eBay reported $73.2 billion in gross merchandise volume in 2023, compared to $73.9 billion in gross merchandise volume in 2022 and $87.36 billion in 2021.
How eBay Inc. (NASDAQ: EBAY) makes money, FY2025: the income statement as a flow, to scale. eBay keeps 13.94% of the $79.6B its users transact. Source: eBay Inc. (NASDAQ: EBAY) Form 10-K for fiscal 2025 (filed 2026-02-19). Gross profit, margins and shares calculated. Full analysis: how eBay makes money.Watch (64 seconds): eBay: where the money comes from, step by step, with captions. Figures from the filing named at the end.
Gennaro Cuofano is a CRO and tech executive who has worked in AI since late 2015, starting with bringing NLP, natural-language generation, voice and chatbot products to the marketing industry. His background is in law and finance: he holds a Master's degree in Law and an International MBA with an emphasis on corporate finance (LUISS Business School and the University of San Diego, 2012), and worked as a financial analyst at a real-estate investment firm in San Diego and as an assistant controller. His work focuses on business model strategy, business engineering and, more broadly, structural analysis: how companies make money, read from their own filings. He created FourWeekMBA and leads research there and at The Business Engineer, his newsletter on AI and business strategy, with over 95,000 subscribers and more than 1,000 published analyses. His writing has also appeared on Entrepreneur, HackerNoon and Search Engine People. Find him on LinkedIn and Substack. See how we source.
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eBay Business Model →eBay Revenue →eBay Employees →eBay Buyers →eBay Revenue per Employee →eBay GMV →Is eBay Profitable? →eBay Revenue Breakdown →
