six-degrees-of-separation-

Six Degrees of Separation

The Six Degrees of Separation concept suggests that any two people can be connected through a chain of up to six social connections. The factors influencing this phenomenon are into four main categories: Factors, Social Factors, Communication Factors, Geographic Factors, and Cultural Factors. Key aspects impacting the formation of connections move along social networks, considering communication efficiency, geographical proximity, and cultural norms.

Understanding Six Degrees of Separation:

What is Six Degrees of Separation?

Six Degrees of Separation is a theory suggesting that any two people on Earth can be connected through a chain of acquaintances that consists of no more than five intermediaries. In other words, you are only six connections away from any person on the planet.

Key Elements of Six Degrees of Separation:

  1. Social Networks: The theory relies on the existence of social networks and the connections people have with others, both within their immediate circles and beyond.
  2. Degrees of Separation: The concept of degrees represents the number of connections or intermediaries between two individuals in a network.
  3. Small World Phenomenon: Six Degrees of Separation is often associated with the Small World Phenomenon, which describes the unexpectedly short paths between individuals in a social network.

Why Six Degrees of Separation Matters:

Understanding Six Degrees of Separation is essential for recognizing the interconnectedness of the modern world, the potential for social influence, and the impact on information dissemination. Recognizing the benefits and challenges associated with this theory informs strategies for effective communication and network building.

The Impact of Six Degrees of Separation:

  • Social Connectivity: Six Degrees of Separation highlights the interconnectedness of individuals across the globe, emphasizing the potential for building vast social networks.
  • Information Flow: It plays a significant role in the rapid spread of information, both positive and negative, through social networks and media.
  • Social Influence: The theory underscores the power of social influence, as individuals within a few degrees can impact decisions and behaviors.

Benefits of Understanding Six Degrees of Separation:

  • Networking Opportunities: Recognizing the theory’s validity encourages individuals to expand their social networks, creating opportunities for personal and professional growth.
  • Effective Communication: Understanding the theory helps organizations and individuals leverage social networks for effective communication and information dissemination.

Challenges of Understanding Six Degrees of Separation:

  • Privacy Concerns: The theory raises concerns about personal privacy in an interconnected world where information can quickly spread.
  • Information Reliability: Rapid information transmission can lead to the spread of false or misleading information.

Challenges in Understanding Six Degrees of Separation:

Understanding the limitations and challenges associated with Six Degrees of Separation is essential for individuals and organizations navigating the complexities of social networks and communication.

Privacy Concerns:

  • Data Sharing: The interconnected nature of social networks means that personal information can be shared and accessed by individuals beyond one’s immediate circle.
  • Digital Footprint: Individuals must be cautious about their digital footprint and the information they share online, as it can potentially reach a wide audience.

Information Reliability:

  • Misinformation: The rapid spread of information can lead to the dissemination of false or misleading content, impacting public perception and decision-making.
  • Fact-Checking: Organizations and individuals must employ fact-checking measures to verify the accuracy of information before sharing it.

Six Degrees of Separation in Action:

To understand Six Degrees of Separation better, let’s explore how it operates in real-life scenarios and what it reveals about its impact on social connectivity and communication.

Business Networking:

  • Scenario: A professional seeking career opportunities attends a networking event.
  • Six Degrees of Separation in Action:
    • Social Network: The professional connects with other attendees at the event.
    • Degrees of Separation: Through conversations and exchanges of contact information, the professional becomes linked to individuals who may have connections to potential job opportunities.
    • Networking Success: By recognizing the potential for six degrees of separation, the professional expands their network and increases the likelihood of discovering valuable job leads.

Information Dissemination:

  • Scenario: A breaking news story emerges, and individuals start sharing information on social media.
  • Six Degrees of Separation in Action:
    • Social Network: Individuals within the network quickly share the news with their connections.
    • Degrees of Separation: The news spreads rapidly as people share, comment on, and repost the information.
    • Information Virality: The news story gains widespread attention within a short period due to the interconnectedness of individuals, demonstrating the Small World Phenomenon.

Social Influence:

  • Scenario: An individual shares their opinion on a social issue with their friends and contacts on social media.
  • Six Degrees of Separation in Action:
    • Social Network: The individual’s friends and contacts engage with the post, leading to discussions and debates.
    • Degrees of Separation: Their opinions influence the perspectives and views of individuals within their network.
    • Impact on Society: The shared opinion has the potential to shape the attitudes and beliefs of a broader audience, illustrating the power of social influence.

Legacy and Relevance Today:

In conclusion, Six Degrees of Separation remains a fascinating and relevant concept that highlights the interconnectedness of individuals in the modern world. Understanding its significance, benefits, and challenges provides valuable knowledge about how individuals and organizations can navigate social networks and communication effectively.

The legacy of Six Degrees of Separation continues to shape discussions about social connectivity, information dissemination, and the potential for social influence. While privacy concerns and misinformation challenges exist, its role in fostering networking opportunities, facilitating effective communication, and demonstrating the power of social networks remains as relevant today as ever. By considering Six Degrees of Separation, individuals and organizations can harness the potential of interconnectedness and leverage it for personal, professional, and societal growth.

  • Social Psychology: Studying the dynamics of connections provides insights into human behavior and relationships.
  • Network Analysis: Researchers analyze connection patterns to understand network structures.
  • Digital Marketing: Utilizing connections for targeted advertising and customer engagement.
  • Epidemic Modeling: Understanding connections aids in modeling the spread of diseases and information.

Key Highlights

  • Concept: The Six Degrees of Separation suggests that any two people can be connected through a chain of up to six social connections.
  • Factors: Factors influencing this phenomenon can be categorized into four main groups: Social Factors, Communication Factors, Geographic Factors, and Cultural Factors.
  • Social Factors:
    • Interpersonal Relationships: The strength of personal connections plays a vital role in determining connection pathways.
    • Social Circles: The size and diversity of one’s social circles impact the likelihood of forming distant connections.
  • Communication Factors:
    • Access to Information: Availability of communication channels and platforms enables connections.
    • Efficiency of Communication: The speed and effectiveness of communication channels affect how connections form.
  • Geographic Factors:
    • Physical Proximity: The distance between individuals influences the ease of establishing connections.
    • Location Networks: Areas with dense social networks, like urban spaces, encourage easier connections.
  • Cultural Factors:
    • Language and Cultural Barriers: Language differences and cultural norms can hinder or facilitate connections.
    • Social Norms: Cultural practices affect the willingness to connect with strangers.
  • Examples of Connections:
    • Online Social Networks: Platforms like social media enable connections with distant acquaintances.
    • Professional Networks: Industry events and networking opportunities facilitate professional connections.
    • Family and Friends: Strong personal ties often lead to interconnected networks.
    • Global Communities: Shared interests create connections among individuals worldwide.
  • Impact and Significance:
    • Bridging Diverse Groups: The concept fosters understanding between different social groups.
    • Information Dissemination: Connections enable rapid spread of information and ideas.
    • Social Cohesion: Creating connections contributes to community building.
    • Problem-Solving: Access to diverse networks aids in innovation and solutions.
  • Challenges:
    • Limited Reach: Some individuals may struggle to establish distant connections due to small social networks.
    • Trust and Reliability: Trust issues can hinder forming connections with unfamiliar people.
    • Cultural Differences: Cultural barriers can lead to misunderstandings in connections.
    • Network Inequality: Disparities in social access can limit certain groups’ connectivity.
  • Application and Research:
    • Social Psychology: Study of connection dynamics provides insights into human behavior.
    • Network Analysis: Researchers study connection patterns to understand network structures.
    • Digital Marketing: Connections are used for targeted advertising and engagement.
    • Epidemic Modeling: Understanding connections aids in modeling disease spread and information flow.
Related FrameworksDescriptionWhen to Apply
Small World Phenomenon– The Small World Phenomenon, also known as the Six Degrees of Separation, suggests that any two people on Earth can be connected through a chain of acquaintances with no more than six intermediaries. This concept highlights the interconnectedness of individuals and the surprisingly short paths that link distant nodes in social networks.– When analyzing social networks, studying information diffusion, or investigating the spread of ideas, rumors, or diseases. – In situations where understanding the structure and dynamics of social connections can provide insights into human behavior, network effects, and the transmission of influence or information.
Social Network Analysis (SNA)– Social Network Analysis (SNA) is a methodology for studying the structure, relationships, and interactions within social networks. SNA involves visualizing network nodes (individuals or entities) and edges (connections or relationships) to identify key influencers, communities, and patterns of connectivity. SNA techniques can be used to analyze information flow, measure network centrality, and assess the impact of network interventions.– When investigating the structure and dynamics of social networks, identifying key influencers or opinion leaders, and understanding information dissemination patterns. – In projects where leveraging social connections or networks is essential for marketing, collaboration, or behavior change initiatives.
Small World Graph– A Small World Graph is a mathematical model representing complex networks characterized by a high clustering coefficient and short average path lengths. In Small World Graphs, most nodes are not directly connected, but paths between any two nodes are relatively short, reflecting the Small World Phenomenon. Small World Graphs are used to study various networks, including social networks, neural networks, and the World Wide Web.– When modeling complex networks characterized by high clustering and short path lengths. – In research or analysis involving network theory, social sciences, computer science, or systems biology.
Centrality Measures– Centrality measures in network analysis quantify the importance or influence of nodes within a network. Common centrality measures include degree centrality (number of connections), betweenness centrality (number of shortest paths passing through a node), and closeness centrality (average distance to all other nodes). Centrality measures help identify key nodes, influencers, or bridges in networks and assess their impact on information flow or network cohesion.– When identifying key influencers, opinion leaders, or critical nodes in social networks or complex systems. – In projects where understanding the relative importance or influence of network nodes is essential for strategic decision-making, targeted interventions, or resource allocation.
Erdős-Rényi Model– The Erdős-Rényi Model is a random graph model used to generate graphs with a specified number of nodes and edges. In Erdős-Rényi graphs, edges are added between pairs of nodes with a certain probability, resulting in a random network structure. While simple, Erdős-Rényi graphs may not accurately represent real-world networks’ characteristics, such as the Small World Phenomenon or scale-free properties observed in social, biological, or technological networks.– When studying random network structures or exploring theoretical aspects of network science. – In simulations or modeling exercises where generating random graphs with specified properties is necessary for analysis or comparison.
Scale-Free Networks– Scale-Free Networks are characterized by a power-law distribution of node degrees, where a few nodes (hubs) have a disproportionately high number of connections compared to the majority of nodes. Scale-Free Networks exhibit resilience to random failures but vulnerability to targeted attacks on hubs. Examples include social networks, the World Wide Web, and biological networks. Scale-Free Networks illustrate how network topology influences connectivity and information flow dynamics.– When modeling real-world networks with heterogeneous connectivity patterns and studying their robustness or vulnerability to disruptions. – In research or analysis involving network theory, social sciences, computer science, or systems biology.
Six Degrees of Kevin Bacon– Six Degrees of Kevin Bacon is a parlor game based on the concept of the Small World Phenomenon, where players attempt to connect actor Kevin Bacon to any other actor through shared movie appearances within six or fewer steps. The game highlights the interconnectedness of the entertainment industry and popularized the notion of “Bacon numbers” as a measure of actors’ closeness to Kevin Bacon.– When exploring popular culture phenomena, demonstrating the Small World Phenomenon, or illustrating network connectivity concepts in an engaging way. – In entertainment or trivia settings where players enjoy tracing connections between celebrities or cultural figures.
Clustering Coefficient– The Clustering Coefficient measures the degree of clustering or local connectivity within a network. It quantifies the likelihood that neighbors of a node are also connected to each other. High clustering coefficients indicate dense local connections, while low clustering coefficients suggest a more random or sparse network structure. Clustering coefficients help assess network cohesion, identify communities, and understand information diffusion patterns.– When analyzing network structure and connectivity patterns, assessing community formation, or investigating information propagation dynamics. – In projects where understanding the local clustering of nodes or the presence of cohesive subgroups is essential for predicting network behavior or targeting interventions.
Granovetter’s Strength of Weak Ties– Granovetter’s Strength of Weak Ties theory suggests that weak ties (casual acquaintances or connections between individuals) play a crucial role in information diffusion, job opportunities, and social mobility. Unlike strong ties (close friends or family), weak ties bridge different social circles, exposing individuals to diverse information and opportunities. Granovetter’s theory emphasizes the importance of weak ties in accessing novel information and resources beyond one’s immediate social network.– When studying information dissemination, job referrals, or social influence dynamics in social networks. – In projects where leveraging weak ties or bridging structural holes in networks is essential for accessing diverse information, fostering innovation, or promoting social mobility.
Barabási-Albert Model– The Barabási-Albert Model is a preferential attachment model used to generate scale-free networks with power-law degree distributions. In Barabási-Albert graphs, new nodes preferentially attach to existing nodes with high degrees, leading to the formation of hubs over time. The Barabási-Albert Model captures the growth dynamics observed in various real-world networks, such as citation networks, social networks, and the World Wide Web.– When simulating the growth of scale-free networks or exploring the mechanisms behind the emergence of hubs and power-law degree distributions. – In research or analysis involving network science, complex systems, or computational modeling of network dynamics.

Connected Thinking Frameworks

Convergent vs. Divergent Thinking

convergent-vs-divergent-thinking
Convergent thinking occurs when the solution to a problem can be found by applying established rules and logical reasoning. Whereas divergent thinking is an unstructured problem-solving method where participants are encouraged to develop many innovative ideas or solutions to a given problem. Where convergent thinking might work for larger, mature organizations where divergent thinking is more suited for startups and innovative companies.

Critical Thinking

critical-thinking
Critical thinking involves analyzing observations, facts, evidence, and arguments to form a judgment about what someone reads, hears, says, or writes.

Biases

biases
The concept of cognitive biases was introduced and popularized by the work of Amos Tversky and Daniel Kahneman in 1972. Biases are seen as systematic errors and flaws that make humans deviate from the standards of rationality, thus making us inept at making good decisions under uncertainty.

Second-Order Thinking

second-order-thinking
Second-order thinking is a means of assessing the implications of our decisions by considering future consequences. Second-order thinking is a mental model that considers all future possibilities. It encourages individuals to think outside of the box so that they can prepare for every and eventuality. It also discourages the tendency for individuals to default to the most obvious choice.

Lateral Thinking

lateral-thinking
Lateral thinking is a business strategy that involves approaching a problem from a different direction. The strategy attempts to remove traditionally formulaic and routine approaches to problem-solving by advocating creative thinking, therefore finding unconventional ways to solve a known problem. This sort of non-linear approach to problem-solving, can at times, create a big impact.

Bounded Rationality

bounded-rationality
Bounded rationality is a concept attributed to Herbert Simon, an economist and political scientist interested in decision-making and how we make decisions in the real world. In fact, he believed that rather than optimizing (which was the mainstream view in the past decades) humans follow what he called satisficing.

Dunning-Kruger Effect

dunning-kruger-effect
The Dunning-Kruger effect describes a cognitive bias where people with low ability in a task overestimate their ability to perform that task well. Consumers or businesses that do not possess the requisite knowledge make bad decisions. What’s more, knowledge gaps prevent the person or business from seeing their mistakes.

Occam’s Razor

occams-razor
Occam’s Razor states that one should not increase (beyond reason) the number of entities required to explain anything. All things being equal, the simplest solution is often the best one. The principle is attributed to 14th-century English theologian William of Ockham.

Lindy Effect

lindy-effect
The Lindy Effect is a theory about the ageing of non-perishable things, like technology or ideas. Popularized by author Nicholas Nassim Taleb, the Lindy Effect states that non-perishable things like technology age – linearly – in reverse. Therefore, the older an idea or a technology, the same will be its life expectancy.

Antifragility

antifragility
Antifragility was first coined as a term by author, and options trader Nassim Nicholas Taleb. Antifragility is a characteristic of systems that thrive as a result of stressors, volatility, and randomness. Therefore, Antifragile is the opposite of fragile. Where a fragile thing breaks up to volatility; a robust thing resists volatility. An antifragile thing gets stronger from volatility (provided the level of stressors and randomness doesn’t pass a certain threshold).

Systems Thinking

systems-thinking
Systems thinking is a holistic means of investigating the factors and interactions that could contribute to a potential outcome. It is about thinking non-linearly, and understanding the second-order consequences of actions and input into the system.

Vertical Thinking

vertical-thinking
Vertical thinking, on the other hand, is a problem-solving approach that favors a selective, analytical, structured, and sequential mindset. The focus of vertical thinking is to arrive at a reasoned, defined solution.

Maslow’s Hammer

einstellung-effect
Maslow’s Hammer, otherwise known as the law of the instrument or the Einstellung effect, is a cognitive bias causing an over-reliance on a familiar tool. This can be expressed as the tendency to overuse a known tool (perhaps a hammer) to solve issues that might require a different tool. This problem is persistent in the business world where perhaps known tools or frameworks might be used in the wrong context (like business plans used as planning tools instead of only investors’ pitches).

Peter Principle

peter-principle
The Peter Principle was first described by Canadian sociologist Lawrence J. Peter in his 1969 book The Peter Principle. The Peter Principle states that people are continually promoted within an organization until they reach their level of incompetence.

Straw Man Fallacy

straw-man-fallacy
The straw man fallacy describes an argument that misrepresents an opponent’s stance to make rebuttal more convenient. The straw man fallacy is a type of informal logical fallacy, defined as a flaw in the structure of an argument that renders it invalid.

Streisand Effect

streisand-effect
The Streisand Effect is a paradoxical phenomenon where the act of suppressing information to reduce visibility causes it to become more visible. In 2003, Streisand attempted to suppress aerial photographs of her Californian home by suing photographer Kenneth Adelman for an invasion of privacy. Adelman, who Streisand assumed was paparazzi, was instead taking photographs to document and study coastal erosion. In her quest for more privacy, Streisand’s efforts had the opposite effect.

Heuristic

heuristic
As highlighted by German psychologist Gerd Gigerenzer in the paper “Heuristic Decision Making,” the term heuristic is of Greek origin, meaning “serving to find out or discover.” More precisely, a heuristic is a fast and accurate way to make decisions in the real world, which is driven by uncertainty.

Recognition Heuristic

recognition-heuristic
The recognition heuristic is a psychological model of judgment and decision making. It is part of a suite of simple and economical heuristics proposed by psychologists Daniel Goldstein and Gerd Gigerenzer. The recognition heuristic argues that inferences are made about an object based on whether it is recognized or not.

Representativeness Heuristic

representativeness-heuristic
The representativeness heuristic was first described by psychologists Daniel Kahneman and Amos Tversky. The representativeness heuristic judges the probability of an event according to the degree to which that event resembles a broader class. When queried, most will choose the first option because the description of John matches the stereotype we may hold for an archaeologist.

Take-The-Best Heuristic

take-the-best-heuristic
The take-the-best heuristic is a decision-making shortcut that helps an individual choose between several alternatives. The take-the-best (TTB) heuristic decides between two or more alternatives based on a single good attribute, otherwise known as a cue. In the process, less desirable attributes are ignored.

Bundling Bias

bundling-bias
The bundling bias is a cognitive bias in e-commerce where a consumer tends not to use all of the products bought as a group, or bundle. Bundling occurs when individual products or services are sold together as a bundle. Common examples are tickets and experiences. The bundling bias dictates that consumers are less likely to use each item in the bundle. This means that the value of the bundle and indeed the value of each item in the bundle is decreased.

Barnum Effect

barnum-effect
The Barnum Effect is a cognitive bias where individuals believe that generic information – which applies to most people – is specifically tailored for themselves.

First-Principles Thinking

first-principles-thinking
First-principles thinking – sometimes called reasoning from first principles – is used to reverse-engineer complex problems and encourage creativity. It involves breaking down problems into basic elements and reassembling them from the ground up. Elon Musk is among the strongest proponents of this way of thinking.

Ladder Of Inference

ladder-of-inference
The ladder of inference is a conscious or subconscious thinking process where an individual moves from a fact to a decision or action. The ladder of inference was created by academic Chris Argyris to illustrate how people form and then use mental models to make decisions.

Goodhart’s Law

goodharts-law
Goodhart’s Law is named after British monetary policy theorist and economist Charles Goodhart. Speaking at a conference in Sydney in 1975, Goodhart said that “any observed statistical regularity will tend to collapse once pressure is placed upon it for control purposes.” Goodhart’s Law states that when a measure becomes a target, it ceases to be a good measure.

Six Thinking Hats Model

six-thinking-hats-model
The Six Thinking Hats model was created by psychologist Edward de Bono in 1986, who noted that personality type was a key driver of how people approached problem-solving. For example, optimists view situations differently from pessimists. Analytical individuals may generate ideas that a more emotional person would not, and vice versa.

Mandela Effect

mandela-effect
The Mandela effect is a phenomenon where a large group of people remembers an event differently from how it occurred. The Mandela effect was first described in relation to Fiona Broome, who believed that former South African President Nelson Mandela died in prison during the 1980s. While Mandela was released from prison in 1990 and died 23 years later, Broome remembered news coverage of his death in prison and even a speech from his widow. Of course, neither event occurred in reality. But Broome was later to discover that she was not the only one with the same recollection of events.

Crowding-Out Effect

crowding-out-effect
The crowding-out effect occurs when public sector spending reduces spending in the private sector.

Bandwagon Effect

bandwagon-effect
The bandwagon effect tells us that the more a belief or idea has been adopted by more people within a group, the more the individual adoption of that idea might increase within the same group. This is the psychological effect that leads to herd mentality. What in marketing can be associated with social proof.

Moore’s Law

moores-law
Moore’s law states that the number of transistors on a microchip doubles approximately every two years. This observation was made by Intel co-founder Gordon Moore in 1965 and it become a guiding principle for the semiconductor industry and has had far-reaching implications for technology as a whole.

Disruptive Innovation

disruptive-innovation
Disruptive innovation as a term was first described by Clayton M. Christensen, an American academic and business consultant whom The Economist called “the most influential management thinker of his time.” Disruptive innovation describes the process by which a product or service takes hold at the bottom of a market and eventually displaces established competitors, products, firms, or alliances.

Value Migration

value-migration
Value migration was first described by author Adrian Slywotzky in his 1996 book Value Migration – How to Think Several Moves Ahead of the Competition. Value migration is the transferal of value-creating forces from outdated business models to something better able to satisfy consumer demands.

Bye-Now Effect

bye-now-effect
The bye-now effect describes the tendency for consumers to think of the word “buy” when they read the word “bye”. In a study that tracked diners at a name-your-own-price restaurant, each diner was asked to read one of two phrases before ordering their meal. The first phrase, “so long”, resulted in diners paying an average of $32 per meal. But when diners recited the phrase “bye bye” before ordering, the average price per meal rose to $45.

Groupthink

groupthink
Groupthink occurs when well-intentioned individuals make non-optimal or irrational decisions based on a belief that dissent is impossible or on a motivation to conform. Groupthink occurs when members of a group reach a consensus without critical reasoning or evaluation of the alternatives and their consequences.

Stereotyping

stereotyping
A stereotype is a fixed and over-generalized belief about a particular group or class of people. These beliefs are based on the false assumption that certain characteristics are common to every individual residing in that group. Many stereotypes have a long and sometimes controversial history and are a direct consequence of various political, social, or economic events. Stereotyping is the process of making assumptions about a person or group of people based on various attributes, including gender, race, religion, or physical traits.

Murphy’s Law

murphys-law
Murphy’s Law states that if anything can go wrong, it will go wrong. Murphy’s Law was named after aerospace engineer Edward A. Murphy. During his time working at Edwards Air Force Base in 1949, Murphy cursed a technician who had improperly wired an electrical component and said, “If there is any way to do it wrong, he’ll find it.”

Law of Unintended Consequences

law-of-unintended-consequences
The law of unintended consequences was first mentioned by British philosopher John Locke when writing to parliament about the unintended effects of interest rate rises. However, it was popularized in 1936 by American sociologist Robert K. Merton who looked at unexpected, unanticipated, and unintended consequences and their impact on society.

Fundamental Attribution Error

fundamental-attribution-error
Fundamental attribution error is a bias people display when judging the behavior of others. The tendency is to over-emphasize personal characteristics and under-emphasize environmental and situational factors.

Outcome Bias

outcome-bias
Outcome bias describes a tendency to evaluate a decision based on its outcome and not on the process by which the decision was reached. In other words, the quality of a decision is only determined once the outcome is known. Outcome bias occurs when a decision is based on the outcome of previous events without regard for how those events developed.

Hindsight Bias

hindsight-bias
Hindsight bias is the tendency for people to perceive past events as more predictable than they actually were. The result of a presidential election, for example, seems more obvious when the winner is announced. The same can also be said for the avid sports fan who predicted the correct outcome of a match regardless of whether their team won or lost. Hindsight bias, therefore, is the tendency for an individual to convince themselves that they accurately predicted an event before it happened.

Read Next: BiasesBounded RationalityMandela EffectDunning-Kruger EffectLindy EffectCrowding Out EffectBandwagon Effect.

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