ClickUp has started rolling out video generation inside its Brain AI assistant, TestingCatalog reported on X on 9 November. ClickUp’s own Help Center now explains how Brain turns a prompt into an MP4, and says that generating a video uses AI Credits. ClickUp’s pricing page lists video and audio generation as credit-metered on every plan, including the $100-a-seat Max plan, where image generation is unlimited.
ClickUp prices AI Credits at $0.001 each, or $10 per 10,000. At that price, the 10,000 credits included with each Max seat every month are worth $10, one-tenth of the seat price, by our arithmetic.
Business Pill · Usage-Based Pricing
An evergreen Business Engineer explainer on usage-based pricing. It teaches the general idea only and does not discuss ClickUp.
The key insight: As we read it, ClickUp sells video by the unit rather than by the seat: Max seats get unlimited image generation, but video still draws on the 10,000 monthly credits, worth $10 by our arithmetic, and Brain checks the balance before it renders.
The Help Center article says Brain “can create a short video from a prompt”. Users describe the video’s purpose, length and format, say whether they want widescreen or vertical, and Brain replies with an MP4 they can preview, download or edit in Creative Studio, ClickUp’s timeline editor.
For a video with several shots, ClickUp lists the steps: describe each shot in order, review the storyboard in Brain’s reply, and approve the keyframes. “Brain then creates the footage”, the article says, and users select the takes they want. Narration, music or text are added in Creative Studio.
TestingCatalog said Brain “creates a storyboard for each shot, so users can see the full plan before spending tokens”. In its own test, TestingCatalog asked for a video of a robot working with many monitors; Brain “created a 24-second video with three camera angles”, the post says.
The monthly AI Credits each ClickUp seat includes, by plan, converted to dollars at ClickUp’s $10 per 10,000-credit top-up price. Source: ClickUp pricing page and Help Center, read 9 Nov 2026. Video and audio generation draws on these credits on every plan, Max included. The dollar values are our arithmetic.
What Was Posted on X
ClickUp has started rolling out video generation inside the Brain² AI assistant!
Brain creates a storyboard for each shot, so users can see the full plan before spending tokens.
We asked Brain for a video of a robot working with many monitors and finding the best AI news. It created a 24-second video with three camera angles.
Here is the flow 🤖
— 🚨 AI News | TestingCatalog (@testingcatalog) Nov 09 17:29
TestingCatalog, which tracks product rollouts, posted on 9 November that ClickUp has started rolling out video generation in Brain, with a demo of its own test: a 24-second video with three camera angles. ClickUp’s Help Center articles are the primary source for how the feature works and how it is billed.
Which Models Brain Uses
ClickUp says Brain’s reply names the model it used, “such as Gemini Omni Flash”. The article also says “Brain can generate videos with Seedance 2.0 by ByteDance”, and warns that “Seedance 2.0 doesn’t offer zero data retention, so data sent to it can be kept by its provider”.
Workspace owners and admins can turn Seedance 2.0 off, according to ClickUp. Its AI access settings also let admins switch off image, audio and video generation by role and limit which video models each role can use.
How the Credits Work
ClickUp’s credit guide says “Before generation starts, Brain checks that your Workspace has enough AI Credits”. If the balance is too low, Brain tells the user how many more credits the video needs, the video article says. Rate limits apply to each person and to each Workspace.
Each paid plan includes a monthly allowance per billed seat, pooled across the Workspace, ClickUp’s allowance table shows: 1,000 credits on Core, 1,500 on Business, 3,000 on Enterprise and 10,000 on Max. Free Forever Workspaces get 500 one-time credits. Credits reset on the first of each month and “Unused credits do not roll over”.
Video also carries its own cap: ClickUp says video generation “has daily rate limits for each person and for the Workspace”, which are separate from the monthly allowances.
The pricing page lists Core at $9 and Business at $17 per user per month, and Max at $100 per user per month billed yearly. ClickUp’s guide gives one image generation as 100 credits; at that rate a Core seat’s monthly allowance covers 10 images, by our arithmetic. The pages we read give no credit figure for a video.
As we read it, the keyframe approval puts a human check before Brain creates the footage; the ClickUp pages we read do not say whether the storyboard step itself uses credits.
ClickUp Help Center, AI Credits availability and limits
“AI Credits are not counted as one credit per request”
Three Implications
FOR CLICKUP ADMINS ClickUp says admins can turn image, audio and video generation off by role, limit which video models each role can use, and turn off Seedance 2.0, which does not offer zero data retention.
FOR HEAVY USERS ClickUp says video generation has daily rate limits for each person and each Workspace, separate from the monthly credit allowances.
FOR BUDGET OWNERS ClickUp sells extra credits at $10 per 10,000 and says unused credits do not roll over.
The framework argues: “The world moved from a per-query model to a per-workflow model”, where one action can trigger dozens of model calls.
As we read it, ClickUp’s credit guide describes the same shape: it says a single workflow can run several credit-consuming actions. The framework predates this launch and does not discuss ClickUp.
What Is Not Established
The ClickUp pages we read do not say how many credits a second of video costs, or what the daily video limits are. ClickUp has not said whether the rollout reaches every Workspace at once. The ClickUp sources we read are Help Center articles and the pricing page; we did not find a launch announcement, and ClickUp’s changelog page did not load for us. TestingCatalog does not say which model made its 24-second video or how many credits it used.
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ClickUp has added video generation to Brain and meters it in AI Credits on every plan, including Max, where image generation is unlimited. Each Max seat includes 10,000 credits a month, worth $10 at ClickUp’s top-up price by our arithmetic, but the ClickUp pages we read do not say what a video costs in credits.
A note on sourcing. How video generation works, the models named, the credit checks, the plan allowances and the credit price come from ClickUp’s Help Center articles; plan prices and the per-plan feature table come from ClickUp’s pricing page, read on 9 November. The rollout report, the storyboard-before-tokens description and the 24-second, three-angle test video are TestingCatalog’s. The dollar value of the credit allowances and the image count are our arithmetic.
Gennaro Cuofano is a CRO and tech executive who has worked in AI since late 2015, starting with bringing NLP, natural-language generation, voice and chatbot products to the marketing industry. His background is in law and finance: he holds a Master's degree in Law and an International MBA with an emphasis on corporate finance (LUISS Business School and the University of San Diego, 2012), and worked as a financial analyst at a real-estate investment firm in San Diego and as an assistant controller. His work focuses on business model strategy, business engineering and, more broadly, structural analysis: how companies make money, read from their own filings. He created FourWeekMBA and leads research there and at The Business Engineer, his newsletter on AI and business strategy, with over 95,000 subscribers and more than 1,000 published analyses. His writing has also appeared on Entrepreneur (for example, How to Digitize a Family Business in Europe) and HackerNoon. Find him on LinkedIn and Substack. See how we source.
