The Rise of the Subscription Economy

In this blog, we covered in-depth the rise of the subscription business model as the dominant model in the tech startup world and beyond. There are several reasons for that, which are mainly addressed in The Power of the Subscription Business Model:

How To Scale Your Business With A Subscription Business Model

In this short article, I want to report some of the numbers from the Subscription Economy Index from Zuora, a company that sells subscription management services.

As reported from Zuora:

Growth rates per customer segments:

B2B growth: 20%

B2C growth: 9%

B2A growth: 14%

Growth rates per industry

SaaS growth: 23%

Telecommunications growth: 9%

Media growth: 10%

Corporate Services growth: 5%

Average annual growth:

< $1M: 18%

$1M-$20M: 18%

$20M-$100M: 14%

$100M+: 28%

Churn rates:

B2B: 26%

B2C: 35%

B2A: 27%

Corporate Services: 35%

Telecommunications: 29%

SaaS: 25%

Media: 36%

You can consult the whole report here.

For a better understanding of the subscription business model industry read this: 


Resources to get your business started:

Published by

Gennaro Cuofano

Gennaro is the creator of FourWeekMBA which reached over a million business students, executives, and aspiring entrepreneurs in 2020 alone | He is also Head of Business Development for a high-tech startup, which he helped grow at double-digit rate | Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy | Visit The FourWeekMBA BizSchool | Or Get The FourWeekMBA Flagship Book "100+ Business Models"

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