decacorn-2022

What Is A Decacorn? The Era Of Decacorn Companies

A Decacorn is a company valued at over $10 billion. The top ten Decacorn Companies in 2022, comprise Bytedance, SpaceX, Stripe, Klarna, Epic Games, Cana, Checkout.com, Instacart, and Databricks.  With the rise of consumer technologies able to have worldwide traction, unicorns seem to be no longer the rule. In other words, a decade ago a billion-dollar valuation was a strong position to be which allowed the company in that position to create a long-lasting advantage.

Company – Credit: CB Insights Valuation (Billions)
Bytedance $140
SpaceX $100.30
Stripe $95
Klarna $45.60
Epic Games $42
Canva $40
Checkout.com $40
Instacart $39
Databricks $38
Revolut $33
Chime $25
FTX $25
BYJU’s $21
Xiaohongshu $20
J&T Express $20
Fanatics $18
Miro $17.50
Yuanfudao $15.50
DJI Innovations $15
SHEIN $15

Understanding decacorns

As we saw, a decacorn is a private, venture-backed company with a value exceeding $10 billion.

The first company to achieve decacorn status was Facebook, now Meta, which achieved a valuation of $10 billion in 2007 after a $240 million investment from Microsoft. Chinese giant Alibaba became the second to achieve the feat two years later.

Note that decacorns are startup companies that tend to be valued on their potential for growth and not on their previous financial performance. When a decacorn is acquired or goes public, it can no longer be called a decacorn.

Since Facebook, a further 84 decacorns have been created with 33 of those losing their status for whatever reason. This leaves a total of 51 companies – some of which we will discuss in the following section.

Examples of decacorn companies

Let’s take a look at five examples of decacorns operating today.

ByteDance

ByteDance is a Chinese mobile app developer with a portfolio of social media and content discovery apps such as TikTok and Douyin. 

tiktok-business-model
TikTok is the Chinese creative social media platform primarily driven by short-form video content. It launches challenges of various types to tap into the creativity of its users and generate engaging (if not addicting content) accessible via an infinite feed. TikTok primarily makes money through advertising, thus making it an attention-based business model.

ByteDance has a team of over 60,000 employees and 15 research and development centers around the world.

Canva

Canva is an Australian graphic design platform that became a decacorn in September 2021 after raising $200 million in private equity investment to be valued at $40 billion. This made Canva the fifth most valuable startup in the world behind the likes of Klarna, SpaceX, and Stripe.

how-does-canva-make-money
Canva is a graphic design platform renown for its simplicity and the fact that it is freely accessible to users. The platform follows a freemium model, where users are prompted to subscribe (Canva Pro) to get more features at $12.99/month. Other plans comprise Canva Enterprise ($30/month). Other services are Canva Print (allowing consumers to print a chosen design on physical material) and the Marketplace, where designs are sold at one-time, and Canva takes a cut of the sales.

Canva has over 500,000 paying customers, many of those corporate clients such as PayPal, Zoom, and American Airlines.

Uber

Uber became a unicorn ($1 billion valuation) in 2009 and then a decacorn just five years later. 

From a few select locations, Uber services are now available in over 10,000 cities around the world. The company plans to become a zero-emission, fully electric platform by 2040.

uber-business-model
Uber is a is two-sided marketplace, a platform business model that connects drivers and riders, with an interface that has elements of gamification, that makes it easy for two sides to connect and transact. Uber makes money by collecting fees from the platform’s gross bookings.

Didi Chuxing

Didi Chuxing is a Chinese provider of app-based transportation services, including social ride-sharing, taxi-hailing, chauffeuring, and bike-sharing. The company also allows consumers to rent or lease vehicles.

Didi Chuxing became a decacorn in 2014 after just two years in operation. At the peak of the COVID-19 pandemic, the company was still able to facilitate 60 million daily trips globally.

Revolut

how-does-revolut-make-money
Revolut an English fintech company offering banking and investment services to consumers. Founded in 2015 by Nikolay Storonsky and Vlad Yatsenko, the company initially produced a low-rate travel card. Storonsky in particular was an avid traveler who became tired of spending hundreds of pounds on currency exchange and foreign transaction fees. The Revolut app and core banking account are free to use. Instead, money is made through a combination of subscription fees, transaction fees, perks, and ancillary services.

Revolut is a British fintech company that offers a range of banking products and services. 

Like Canva, Revolut became a decacorn in 2021 with an impressive funding round worth $800 million. Valued at $33 billion, this made Revolut the most valuable startup in the United Kingdom at the time.

Key takeaways:

  • A decacorn is a private, venture-backed company with a value exceeding $10 billion. Facebook, now Meta, was the first company to achieve this status in 2007.
  • Most decacorns are startup companies that tend to be valued on their potential for growth and not on their previous financial performance. When a decacorn is acquired or goes public, it relinquishes decacorn status.
  • At the time of writing, there are 51 decacorn companies around the world. Some examples include Canva, Revolut, Didi Chuxing, Uber, and ByteDance.

Decacorns operate in the following industries:

  • Digital Media/ AI
  • On-Demand
  • Facilities
  • Fintech
  • eCommerce/Marketplace
  • Other Transportation
  • Big Data
  • Consumer Electronics
  • Gaming
  • Social
  • Blockchain
  • Biotechnology
  • Computer Hardware & Services
  • Internet Software & Services
  • Hardware

From the list above you can appreciate the business models used by Decacorn Companies in 2022.

Who do you think will be the next Decacorn? 

Read next: What Is A Unicorn Company? The Top 25+ Unicorns Business Models For 2019

Other resources: 

Case studies:

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