implicit-bias

Implicit Bias

Implicit bias refers to the unconscious attitudes or stereotypes that influence individuals’ actions and decisions. It is rooted in culture, affects perception, and poses challenges in identifying and addressing it. Recognizing implicit bias can lead to better self-awareness and foster inclusivity in various contexts. Examples include biases related to gender, race, and age.

Characteristics of Implicit Bias

Implicit bias is a cognitive bias characterized by unconscious, automatic, and often unnoticed preferences or prejudices that influence perception and behavior.

These biases are rooted in cultural upbringing and socialization. Here are the key characteristics of implicit bias:

  • Unconscious: Implicit bias occurs without conscious awareness or control. Individuals may not even realize they hold these biases.
  • Automatic: Implicit bias operates quickly and effortlessly, shaping judgments and decisions automatically, often in milliseconds.
  • Influences Perception: Implicit bias affects how individuals perceive and interpret information, leading to biased judgments and behaviors.
  • Rooted in Culture: Implicit biases are shaped by cultural upbringing, societal influences, and socialization, reflecting the attitudes and stereotypes prevalent in a person’s environment.

Use Cases of Implicit Bias

Implicit bias can manifest in various real-world scenarios, influencing decisions and behaviors in multiple settings.

Here are some use cases that illustrate its effects:

  • Hiring Decisions: Implicit bias can influence candidate selection in recruitment processes, leading to disparities in hiring outcomes based on gender, race, or other factors.
  • Judicial Sentencing: Implicit bias can affect judicial decisions and sentencing, potentially leading to disparities in legal outcomes.
  • Academic Grading: Implicit bias can impact student evaluations and grading, affecting educational opportunities and outcomes.

Benefits of Addressing Implicit Bias

Addressing implicit bias offers several benefits:

  • Self-Awareness: Recognizing and understanding personal biases can lead to better decision-making and reduced bias-driven behaviors.
  • Inclusion: Mitigating implicit bias promotes diversity and inclusivity in various settings, fostering fairness and equity.

Challenges Posed by Implicit Bias

However, implicit bias also presents challenges:

  • Unconscious Nature: Implicit bias is difficult to identify and address due to its unconscious nature. Individuals may remain unaware of their biases.
  • Impact on Behavior: Implicit bias can influence actions and decisions, potentially leading to unjust or discriminatory consequences.
  • Reducing Bias: Efforts are required to mitigate the impact of implicit bias, involving education, awareness, and conscious effort to counteract biases.

Examples of Implicit Bias

There are various forms of implicit bias, some of which include:

  • Gender Bias: Bias favoring one gender over the other, leading to differential treatment or expectations based on gender.
  • Racial Bias: Bias based on race or ethnicity, influencing perceptions and interactions with individuals from different racial backgrounds.
  • Age Bias: Bias influenced by age stereotypes, leading to differential treatment of individuals of different age groups.

Additional Examples of Confounding Bias:

  • Exercise and Weight Loss:
    • When studying the relationship between exercise and weight loss, researchers must consider confounding factors such as dietary habits, metabolism, and genetics. Neglecting these variables can lead to misleading conclusions about the effectiveness of exercise in reducing body weight.
  • Social Media Usage and Mental Health:
    • Research exploring the impact of social media usage on mental health needs to control for confounding variables like offline social interactions, pre-existing mental health conditions, and exposure to online content. Failing to address these confounders may result in inaccurate assessments of the influence of social media on mental well-being.
  • Advertising and Sales:
    • Analyzing the effectiveness of advertising campaigns on sales requires accounting for confounding factors such as market conditions, product quality, and consumer preferences. Without considering these variables, it can be challenging to determine the true impact of advertising efforts on sales figures.
  • Education and Crime Rates:
    • Investigating the relationship between education levels in a community and crime rates may be confounded by factors like local law enforcement policies, economic opportunities, and social support systems. Failure to control for these confounders may lead to misleading conclusions about the impact of education on crime prevention.
  • Dietary Supplements and Health Outcomes:
    • Research on the health effects of dietary supplements, such as vitamins or herbal remedies, should consider confounding variables like participants’ overall health, concurrent medication use, and lifestyle factors. Neglecting these variables may result in inaccurate assessments of the supplements’ true effects on health.
  • Traffic Enforcement and Accident Rates:
    • Analyzing the relationship between strict traffic enforcement policies and accident rates requires considering confounding factors like road conditions, vehicle safety features, and driver behavior. Without accounting for these variables, it can be challenging to determine the direct impact of traffic enforcement measures on road safety.

Key Highlights of Confounding Bias (Expanded):

  • Third Variable Influence: Confounding bias occurs when an unaccounted third variable influences the observed relationship between two other variables. This third variable acts as a hidden factor that affects both the independent and dependent variables, leading to a misleading association between them.
  • Misleading Conclusions: The presence of confounding bias can result in researchers incorrectly attributing the effects of one variable to another. This can lead to inaccurate or misleading conclusions about the true nature of the relationship being studied.
  • Research Validity: Addressing confounding bias is essential for maintaining research validity. Validity refers to the degree to which a study accurately measures or reflects the concepts it intends to investigate. Failing to control for confounding variables can compromise the validity of research findings.
  • Complex Identification: Identifying and measuring confounding variables can be complex and challenging. These variables may be subtle, indirect, or not immediately apparent, requiring researchers to carefully consider potential influences beyond the primary variables of interest.
  • Data Collection Challenges: Obtaining accurate data on potential confounders can be difficult and may necessitate extensive data collection efforts. Researchers must collect relevant information on confounding variables to ensure that they are adequately controlled for in the analysis.

FrameworkDescriptionWhen to Apply
Implicit Association Test (IAT)– The Implicit Association Test (IAT) is a psychological tool used to measure implicit biases by assessing individuals’ automatic associations between concepts (e.g., race, gender) and evaluations (e.g., positive or negative). It presents participants with a series of tasks designed to measure response times when associating different pairs of concepts, revealing implicit biases that may operate outside of conscious awareness or control. The IAT provides insights into individuals’ implicit attitudes and stereotypes, allowing researchers and practitioners to understand and address biases that may influence behavior and decision-making.– Assessing implicit biases in individuals across various domains, such as race, gender, age, or disability, to understand the automatic associations and stereotypes that may influence perceptions, judgments, and behaviors in everyday interactions, organizational settings, or societal contexts.
Aversive Racism Theory– Aversive Racism Theory suggests that individuals may consciously endorse egalitarian values and beliefs while simultaneously harboring unconscious biases and negative attitudes toward members of marginalized groups. These implicit biases manifest as subtle forms of discrimination or avoidance behaviors, reflecting a discrepancy between individuals’ explicit attitudes and their implicit biases. Aversive racism theory highlights the role of implicit biases in perpetuating systemic inequalities and shaping intergroup interactions, even among individuals who consciously reject prejudice.– Understanding the subtle forms of racism and discrimination that operate at the implicit level, contributing to disparities in opportunities, outcomes, and experiences for marginalized groups, and developing interventions or strategies to address aversive racism and mitigate its impact on interpersonal relationships, organizational cultures, and societal norms.
Implicit Stereotype Activation– Implicit Stereotype Activation occurs when exposure to stereotypical cues or stimuli automatically activates associated stereotypes in individuals’ minds, influencing perceptions, judgments, and behaviors toward members of stereotyped groups. These implicit biases can shape individuals’ interpretations of ambiguous information, affect social interactions and decision-making processes, and contribute to the perpetuation of stereotypes and prejudice in society. Understanding implicit stereotype activation provides insights into the mechanisms underlying bias and discrimination and informs efforts to mitigate their effects.– Investigating the impact of implicit biases on perceptions, judgments, and behaviors in various contexts, such as hiring decisions, educational settings, or criminal justice proceedings, by examining how exposure to stereotypical cues or stimuli influences individuals’ automatic associations and responses toward members of stereotyped groups, and developing interventions to counteract implicit stereotype activation and promote fair and equitable treatment for all individuals.
Implicit Bias Training– Implicit Bias Training programs aim to raise awareness of individuals’ implicit biases, educate participants about the psychological mechanisms underlying bias, and provide strategies for recognizing and mitigating bias in decision-making processes. These training initiatives typically involve interactive workshops, educational materials, and self-assessment tools to help participants identify their own implicit biases and develop skills for challenging biased attitudes and behaviors. Implicit bias training is used in various sectors, including workplaces, educational institutions, and law enforcement agencies, to promote diversity, equity, and inclusion.– Building awareness of implicit biases and their impact on individual and organizational decision-making processes, fostering a culture of inclusion and diversity, and equipping participants with tools and strategies for recognizing and mitigating bias in various contexts, such as hiring, performance evaluations, and interpersonal interactions, through targeted training programs designed to address implicit biases and promote fair and equitable treatment for all individuals.
Stereotype Threat Theory– Stereotype Threat Theory posits that individuals may experience anxiety or concern about confirming negative stereotypes associated with their social group, particularly in situations where their performance or abilities are being evaluated. This anxiety can impair cognitive functioning and performance, leading individuals to underperform compared to their actual abilities, thereby confirming the stereotype. Stereotype threat highlights the role of situational factors in shaping individuals’ behavior and outcomes and underscores the importance of creating supportive environments that mitigate the effects of stereotype threat.– Understanding the psychological processes underlying stereotype threat and its impact on individuals’ performance, motivation, and self-efficacy in academic, professional, or evaluative settings, and implementing interventions or strategies to reduce stereotype threat and create inclusive environments that support individuals’ sense of belonging, competence, and achievement across diverse populations and domains.
Implicit Social Cognition Framework– The Implicit Social Cognition Framework explores the automatic and unconscious processes involved in social perception, judgment, and behavior, including the activation of stereotypes, attitudes, and associations that influence individuals’ responses to social stimuli. This framework examines how implicit biases operate outside of conscious awareness or control, shaping individuals’ responses to others based on social categories, group memberships, or cultural norms. Understanding implicit social cognition provides insights into the psychological mechanisms underlying bias and discrimination and informs interventions to address implicit biases in social interactions and decision-making.– Investigating the automatic and unconscious processes involved in social cognition and decision-making, including the activation of implicit biases and stereotypes, and their impact on interpersonal relationships, group dynamics, and societal norms, and developing strategies or interventions to promote fair and unbiased treatment for all individuals by addressing implicit biases at the individual, interpersonal, and systemic levels.
Contact Hypothesis– The Contact Hypothesis suggests that intergroup contact under positive conditions can reduce prejudice, stereotypes, and intergroup conflict by fostering empathy, understanding, and cooperation between members of different social groups. By engaging in meaningful interactions and cooperative activities with members of diverse groups, individuals can challenge negative stereotypes, dispel misconceptions, and build positive attitudes and relationships, leading to improved intergroup relations and social cohesion. The Contact Hypothesis highlights the role of intergroup contact in reducing implicit biases and promoting social harmony.– Promoting positive intergroup contact and interaction in diverse settings, such as schools, workplaces, and communities, to facilitate meaningful engagement, promote empathy and understanding, and reduce prejudice and discrimination by creating opportunities for individuals from different social groups to collaborate, communicate, and build positive relationships based on mutual respect, trust, and cooperation, in accordance with the principles of the Contact Hypothesis.
Priming and Primacy Effects– Priming and Primacy Effects refer to the phenomenon whereby exposure to specific stimuli or information influences individuals’ subsequent thoughts, judgments, and behaviors, often without conscious awareness or intent. In the context of implicit bias, priming can activate stereotypes or associations related to social categories, influencing individuals’ perceptions and decisions in subsequent tasks or interactions. Primacy effects suggest that initial impressions or information can have a lasting impact on individuals’ subsequent evaluations and judgments, shaping their attitudes and behaviors over time.– Investigating the influence of priming and primacy effects on individuals’ perceptions, judgments, and behaviors in various contexts, such as hiring decisions, criminal justice proceedings, or educational evaluations, by examining how exposure to specific stimuli or information influences automatic associations and responses related to social categories or group memberships, and developing interventions to mitigate the effects of priming and primacy on biased decision-making processes.
Intersectionality Framework– The Intersectionality Framework recognizes that individuals’ social identities and experiences are shaped by intersecting systems of privilege and oppression based on factors such as race, gender, class, sexuality, and ability. Intersectionality highlights the complexity and interconnectedness of social categories and emphasizes the importance of considering multiple dimensions of identity and inequality in understanding individuals’ experiences and addressing systemic biases and discrimination. By recognizing the intersecting nature of social identities, intersectionality promotes a more nuanced understanding of privilege, power, and marginalization and informs efforts to address implicit biases and promote equity and justice.– Analyzing the intersecting systems of privilege and oppression that shape individuals’ experiences and opportunities across multiple dimensions of identity, such as race, gender, class, and sexuality, and developing inclusive policies, practices, and interventions that recognize and address the intersecting nature of bias and discrimination in addressing systemic inequalities and promoting social justice and equity for all individuals, in alignment with the principles of the Intersectionality Framework.
Cognitive Load Theory– Cognitive Load Theory suggests that individuals have limited cognitive resources available for processing information and making decisions, and excessive cognitive load can impair their ability to engage in complex cognitive tasks effectively. In the context of implicit bias, cognitive load may exacerbate the reliance on automatic, heuristic-based processing, leading to the activation of biased judgments or responses. By understanding the cognitive mechanisms underlying bias, cognitive load theory informs interventions to mitigate the effects of bias by reducing cognitive load and promoting more deliberate, analytical processing strategies.– Identifying strategies to reduce cognitive load and promote more deliberate, analytical processing in decision-making contexts where implicit biases may influence judgments or behaviors, such as hiring processes, performance evaluations, or legal proceedings, by implementing interventions informed by cognitive load theory that optimize the presentation of information, minimize distractions, and support individuals’ cognitive capacity to engage in critical thinking and decision-making tasks effectively.

Connected Thinking Frameworks

Convergent vs. Divergent Thinking

convergent-vs-divergent-thinking
Convergent thinking occurs when the solution to a problem can be found by applying established rules and logical reasoning. Whereas divergent thinking is an unstructured problem-solving method where participants are encouraged to develop many innovative ideas or solutions to a given problem. Where convergent thinking might work for larger, mature organizations where divergent thinking is more suited for startups and innovative companies.

Critical Thinking

critical-thinking
Critical thinking involves analyzing observations, facts, evidence, and arguments to form a judgment about what someone reads, hears, says, or writes.

Biases

biases
The concept of cognitive biases was introduced and popularized by the work of Amos Tversky and Daniel Kahneman in 1972. Biases are seen as systematic errors and flaws that make humans deviate from the standards of rationality, thus making us inept at making good decisions under uncertainty.

Second-Order Thinking

second-order-thinking
Second-order thinking is a means of assessing the implications of our decisions by considering future consequences. Second-order thinking is a mental model that considers all future possibilities. It encourages individuals to think outside of the box so that they can prepare for every and eventuality. It also discourages the tendency for individuals to default to the most obvious choice.

Lateral Thinking

lateral-thinking
Lateral thinking is a business strategy that involves approaching a problem from a different direction. The strategy attempts to remove traditionally formulaic and routine approaches to problem-solving by advocating creative thinking, therefore finding unconventional ways to solve a known problem. This sort of non-linear approach to problem-solving, can at times, create a big impact.

Bounded Rationality

bounded-rationality
Bounded rationality is a concept attributed to Herbert Simon, an economist and political scientist interested in decision-making and how we make decisions in the real world. In fact, he believed that rather than optimizing (which was the mainstream view in the past decades) humans follow what he called satisficing.

Dunning-Kruger Effect

dunning-kruger-effect
The Dunning-Kruger effect describes a cognitive bias where people with low ability in a task overestimate their ability to perform that task well. Consumers or businesses that do not possess the requisite knowledge make bad decisions. What’s more, knowledge gaps prevent the person or business from seeing their mistakes.

Occam’s Razor

occams-razor
Occam’s Razor states that one should not increase (beyond reason) the number of entities required to explain anything. All things being equal, the simplest solution is often the best one. The principle is attributed to 14th-century English theologian William of Ockham.

Lindy Effect

lindy-effect
The Lindy Effect is a theory about the ageing of non-perishable things, like technology or ideas. Popularized by author Nicholas Nassim Taleb, the Lindy Effect states that non-perishable things like technology age – linearly – in reverse. Therefore, the older an idea or a technology, the same will be its life expectancy.

Antifragility

antifragility
Antifragility was first coined as a term by author, and options trader Nassim Nicholas Taleb. Antifragility is a characteristic of systems that thrive as a result of stressors, volatility, and randomness. Therefore, Antifragile is the opposite of fragile. Where a fragile thing breaks up to volatility; a robust thing resists volatility. An antifragile thing gets stronger from volatility (provided the level of stressors and randomness doesn’t pass a certain threshold).

Systems Thinking

systems-thinking
Systems thinking is a holistic means of investigating the factors and interactions that could contribute to a potential outcome. It is about thinking non-linearly, and understanding the second-order consequences of actions and input into the system.

Vertical Thinking

vertical-thinking
Vertical thinking, on the other hand, is a problem-solving approach that favors a selective, analytical, structured, and sequential mindset. The focus of vertical thinking is to arrive at a reasoned, defined solution.

Maslow’s Hammer

einstellung-effect
Maslow’s Hammer, otherwise known as the law of the instrument or the Einstellung effect, is a cognitive bias causing an over-reliance on a familiar tool. This can be expressed as the tendency to overuse a known tool (perhaps a hammer) to solve issues that might require a different tool. This problem is persistent in the business world where perhaps known tools or frameworks might be used in the wrong context (like business plans used as planning tools instead of only investors’ pitches).

Peter Principle

peter-principle
The Peter Principle was first described by Canadian sociologist Lawrence J. Peter in his 1969 book The Peter Principle. The Peter Principle states that people are continually promoted within an organization until they reach their level of incompetence.

Straw Man Fallacy

straw-man-fallacy
The straw man fallacy describes an argument that misrepresents an opponent’s stance to make rebuttal more convenient. The straw man fallacy is a type of informal logical fallacy, defined as a flaw in the structure of an argument that renders it invalid.

Streisand Effect

streisand-effect
The Streisand Effect is a paradoxical phenomenon where the act of suppressing information to reduce visibility causes it to become more visible. In 2003, Streisand attempted to suppress aerial photographs of her Californian home by suing photographer Kenneth Adelman for an invasion of privacy. Adelman, who Streisand assumed was paparazzi, was instead taking photographs to document and study coastal erosion. In her quest for more privacy, Streisand’s efforts had the opposite effect.

Heuristic

heuristic
As highlighted by German psychologist Gerd Gigerenzer in the paper “Heuristic Decision Making,” the term heuristic is of Greek origin, meaning “serving to find out or discover.” More precisely, a heuristic is a fast and accurate way to make decisions in the real world, which is driven by uncertainty.

Recognition Heuristic

recognition-heuristic
The recognition heuristic is a psychological model of judgment and decision making. It is part of a suite of simple and economical heuristics proposed by psychologists Daniel Goldstein and Gerd Gigerenzer. The recognition heuristic argues that inferences are made about an object based on whether it is recognized or not.

Representativeness Heuristic

representativeness-heuristic
The representativeness heuristic was first described by psychologists Daniel Kahneman and Amos Tversky. The representativeness heuristic judges the probability of an event according to the degree to which that event resembles a broader class. When queried, most will choose the first option because the description of John matches the stereotype we may hold for an archaeologist.

Take-The-Best Heuristic

take-the-best-heuristic
The take-the-best heuristic is a decision-making shortcut that helps an individual choose between several alternatives. The take-the-best (TTB) heuristic decides between two or more alternatives based on a single good attribute, otherwise known as a cue. In the process, less desirable attributes are ignored.

Bundling Bias

bundling-bias
The bundling bias is a cognitive bias in e-commerce where a consumer tends not to use all of the products bought as a group, or bundle. Bundling occurs when individual products or services are sold together as a bundle. Common examples are tickets and experiences. The bundling bias dictates that consumers are less likely to use each item in the bundle. This means that the value of the bundle and indeed the value of each item in the bundle is decreased.

Barnum Effect

barnum-effect
The Barnum Effect is a cognitive bias where individuals believe that generic information – which applies to most people – is specifically tailored for themselves.

First-Principles Thinking

first-principles-thinking
First-principles thinking – sometimes called reasoning from first principles – is used to reverse-engineer complex problems and encourage creativity. It involves breaking down problems into basic elements and reassembling them from the ground up. Elon Musk is among the strongest proponents of this way of thinking.

Ladder Of Inference

ladder-of-inference
The ladder of inference is a conscious or subconscious thinking process where an individual moves from a fact to a decision or action. The ladder of inference was created by academic Chris Argyris to illustrate how people form and then use mental models to make decisions.

Goodhart’s Law

goodharts-law
Goodhart’s Law is named after British monetary policy theorist and economist Charles Goodhart. Speaking at a conference in Sydney in 1975, Goodhart said that “any observed statistical regularity will tend to collapse once pressure is placed upon it for control purposes.” Goodhart’s Law states that when a measure becomes a target, it ceases to be a good measure.

Six Thinking Hats Model

six-thinking-hats-model
The Six Thinking Hats model was created by psychologist Edward de Bono in 1986, who noted that personality type was a key driver of how people approached problem-solving. For example, optimists view situations differently from pessimists. Analytical individuals may generate ideas that a more emotional person would not, and vice versa.

Mandela Effect

mandela-effect
The Mandela effect is a phenomenon where a large group of people remembers an event differently from how it occurred. The Mandela effect was first described in relation to Fiona Broome, who believed that former South African President Nelson Mandela died in prison during the 1980s. While Mandela was released from prison in 1990 and died 23 years later, Broome remembered news coverage of his death in prison and even a speech from his widow. Of course, neither event occurred in reality. But Broome was later to discover that she was not the only one with the same recollection of events.

Crowding-Out Effect

crowding-out-effect
The crowding-out effect occurs when public sector spending reduces spending in the private sector.

Bandwagon Effect

bandwagon-effect
The bandwagon effect tells us that the more a belief or idea has been adopted by more people within a group, the more the individual adoption of that idea might increase within the same group. This is the psychological effect that leads to herd mentality. What in marketing can be associated with social proof.

Moore’s Law

moores-law
Moore’s law states that the number of transistors on a microchip doubles approximately every two years. This observation was made by Intel co-founder Gordon Moore in 1965 and it become a guiding principle for the semiconductor industry and has had far-reaching implications for technology as a whole.

Disruptive Innovation

disruptive-innovation
Disruptive innovation as a term was first described by Clayton M. Christensen, an American academic and business consultant whom The Economist called “the most influential management thinker of his time.” Disruptive innovation describes the process by which a product or service takes hold at the bottom of a market and eventually displaces established competitors, products, firms, or alliances.

Value Migration

value-migration
Value migration was first described by author Adrian Slywotzky in his 1996 book Value Migration – How to Think Several Moves Ahead of the Competition. Value migration is the transferal of value-creating forces from outdated business models to something better able to satisfy consumer demands.

Bye-Now Effect

bye-now-effect
The bye-now effect describes the tendency for consumers to think of the word “buy” when they read the word “bye”. In a study that tracked diners at a name-your-own-price restaurant, each diner was asked to read one of two phrases before ordering their meal. The first phrase, “so long”, resulted in diners paying an average of $32 per meal. But when diners recited the phrase “bye bye” before ordering, the average price per meal rose to $45.

Groupthink

groupthink
Groupthink occurs when well-intentioned individuals make non-optimal or irrational decisions based on a belief that dissent is impossible or on a motivation to conform. Groupthink occurs when members of a group reach a consensus without critical reasoning or evaluation of the alternatives and their consequences.

Stereotyping

stereotyping
A stereotype is a fixed and over-generalized belief about a particular group or class of people. These beliefs are based on the false assumption that certain characteristics are common to every individual residing in that group. Many stereotypes have a long and sometimes controversial history and are a direct consequence of various political, social, or economic events. Stereotyping is the process of making assumptions about a person or group of people based on various attributes, including gender, race, religion, or physical traits.

Murphy’s Law

murphys-law
Murphy’s Law states that if anything can go wrong, it will go wrong. Murphy’s Law was named after aerospace engineer Edward A. Murphy. During his time working at Edwards Air Force Base in 1949, Murphy cursed a technician who had improperly wired an electrical component and said, “If there is any way to do it wrong, he’ll find it.”

Law of Unintended Consequences

law-of-unintended-consequences
The law of unintended consequences was first mentioned by British philosopher John Locke when writing to parliament about the unintended effects of interest rate rises. However, it was popularized in 1936 by American sociologist Robert K. Merton who looked at unexpected, unanticipated, and unintended consequences and their impact on society.

Fundamental Attribution Error

fundamental-attribution-error
Fundamental attribution error is a bias people display when judging the behavior of others. The tendency is to over-emphasize personal characteristics and under-emphasize environmental and situational factors.

Outcome Bias

outcome-bias
Outcome bias describes a tendency to evaluate a decision based on its outcome and not on the process by which the decision was reached. In other words, the quality of a decision is only determined once the outcome is known. Outcome bias occurs when a decision is based on the outcome of previous events without regard for how those events developed.

Hindsight Bias

hindsight-bias
Hindsight bias is the tendency for people to perceive past events as more predictable than they actually were. The result of a presidential election, for example, seems more obvious when the winner is announced. The same can also be said for the avid sports fan who predicted the correct outcome of a match regardless of whether their team won or lost. Hindsight bias, therefore, is the tendency for an individual to convince themselves that they accurately predicted an event before it happened.

Read Next: BiasesBounded RationalityMandela EffectDunning-Kruger EffectLindy EffectCrowding Out EffectBandwagon Effect.

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