eBay’s main shareholder is its founder, the billionaire Omidyar, who stepped down from the board of eBay. By 2020 he owned (and might still own 4.69% of the company’s stock) followed by other institutional investors, such as Vanguard (8.17%), Blackrock (7.98%), and FMR (Fidelity Investments) with 5.86%.

Origin Story
eBay is an online marketplace that was founded in 1995 by Pierre Omidyar, an Iranian-American software engineer.
Initially known as AuctionWeb, Omidyar created the platform as a hobby project where people could buy and sell items online.
eBayโs story is often told in the context of the dot-com bubble, but in this article, weโll strive to add some extra context to what has transpired at the company over the years.
AuctionWeb
AuctionWeb was founded in 1995, with the first version hosted on Omidyarโs personal website.
According to the eBay website, Omidyar wrote the code for AuctionWeb over the Labor Day weekend and wanted it to be โdedicated to bringing together buyers and sellers in an honest and open marketplace.โ
Many believe Omidyar created the platform to sell his wifeโs substantial Pez candy dispenser collection. However, this is a myth.
AuctionWeb was actually started because Omidyar was interested in the emerging potential of eCommerce.
The first-ever transaction on AuctionWeb was the result of Omidyar selling a broken laser pointer to Canadian Mark Fraser. The product was listed for $1 and bidders drove the price up to $14.83 before it was sold.
Omidyar had intended to list the laser pointer as a test run and was astonished when someone was willing to pay money for it. When he contacted Fraser to verify whether he knew the product was broken, the latter replied โIโm a collector of broken laser pointers.โ
Growth
After the first successful sale, traffic increased on the platform to the point where Omidyar’s ISP insist he switch from a personal to a business account.
When his monthly internet bill increased from $30 to $250, he decided to start collecting a fee from users to use the platform.
Omidyar hired Chris Agarpao (the first employee) to process mailed check payments and help coordinate the companyโs operations in June 1996. In July, he hired Jeffrey Skoll as the companyโs first president and quit his day job to devote himself to AuctionWeb full-time.
In 1997, AuctionWeb benefitted from the Beanie Babies trend after selling more than $500 million worth of the stuffed toys on its platform.
At the time, this represented more than 6% of the total volume. In the second quarter of 1997, Omidyar introduced seller feedback and the platform sold its millionth item.
AuctionWeb becomes eBay and IPO
In September, AuctionWeb was renamed eBay after Omidyar’s consulting firm Echo Bay Technology Group.
Since echobay.com was already owned by a mining company, ebay.com was registered instead and the name of the platform was shortened.
In what would prove to be one of the best venture investments of all time, Benchmark Capital invested $5 million to take a 22% stake in eBay.
After eBayโs successful IPO in 1998, Benchmarkโs stake would grow to be worth $5 billion by 1999. Both Omidyar and Skoll also become billionaires after the company went public.
Around this time, the eBay board also hired Meg Whitman as president and CEO.
Expansion
Fresh off the success of Beanie Babies, eBay rapidly expanded beyond toys to nearly every product category imaginable. There were 12 million users on the platform by 2000 with the companyโs acquisition of PayPal occurring in 2002.
By 2008, eBay was available worldwide with around 15,000 employees and revenue of $7.7 billion. Revenue has remained stable over subsequent years, with $10.42 billion in 2021 and $9.79 billion in 2022.
Key takeaways:
- eBay is an online marketplace that was founded in 1995 by Pierre Omidyar, an Iranian-American software engineer. Initially known as AuctionWeb, Omidyar created the platform as a hobby project where people could buy and sell items online.
- AuctionWeb was founded in 1995, with the first version hosted on Omidyarโs personal website. According to the eBay website, Omidyar wrote the code for AuctionWeb over the Labor Day weekend and wanted it to be โdedicated to bringing together buyers and sellers in an honest and open marketplace.โ
- In September, AuctionWeb was renamed eBay after Omidyar’s consulting firm Echo Bay Technology Group. Since echobay.com was already registered with a mining company, ebay.com was registered and the name of the platform was shortened. Much of the platform’s early success can be attributed to the Beanie Babies stuffed toy trend.
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