members get to know each other.
    • Storming: Face-to-face interactions and respectful feedback sessions are used to address conflicts and tensions.
    • Norming: Cohesion develops naturally, and virtual happy-hour events are introduced to strengthen team morale.
    • Performing: Activities like future visualization, constructive feedback sessions, and brainstorming sustain momentum and innovation.
    • Adjourning: The team acknowledges efforts, shares experiences, and reflects on lessons learned before disbanding.
  • Importance of Reflection: The adjourning stage emphasizes the importance of reflecting on the project’s challenges, successes, and insights. This reflection benefits future teams facing similar situations.
  • Overall Benefits: The Tuckman Model provides a structured framework for understanding and managing group dynamics. It acknowledges the natural progression of stages in team development and emphasizes the significance of effective communication, conflict resolution, and cohesion.

Related FrameworksDescriptionWhen to Apply
Tuckman’s Stages of Group DevelopmentFramework describing the typical phases of group development, including Forming, Storming, Norming, Performing, and sometimes Adjourning, highlighting the challenges and dynamics groups experience as they form, establish norms, and achieve synergy and effectiveness.Apply in team building, organizational development, or group facilitation to understand and navigate the stages of group development, foster cohesion, and support teams in overcoming challenges, building trust, and maximizing performance.
FormingInitial stage of group development characterized by orientation, uncertainty, and establishing relationships, as members get acquainted, define goals, and clarify roles and expectations.Apply at the beginning of team formation, project initiation, or organizational restructuring to introduce team members, clarify objectives, and set expectations, laying the foundation for collaboration and goal alignment.
StormingStage marked by conflict, resistance, and interpersonal tensions as group members assert themselves, challenge authority, and negotiate power dynamics, often leading to disagreements and turf battles.Apply during team conflicts, leadership transitions, or organizational change to address issues of communication breakdown, role ambiguity, or personality clashes, facilitating open dialogue, conflict resolution, and consensus-building to move the group forward.
NormingPhase characterized by cohesion, cooperation, and establishing norms, as group members resolve conflicts, build trust, and develop shared values, roles, and standards of behavior, fostering collaboration and mutual support.Apply as group dynamics stabilize, roles become clearer, and trust is established, encouraging teamwork, communication, and collaboration to reinforce positive norms, celebrate achievements, and maintain momentum toward shared goals.
PerformingStage of peak productivity and effectiveness, where group members work synergistically, leveraging their strengths, skills, and resources to achieve collective goals, demonstrating high levels of collaboration, creativity, and performance.Apply when the group reaches optimal functioning, capitalizing on individual strengths, diversity, and synergy to maximize productivity, innovation, and quality outcomes, while providing support, recognition, and resources to sustain performance excellence.
AdjourningAdditional stage sometimes added by Tuckman, focusing on the disbanding or transitioning of the group as it completes its task or project, reflecting on achievements, and preparing for future endeavors or team changes.Apply at the end of a project, team assignment, or organizational initiative to acknowledge contributions, celebrate successes, and facilitate closure, while preparing members for transition, providing feedback, and preserving relationships for future collaboration.
Group DynamicsStudy of the patterns, processes, and interactions occurring within groups, including communication, leadership, decision-making, and social influence, influencing group cohesion, performance, and effectiveness.Apply in team development, conflict resolution, or group counseling to analyze the dynamics, roles, and communication patterns within groups, identifying factors that contribute to success or dysfunction and implementing strategies to enhance cohesion, productivity, and satisfaction.
Team Building ActivitiesStructured exercises, games, or workshops designed to promote trust, communication, and collaboration among group members, fostering team cohesion, problem-solving skills, and morale.Apply during team retreats, offsite meetings, or team-building events to strengthen relationships, improve communication, and build rapport among team members, while addressing specific challenges, such as conflict resolution, goal alignment, or leadership development.
Leadership StylesDifferent approaches to leadership, including autocratic, democratic, transformational, and servant leadership, influencing group dynamics, motivation, and performance outcomes.Apply in team leadership, management training, or organizational development to match leadership styles with group needs, goals, and developmental stages, promoting effective communication, empowerment, and accountability to support team effectiveness and success.
Conflict Resolution StrategiesTechniques and approaches for managing and resolving conflicts within groups, including negotiation, mediation, compromise, and collaboration, aimed at addressing differences constructively and restoring harmony.Apply when group conflicts arise, disrupting team cohesion or productivity, by facilitating open dialogue, active listening, and problem-solving to address underlying issues, reconcile differences, and promote consensus-building, fostering a positive team environment and mutual respect.
Change Management ProcessesStrategies and methodologies for managing organizational change, including communication, stakeholder engagement, and resistance management, aimed at guiding individuals and groups through transitions effectively.Apply during organizational restructuring, mergers, or technology implementations to support teams in adapting to change, mitigating resistance, and facilitating acceptance by providing clarity, support, and involvement in decision-making, fostering a culture of agility, resilience, and continuous improvement.

What are the 5 stages of team development?

What is an example of norming?

In the morning stage, team members start to notice and appreciate the unique strengths of their colleagues. There is also a realization that various opinions and experiences ultimately strengthen the team. Take the case of freelancers who tend to act out and cause the team to revert to the storming phase. To strengthen team cohesion and boost morale, the facilitator hosts a virtual happy-hour event each Friday evening.

What is an example of storming?

In the storming stage, the realities of completing the task are beginning to sink in. Excitement is replaced with frustration and anger, which causes some personalities to clash. Most of the activities in this phase relate to conflict and tension resolution. One of the best ways to diffuse tension is to have team members work face-to-face.

Read Next: Tuckman Model

Connected Thinking Frameworks

Convergent vs. Divergent Thinking

convergent-vs-divergent-thinking
Convergent thinking occurs when the solution to a problem can be found by applying established rules and logical reasoning. Whereas divergent thinking is an unstructured problem-solving method where participants are encouraged to develop many innovative ideas or solutions to a given problem. Where convergent thinking might work for larger, mature organizations where divergent thinking is more suited for startups and innovative companies.

Critical Thinking

critical-thinking
Critical thinking involves analyzing observations, facts, evidence, and arguments to form a judgment about what someone reads, hears, says, or writes.

Biases

biases
The concept of cognitive biases was introduced and popularized by the work of Amos Tversky and Daniel Kahneman in 1972. Biases are seen as systematic errors and flaws that make humans deviate from the standards of rationality, thus making us inept at making good decisions under uncertainty.

Second-Order Thinking

second-order-thinking
Second-order thinking is a means of assessing the implications of our decisions by considering future consequences. Second-order thinking is a mental model that considers all future possibilities. It encourages individuals to think outside of the box so that they can prepare for every and eventuality. It also discourages the tendency for individuals to default to the most obvious choice.

Lateral Thinking

lateral-thinking
Lateral thinking is a business strategy that involves approaching a problem from a different direction. The strategy attempts to remove traditionally formulaic and routine approaches to problem-solving by advocating creative thinking, therefore finding unconventional ways to solve a known problem. This sort of non-linear approach to problem-solving, can at times, create a big impact.

Bounded Rationality

bounded-rationality
Bounded rationality is a concept attributed to Herbert Simon, an economist and political scientist interested in decision-making and how we make decisions in the real world. In fact, he believed that rather than optimizing (which was the mainstream view in the past decades) humans follow what he called satisficing.

Dunning-Kruger Effect

dunning-kruger-effect
The Dunning-Kruger effect describes a cognitive bias where people with low ability in a task overestimate their ability to perform that task well. Consumers or businesses that do not possess the requisite knowledge make bad decisions. What’s more, knowledge gaps prevent the person or business from seeing their mistakes.

Occam’s Razor

occams-razor
Occam’s Razor states that one should not increase (beyond reason) the number of entities required to explain anything. All things being equal, the simplest solution is often the best one. The principle is attributed to 14th-century English theologian William of Ockham.

Lindy Effect

lindy-effect
The Lindy Effect is a theory about the ageing of non-perishable things, like technology or ideas. Popularized by author Nicholas Nassim Taleb, the Lindy Effect states that non-perishable things like technology age – linearly – in reverse. Therefore, the older an idea or a technology, the same will be its life expectancy.

Antifragility

antifragility
Antifragility was first coined as a term by author, and options trader Nassim Nicholas Taleb. Antifragility is a characteristic of systems that thrive as a result of stressors, volatility, and randomness. Therefore, Antifragile is the opposite of fragile. Where a fragile thing breaks up to volatility; a robust thing resists volatility. An antifragile thing gets stronger from volatility (provided the level of stressors and randomness doesn’t pass a certain threshold).

Systems Thinking

systems-thinking
Systems thinking is a holistic means of investigating the factors and interactions that could contribute to a potential outcome. It is about thinking non-linearly, and understanding the second-order consequences of actions and input into the system.

Vertical Thinking

vertical-thinking
Vertical thinking, on the other hand, is a problem-solving approach that favors a selective, analytical, structured, and sequential mindset. The focus of vertical thinking is to arrive at a reasoned, defined solution.

Maslow’s Hammer

einstellung-effect
Maslow’s Hammer, otherwise known as the law of the instrument or the Einstellung effect, is a cognitive bias causing an over-reliance on a familiar tool. This can be expressed as the tendency to overuse a known tool (perhaps a hammer) to solve issues that might require a different tool. This problem is persistent in the business world where perhaps known tools or frameworks might be used in the wrong context (like business plans used as planning tools instead of only investors’ pitches).

Peter Principle

peter-principle
The Peter Principle was first described by Canadian sociologist Lawrence J. Peter in his 1969 book The Peter Principle. The Peter Principle states that people are continually promoted within an organization until they reach their level of incompetence.

Straw Man Fallacy

straw-man-fallacy
The straw man fallacy describes an argument that misrepresents an opponent’s stance to make rebuttal more convenient. The straw man fallacy is a type of informal logical fallacy, defined as a flaw in the structure of an argument that renders it invalid.

Streisand Effect

streisand-effect
The Streisand Effect is a paradoxical phenomenon where the act of suppressing information to reduce visibility causes it to become more visible. In 2003, Streisand attempted to suppress aerial photographs of her Californian home by suing photographer Kenneth Adelman for an invasion of privacy. Adelman, who Streisand assumed was paparazzi, was instead taking photographs to document and study coastal erosion. In her quest for more privacy, Streisand’s efforts had the opposite effect.

Heuristic

heuristic
As highlighted by German psychologist Gerd Gigerenzer in the paper “Heuristic Decision Making,” the term heuristic is of Greek origin, meaning “serving to find out or discover.” More precisely, a heuristic is a fast and accurate way to make decisions in the real world, which is driven by uncertainty.

Recognition Heuristic

recognition-heuristic
The recognition heuristic is a psychological model of judgment and decision making. It is part of a suite of simple and economical heuristics proposed by psychologists Daniel Goldstein and Gerd Gigerenzer. The recognition heuristic argues that inferences are made about an object based on whether it is recognized or not.

Representativeness Heuristic

representativeness-heuristic
The representativeness heuristic was first described by psychologists Daniel Kahneman and Amos Tversky. The representativeness heuristic judges the probability of an event according to the degree to which that event resembles a broader class. When queried, most will choose the first option because the description of John matches the stereotype we may hold for an archaeologist.

Take-The-Best Heuristic

take-the-best-heuristic
The take-the-best heuristic is a decision-making shortcut that helps an individual choose between several alternatives. The take-the-best (TTB) heuristic decides between two or more alternatives based on a single good attribute, otherwise known as a cue. In the process, less desirable attributes are ignored.

Bundling Bias

bundling-bias
The bundling bias is a cognitive bias in e-commerce where a consumer tends not to use all of the products bought as a group, or bundle. Bundling occurs when individual products or services are sold together as a bundle. Common examples are tickets and experiences. The bundling bias dictates that consumers are less likely to use each item in the bundle. This means that the value of the bundle and indeed the value of each item in the bundle is decreased.

Barnum Effect

barnum-effect
The Barnum Effect is a cognitive bias where individuals believe that generic information – which applies to most people – is specifically tailored for themselves.

First-Principles Thinking

first-principles-thinking
First-principles thinking – sometimes called reasoning from first principles – is used to reverse-engineer complex problems and encourage creativity. It involves breaking down problems into basic elements and reassembling them from the ground up. Elon Musk is among the strongest proponents of this way of thinking.

Ladder Of Inference

ladder-of-inference
The ladder of inference is a conscious or subconscious thinking process where an individual moves from a fact to a decision or action. The ladder of inference was created by academic Chris Argyris to illustrate how people form and then use mental models to make decisions.

Goodhart’s Law

goodharts-law
Goodhart’s Law is named after British monetary policy theorist and economist Charles Goodhart. Speaking at a conference in Sydney in 1975, Goodhart said that “any observed statistical regularity will tend to collapse once pressure is placed upon it for control purposes.” Goodhart’s Law states that when a measure becomes a target, it ceases to be a good measure.

Six Thinking Hats Model

six-thinking-hats-model
The Six Thinking Hats model was created by psychologist Edward de Bono in 1986, who noted that personality type was a key driver of how people approached problem-solving. For example, optimists view situations differently from pessimists. Analytical individuals may generate ideas that a more emotional person would not, and vice versa.

Mandela Effect

mandela-effect
The Mandela effect is a phenomenon where a large group of people remembers an event differently from how it occurred. The Mandela effect was first described in relation to Fiona Broome, who believed that former South African President Nelson Mandela died in prison during the 1980s. While Mandela was released from prison in 1990 and died 23 years later, Broome remembered news coverage of his death in prison and even a speech from his widow. Of course, neither event occurred in reality. But Broome was later to discover that she was not the only one with the same recollection of events.

Crowding-Out Effect

crowding-out-effect
The crowding-out effect occurs when public sector spending reduces spending in the private sector.

Bandwagon Effect

bandwagon-effect
The bandwagon effect tells us that the more a belief or idea has been adopted by more people within a group, the more the individual adoption of that idea might increase within the same group. This is the psychological effect that leads to herd mentality. What in marketing can be associated with social proof.

Moore’s Law

moores-law
Moore’s law states that the number of transistors on a microchip doubles approximately every two years. This observation was made by Intel co-founder Gordon Moore in 1965 and it become a guiding principle for the semiconductor industry and has had far-reaching implications for technology as a whole.

Disruptive Innovation

disruptive-innovation
Disruptive innovation as a term was first described by Clayton M. Christensen, an American academic and business consultant whom The Economist called “the most influential management thinker of his time.” Disruptive innovation describes the process by which a product or service takes hold at the bottom of a market and eventually displaces established competitors, products, firms, or alliances.

Value Migration

value-migration
Value migration was first described by author Adrian Slywotzky in his 1996 book Value Migration – How to Think Several Moves Ahead of the Competition. Value migration is the transferal of value-creating forces from outdated business models to something better able to satisfy consumer demands.

Bye-Now Effect

bye-now-effect
The bye-now effect describes the tendency for consumers to think of the word “buy” when they read the word “bye”. In a study that tracked diners at a name-your-own-price restaurant, each diner was asked to read one of two phrases before ordering their meal. The first phrase, “so long”, resulted in diners paying an average of $32 per meal. But when diners recited the phrase “bye bye” before ordering, the average price per meal rose to $45.

Groupthink

groupthink
Groupthink occurs when well-intentioned individuals make non-optimal or irrational decisions based on a belief that dissent is impossible or on a motivation to conform. Groupthink occurs when members of a group reach a consensus without critical reasoning or evaluation of the alternatives and their consequences.

Stereotyping

stereotyping
A stereotype is a fixed and over-generalized belief about a particular group or class of people. These beliefs are based on the false assumption that certain characteristics are common to every individual residing in that group. Many stereotypes have a long and sometimes controversial history and are a direct consequence of various political, social, or economic events. Stereotyping is the process of making assumptions about a person or group of people based on various attributes, including gender, race, religion, or physical traits.

Murphy’s Law

murphys-law
Murphy’s Law states that if anything can go wrong, it will go wrong. Murphy’s Law was named after aerospace engineer Edward A. Murphy. During his time working at Edwards Air Force Base in 1949, Murphy cursed a technician who had improperly wired an electrical component and said, “If there is any way to do it wrong, he’ll find it.”

Law of Unintended Consequences

law-of-unintended-consequences
The law of unintended consequences was first mentioned by British philosopher John Locke when writing to parliament about the unintended effects of interest rate rises. However, it was popularized in 1936 by American sociologist Robert K. Merton who looked at unexpected, unanticipated, and unintended consequences and their impact on society.

Fundamental Attribution Error

fundamental-attribution-error
Fundamental attribution error is a bias people display when judging the behavior of others. The tendency is to over-emphasize personal characteristics and under-emphasize environmental and situational factors.

Outcome Bias

outcome-bias
Outcome bias describes a tendency to evaluate a decision based on its outcome and not on the process by which the decision was reached. In other words, the quality of a decision is only determined once the outcome is known. Outcome bias occurs when a decision is based on the outcome of previous events without regard for how those events developed.

Hindsight Bias

hindsight-bias
Hindsight bias is the tendency for people to perceive past events as more predictable than they actually were. The result of a presidential election, for example, seems more obvious when the winner is announced. The same can also be said for the avid sports fan who predicted the correct outcome of a match regardless of whether their team won or lost. Hindsight bias, therefore, is the tendency for an individual to convince themselves that they accurately predicted an event before it happened.

Read Next: BiasesBounded RationalityMandela EffectDunning-Kruger EffectLindy EffectCrowding Out EffectBandwagon Effect.

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